Articles, News

Sparkling PR Receives “TOP 5% Best SMEs in Portugal” Certification for 2024


Sparkling PR is honored to announce that it has been awarded the distinguished “TOP 5% Best SMEs in Portugal” certification for 2024 by SCORING. This prestigious accolade places our company among the elite small and medium-sized enterprises in Portugal. It highlights our strong financial health, exceptional business performance, and unwavering commitment to excellence.

The SCORING certification is granted only to companies that demonstrate outstanding economic and financial stability. The evaluation process is based on rigorous and transparent criteria and considers key performance indicators, such as:

  • Economic Performance Index (iD) – A measure of profitability and operational efficiency.
  • Financial Solidity Index (iS) – An analysis of financial stability and resilience.
  • Economic-Financial Consistency Weighting (pCEF) – A holistic assessment of the company’s overall economic strength.

To qualify for this recognition, companies must achieve an Index of Performance and Solidity (iDS) above 80%, earning them a “5 – Excellent” rating. This places Sparkling PR within the top 5% of all SMEs in Portugal. An exclusive group of businesses that excel in financial consistency and sustainable growth.

SPARKLING PR & SCORING: A TESTAMENT TO HARD WORK AND LEADERSHIP

Sparkling PR has been committed to delivering top-tier international public relations and communication services, specializing in the luxury sector. This certification is a reflection of the dedication and professionalism that define our company.

Over the years, we have built a reputation for strategic excellence, creativity and reliability. Working with high-end brands and delivering tailored solutions that exceed expectations. This recognition further solidifies our standing as a trusted partner in the luxury industry. Reinforcing our mission to set new benchmarks in PR and brand communications.

“Receiving this certification is an incredible achievement for Sparkling PR. It not only acknowledges our financial solidity but also highlights our dedication to delivering high-quality services with professionalism. This milestone is a testament to our hard work, and it motivates us to continue pushing boundaries in the luxury PR industry.” — Marina Coelho, founder of Sparkling PR.

CELEBRATING TOP 5% BEST SMEs IN PORTUGAL

As we celebrate this achievement, we also remain focused on sustained growth. We will continue to evolve, adopting cutting-edge strategies and strengthening our partnerships to provide unmatched PR solutions for our clients.

This certification serves as both a recognition of our past success and a driving force for the future, encouraging us to maintain the highest standards. “We are proud of what we’ve accomplished, but this recognition is also a reminder to keep innovating and strengthening the relationships that fuel our success.” – Maria João, PR Manager.

We extend our deepest gratitude to SCORING for this recognition, as well as to our clients, partners, press friends and all who have contributed to our journey.

Your support and trust inspire us to keep striving for greatness. Thank you!

For more details please visit our instagram.

Articles, News

Revolution Magazine names Marina Coelho top 100 Influential Women in Watchmaking


We are thrilled to announce that Marina Coelho, Sparkling PR’s founder, has been recognized as one of the 100 Most Influential Women in Watchmaking by Revolution. This prestigious acknowledgment highlights Marina’s exceptional contributions to the watchmaking industry. Particularly in the field of public relations.

CELEBRATING A VISIONARY IN PR

Above all, Marina’s recognition in the Influential PR Professional category is a testament to her commitment to excellence. Also, her strategic vision and her ability to elevate the stories of luxury watch brands on a global scale. Over the years, she has established herself as a trusted voice in the industry, creating meaningful connections between brands, media, and consumers.

Sparkling PR, under Marina’s leadership, has consistently delivered innovative and impactful campaigns, solidifying Sparkling’s reputation as a leading agency in the luxury sector.

In addition, Marina expressed her gratitude to Revolution, “It is an incredible privilege to be recognized alongside such inspiring women. This acknowledgment motivates me to continue championing the stories behind the watches and the people who create them.”

MARINA AND THE PATH IN THE WORLD OF LUXURY

At Sparkling PR, we are proud to celebrate this milestone and reaffirm our dedication to our clients. Marina’s recognition reflects the values we uphold: passion, diligence, and a commitment to excellence.

We congratulate Marina on this well-deserved honor. And look forward to continuing to set new standards in the world of luxury communication with her.

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Articles, News

Sparkling PR Honored as Top 100 Global PR Agency


We are thrilled to announce that Sparkling PR has been honored with the prestigious Luxury Lifestyle Awards for the TOP 100 PUBLIC RELATIONS AGENCIES OF THE WORLD.

The Luxury Lifestyle Awards celebrate the best in high-end lifestyle services from around the world. Being recognized with this accolade underscores Sparkling PR’s expertise in the luxury market.

TOP 100 PR AGENCIES: OUR ACHIEVEMENTS

In the last few years, Sparkling PR has worked on numerous global watch projects and events for our clients Eberhard & Co., Maurice de Mauriac, Minase Watches and most recently Singer Reimagined. We have organized several press launches in New York, London, Madrid and Geneva. As well as managed press relations for our brands during the world’s most prestigious watch events:

  • Watches and Wonders at Palexpo and Hotel Beau-Rivage
  • Time to Watches
  • Geneva Watch Days
  • Windup NYC and San Francisco

We continuously grow our international press database and are proud to have not only a strong relationship with the watchmaking press, but also privileged contacts with lifestyle, men’s, fashion, business, travel, automotive, nautical, film, cultural, home decor and many other segments, with a particular focus on the following markets: Europe, the Americas and the Middle East.

