Author: Sparkling PR

Articles, News

Miami’s art scene with Art Basel and Art Miami

Miami’s art scene is set to once again sparkle with the much-anticipated arrival of Art Miami and Art Basel Miami.

Art Miami 2023 promises an exhilarating experience, commencing with the exclusive VIP Preview on Tuesday, December 5th. Collectors, curators, artists, art enthusiasts and press will attend. They will be invited to experience an exclusive First View of the highly anticipated Art Miami and CONTEXT Art Miami. The fair opens its doors to the public from December 6 through Sunday, December 10. Enchanting attendees at the prestigious waterfront location of One Herald Plaza, nestled in the heart of downtown Miami.

Art Basel Miami, from December 8 to December 10, with its rich tapestry of contemporary and modern art, is an amalgamation of cultures, ideas, and visions. The event showcases a myriad of mediums, from paintings, sculptures, and photography to digital art and immersive installations. One of the most intriguing aspects of Art Basel Miami is its ability to foster dialogue and interaction about their creative processes.


Art Miami stands tall as a premier platform for the acquisition of groundbreaking works. A collaboration between the world’s most respected galleries like Aktion Art or Aldo Castillo from USA, Andreas Binder Gallery from Germany or even ATELIER AKI from Korea. These galleries serve as beacons of creativity, showcasing exceptional artworks that push the boundaries of artistic expression. From avant-garde installations to thought-provoking sculptures and captivating paintings, the fair presents a diverse tapestry of talent that captivates and inspires.

With over 250 galleries participating in Art Basel Miami from North America, Latin America, Europe, Asia, and Africa, such as Acquavella and Miguel Abreu Gallery, the fair offers a diverse and eclectic mix of artworks that challenge boundaries and redefine artistic norms.


Lastly, Art Miami, continues to evolve artists, advisors, curators, and museums, all converging upon Miami. The event will host artists from all over the world. Such as Jamie Adams, Jose Arellano, Franco Adami or Carlos Alfonzo. Miami has consistently been the epicenter for groundbreaking deals and art acquisitions.

Finally, the events are ready redefine the art landscape, offering an unmissable opportunity to witness the pulse of art and creativity. As the fairs ignites passion, conversation, and inspiration, it reaffirms Miami’s status as a global epicenter for artistic expression.

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Photos by ©Art Miami and ©Art Basel Miami.

Articles, Clients

Sparkling PR’s Holiday Gift Guide

Looking to curate the most enticing items for your shopping pages this holiday season? Sparkling PR has curated an exclusive guide from our clients’ most distinctive collections for those who cherish the interest in timepieces.


We will be happy to provide additional details, high-resolution images, and captivating stories about each watch and their collections, making your shopping pages stand out this holiday season.

Email us to request our Holiday Gift Guide for your shopping pages inspirations.

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Articles, News

The Diverse Palette of Public Relations

In the ever-evolving world of Public Relations, the digital realm has become a paramount arena for shaping brand narratives, mitigating crises, and measuring success. Let’s navigate through key trends and strategies reshaping the PR landscape today.


Digital PR has transcended traditional boundaries, leveraging technology and connectivity to engage audiences. It’s a dynamic ecosystem continually redefining brand communication. In a modern world, we always opt for modern solutions and in the 21st century the best way to reach more people is through digital. Contrary to what would have happened in the early days when PR was more direct, with phone calls, social outings and fun dinners. More intimate, face-to-face conversations are still essential, but digital has helped to make this increasingly possible at an international level.


In a world inundated with content, authenticity reigns supreme. For PR practitioners, the art of genuine storytelling isn’t merely a trend but a fundamental strategy in connecting brands with audiences on a deeper, more meaningful level. It involves aligning a brand’s narrative with its core values, fostering an emotional connection, and portraying a consistent, genuine persona across all touchpoints.

Embracing transparency and vulnerability are essencial. Authentic storytelling doesn’t shy away from vulnerability. It embraces transparency, acknowledging challenges, and showcasing the journey, even when it’s not all glitz and glamour. This honesty builds trust and credibility, forming a stronger bond with clients. Brands are organic and always adapt to the client’s rhythm.

Consistency is key. Authentic storytelling requires maintaining a coherent narrative across various platforms and messages. Whether through social media, press releases or events. The brand’s story should echo consistently, reinforcing its authenticity.


Beyond creativity, PR success demands measurable outcomes. Tracking key metrics, analyzing data, and utilizing analytics tools are integral to gauging the impact of PR efforts, ensuring alignment with our business objectives.


We embody a diverse tapestry of cultures, languages, and experiences, enriching the industry with a wealth of perspectives. We traverse a mosaic of backgrounds, from various corners of the globe, always bringing with us a kaleidoscope of languages, traditions, cultures, and unique worldviews. This diverse amalgamation not only fosters a vibrant environment but also infuses PR practices with a richness that transcends boundaries, enabling a deeper understanding of global audiences and facilitating nuanced communication strategies that resonate universally.

