Clients, Events, News

Watches and Culture x The Watch Forum 2022

The Watch Forum 2022, Geneva, 13 September 2022

Watches and Culture announces the first Watch Forum in Geneva on Sustainability.

Lasting the entire day, the event focused on sustainability and its real-life implications for the watch industry. Other Watches and Culture initiatives will continue to develop the theme of sustainability throughout 2022. 

 “By hosting the Watch Forum, Watches and Culture is fulfilling its role to bring the industry together and debate questions of importance both now and for the future, such as sustainable development. Net Zero production, traceability across supply chains, impacts on biodiversity and the development of recycled materials and a circular economy are just some of the topics the watch industry needs to address… not forgetting the social issues of equality and inclusion. The answers to these questions will be decisive for the profession’s future,” says Pascal Ravessoud, Director of External Affairs at the Fondation de la Haute Horlogerie. 

Sustainability was the theme of the Watch Forum by Watches and Culture. Sustainability reflects the similarities between a responsible approach and crafting objects that last a lifetime. The purpose of mechanical watchmaking and art mechanics. Recognised by UNESCO as part of the intangible cultural heritage of humanity. 

The Watch Forum is an invitation-only event. Reserved for eminent specialists, representatives of NGOs and international institutions, as well as leading figures in the industry. Its purpose is to promote positive emulation and engage all stakeholders in a more sustainable industry.

This year’s edition was also the opportunity to present the Meaningful Watch Movement; which accompanies and supports brands on their journey towards sustainability. 

Click here to request the complete Press Release

Clients, Events, News

Press Day x Akillis

As part of the mandate, Sparkling PR organized a press day for AKILLIS, our jewelry client based in Paris. The main objective for the day was to present the latest collections and give the Portuguese media and retailers the opportunity to meet the brand’s CEO.


AKILLIS distinguishes itself by its original design, French know-how and innovative techniques. Designer Caroline Gaspard loves to have fun and change her style to suit her mood. She stands out for creating unique and modern pieces. Each collection reflects a different aspect of your personality. The brand rejuvenates the traditional world of French jewelry and offers strong collections for men and women.


Sparkling PR was charged with the concept design of the event and all the logistics of the event namely ; venue, catering, animation, decoration, budget, among others. The PR tasks for the Press Day for Akillis included:

  • Present the new collection
  • Secure media & retailer presence
  • Prepare media list with targeted segments in mind
  • Distribute save the date
  • Distribute invitation
  • Follow-up on RSVPs
  • Negotiate coverage
  • Post-event follow-up: distribute additional information
  • Gather commercial feedback from retailers and secure future meetings

View more of our daily activities on our instagram or contact us for more information.

Clients, Events, News

Cannes Film Festival x Breaking Through The Lens

Breaking Through The Lens Actively Shrinks The Gap 
Between Talented Female and Non-binary Directors and Financiers

Breaking Through the Lens hosted the Official Unveiling of the 2022 Finalist Projects during the Cannes Film Festival. 


Is a pioneering non-profit initiative liaising female and non-binary directors to finance at top tier film markets. 

Founders, Daphne Schmon, Emily Carlton and Elpida Stathatou, seek to become a practical solution for underserved filmmakers. One that is multicultural, intersectional and result driven. BTTL is a grassroots effort focused on measurable actions to overcome the greatest barrier to women and non-binary director. Access to finance.

Despite the pandemic, BTTL has seen tremendous growth since its initiation in 2018. Expanding into an annual structure where the program’s ‘Call for Submissions’ are launched at Sundance. The official ‘Announcement of the Finalists’ takes place at Cannes, with the projects later pitched to industry at Toronto. 


May 24th in Cannes marked the initiative’s first live event in three years. Through a scrutinizing process of submissions, qualified filmmakers from over 50 countries submitted their feature-film project requiring funding. Ten of these films had the opportunity and platform to pitch their project to film investors, distributors, and sales agents.

The Official Breaking Through the Lens’ Unveiling of the 2022 Finalist Projects
Date: 24 May 2022
Time: From 3pm to 5pm
Venue: Campari Lounge at the Palais des Festivals

Click here to request the complete Press Release.

View more of our daily activities on our instagram.

Clients, Events, News

Watches and Culture x Time Design Exhibition



After previewing at Watches and Wonders Geneva; the exhibition was on view in Geneva (April 14 to May 8, 2022). Across seven themes, visitors embark on a journey to the heart of watch design through the twentieth century to the present day, and beyond.

The watch’s modes of expression have always emphasised aesthetic considerations and attention to detail. The exhibition revealed the many creative facets of watch design in a journey through time. After a brief evocation of pocket watches, this immersive exhibition trained the spotlight on the wristwatch and its multiple stylistic iterations, from form watches to tool watches and contemporary executions. Presented in showcases, imagined by students at ECAL/University of Art and Design Lausanne, some one hundred objects illustrated the inventiveness and diversity of watch design.

Watches and Culture, the cultural division of the Fondation de la Haute Horlogerie and curator of the exhibition, crafted seven inspirational worlds to illustrate the fabulous creativity of “time design”.

“Time Design”
Pont de la Machine, 1204 Geneva – April 14 – May 8, 2022 
Open: Tuesday-Sunday 12pm – 7pm, Thursday 12pm – 9pm
Free entrance

Contact us for full press release.
View more of our daily activities on our instagram.


Lunch with Chronoswiss

Chronoswiss hosted a casual lunch at the Hotel Fontecruz in Lisbon to show us their new collections.

Chronoswiss is a modern mechanical watch brand: the symbiosis of horological know-how, nonconformist designs, modern materials and classical artisanal mastery. Their creative inventions and in-house capacity allows them to offer handcrafted modern mechanical horology in a surprising price range. They see this as a modern adaptation of horological heritage; aimed at watch lovers with a unique vision of what life can be.

Thank you to João Saraiva from Importempo for the lunch invitation and; to Massimiliano Grotto from Chronoswiss for a delightful conversation. It’s always a pleasure to be invited to an exclusive lunch with a Swiss brand and; some of the most recognizable names in the Portuguese watch industry.

  • Chronoswiss lunch
  • Chronoswiss lunch
  • Chronoswiss lunch
  • Chronoswiss lunch
  • Chronoswiss lunch