Author: Sparkling PR


Sparkling PR at the Grande Prémio de Relojoaria

Marina Coelho joins jury
for the Grande Prémio de Relojoaria

Fernando Correia de Oliveira, editor-in-chief of the Anuário de Relógios & Canetas invites Sparkling PR’s founder, Marina Coelho to be part of the jury for this year’s edition
of the “Grande Prémio de Relojoaria”


Marina Coelho has been an active member of the international watchmaking industry for more than 14 years. Her professional career started in the Richemont Group in Miami, where she joined the teams of Baume & Mercier and Montblanc, and then ultimately led the Officine Panerai’s Marketing & Communications department for Central & South America.

She later moved back to Portugal where she joined the Marketing team of one of the most important retailers in the industry, Boutique dos Relógios. She then moved to Madrid and Geneva, where she worked as Marketing Manager, International Public Relations Manager and International Media Officer for brands like Jaeger-LeCoultre, de GRISOGONO, Chopard and Frédérique Constant.

Marina made the personal decision to move back to Lisbon in March 2018, to be closer to home and open her own agency, Sparkling PR, designed to internationally promote Portuguese brands through personalized communication services: Strategic Communication, Press & Public Relations, Influencer Marketing, Events & Partnerships Management.

Her international experience in the watchmaking industry will undoubtedly be one of the determining factors that will help her select the candidates for the various categories of the “Grande Prémio de Relojoaria”.

It is a great honor to be considered let alone chosen to integrate such a restricted group of watchmaking connoisseurs. I’d like to thank Fernando Correia de Oliveira for this incredible opportunity!

Marina Coelho, Founder of Sparkling PR

Grande Prémio de Relojoaria

The “Grande Prémio” is an event, unique in its kind in Portugal. It annually distinguishes the best timepieces in different categories. With this initiative, The Anuário de Relógios & Canetas aims to promote the watch industry, its brands and representatives in Portugal, thus recognizing its important contribution to the evolution of the service sector in the country and,
especially to the luxury industry.

Anuário Relógios & Canetas will host the third edition of the “Grande Prémio de Relojoaria”. The shortlist of the “Grande Prémio” nominees will be announced, for the first time at Portojoia 2019 on 27 September, thus reinforcing a partnership that has been flourishing for years.

The “Grande Prémio” distinguishes models sold in the Portuguese market and launched within the year. Thus in its third edition, watches released in the national market in 2019
will be taken into account.

The “Grande Prémio” has the following categories: Watch of the Year (Grande Prémio), Best Complication, Best Men’s Watch, Best Ladies’ Watch, Best Sport’s Watch, Best Design, Best “Daily” Watch, Public’s Choice Award, Special Jury Award.

The winners of the 2019 “Grande Prémio de Relojoaria” will be announced in November,
at an event to be held at the Tivoli Palácio dos Seteais Hotel, in Sintra.

Announcing the Grande Prémio de Relojoaria nominees at Portojoia


Our new Podcast, Luxury Talks!

We are pleased to announce the official launch
of our podcast channel: “Luxury Talks” by Sparkling PR

Our founder, Marina Coelho will be hosting several sessions with very special guests.

Where we’ll discuss different themes, whether it’s about luxury, sustainability, industry insights,
new trends, personal inspirations, new projects coming up,  among others.

We want these podcasts to be a platform where, through a very informal conversation,
our guests can tell their story.

These podcasts will be either in English or Portuguese, and of course for those in Portuguese
we’ll always include a brief English transcript of the session on our website
so our English-speaking listeners can enjoy them.

The podcasts are available through:
Apple Podcasts
Google Podcasts

Below you’ll find our latest episode!

I hope you’ll enjoy these talks as much as we’ve enjoyed taping them!

Check back really soon for our first session featuring RUEFFA,
a very talented Portuguese neo pop art artist. 

Marina got to see her exhibition here in Lisbon and she fell in love with her and her work right away. Besides being a kick-ass artist, she is a complete sweetheart, so we had a lot of fun taping this session, it was a very chilled talk about her life and her work!

We hope you enjoy it!

Send us your feedback below,
we’d love to know what you think.

And if you’re in Lisbon, don’t forget to check out her work
at Paróquia de São Mamede until September 16th.

Sparkling PR

Sparkling PR is an “Out of the Box” communications agency based in Lisbon Portugal, aiming to promote luxury, sustainable and lifestyle brands through sales-driven communication strategies.

We work to connect our clients to the modern concept of luxury where “less is more”, where the notion of luxury is linked to a sustainable consciousness, to an outstanding personal service, to the closeness of personal relations and an unmeasurable experience. 

If you want to be featured on our next podcast, drop us a line below!


