Events

Following the conclusion of the Cannes Film Festival on May 23, 2026, one of the clearest takeaways from this year’s edition was the return of quiet luxury on the red carpet.

For the past few years, celebrity fashion has often been driven by virality: sheer silhouettes, dramatic styling, bold statements, and social media “fashion moments” designed to dominate online conversations. But Cannes 2026 signaled a noticeable shift. This year, the focus moved toward refinement and understated elegance.

Rather than competing for shock value, celebrities and luxury maisons embraced timeless dressing, sophisticated tailoring, archival references, and subtle high jewelry styling.

The result was a red carpet season defined less by spectacle and more by confidence.

BELLA HADID AND THE EVOLUTION OF QUIET LUXURY

One of the clearest examples of this shift was Bella Hadid’s Cannes 2026 wardrobe. Known for more provocative red carpet moments in previous years, Hadid embraced a noticeably more refined and sophisticated aesthetic throughout the festival.

Her custom pale silver Prada gown worn during the Garance premiere became one of the standout quiet luxury moments of Cannes, pairing Old Hollywood glamour with understated elegance and Chopard diamonds.

Her second red carpet look further reflected the evolution of quiet luxury at Cannes 2026. Wearing a Schiaparelli haute couture gown with sculptural detailing, designed by Daniel Roseberry, Bella Hadid balanced sensuality with sophistication. The dress inspired by the late Jane Birkin required more than 22,000 hours of embroidery work.

Beyond the red carpet, Bella also leaned heavily into archival fashion, including a vintage Prada Sport Spring 1999 look upon arrival at the festival and several vintage Louis Vuitton and Elie Saab pieces throughout the week.

Other than relying on spectacle, her Cannes wardrobe focused on timeless silhouettes, heritage fashion, and intentional styling: perfectly reflecting the evolution of modern quiet luxury.

Celebrities such as Emma Mackey (Louis Vuitton), Barbara Palvin (Karl Lagerfeld) , and Anja Rubik (Saint Laurent) also embodied the quiet luxury aesthetic throughout Cannes 2026. Moving away from overly theatrical styling, their red carpet appearances focused on timeless silhouettes, neutral palettes and understated elegance. Their looks reflected a broader shift within luxury fashion.

THE FUTURE OF LUXURY VISIBILITY

As Cannes 2026 demonstrated, quiet luxury is no longer simply a passing aesthetic trend, but a broader reflection of how luxury wants to communicate today.

In an era shaped by digital saturation and constant visibility, refinement, restraint, and timeless elegance are becoming more powerful than overt spectacle. This year’s red carpet proved that sophistication and intentional styling can create just as much impact (if not more) than shock value alone.

Follow Sparkling PR on Instagram for more industry insights and highlights from leading international fashion events. Visit our website regularly to stay informed about the latest news shaping the global fashion and luxury landscape.

Photos: Getty Images and Cannes Film Festival.

As the Cannes Film Festival officially begins today, from May 12 to May 23, 2026, the Croisette once again becomes the center of cinema, fashion, and luxury. Beyond the premieres and red carpet moments, Cannes has long been defined by its unmistakable sense of style. Elegance is expressed not only through couture, but through the details that complete a look.

This year, alongside flowing silhouettes, sharp tailoring, and high jewelry, watches continue to establish themselves as essential style statements. From refined dress pieces to more expressive creations, timepieces have become part of the storytelling of the red carpet.

CANNES’26 | CHARACTER FOR THE MODERN GENTLEMAN

Among the pieces we could easily imagine on the wrist of actors and creatives attending Cannes this year is the new Tazio Nuvolari chronograph by Eberhard & Co. With its vintage motorsport references, compact proportions, and textured Clous de Paris dial, the model brings together elegance and personality in a way that feels perfectly suited to the Riviera atmosphere. Sophisticated yet understated, it embodies the effortless confidence often associated with Cannes style.

For those seeking something more artistic and contemporary, the YUSAI dials by Minase offer a distinctive alternative. Defined by their captivating depth and changing reflections, the dials create a constant interaction with light. An effect that feels especially at home under the Mediterranean sun. Combining Japanese craftsmanship with architectural precision, the collection reflects a quieter, more design-driven vision of luxury.

Meanwhile, the 1902 SYNERGY by Peter Speake from Schwarz Etienne speaks to collectors and creatives alike. Its subtle but intricate multi-level sapphire dial construction makes it a natural choice for individuals drawn to independent watchmaking with a twist of contemporary horological design. Bold without excess, it captures the elegance that increasingly defines modern formalwear.

