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Articles, Events, News

The Cannes Film Festival Through Watchmaking


As the Cannes Film Festival officially begins today, from May 12 to May 23, 2026, the Croisette once again becomes the center of cinema, fashion, and luxury. Beyond the premieres and red carpet moments, Cannes has long been defined by its unmistakable sense of style. Elegance is expressed not only through couture, but through the details that complete a look.

This year, alongside flowing silhouettes, sharp tailoring, and high jewelry, watches continue to establish themselves as essential style statements. From refined dress pieces to more expressive creations, timepieces have become part of the storytelling of the red carpet.

CANNES’26 | CHARACTER FOR THE MODERN GENTLEMAN

Among the pieces we could easily imagine on the wrist of actors and creatives attending Cannes this year is the new Tazio Nuvolari chronograph by Eberhard & Co. With its vintage motorsport references, compact proportions, and textured Clous de Paris dial, the model brings together elegance and personality in a way that feels perfectly suited to the Riviera atmosphere. Sophisticated yet understated, it embodies the effortless confidence often associated with Cannes style.

For those seeking something more artistic and contemporary, the YUSAI dials by Minase offer a distinctive alternative. Defined by their captivating depth and changing reflections, the dials create a constant interaction with light. An effect that feels especially at home under the Mediterranean sun. Combining Japanese craftsmanship with architectural precision, the collection reflects a quieter, more design-driven vision of luxury.

Meanwhile, the 1902 SYNERGY by Peter Speake from Schwarz Etienne speaks to collectors and creatives alike. Its subtle but intricate multi-level sapphire dial construction makes it a natural choice for individuals drawn to independent watchmaking with a twist of contemporary horological design. Bold without excess, it captures the elegance that increasingly defines modern formalwear.

A FEMININE INTERPRETATION OF ELEGANCE

For women, Cannes style continues to evolve toward a more refined and expressive approach. In this context, the Gilda Peacock by Eberhard & Co. feels particularly aligned with the atmosphere of the festival.

Inspired by the iridescent beauty of peacock feathers. The Gilda timepiece combines rich textures, luminous reflections, and the Maison’s signature elliptical case. A piece that feels both jewelry-like and contemporary. Elegant without being overly traditional, the Gilda Peacock captures the kind of individuality and sophistication increasingly seen on today’s red carpets.

At Cannes, style is never limited to premieres alone. From daytime interviews and yacht gatherings to evening dinners and private events. The festival creates countless moments where personal style takes center stage. Watches, in this context, become more than accessories: they become part of the identity projected throughout the week.

BEYOND THE RED CARPET

These are the pieces we could most naturally imagine accompanying the personalities, silhouettes, and conversations shaping this year’s Croisette. Timepieces defined by character, and a strong sense of individuality.

Interested in discovering more? Visit Sparkling PR’s Instagram or get in touch with us for additional information and full press materials.

Banner photo: MA Hospitality Group.

Articles, Clients, Events

Watches & Wonders 2026: A Week in Motion


Watches & Wonders is never just a fair. It’s a rhythm, a momentum, a concentration of energy that defines the year ahead. For Sparkling PR, this year’s edition was once again a week of precision, connection, and relentless pace.

OUR WORK ON THE GROUND

This year, the agency represented three of our clients: Eberhard & Co., Schwarz Etienne, and Minase. Each with its own identity, storytelling, and audience. Eberhard & Co. presented the Scafograf 200 MCMLIX, a reinterpretation of the brand’s iconic 1959 diver, now in a refined 39mm case with ceramic bezels and a new Milanese mesh bracelet. Minase stepped beyond the wrist entirely, unveiling two made-to-order pocket watches, Asagimadara and Phoenix, with dials crafted through the traditional Wajima maki-e lacquer technique. Schwarz Etienne introduced the 1902 Synergy by Peter Speake, a limited edition of 88 pieces featuring a multi-layered dial with ultra-thin sapphire elements and an in-house calibre with a 120-hour power reserve. Every presentation was an opportunity to translate watchmaking into something that resonates beyond the technical: into emotion, into narrative, into coverage. Discover what our brands unveiled in Geneva.

None of it happens by chance. Weeks before the fair, PR objectives are defined, international roadmaps are built, press appointments are secured, and the first conversations with media are already underway. By the time Geneva begins, the groundwork is laid.

