Collaboration with the Dead Seconds Society

Defending the values of Fine Watchmaking!

Imagine a community of Watch Collectors that gathers at a non-disclosed, secret location on the last Friday of each month with the sole purpose of sharing and elevating their particular passion: 

Unconditional love for Horology and Fine Watchmaking!

The intense activity that follows generates lively discussions that are then passed on to private channels and is finally reflected on the communities public Instagram and website communication channels where in-depth articles and analysis of selected watches and watchmakers are published with the direct contribution of an elite of Society Members. This is the place where the Dead Seconds Society approaches watches and Watchmaking on a collectors perspective rather than just a buyers approach.

Watch Collectors

That community is now a palpable reality having been established in December 2017, when their members gathered for the very first time in Lisbon. The group of aficionados took upon the name of “Dead Seconds Society”, a hybrid designation inspired by the poetic eloquence of the late Robin Williams in the movie “Dead Poets Society”, and the Dead Seconds complication present in some rare horological masterpieces.

Since its inception, the Society’s vision was to become an integral part of the collector and watch lovers community. To become one of them, cater to their needs and not just be a purveyor of the canned information so many communication channels propose without distinction of content or chronological discrepancy. In short, to defend the real values of traditional Fine Watchmaking!

That mission has been fully accomplished, and the Dead Seconds Society is today an invitation-only community. Over these last two years, the Society has become the visible face of a fast-growing group of seasoned collectors, buyers, scholars and watch lovers. For its Founding Members, authentic Watchmaking, the science of horology and the art of collecting is an obsession. But it’s also a way of life and a passion the Society shares with like-minded people that become part of this very special community.

As a collector’s community aiming to defend the values of traditional Haute Horlogerie, the Society prefers the real thing and is keen on initiating its younger or less knowledgeable Members on the Art and Science of Watchmaking. Reflecting that philosophy, the Society has appropriated itself on the Latin family motto of one of the greatest watch collectors of the 20th century: 

“Esse Quam Videre”

“To be rather than to seem” impeccably translates the Societies approach to the passion all of its members share. Because in the end, it’s all about the people and their stories, friendship and their shared unconditional love for authentic Fine Watchmaking.

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Meet our client – NOL Jewellers

Sparkling PR is pleased to welcome one more client, NOL Jewellers. A Portuguese jewelry brand founded by Luísa Bernardes and Nuno Pestana. A couple in love with jewelry for over 20 years.

The collections of NOL Jewellers are inspired by the numerous travels of Luísa and Nuno, by the different cultures, landscapes and materials coming from distant lands. The two designers combine their creativity with multiple techniques to create completely original pieces.

Sparkling PR will collaborate with NOL Jewellers in the elaboration of their communication strategy, with content creation, with press and public relations, as well as the organization of events.

We are very excited to start working with Luisa and Nuno.

Click here to discover more about NOL Jewellers.


Meet our client – Carlton Jewellery

Sparkling PR is pleased to introduce Carlton Jewelry, our most recent client. A Portuguese jewelry brand founded by Carlos Góis, 34 years old, fun and ambitious. Carlos spent his childhood in his parent’s jewelry boutiques, surrounded by the most beautiful jewelry and watchmaking brands.

From a very early age, Carlos fell in love with jewelry. Just over two years ago, he decided to launch his own brand of jewelry dedicated to the women of today, combining independence and irreverence with feminine elegance.

Carlos released two collections. The Leaf Collection inspired by the beauty of nature; and Lisbon, entirely inspired by the architecture of the Portuguese capital.

Sparkling PR will collaborate with Carlton Jewelry on a number of projects including; communications strategy consultancy, content creation, press relations, partnerships management as well as event organization.

We look forward to working with Carlos and his fantastic collections.

Click here to learn more about Carlton Jewellery.