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Launched in Geneva: Our Brands’ Latest Creations


Geneva once again sets the tempo for the world of fine watchmaking as Watches and Wonders Geneva returns. This season, our clients Minase, Schwarz Etienne, and Eberhard & Co. present three distinct approaches to contemporary watchmaking. Each rooted in its own identity, yet united by a shared pursuit of innovation, emotion, and precision.

Let this be your introduction to watch releases in Geneva from our brands.

HERITAGE REIMAGINED WITH EBERHARD & CO.

Presented at Palexpo as part of Watches and Wonders Geneva, Eberhard & Co. unveils the Scafograf 200 MCMLIX. Reflecting the Maison’s ability to evolve while remaining deeply connected to its heritage, the piece draws inspiration from the original Scafograf diver from 1959.

The spirit of the sea
The new Scafograf 200 MCMLIX preserves its identity as a professional dive watch, now presented in a refined 39 mm case. Its signature triangular indices and bold hands ensure legibility even in low-light conditions, while reinforcing the model’s distinctive aesthetic. Technical features, such as the helium escape valve, underline its capability for deep diving, without compromising on design.

Available in a range of blue and black tones, the model features clean monochromatic dials and more nuanced dégradé finishes. Ceramic bezels enhance both durability and visual depth. A new Milanese mesh bracelet introduces a subtle vintage touch, combining lightness, flexibility, and comfort with a more refined, contemporary feel.

JAPANESE CULTURE WITH MINASE

At Hotel Beau-Rivage, Minase moves beyond the wrist and into the realm of collectible art objects with its latest creations: two made-to-order pocket watches, Asagimadara and Phoenix.

The Asagimadara draws inspiration from a migratory butterfly symbolizing travel, connection, and the passage of time. The Phoenix, in turn, evokes rebirth and transformation through rich, layered lacquer work.

Craftsmanship as a philosophy
Each dial is brought to life through the traditional Wajima maki-e technique, a meticulous, hand-executed process. Conceived by master lacquer artist Junichi Hakose, the result is a richly layered surface, imbued with depth, texture, and narrative.

Minase’s approach is deeply rooted in the Japanese philosophy of Mederu, celebrating beauty in the smallest details. From Tamahagane steel elements, traditionally used in Samurai swords, to handcrafted accessories like wooden stands and Akita cedar presentation boxes, every component reflects a commitment to heritage.

A timepiece shaped over time
Over time, the pocket watches develop a natural patina, turning each piece into something uniquely personal. The result is a living artifact shaped by its owner.

A CREATIVE LANGUAGE WITH SCHWARZ ETIENNE

Also presenting at Hotel Beau-Rivage, Schwarz Etienne introduces the 1902 SYNERGY by Peter Speake. This limited-edition timepiece celebrates co-creation at its highest level.

This piece is part of the brand’s SYNERGY series, where independent watchmakers reinterpret Schwarz Etienne’s in-house movements. Here, British watchmaker Peter Speake brings his distinctive aesthetic to the Manufacture’s 1902 platform.

A play of depth, light, and precision
With a dial built with multiple layers, including ultra-thin sapphire elements, it creates an illusion of floating components. Matte white lacquer, Prussian blue tones, and subtle orange accents introduce rhythm and contrast.

A power reserve indicator with a serpentine hand, a signature detail of Peter Speake’s design language, sits at the top of the dial. Below, a sapphire plate reveals the small seconds.

Engineering excellence
Inside, the in-house MSE 311.00 calibre delivers a 120-hour power reserve, supported by a six-bridge architecture inspired by historical pocket watches. Limited to 88 pieces, the watch subtly references the number 8 as a symbol of balance and prosperity.

Housed in lightweight Grade 5 titanium, the watch embodies a refined modernity, seamlessly reflecting its collaborative essence.

Contact us to receive the full press kits.

Discover more from our clients by following Sparkling PR on Instagram or visiting our website.