BUT, WHY SPARKLING PR?

We are experts in the watchmaking, jewelry and luxury sectors. Our deep understanding of the luxury market allows us to craft international communication strategies for our clients that resonate with our press friends. We stay ahead of industry trends and tactics to ensure our clients and partners remain at the forefront of their markets. We believe in building strong, lasting relationships. Our highly personalized approach ensures that every campaign aligns with our clients’ unique goals and brand identity. Our multi-cultural knowledge of the different regions we work with helps us deliver a propos communications and our team’s fluency in English, French, Spanish and Portuguese allows us to create close ties with our press contacts and our clients alike.

Receiving this award is a stepping stone towards even greater achievements. We look forward to continuing our journey of excellence in the world of public relations and communication.

Whether you are a luxury brand looking to elevate your international media presence. A company seeking to enhance your global communication strategy. We invite you to join our success and experience firsthand the services and strategies that have earned us this award.

Contact us to learn more about the many different ways we could collaborate.

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Clients, Events, News

Rallymaster III x Where Time Meets Tennis


Maurice de Mauriac and Racquet introduce the Rallymaster III. The third edition of their tennis inspired wristwatch collaboration designed by Carlton DeWoody. The new iteration features an olive-green dial reminiscent of traditional lawn tennis courts. Also, incorporates 18k rose gold components for the first time in the series, for a slightly more sophisticated approach.

The Rallymaster III pairs classic retro details with modern tennis world cues.

MAURICE DE MAURIAC x CARLTON DEWOODY

Designed by Carlton DeWoody, a Los Angeles-based creative best known for interior design, the Rallymaster III also draws inspiration from uniquely graphic watch dials of the 60s & 70s. Maurice de Mauriac and Racquet connected with DeWoody because his passion for tennis and deep knowledge of vintage timepieces made him the ideal collaborator for a capsule collection. “I aimed to bridge past and present, reinterpreting classic design with a contemporary lens”, DeWoody explains. “I have an affinity for vintage chronographs, often seeking out references with unusual patterns, typefaces and other graphic details. The colorful sub-dials and patterning of yachting and racing dials were the perfect inspiration for the partnership”.

RALLYMASTER III: THE LAUNCH PARTY AT WIMBLEDON

Grass is the original tennis surface, and the celebrated British summer grass court season is
composed of a series of events leading to the most ancient and prestigious of the four Grand
Slam tournaments. And it is in the Wimbledon neighborhood that the new Maurice de Mauriac x Racquet Rallymaster III timepiece was unveiled.

Sparkling PR played a pivotal role in the event, diligently negotiating coverage and editorial support to ensure the watch’s grand debut received the attention it deserved. The evening provided ample opportunities for networking. Giving our team valuable connections and bolster the Rallymaster III’s presence in the luxury watch market.

The launch party included players, ex-players, relevant media names such as Time&Tide, QP Magazine, Urban Life Magazine, Hodinkee, Racquetc, Financial Times, among others. And notable figures from both tennis and watches scene, such as Asia Muhammed and the tennis legend Stan Smith, adding an extra touch of prestige to the launch party.

The Rallymaster III is a limited edition of 100 pieces.

To receive the full press release click here.

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Clients, Events, News

Maurice de Mauriac x photo basel 2024


From June 11 to 16, Basel became the epicenter of photography and art at photo basel, along with Maurice de Mauriac, who presented the Maurice de Mauriac Award for the second year in a row.

MAURICE DE MAURIAC’S AWARD WINNER

The winner of this year is Hayley Eichenbaum, represented by Homecoming Gallery. Hayley Eichenbaum is an interdisciplinary artist and director based in San Francisco and Los Angeles, CA. Early performative and kinetic work analyzes Western social expectations of women: How they are expected to maintain and preserve themselves.

Current digital photography work expands on notions of the veneer. The focus now on exterior architecture and curated landscape.

“It is an incredible honor to be recognized by the Maurice de Mauriac Award. I look forward to using this momentum to push forward with a new series. “The Mother Road” is the original nickname for Route 66. It was the first cross-country highway in The United States: The Mother of all highways. A powerful and feminine reference.” says Hayley.

PHOTO BASEL 2024

In this year’s edition, photo basel has dedicate a special exhibition to Basel photographer Kurt Wyss. With “Eyewitness Kurt Wyss in Dialogue with Jean Dubuffet” presenting an insight into an important phase of his photographic work.

“Beyond Photography” features a curated selection of photographic positions that go far beyond photography by using various mixing techniques, special printing techniques, or shifting from the two-dimensional to the three-dimensional. Numerous different approaches contribute to an expansion of the medium of photography, and this sector dedicates itself to these innovations.

Another key point, is in the newly “novum” sector, where photo basel specifically showcases works never shown before. The “novum” positions include either completely new works or bodies of work that have only now properly brought to light.

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Photos by ©Maurice de Mauriac and ©photo basel. Hayley’s quotes by ©photo basel.