Clients, Events

The ReLuxury Show x Luxury Pre-Owned Market

Geneva, 8 November 2022

As of today, the luxury pre-owned market has its own show with ReLuxury. The first event dedicated to the re-commerce of luxury and collectible pieces, ended on a high note: with over 4’000 visitors over its four-day exhibition.


Held from 4 to 7 November 2022 at the Hotel President in Geneva; ReLuxury welcomed visitors from all generations. Connoisseurs, jewellery enthusiasts, watch collectors and fashion-lovers alike browsed the four thematic areas of the show: the Showroom, the Clinic, the Lab and the Talks.

ReLuxury hosted the Opening Ceremony on November 4, with over 400 guests from the luxury industry. Among them, Tirath Kamdar, General Manager Luxury at eBay, Patrick Hoffmann, Executive Vice-President of WatchBox, Alexandre Mille, CEO of Richard Mille, Vincent Perriard Co-Founder at Origyn Foundation, formers Presidents of the Geneva State Council, Pierre Maudet and Claude Haegi, and the President of the Grand Council, Jean-Luc Forni, the 17 CEOs of the exhibiting brands, the representative of the 16 artisans, the 6 start-ups and many other key industry leaders.


The success of this first edition was made possible by the vision of Fabienne Lupo, founder of ReLuxury. A vision of a show dedicated to the promotion of circular economy; where novice and expert consumers would gather in a safe environment; to buy certified and authenticated items from internationally recognized digital platforms and luxury brands. Fabienne recalls: “The objective was to create a show committed to the re-commerce of luxury and collectible pieces; and I feel this was accomplished with ReLuxury. It was also important to be able to talk about the pre-owned market not as taboo but address it as a timely topic and as a global social responsibility.”


But more than just an exhibition show, ReLuxury offered a welcoming setting where visitors had the opportunity to meet artisans of various trades; who dedicate their craft to giving luxury items a second life; but also connect with local startups and their latest product collections and/or technological advances in the fields of recycling, upcycling and more. Not to mention, a moment to attend panels tackling different topics on circular economy that huddled over 1800 attendees and online viewers. In total, ReLuxury hosted 29 talks and welcomed 60 speakers from all spheres.

The show ended with the Closing Talks by Fabienne Lupo, whose inspirational speech encouraged attendees to rethink, resell, repair, and join the cultural movement towards a more conscientious and smarter consumption of luxury goods. Fabienne announced: “Following the success of this first edition, ReLuxury is already planning its 2023 initiatives. Details will follow soon.”

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Clients, Events, News

Unveiling Eberhard & Co Novelties

Madrid, 19 October 2022

At the annual press presentation, Eberhard & Co.‘s CEO, Mario Peserico joined Perodri Joyeros to present the 4th quarter novelties to the Spanish journalists.

Over the course of two days, the trade, lifestyle, fashion and business press were able to discover the brand’s latest models which included the 2 Scafograf 200 DLC, 2 Scafograf MCMLIX and the 2 Tazio Nuvolari editions.

This yearly rendez-vous is extremely important for the brand to stay connected and in touch with the market and its key influential media.

For this particular event, Sparkling PR was in charge of the complete planning and implementation of the press presentation from connecting with Perodri Joyeros, organizing the catering service for both days, managing the animation (PLV) and the decoration.

Click here to request the complete Press Release

Clients, Events, News

Watches and Culture x The Watch Forum 2022

The Watch Forum 2022, Geneva, 13 September 2022

Watches and Culture announces the first Watch Forum in Geneva on Sustainability.

Lasting the entire day, the event focused on sustainability and its real-life implications for the watch industry. Other Watches and Culture initiatives will continue to develop the theme of sustainability throughout 2022. 

 “By hosting the Watch Forum, Watches and Culture is fulfilling its role to bring the industry together and debate questions of importance both now and for the future, such as sustainable development. Net Zero production, traceability across supply chains, impacts on biodiversity and the development of recycled materials and a circular economy are just some of the topics the watch industry needs to address… not forgetting the social issues of equality and inclusion. The answers to these questions will be decisive for the profession’s future,” says Pascal Ravessoud, Director of External Affairs at the Fondation de la Haute Horlogerie. 

Sustainability was the theme of the Watch Forum by Watches and Culture. Sustainability reflects the similarities between a responsible approach and crafting objects that last a lifetime. The purpose of mechanical watchmaking and art mechanics. Recognised by UNESCO as part of the intangible cultural heritage of humanity. 

The Watch Forum is an invitation-only event. Reserved for eminent specialists, representatives of NGOs and international institutions, as well as leading figures in the industry. Its purpose is to promote positive emulation and engage all stakeholders in a more sustainable industry.

This year’s edition was also the opportunity to present the Meaningful Watch Movement; which accompanies and supports brands on their journey towards sustainability. 

Click here to request the complete Press Release

Clients, Events, News

Press Day x Akillis

As part of the mandate, Sparkling PR organized a press day for AKILLIS, our jewelry client based in Paris. The main objective for the day was to present the latest collections and give the Portuguese media and retailers the opportunity to meet the brand’s CEO.


AKILLIS distinguishes itself by its original design, French know-how and innovative techniques. Designer Caroline Gaspard loves to have fun and change her style to suit her mood. She stands out for creating unique and modern pieces. Each collection reflects a different aspect of your personality. The brand rejuvenates the traditional world of French jewelry and offers strong collections for men and women.


Sparkling PR was charged with the concept design of the event and all the logistics of the event namely ; venue, catering, animation, decoration, budget, among others. The PR tasks for the Press Day for Akillis included:

  • Present the new collection
  • Secure media & retailer presence
  • Prepare media list with targeted segments in mind
  • Distribute save the date
  • Distribute invitation
  • Follow-up on RSVPs
  • Negotiate coverage
  • Post-event follow-up: distribute additional information
  • Gather commercial feedback from retailers and secure future meetings

View more of our daily activities on our instagram or contact us for more information.

Clients, Events, News

Cannes Film Festival x Breaking Through The Lens

Breaking Through The Lens Actively Shrinks The Gap 
Between Talented Female and Non-binary Directors and Financiers

Breaking Through the Lens hosted the Official Unveiling of the 2022 Finalist Projects during the Cannes Film Festival. 


Is a pioneering non-profit initiative liaising female and non-binary directors to finance at top tier film markets. 

Founders, Daphne Schmon, Emily Carlton and Elpida Stathatou, seek to become a practical solution for underserved filmmakers. One that is multicultural, intersectional and result driven. BTTL is a grassroots effort focused on measurable actions to overcome the greatest barrier to women and non-binary director. Access to finance.

Despite the pandemic, BTTL has seen tremendous growth since its initiation in 2018. Expanding into an annual structure where the program’s ‘Call for Submissions’ are launched at Sundance. The official ‘Announcement of the Finalists’ takes place at Cannes, with the projects later pitched to industry at Toronto. 


May 24th in Cannes marked the initiative’s first live event in three years. Through a scrutinizing process of submissions, qualified filmmakers from over 50 countries submitted their feature-film project requiring funding. Ten of these films had the opportunity and platform to pitch their project to film investors, distributors, and sales agents.

The Official Breaking Through the Lens’ Unveiling of the 2022 Finalist Projects
Date: 24 May 2022
Time: From 3pm to 5pm
Venue: Campari Lounge at the Palais des Festivals

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