Watches and Wonders transforms Geneva into the global meeting point for the watch industry and during this exciting week, Sparkling PR will accompany Minase, the independent Japanese watch brand known for its distinctive construction and meticulous finishing techniques. We will be welcoming members of the press, industry partners and friends to discover the brand’s iconic timepieces in a private and relaxed setting in Geneva.
Minase in Geneva – Private Press Appointments at Beau-Rivage
Minase will host private presentations at the Hotel Beau-Rivage, offering journalists and partners the opportunity to discover the brand’s collections.
Guests will explore Minase’s emblematic models alongside a special new creation, offering a different expression of the brand’s Japanese philosophy.
Renowned for its architectural case construction and exceptional Sallaz polishing, Minase blends Japanese precision with traditional craftsmanship to create timepieces defined by depth and attention to detail.
Location:
Hotel Beau-Rivage
1st floor – Room 127
Dates:
13–17 April 2026
Opening hours:
9:00 am – 7:30 pm
Press Resources
Official materials will be shared with the press shortly, including:
• Press release & novelties overview
• High-resolution images
Plan Your Visit
Whether you wish to meet Eberhard & Co. at Watches and Wonders, explore Schwarz Etienne’s novelties, or discover Minase in a private setting at the Beau-Rivage Hotel, we encourage you to arrange your appointments early.
For interview requests, meeting coordination or any additional information, please feel free to contact us directly.
We look forward to welcoming you in Geneva!
Marina & Maria