Frédéric Jouvenot is proud to announce the launch of the new SÎN WATCH. This limited-edition timepiece redefines the way we perceive time by marrying sophisticated mechanical ingenuity with an arresting celestial design.

A COSMIC DESIGN PHILOSOPHY

At the heart of this new SÎN WATCH model is a revolutionary dial that captures the passage of 24 hours. Through a dynamic, three-dimensional portrayal of the moon and the sun. An eccentric hour hand orbits gracefully around stylized planetary motifs, while a central, three-dimensional minute hand provides a captivating counterpoint. The specially engineered sapphire-crystal glass accentuates the watch’s futuristic aesthetic. And seamlessly accompanies every line of the case while underscoring its Swiss-made pedigree.

UNCOMPROMISING MECHANICAL EXCELLENCE

Engineered for those who appreciate both form and function, the SÎN WATCH boasts an intricately decorated movement. Every element, from the movement bridges adorned with rhodium-plated Côtes de Genève to the meticulously polished angles of the dial, has been crafted to exacting standards. Key technical features include:

Precision mechanics: a screw-adjusted balance oscillates at 28,800 vph, supported by 18 jewels and delivering a robust 50-hour power reserve through manual winding. A exquisite detailing: movement bridges feature architectural and structured engraved lines and a refined finish that exemplify Frédéric Jouvenot’s commitment to mechanical artistry.

Exclusivity is at the core of the SÎN WATCH. This timepiece is released as an 18-piece limited edition (per colour choice), with variations in colour and material. The SÎN WATCH is designed to be both a statement piece and a lasting legacy of advanced watchmaking.

Experience the convergence of cosmic beauty and mechanical mastery with the SÎN WATCH, where every second is a journey through time and space.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.

Frédéric Jouvenot launches the new addition to the Solar Deity Collection: The Helios Titanium Carbon Dial. A fascinating new chapter in mechanical sundial watchmaking.

Frédéric Jouvenot, acclaimed Master Watchmaker and co-founder of the esteemed CONCEPTO movement manufacture, proudly announces the launch of the HELIOS Titanium Carbon Dial. This latest addition to the brand’s celebrated “Solar Deity Collection” reaffirms Frédéric Jouvenot’s passion for innovation, artistic sensitivity, and cutting-edge mechanical engineering.

A MECHANICAL SUNDIAL REINVENTED BY FRÉDÉRIC JOUVENOT

At the heart of the HELIOS Titanium Carbon Dial lies an ingenious, patented 24-hour jumping cage—the very first mechanical sundial of its kind. Instead of conventional hands or discs, 12 meticulously sculpted sunbeams mark the passing hours. These sunbeams shift seamlessly between day and night indications, creating a mesmerizing interplay of light and shadow on the dial. Finally, a rotating minutes disc at the center completes the time display.

THE CARBON DIAL: A STRIKING NEW FACE

In this new iteration, the carbon dial sets the stage for the bold contrast of black DLC-treated titanium. And rose-gold-toned sunbeams. The three-dimensional structure of the dial amplifies the watch’s dynamic appearance, echoing the subtle textures and resilience of advanced materials. The result is a refined, futuristic aesthetic that stays true to Frédéric Jouvenot’s visionary approach to haute horlogerie.

“At Frédéric Jouvenot, we strive to reimagine timekeeping by returning to its earliest inspiration: the Sun itself. The HELIOS Titanium Carbon Dial is a testament to our engineering prowess, where cutting-edge micro-mechanics and precision craftsmanship converge to capture the intricate interplay of light and shadow in a modern timepiece.” – Frédéric Jouvenot’s founder.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.

Schwarz Etienne extends the bold spirit of the Geometry family with a striking new creation: the GEOMETRY BLACK. The latest in a series of four models, it skillfully combines contemporary elegance with century-old watchmaking craftsmanship.

SCHWARZ ETIENNE: THE MYSTERIOUS BLACK TONES

Its deep, mysterious black tones enhance the exceptional dial, reflecting the brand’s in-house expertise in movement manufacturing. Tradition and creativity unite in this piece of horological art, embodying the perfect harmony between mechanics and design. The GEOMETRY BLACK represents a fresh interpretation of the brand’s dedication to artisanal craftsmanship, perpetuating a Swiss tradition of excellence. Its 18-carat gold dial, entirely cloaked in black, exudes a powerful intensity. The monochromatic palette acts as a revealer, highlighting the subtle contrasts of its hand-guilloché patterns.