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Articles, Events, News

A Horological Extravaganza at Dubai Watch Week’23

Dubai Watch Week, the prestigious annual event dedicated to the world of horology, is gearing up for its highly anticipated 6th edition. The show is set to take place from November 16th to 20th, 2023. Here’s a sneak peek into what makes this event a must-attend for anyone passionate about watches.

The event is a true horological extravaganza that brings together watch aficionados, collectors, watchmakers, and industry experts under one roof. Since its inception, Dubai Watch Week has set itself apart by its commitment to promoting knowledge of watches.


The 6th edition of Dubai Watch Week promises to be even more spectacular than its predecessors. Renowned watch brands from around the world will showcase their latest creations, limited editions, and iconic timepieces. From Van Cleef & Arpels, Rolex, Audemars Piguet, Chopard, Dior, among others. It’s a unique opportunity to get up close and personal with the masterpieces that often adorn the wrists of celebrities and connoisseurs.

Dubai Watch Week offers a series of engaging workshops and seminars: To Be or Not To BeSpoke, New Kids on The Clock or Obesessive Collecting Disorder and experts like Barbara Palumbo, Austen Chu, Jean Aurnalt, Oliver Segura among others, will provide insights into various aspects of horology, from movement intricacies to case design.

The event features discussions with industry leaders, watchmakers, and collectors, providing a platform for thought-provoking conversations. From trends in haute horlogerie to the history of watchmaking.

Watch collectors will be able to explore the Collector’s Area, where they can discover vintage and rare timepieces from brands like Ulysse Nardin, Girard-Perregaux and others. This is a prime opportunity to meet like-minded enthusiasts and share their passion.


Dubai Watch Week’s 6th edition is set to captivate attendees with the usual array of engaging activities and lively atmosphere. All things considered, the event not only offers a chance to admire and acquire extraordinary watches but also provides a deeper understanding of the craftsmanship and heritage behind these remarkable timepieces.

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Photos by ©Monochrome Watches

Articles, Events, News

GPHG 2023: The Winners

The prestigious Grand Prix d’Horlogerie de Genève (GPHG) has once again brought together the crème de la crème of the watchmaking world to celebrate watchmaking excellence last thursday. The GPHG 2023 awards ceremony proved to be a spectacular showcase of horological mastery, with timepieces from renowned brands competing for recognition in various categories. Let’s dive into the highlights of the event and unveil the exceptional winners who have left an indelible mark on the world of haute horlogerie.


The Aiguille d’Or or Golden Hand, is the most coveted award at the GPHG, representing the best overall watch of the year. In 2023, the Aiguille d’Or was awarded to Audemars Piguet for their Code 11.59 Universelle RD#4.


In the Men’s Complication category, the winner was Voutilainen with their remarkable World Timer. This timepiece impressed the jury with its intricate complications, showcasing the brand’s dedication to pushing the limits of what a mechanical watch can achieve.

The Ladies’ Complication category celebrated the fusion of elegance and technical prowess. Dior emerged victorious with their stunning Grand Soir Automate Etoile de Monsieur Dior, a testament to the growing trend of creating complication watches that cater specifically to the discerning tastes of women. It’s an opportunity to recognize Dior watchmaking, something that might not happen otherwise.

Lan Cittadini, Jewellery & Timepeaces Global Diretor of Dior.
François Bennahmias, CEO of Audemars Piaget.
Juan Ciola, CEO of Tudor.


Recognizing watches that have become true icons in the industry, the Iconic category honored Ulysse Nardin for their enduring Freak One. This timepiece has not only stood the test of time but has also significantly influenced the design and functionality of watches in its genre. “We’re not masters of marketing, but we know how to make watches, the Freak is a UFO. said Patrick Pruniaux, Ulysse Nardin CEO, when accepting this award.


Precision and functionality took center stage in the Chronograph category, where Petermann Bédat triumphed with their Chronograph Rattrapante. This timepiece demonstrated superior chronograph capabilities, combined with an aesthetic appeal that captured the essence of speed and precision.


The GPHG introduced a fresh category in 2023, namely “Sports.” Securing the inaugural victory in this category was the Tudor Pelagos 39, standing out for its widespread commercial attractiveness.

The GPHG 2023 awards ceremony was a resounding success, underscoring the continued excellence within the watchmaking industry. The winners in each category demonstrated the diverse and evolving nature of haute horlogerie, reinforcing the industry’s commitment to pushing boundaries and creating timepieces that are both timeless and groundbreaking.

Here are the rest of the timepieces and watchmakers that took home a GPHG award this year:

Artistic Crafts: Piaget Altiplano Métiers d’Art – Undulata
Challenge: Raymond Weil Millésime Automatic
Petite Aiguille: Christopher Ward Bel Canto
Jewelry: Bvlgari Serpenti Cleopatra
Calendar & Astromony: Bovet 1822 Récital 20 Astérium
Tourbillon: Laurent Ferrier Grand Sport Tourbillon
Mechanical Exception: Hautlence Sphere Series 1
Mechanical Clock: L’Epée 1839 Time Fast II Chrome
Chronometry: Ferdinand Berthoud Chronomètre FB 3SPC
Best Young Student: Killian Douglas
Special Jury Price: Svend Andersen and Vincent Calabrese

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Photos: ©GPHG