Clients, News

Welcome 2023 x Celebrate our 2022 Projects

Welcoming 2023 by celebrating last year’s fantastic projects from our Press Office.

Thank you to all our clients for their trust, to our press friends who have continuously supported us since the beginning and here’s to many more adventures in 2023!
Marina Coelho, Founder of Sparkling PR

Find out more about our 2022 mandates here or visit our Instagram.

Clients, News

S.T. Dupont x Opening of Lisbon Boutique

Lisbon, 25 November 2022

S.T. Dupont is pleased to announce the opening of its newest boutique in Lisbon.

To continue the 150th anniversary celebrations, the French brand inaugurated their boutique in Lisbon, choosing the glamorous Avenida da Liberdade, to host this project that marks a step of progress in the development of the brand in Portugal.

Pascal Fondeur, General Director of S.T. Dupont and Alfonso González Brand Manager for the Iberian market see in this project an assertion of strength in order to serve their Portuguese clientele.

Customers in Portugal will be able to find a wide range of products, in addition to the famous lighters, they will find writing instruments, leather goods and accessories.

Lisbon will surely become one of the references for S.T. Dupont.

Click here to request the complete Press Release

Clients, Events

The ReLuxury Show x Luxury Pre-Owned Market

Geneva, 8 November 2022

As of today, the luxury pre-owned market has its own show with ReLuxury. The first event dedicated to the re-commerce of luxury and collectible pieces, ended on a high note: with over 4’000 visitors over its four-day exhibition.


Held from 4 to 7 November 2022 at the Hotel President in Geneva; ReLuxury welcomed visitors from all generations. Connoisseurs, jewellery enthusiasts, watch collectors and fashion-lovers alike browsed the four thematic areas of the show: the Showroom, the Clinic, the Lab and the Talks.

ReLuxury hosted the Opening Ceremony on November 4, with over 400 guests from the luxury industry. Among them, Tirath Kamdar, General Manager Luxury at eBay, Patrick Hoffmann, Executive Vice-President of WatchBox, Alexandre Mille, CEO of Richard Mille, Vincent Perriard Co-Founder at Origyn Foundation, formers Presidents of the Geneva State Council, Pierre Maudet and Claude Haegi, and the President of the Grand Council, Jean-Luc Forni, the 17 CEOs of the exhibiting brands, the representative of the 16 artisans, the 6 start-ups and many other key industry leaders.


The success of this first edition was made possible by the vision of Fabienne Lupo, founder of ReLuxury. A vision of a show dedicated to the promotion of circular economy; where novice and expert consumers would gather in a safe environment; to buy certified and authenticated items from internationally recognized digital platforms and luxury brands. Fabienne recalls: “The objective was to create a show committed to the re-commerce of luxury and collectible pieces; and I feel this was accomplished with ReLuxury. It was also important to be able to talk about the pre-owned market not as taboo but address it as a timely topic and as a global social responsibility.”


But more than just an exhibition show, ReLuxury offered a welcoming setting where visitors had the opportunity to meet artisans of various trades; who dedicate their craft to giving luxury items a second life; but also connect with local startups and their latest product collections and/or technological advances in the fields of recycling, upcycling and more. Not to mention, a moment to attend panels tackling different topics on circular economy that huddled over 1800 attendees and online viewers. In total, ReLuxury hosted 29 talks and welcomed 60 speakers from all spheres.

The show ended with the Closing Talks by Fabienne Lupo, whose inspirational speech encouraged attendees to rethink, resell, repair, and join the cultural movement towards a more conscientious and smarter consumption of luxury goods. Fabienne announced: “Following the success of this first edition, ReLuxury is already planning its 2023 initiatives. Details will follow soon.”

Click here to request the complete Press Release

Clients, News

Watchdreamer x 4th Anniversary

Geneva, 24 November 2022

Watchdreamer becomes a key player in the watchmaking online distribution.

This year, celebrates its 4th anniversary and its transition from a niche digital start-up to a leader in online watch financing and distribution. A success that can be explained by the relevance of the concept, both for end customers and for partner brands.

In November 2018, Nicolas Hildenbrand, a young creative entrepreneur, founded the start-up, based in Pully. Its goal is simple: to offer the possibility to buy a luxury watch with zero-interest financing, staggered up to 48 monthly payments, at no cost. All 100% online, instantaneous and without unnecessary paperwork.

An immaculate customer service

The advantages for customers are clear. Credit at 0% interest, the response to immediate demand, the access to a vast selection of more than 1600 watches available are a few of the exceptional advantages customers have access to when choosing Watchdreamer. Not to mention the unique flexibility in Europe offered by Watchdreamer, it is the exemplary quality of the service that is acclaimed. The team attends to customers’ needs throughout the entire buying process, namely personalized advice at all times and a fluid, simple and efficient digital platform. 80% of transactions are completed on mobile in a few clicks and watches are generally delivered within 5 working days!

A new distribution channel

By respecting the public prices recommended by brands, granting their official guarantees and offering a real luxury service experience with unparalleled transparency and traceability, Watchdreamer is truly opening up a new distribution channel. Thus, the presence of brands on the platform makes it possible to effectively reach a new, larger, younger, digital-based target, quite distinct and completely complementary to the usual customers of brands and physical retailers.

A Swiss success story

The success confirms the relevance of the business model to the delight of watch connoisseurs and partner brands: more than 3,000 watches already sold in 2022, in Switzerland alone! In the space of 4 years, Watchdreamer has become one of the largest official Swiss retailers (online and offline combined) for many brands, including Hublot and Breitling. Watchdreamer is now the official distributor for more than 20 watch brands. The 2018 start-up has indeed become a key player in watchmaking distribution. And that’s just the beginning.

The future

Watchdreamer continues its development with its distinctive and relevant USP. A new website, more fluid and attractive, will be launched in early 2023. Video content, essential to reach the younger generation will flood the platform and augmented reality will be a main feature. Internationalization is also in the works. New markets will open in 2023, in France and the UK. Watchdreamer is also working on partnerships with jewelry brands to increase their variety. And finally, upon reflection the company is considering a physical presence to complement its online activities… it will obviously be disruptive, unconventional and will offer an experience as fresh as the website has been able to do since its inception.

Click here to request the complete Press Release

Clients, Events, News

Unveiling Eberhard & Co Novelties

Madrid, 19 October 2022

At the annual press presentation, Eberhard & Co.‘s CEO, Mario Peserico joined Perodri Joyeros to present the 4th quarter novelties to the Spanish journalists.

Over the course of two days, the trade, lifestyle, fashion and business press were able to discover the brand’s latest models which included the 2 Scafograf 200 DLC, 2 Scafograf MCMLIX and the 2 Tazio Nuvolari editions.

This yearly rendez-vous is extremely important for the brand to stay connected and in touch with the market and its key influential media.

For this particular event, Sparkling PR was in charge of the complete planning and implementation of the press presentation from connecting with Perodri Joyeros, organizing the catering service for both days, managing the animation (PLV) and the decoration.

Click here to request the complete Press Release