Once there, operations moved constantly between the Watches & Wonders halls and the Hotel Beau Rivage, creating a seamless flow of appointments across both locations. Days merged into one continuous movement, averaging more than 16,000 steps daily, as the team navigated scheduled meetings, last-minute requests, and the kind of spontaneous opportunities that only happen when you’re in the right room at the right moment.

Over the course of the week, Sparkling PR connected with more than 100 journalists from across the globe, welcoming media from all five continents. Conversations unfolded in English, French, Spanish, and Portuguese, sometimes within the same meeting, a reflection of how genuinely international this event has become.

Behind the scenes, the details carried equal weight: watch dials carefully wiped dozens of times to hold up under every lens, over 70 cups of tea keeping the pace steady, and the words hands and movements repeated more than 250 times, the quiet vocabulary of the craft.

This edition also marked personal milestones. Marina attended her 16th Watches & Wonders, a measure of the long-standing relationships and deep industry knowledge she brings to every conversation. Maria was present for her third, adding sharp focus and fresh perspective to the team’s work.

WHAT HAPPENS AFTER THE FAIR

What remains after a week like this is not just fatigue. It’s clarity: on positioning, on media resonance, on the conversations that will shape the months ahead.

Watches & Wonders is where stories begin. Sparkling PR’s role is to make sure they continue, with the right voices, in the right places, at the right time.

Because the work doesn’t stop when the fair does. What follows is just as deliberate: post-event press communications, targeted media follow-ups, and ongoing editorial placements across international markets. Hundreds of calls, reports to brands, and conversations kept alive until they become published stories.

See how we work at trade shows and beyond.

Follow the story as it unfolds. Find us on Instagram or explore our work at sparklingpr.com.

Articles, Events, News

Met Gala 2026: Where Fashion Meets Time


The first Monday in May once again transformed The Metropolitan Museum of Art in New York into the world’s most watched event.

The 2026 Met Gala, held on May 4, celebrated the Costume Institute’s spring exhibition, Costume Art, with the dress code Fashion Is Art. This year’s edition explored the relationship between clothing, the body, and artistic expression, turning the Met steps into a living gallery of sculpture, movement, and performance.

MET GALA | FASHION AS A LIVING CANVA

Among the evening’s most memorable interpretations of the theme, Emma Chamberlain transformed the red carpet into a moving canvas in a custom Mugler gown, inspired by the maison’s 1997 La Chimère ensemble. Heidi Klum took a more theatrical approach, appearing as a living sculpture in a marble-like ensemble that fully embraced the idea of fashion as performance art, while Charli XCX offered a more restrained yet deeply artistic statement in a custom Saint Laurent look centered around an iris motif.

Photos: Dimitrios Kambouris, Mike Coppola and Michael Loccisano, Getty Images

Together, these looks showed the many ways this year’s dress code could be interpreted, from painted surfaces and sculptural illusion to couture craftsmanship and subtle art-historical references.

TIMEPIECES TAKE THE SPOTLIGHT

Watches were no longer treated as secondary accessories, but as part of the overall creative statement. Pieces chosen for their shape, rarity and ability to complete a look with character. Some of the strongest moments came from shaped and archival watches.

Rami Malek wore a 1992 platinum Cartier Crash, while Bad Bunny opted for a 1996 Cartier Cloche, two unconventional silhouettes that felt perfectly aligned with the artistic spirit of the evening.

The night also delivered major statement pieces. Dwayne Johnson made his Met Gala debut wearing Jacob & Co.’s Billionaire III, a 54 mm timepiece set with 714 white diamonds totaling 129.61 carats, while Luke Evans brought a high-jewelry approach with the Hublot Big Bang Unico High Jewelry.

There were also more refined expressions of horology. Skepta chose an Audemars Piguet Royal Oak “Jumbo” Extra-Thin, and A$AP Rocky appeared with an Chanel Boy-Friend Skeleton. These choices brought a sense of technical sophistication to the carpet, proving that complications and classic watchmaking still have a place in one of fashion’s most theatrical settings.

Photos: Getty Images.

A FEMININE TAKE ON HIGH WATCHMAKING

Women’s watch moments brought a refined and expressive dimension to the show, with Serena Williams, Lisa, and Irina Shayk offering three distinct interpretations of timepieces as style statements.

