Sparkling PR was present at the most important event in the world of fine watchmaking with the aim of promoting two of our clients’ 2024 launches. The Salon attracted a total of 49,000 international visitors, including professionals, industry media and the general public.
ICONIC BRANDS AT WATCHES AND WONDERS
We had the pleasure of working with Eberhard & Co., during its first time at the event where the Swiss Maison presented its novelties, the Chronographe 1887 Édition Limitée, in a limited edition of 250 pieces, and the Chronographe 1887 Automatique. Two chronographs with exclusive calibres, representing a new synthesis, in a contemporary key, of the Maison’s DNA, in a space whose design was inspired by the Eberhard & Co.’s emblem, the Shield: a strong symbol of authenticity, security and solidity.
We also joined Singer Reimagined, where the brand presented its latest model, the Divetrack, a watch designed to meet the demands of the most discerning divers and watch enthusiasts alike. The brand presented the Divetrack first-hand at the Beau-Rivage Hotel, where Marco Borracino, Singer’s co-founder, was present to talk about the brand’s creative process with the attendees.
OUR JOURNEY DURING GENEVA WATCH WEEK
As strategic partners of world-renowned brands, such as Eberhard & Co. for the Spanish press and Singer Reimagined for the international press, we constantly strive to achieve ambitious goals that go beyond the traditional expectations of public relations. Our essential pillar is individualism and personalization. That’s what we did in Geneva. From personalized emails about each of the brand’s novelties and participation, to confirming RSVPs and accompanying the press on site, each stage was planned and executed to guarantee results. By introducing the brand’s novelties in person, we not only highlighted the technical and design features, but also created an ambiance that encouraged involvement and interaction with those who attended.
We had the pleasure of welcoming over 70 renowned media from the world of watchmaking, such as GMT, Worldtempus, Tiempo de Relojes, Fratello Watches, Monochrome Watches, Revolution, GQ, CH24, Watch Time, Watchonista, Montres Magazine, among many others.
In terms of coverage, we successfully negotiated articles among international media such as, GMT Magazine, Worldtempus, Monochrome Watches, Quill & Pad, ABlogToWatch, The Limited Edition, Gear Patrol, Watches by SJX, Uncrate, Acquire, ABC, Máquinas del Tiempo, Tiempo de Relojes, Relojes y Estilo, Relógios & Relógios, Watch I Love, Hiconsumption, CH24, Men’s Health among others.
At Sparkling PR, our aim extends beyond brand visibility. We work to guarantee their distinctiveness, acknowledgment and success through meaningful and professional relationships with the press. And this is what we call a journey.
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