A FEMININE INTERPRETATION OF ELEGANCE

For women, Cannes style continues to evolve toward a more refined and expressive approach. In this context, the Gilda Peacock by Eberhard & Co. feels particularly aligned with the atmosphere of the festival.

Inspired by the iridescent beauty of peacock feathers. The Gilda timepiece combines rich textures, luminous reflections, and the Maison’s signature elliptical case. A piece that feels both jewelry-like and contemporary. Elegant without being overly traditional, the Gilda Peacock captures the kind of individuality and sophistication increasingly seen on today’s red carpets.

At Cannes, style is never limited to premieres alone. From daytime interviews and yacht gatherings to evening dinners and private events. The festival creates countless moments where personal style takes center stage. Watches, in this context, become more than accessories: they become part of the identity projected throughout the week.

BEYOND THE RED CARPET

These are the pieces we could most naturally imagine accompanying the personalities, silhouettes, and conversations shaping this year’s Croisette. Timepieces defined by character, and a strong sense of individuality.

Interested in discovering more? Visit Sparkling PR’s Instagram or get in touch with us for additional information and full press materials.

Banner photo: MA Hospitality Group.

The first Monday in May once again transformed The Metropolitan Museum of Art in New York into the world’s most watched event.

The 2026 Met Gala, held on May 4, celebrated the Costume Institute’s spring exhibition, Costume Art, with the dress code Fashion Is Art. This year’s edition explored the relationship between clothing, the body, and artistic expression, turning the Met steps into a living gallery of sculpture, movement, and performance.

MET GALA | FASHION AS A LIVING CANVA

Among the evening’s most memorable interpretations of the theme, Emma Chamberlain transformed the red carpet into a moving canvas in a custom Mugler gown, inspired by the maison’s 1997 La Chimère ensemble. Heidi Klum took a more theatrical approach, appearing as a living sculpture in a marble-like ensemble that fully embraced the idea of fashion as performance art, while Charli XCX offered a more restrained yet deeply artistic statement in a custom Saint Laurent look centered around an iris motif.

Photos: Dimitrios Kambouris, Mike Coppola and Michael Loccisano, Getty Images

Together, these looks showed the many ways this year’s dress code could be interpreted, from painted surfaces and sculptural illusion to couture craftsmanship and subtle art-historical references.

TIMEPIECES TAKE THE SPOTLIGHT

Watches were no longer treated as secondary accessories, but as part of the overall creative statement. Pieces chosen for their shape, rarity and ability to complete a look with character. Some of the strongest moments came from shaped and archival watches.

Rami Malek wore a 1992 platinum Cartier Crash, while Bad Bunny opted for a 1996 Cartier Cloche, two unconventional silhouettes that felt perfectly aligned with the artistic spirit of the evening.

The night also delivered major statement pieces. Dwayne Johnson made his Met Gala debut wearing Jacob & Co.’s Billionaire III, a 54 mm timepiece set with 714 white diamonds totaling 129.61 carats, while Luke Evans brought a high-jewelry approach with the Hublot Big Bang Unico High Jewelry.

There were also more refined expressions of horology. Skepta chose an Audemars Piguet Royal Oak “Jumbo” Extra-Thin, and A$AP Rocky appeared with an Chanel Boy-Friend Skeleton. These choices brought a sense of technical sophistication to the carpet, proving that complications and classic watchmaking still have a place in one of fashion’s most theatrical settings.

Photos: Getty Images.

A FEMININE TAKE ON HIGH WATCHMAKING

Women’s watch moments brought a refined and expressive dimension to the show, with Serena Williams, Lisa, and Irina Shayk offering three distinct interpretations of timepieces as style statements.

Serena Williams chose an Audemars Piguet Selfwinding Perpetual Calendar, adding technical sophistication to her look, while Lisa embraced a jewelry-led approach with Bulgari’s Serpenti Spiga High Jewelry. Irina Shayk took the concept in a more experimental direction, incorporating several timepieces into her Alexander Wang look: including a diamond-set Cartier Santos placed at the center of her top, alongside vintage watches styled as jewelry pieces, from chokers to arm cuffs.

Together, their choices showed how watches can move beyond function to become powerful expressions of personality and style.

Photos: Getty Images and AFP.

As the 2026 Met Gala proved, fashion’s biggest night is no longer defined by couture alone. This year, watches became part of the visual conversation, from rare vintage pieces and high-jewelry creations to bold styling choices that transformed timepieces into fashion statements. More than accessories, they added depth and personality to the event, reinforcing the idea that true style lives in the details.

Follow Sparkling PR on Instagram for more industry insights and highlights from leading international fashion events. Visit our website regularly to stay informed about the latest news shaping the global fashion and luxury landscape.