Serena Williams chose an Audemars Piguet Selfwinding Perpetual Calendar, adding technical sophistication to her look, while Lisa embraced a jewelry-led approach with Bulgari’s Serpenti Spiga High Jewelry. Irina Shayk took the concept in a more experimental direction, incorporating several timepieces into her Alexander Wang look: including a diamond-set Cartier Santos placed at the center of her top, alongside vintage watches styled as jewelry pieces, from chokers to arm cuffs.

Together, their choices showed how watches can move beyond function to become powerful expressions of personality and style.

Photos: Getty Images and AFP.

As the 2026 Met Gala proved, fashion’s biggest night is no longer defined by couture alone. This year, watches became part of the visual conversation, from rare vintage pieces and high-jewelry creations to bold styling choices that transformed timepieces into fashion statements. More than accessories, they added depth and personality to the event, reinforcing the idea that true style lives in the details.

Follow Sparkling PR on Instagram for more industry insights and highlights from leading international fashion events. Visit our website regularly to stay informed about the latest news shaping the global fashion and luxury landscape.

Articles, Clients, Events

Launched in Geneva: Our Brands’ Latest Creations


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Geneva once again sets the tempo for the world of fine watchmaking as Watches and Wonders Geneva returns. This season, our clients Minase, Schwarz Etienne, and Eberhard & Co. present three distinct approaches to contemporary watchmaking. Each rooted in its own identity, yet united by a shared pursuit of innovation, emotion, and precision.

Let this be your introduction to watch releases in Geneva from our brands.

HERITAGE REIMAGINED WITH EBERHARD & CO.

Presented at Palexpo as part of Watches and Wonders Geneva, Eberhard & Co. unveils the Scafograf 200 MCMLIX. Reflecting the Maison’s ability to evolve while remaining deeply connected to its heritage, the piece draws inspiration from the original Scafograf diver from 1959.

The spirit of the sea
The new Scafograf 200 MCMLIX preserves its identity as a professional dive watch, now presented in a refined 39 mm case. Its signature triangular indices and bold hands ensure legibility even in low-light conditions, while reinforcing the model’s distinctive aesthetic. Technical features, such as the helium escape valve, underline its capability for deep diving, without compromising on design.

Available in a range of blue and black tones, the model features clean monochromatic dials and more nuanced dégradé finishes. Ceramic bezels enhance both durability and visual depth. A new Milanese mesh bracelet introduces a subtle vintage touch, combining lightness, flexibility, and comfort with a more refined, contemporary feel.

JAPANESE CULTURE WITH MINASE

At Hotel Beau-Rivage, Minase moves beyond the wrist and into the realm of collectible art objects with its latest creations: two made-to-order pocket watches, Asagimadara and Phoenix.

The Asagimadara draws inspiration from a migratory butterfly symbolizing travel, connection, and the passage of time. The Phoenix, in turn, evokes rebirth and transformation through rich, layered lacquer work.

Craftsmanship as a philosophy
Each dial is brought to life through the traditional Wajima maki-e technique, a meticulous, hand-executed process. Conceived by master lacquer artist Junichi Hakose, the result is a richly layered surface, imbued with depth, texture, and narrative.

Minase’s approach is deeply rooted in the Japanese philosophy of Mederu, celebrating beauty in the smallest details. From Tamahagane steel elements, traditionally used in Samurai swords, to handcrafted accessories like wooden stands and Akita cedar presentation boxes, every component reflects a commitment to heritage.

A timepiece shaped over time
Over time, the pocket watches develop a natural patina, turning each piece into something uniquely personal. The result is a living artifact shaped by its owner.

A CREATIVE LANGUAGE WITH SCHWARZ ETIENNE

Also presenting at Hotel Beau-Rivage, Schwarz Etienne introduces the 1902 SYNERGY by Peter Speake. This limited-edition timepiece celebrates co-creation at its highest level.

This piece is part of the brand’s SYNERGY series, where independent watchmakers reinterpret Schwarz Etienne’s in-house movements. Here, British watchmaker Peter Speake brings his distinctive aesthetic to the Manufacture’s 1902 platform.

A play of depth, light, and precision
With a dial built with multiple layers, including ultra-thin sapphire elements, it creates an illusion of floating components. Matte white lacquer, Prussian blue tones, and subtle orange accents introduce rhythm and contrast.

A power reserve indicator with a serpentine hand, a signature detail of Peter Speake’s design language, sits at the top of the dial. Below, a sapphire plate reveals the small seconds.