Articles, Clients, News

Schwarz Etienne’s: SYNERGY by Peter Speake


Following the success of its inaugural SYNERGY creations, Schwarz Etienne introduces a new chapter in collaborative watchmaking: the 1902 SYNERGY by Peter Speake. This limited edition embodies the Maison’s philosophy of co-authorship, establishing a true dialogue between two distinct horological identities.

At its core, SYNERGY is about uniting cultures, craftsmanship, and creative perspectives into a single timepiece. For this edition, Peter Speake was invited to reinterpret the Manufacture’s 1902 Réserve de Marche, infusing it with his unmistakable design language while remaining faithful to the technical and aesthetic DNA of Schwarz Etienne.

A DIAL DEFINED BY DEPTH AND LIGHT

The 1902 SYNERGY immediately distinguishes itself through its intricate, multi-layered dial architecture. Structured sapphire crystal elements, some as thin as 0.35 mm, create a sense of depth, giving the illusion of a floating composition.

Building on this sense of depth, an interplay of matte white lacquer, polished finishes and Prussian blue accents shapes the watch’s visual identity. Applied indices, lancine-style hands and a finely executed chemin de fer, punctuated with subtle Cayenne orange accents, introduce rhythm and contrast, while layered sapphire elements capture and diffuse light.

The upper quadrant houses a power reserve indicator with azurage finishing, animated by a serpentine hand, a signature detail of Speake’s work. At the center, a transparent sapphire plate carries the Manufacture’s name in three-dimensional form, revealing beneath it a small seconds display integrated into the base dial.

EXCELLENCE, INSIDE AND OUT

At the heart of the timepiece beats the in-house MSE 311.00 calibre, a hand-wound movement admired by Peter Speake for its architecture inspired by historic pocket watches. Featuring a distinctive six-bridge construction and twin barrels, it delivers a 120-hour power reserve.

The movement’s finishing reflects the highest standards of traditional watchmaking. Geneva stripes angled at 45°, polished bevels, sandblasted and rhodium-plated surfaces define its aesthetic, while engraved ratchet wheels are filled with blue lacquer. Limited to just 88 pieces, the edition subtly references the number 8 as a symbol of prosperity and balance.

Housed in a 39 mm case crafted from Grade 5 titanium, the 1902 SYNERGY balances elegance with modernity. Lightweight, hypoallergenic, and corrosion-resistant, the case features polished surfaces contrasted by satin-finished lugs. A blue textured strap with rubber lining completes the piece, reinforcing both comfort and visual coherence.

Unveiled in Geneva, during Watches and Wonders, the 1902 SYNERGY by Schwarz Etienne and Peter Speake captures the essence of collaboration, where creative independence and technical mastery not only coexist, but elevate one another.

Contact us to receive the full press kit.

Discover more from our clients by following Sparkling PR on Instagram or visiting our website.

Articles, Clients, News

Minase: Japanese Soul in a Pocket Watch


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What if a pocket watch could capture the soul of Japan? With its latest launch, Minase explores, precisely, that idea, unveiling a high-end collection that transforms timekeeping into cultural expression.

Entering new territory, the brand unveils two exclusive creations, Asagimadara and Phoenix, exclusively made-to-order and offered in stainless steel or 18k gold. These creations are envisioned as works of art, embodying Minase’s commitment to precision, heritage, and the highest standards of watchmaking.

TIME, REIMAGINED AS AN OBJECT OF EMOTION

Each model unfolds a symbolic narrative deeply rooted in Japanese culture. The Asagimadara draws inspiration from the migratory butterfly, evoking journey, connection, and time, and is imagined as a bridge between cultures. In turn, The Phoenix channels the mythical bird reborn from its ashes, expressing transformation, resilience, and renewal through an intricate lacquer composition.

CRAFTSMANSHIP ROOTED IN CENTURIES-OLD TRADITION

At the heart of each piece lies a dial crafted using the centuries-old Wajima maki-e technique, a meticulous and entirely hand-executed process that unfolds over several months. Master lacquer artist Junichi Hakose imagines the dials, imbuing them with depth, texture, and narrative richness. Additionally, the collection features Tamahagane steel for the caseback and bow, a material traditionally reserved for Samurai swords.