Collaboration with the Dead Seconds Society

Defending the values of Fine Watchmaking!

Imagine a community of Watch Collectors that gathers at a non-disclosed, secret location on the last Friday of each month with the sole purpose of sharing and elevating their particular passion: 

Unconditional love for Horology and Fine Watchmaking!

The intense activity that follows generates lively discussions that are then passed on to private channels and is finally reflected on the communities public Instagram and website communication channels where in-depth articles and analysis of selected watches and watchmakers are published with the direct contribution of an elite of Society Members. This is the place where the Dead Seconds Society approaches watches and Watchmaking on a collectors perspective rather than just a buyers approach.

Watch Collectors

That community is now a palpable reality having been established in December 2017, when their members gathered for the very first time in Lisbon. The group of aficionados took upon the name of “Dead Seconds Society”, a hybrid designation inspired by the poetic eloquence of the late Robin Williams in the movie “Dead Poets Society”, and the Dead Seconds complication present in some rare horological masterpieces.

Since its inception, the Society’s vision was to become an integral part of the collector and watch lovers community. To become one of them, cater to their needs and not just be a purveyor of the canned information so many communication channels propose without distinction of content or chronological discrepancy. In short, to defend the real values of traditional Fine Watchmaking!

That mission has been fully accomplished, and the Dead Seconds Society is today an invitation-only community. Over these last two years, the Society has become the visible face of a fast-growing group of seasoned collectors, buyers, scholars and watch lovers. For its Founding Members, authentic Watchmaking, the science of horology and the art of collecting is an obsession. But it’s also a way of life and a passion the Society shares with like-minded people that become part of this very special community.

As a collector’s community aiming to defend the values of traditional Haute Horlogerie, the Society prefers the real thing and is keen on initiating its younger or less knowledgeable Members on the Art and Science of Watchmaking. Reflecting that philosophy, the Society has appropriated itself on the Latin family motto of one of the greatest watch collectors of the 20th century: 

“Esse Quam Videre”

“To be rather than to seem” impeccably translates the Societies approach to the passion all of its members share. Because in the end, it’s all about the people and their stories, friendship and their shared unconditional love for authentic Fine Watchmaking.

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Magali Aravena x de GRISOGONO

The Cannes Film Festival has been a yearly appointment for high jewelry brands. For decades, these brands showcase their jewelry collections in the most glamourous stage. 

Sparkling PR styles Magali Aravena during the Cannes Film Festival
© Gonçalo Silva

de GRISOGONO being no exception, this year they’ve added Magali Aravena to their long roster of actresses, models, influencers who dazzle in their breathtaking jewelry collections
at the Cannes Film Festival Red Carpet.

Sparkling PR styles Magali Aravena during the Cannes Film Festival

To make her stay in Cannes unforgettable, Boutique dos Relógios and de GRISOGONO invited Magali to visit the brand’s showroom at the Hotel Martinez to discover the newest High Jewelry Collection right off the Geneva ateliers. Magali was also invited to attend their exclusive dinner party at the Hotel Eden Roc, hosted under the theme “Technicolor”, celebrating the multi-colored gems in the collection.

Sparkling PR styles Magali Aravena during the Cannes Film Festival

Boutique dos Relógios also invited Magali to select her jewels for her Cannes experience from their newest store, Art Avenida, in Avenida da Liberdade. Magali chose to complete her Ellie Saab outfit with the spirited collection Allegra, in white gold with white diamonds and onyx cabochons ensemble (earrings, rings, and bracelet).

Sparkling PR styles Magali Aravena during the Cannes Film Festival

Magali Aravena is a businesswoman and a mother who’s passionate about fashion and lifestyle. She loves traveling and discovering the world and never misses a good restaurant. She supports the football player career of her husband, Toto Salvio, and follows him in his travels. Toto is major player at SL Benfica and Argentina National Team. In 2017 Magali has created her swimwear line – Magii Aravena – in which she invests most of her time and dedication along with her blog: Life by MA.

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Events, News

Luncheon with Anuário Relógios & Canetas

Monthly Edition of the Anuário Relógios & Canetas celebrates 6 years

The monthly edition of the Anuário Relógios & Canetas celebrated its 6th anniversary. To mark the occasion, the online magazine hosted 35 guests at the Restaurante Faz Figura Portugal Wine & Food.

In addition to the aforementioned venue, overlooking the Tagus, the Anuário event also had partnerships with Rovisco Garcia wines, Fernanda Lamelas Arts and Cinemundo.

The monthly digital version of the Anuário Relógios & Canetas is free to download. There are about 200 pages, dedicated to the Haute Horlogerie, Writing Instruments, Jewelry and other luxury items.

Anuário Relógios e Canetas

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