Engineering excellence
Inside, the in-house MSE 311.00 calibre delivers a 120-hour power reserve, supported by a six-bridge architecture inspired by historical pocket watches. Limited to 88 pieces, the watch subtly references the number 8 as a symbol of balance and prosperity.

Housed in lightweight Grade 5 titanium, the watch embodies a refined modernity, seamlessly reflecting its collaborative essence.

Contact us to receive the full press kits.

Discover more from our clients by following Sparkling PR on Instagram or visiting our website.

Articles, Events, News

PFW Fall/Winter 2026: Vision, Craft and Modern Glamour


Paris Fashion Week Fall/Winter 2026 celebrated visionary design, bold tailoring and exceptional craftsmanship. The world’s most influential fashion houses set the tone for a season defined by modern elegance, creative reinvention and an enduring sense of luxury.

The week has officially drawn to a close, and the French capital delivered what it does best: a masterclass in fashion at its most inspiring. From the radical silhouettes of Rick Owens and Yohji Yamamoto to the elegance of The Row and Victoria Beckham, or the poetry of Dries Van Noten, this season proved that Paris remains fashion’s ultimate stage. Across the city, some of the industry’s most beloved houses unveiled collections that will shape conversations, and wardrobes, for months to come.

PFW FALL/WINTER 2026: THE COLLECTIONS LEADING THE CONVERSATION

Saint Laurent’s show revisited the house’s powerful codes, and the iconic tuxedo silhouette took center stage through tailored suits, sheer lace dresses and structured jackets. Masculine tailoring contrasted with delicate fabrics, creating the tension between strength and sensuality that defines the maison. In contrast, Chloé embraced the bohemian spirit of late-1960s Laurel Canyon. Flowing skirts, ruffled blouses, prairie embroidery and Victorian-inspired silhouettes celebrated craftsmanship and storytelling, resulting in an intimate and nostalgic collection.

One of the most anticipated shows of the week, Jonathan Anderson’s second ready-to-wear collection for Dior drew inspiration from the Jardin des Tuileries and the ritual of “seeing and being seen.” Floaty dresses, ruffled skirts and nature-inspired details created a delicate dialogue between fantasy and reality. Blending Dior’s heritage with Anderson’s sensibility, the collection felt emotional yet effortless, like a breath of spring air in a winter wardrobe.

At Givenchy, Sarah Burton explored the dimensions of the modern woman by balancing architectural tailoring with softer, romantic elements. Structured suits appeared alongside flowing capes, lace dresses and intricate embellishments, highlighting a harmony between power and delicacy. Elsewhere, Haider Ackermann’s collection for Tom Ford combined corporate-inspired tailoring with the house’s signature glamour. Glossy leather, sheer fabrics and low-cut trousers defined the aesthetic, while androgynous silhouettes and subtle references to late-1990s style added a dark, seductive mood.

PFW FALL/WINTER 2026: NEW LEADERSHIP AND CREATIVE EXPERIMENTATION

Elsewhere, Antonin Tron made his debut at Balmain with a collection built around the idea of “minimal opulence”. Sculpted silhouettes and refined tailoring offered a reinterpretation of Balmain’s confident and bold glamour, showcasing his vision for the brand. Meanwhile, at Mugler, Portuguese creative director Miguel Castro Freitas drew on the house’s dramatic heritage. Power dressing dominated the runway, with sculptural tailoring, sharp shoulders and cinched waists emphasizing strength while maintaining a sensual edge.

Among the season’s most playful expressions, Loewe’s collection, designed by Jack McCollough and Lazaro Hernandez, embraced joyful experimentation. Sculptural knitwear, latex garments resembling delicate fabrics and whimsical accessories reflected the house’s distinctive ability to merge craftsmanship. As ever, imagination and innovation created a world that feels both imaginative and dreamy.

Once again, Paris proved itself fashion’s ultimate laboratory of ideas, also with standout shows from Louis Vuitton, Chanel and Miu Miu capturing global attention. If this season hinted at the future, fashion will continue evolving through its enduring commitment to excellence.

Follow Sparkling PR on Instagram for more industry insights and highlights from leading international fashion events. Visit our website regularly to stay informed about the latest news shaping the global fashion and luxury landscape.


© Videos: Christian Dior; Mugler.