Sparkling PR is a close-knit team united by a shared fascination for luxury, watchmaking and the art of a well-told story. Each of us brings a distinct perspective, shaped by experience, curiosity and a sharp eye for detail. What connects us most is a genuine enthusiasm for the brands we represent and the relationships that define this industry.
Allow us to introduce the minds behind Sparkling PR.
Marina Coelho
Founder & CEO
With over twenty years of experience within leading watchmaking groups and independent maisons, Marina has built an international career spanning the United States, Latin America, the Iberian Peninsula and Switzerland. Her expertise extends far beyond communications, encompassing retail, marketing and commercial strategy, supported by a global network across five continents. Her in-depth knowledge of the luxury industry positions Sparkling PR as a trusted partner for brands seeking visibility, excellence and sustainable growth. In 2024, Marina was also named one of the Top 100 Most Influential Women in Watchmaking by Revolution Magazine.
Maria João Santos
PR & Digital Manager
Maria brings a modern, contemporary perspective to Sparkling PR, combining her background in journalism and storytelling with deep expertise in digital communications. A specialist in SEO-optimized content and digital PR strategies, she crafts narratives that are strategic, relevant and culturally grounded. With a strong business mindset and sharp negotiation skills, she confidently manages collaborations, while her extensive network across Latin American markets further strengthens the agency’s international reach. Her vision and creative approach enable brands to enhance their visibility where it truly matters.