Developed in the spirit of Mederu, the Japanese philosophy that celebrates beauty in its finest details, the collection embodies a profound respect for craftsmanship, patience, and precision. Each element conveys a harmonious dialogue between tradition and contemporary design.

A LIVING OBJECT SHAPED BY ITS OWNER

These pocket watches develop a distinctive dark patina over time, as the steel undergoes a natural, protective oxidation process. As a result, this gradual transformation enhances depth and character, lending each piece an increasingly refined, timeworn elegance. Through daily interaction, the owner shapes the watch’s evolution, turning it into a record of presence where time leaves its mark.

The collection also includes a handcrafted wooden stand by a local artisan, reflecting Minase’s dedication to regional craftsmanship. Additionally, the set includes a leather pouch, braided cords from Asakusa, and a handmade Akita cedar presentation box.

All timepieces are available to order via Minase’s international website. Each pocket watch is a bespoke creation, meticulously crafted to order in accordance with the brand’s philosophy.

During Watches and Wonders 2026, Minase will unveil this collection alongside other emblematic creations. To discover the full press release, click here.

Stay connected with Sparkling PR on Instagram or visit our website regularly for the latest updates from our clients.


Clients, Events, News

Watches and Wonders 2026 – Minase


Watches and Wonders transforms Geneva into the global meeting point for the watch industry and during this exciting week, Sparkling PR will accompany Minase, the independent Japanese watch brand known for its distinctive construction and meticulous finishing techniques. We will be welcoming members of the press, industry partners and friends to discover the brand’s iconic timepieces in a private and relaxed setting in Geneva.

Minase in Geneva – Private Press Appointments at Beau-Rivage

Minase will host private presentations at the Hotel Beau-Rivage, offering journalists and partners the opportunity to discover the brand’s collections.

Guests will explore Minase’s emblematic models alongside a special new creation, offering a different expression of the brand’s Japanese philosophy.

Renowned for its architectural case construction and exceptional Sallaz polishing, Minase blends Japanese precision with traditional craftsmanship to create timepieces defined by depth and attention to detail.

Location:
Hotel Beau-Rivage
1st floor – Room 127

Dates:
13–17 April 2026

Opening hours:
9:00 am – 7:30 pm

Press Resources

Official materials will be shared with the press shortly, including:

• Press release & novelties overview
• High-resolution images

Plan Your Visit

Whether you wish to meet Eberhard & Co. at Watches and Wonders, explore Schwarz Etienne’s novelties, or discover Minase in a private setting at the Beau-Rivage Hotel, we encourage you to arrange your appointments early.

For interview requests, meeting coordination or any additional information, please feel free to contact us directly.

We look forward to welcoming you in Geneva!

Marina & Maria

Clients, Events, News

Watches and Wonders 2026 – Schwarz Etienne


Each year, Watches and Wonders brings together the most prestigious names in fine watchmaking. Sparkling PR is accompanying the historic Maison Schwarz Etienne. We are offering the press exclusive opportunities to discover their latest novelties and meet the team in Geneva.

Schwarz Etienne – Private Press Appointments at Beau-Rivage

During Watches and Wonders, Schwarz Etienne will welcome the press in a calm and intimate environment at the Hotel Beau-Rivage, just steps away from the lake.

This private setting offers the ideal atmosphere to discover the Maison’s latest milestone, explore new creations in detail, and exchange with the team away from the bustle of the fair.

CEO, Florian Brossard will be present to conduct private press interviews and share insights on the brand’s objectives and activities for this year.

Location:
Hotel Beau-Rivage
4th floor – Room 425

Dates:
13-17 April 2026

Opening hours:
9:00 am – 7:30 pm

Press Resources

The following official materials will be available ahead of the event very soon…

  • Press release & novelties overview
  • High-resolution images

Plan Your Visit

Whether you wish to meet Eberhard & Co. at Watches and Wonders or attend a private presentation with Schwarz Etienne, we encourage you to secure your appointments in advance.

For any specific requests, interview coordination or additional information, please feel free to contact us directly.

See you very soon in Geneva!

Marina & Maria