GEOMETRY BLACK: A DOMINANCE OF BLACK FOR AN ENCHANTING EFFECT

Schwarz Etienne enhances the depth and refined texture of the black dial through a subtle play of shadows and light. This effect is further emphasized by a polished 39mm stainless steel case, strengthening the monochromatic aesthetic of the watch. The hour and minute hands, with their elegant and minimalist lancine-style, stand out against the hand-guilloché black dial, offering optimal readability of the time. The small second is positioned at 6 o’clock on a delicately sandblasted anthracite subdial, subtly distinguishing itself from the rest of the dial. This sober and distinguished aesthetic extends to the patinated black leather strap, complemented by a tone-on-tone lining and a stainless steel folding buckle.

THE GEOMETRY COLLECTION: A DEMONSTRATION OF INDEPENDENCE

Schwarz Etienne concludes its Geometry family with the GEOMETRY BLACK. A piece that perfectly embodies the brand’s unique character and attention to detail. A modern reinterpretation of black, this timepiece represents a true reflection of the brand’s commitment to the art of watchmaking.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.

In celebration of International Women’s Day, Maurice de Mauriac unveils a stunning new addition to its L Series. The L3 Small Seconds. This 36.5mm timepiece introduces a more feminine touch to the already iconic collection. Maurice de Mauriac continues the brand’s tradition of blending minimalist design with the strength and elegance of its wearers.

L3 SMALL SECONDS: A NEW DIMENSION TO THE L SERIES

The L Series, known for its clean and linear aesthetics, was originally designed by Basel-based designer Fabian Schwaerzler. The collection, which began with the L1 in 2014. The L2 Diver (2016) and the L3 Chronograph (2019). Finally, the L3 Small Seconds adds a fresh, versatile size and dial design, while maintaining the collection’s signature purity and elegance.

CEO Massimo Dreifuss shared, “The L3 Small Seconds is a response to what our clients have been asking for. A smaller size within the L Series. It’s not only a nod to the feminine form but also to the women in our family, whose influence has been crucial to the brand’s direction.”

MAURICE DE MAURIAC CHOOSES THE PERFECT SIZE FOR EVERY WRIST

With a diameter of 36.5mm, the L3 Small Seconds strikes the perfect balance between classic proportions and contemporary appeal. It’s not just a design for women, as many watch aficionados consider 36.5mm to be the “sweet spot”.

The hand is powered by an automatic ETA 2895-2 Top Execution movement with 44 hours of power reserve and Incabloc shock protection.

The L3 Small Seconds is the perfect addition to their ever-evolving catalogue. The model offers elegance, precision, and a modern aesthetic for the watch connoisseur of today.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.

We are proud to announce our new partnership with Schwarz Etienne. A distinguished Swiss watchmaker with a rich history dating back to 1902.

Known for their unique approach to horology, Schwarz Etienne has built a reputation for creating exceptional timepieces that seamlessly blend traditional Swiss craftsmanship with cutting-edge innovation. Through this collaboration, Sparkling PR will elevate the brand’s global presence by sharing its story and creations with audiences worldwide.

SCHWARZ ETIENNE: A PARTNERSHIP ROOTED IN EXCELLENCE

At Sparkling PR, we are excited to be working with Schwarz Etienne as they continue to take their steps on the international stage. With a shared commitment to quality we look forward to supporting their international communications and press strategy. Our role will be to amplify the brand’s voice across key markets.

With our experience managing high-profile brands, we are ready to create tailored media strategies for Schwarz Etienne, helping tell their story. Through carefully curated content and targeted press campaigns. We will engage in personalized press outreach and organize exclusive events, all while building long-lasting media relationships to strengthen the brand’s reputation in the luxury watchmaking industry.

A LOOK AT THE FUTURE WITH SPARKLING PR & SCHWARZ ETIENNE

In 2025, Schwarz Etienne will be showcasing its collections at some of the most prestigious watchmaking events. Including Geneva Watch Week (Beau Rivage Hotel) and others. These represent an exciting opportunity for the brand to engage with leading industry professionals. Sparkling PR is proud to support their presence at these key moments in the watchmaking calendar.

For more information about the services we provide and our work with leading brands, visit our portfolio. Subscribe to our newsletter below or visit our instagram.