Watches and Wonders 2026
A week in motion
Boutique Communications Agency
Sparkling PR is a boutique communications agency with a decade of experience, specializing in the luxury sector, with particular expertise in high watchmaking, high jewelry, and heritage-driven brands. We also collaborate with selected clients across art, design, lifestyle, and home décor.
We go beyond traditional public relations to develop and orchestrate bespoke communication strategies, shaped around each brand’s positioning, markets, and key moments, ensuring the message resonates globally while remaining impactful at a local level.
Our approach is strategic and integrated, combining press relations with complementary levers such as media buying, international PR campaigns, event management, content creation, and selective key opinion leaders and celebrity partnerships.
Sparkling News
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Eberhard & Co.
“We have been collaborating with Sparkling PR for many years and have always appreciated their precise and professional approach. The team is characterized by careful planning, clear and timely reporting, and consistent follow-ups that ensure perfect alignment throughout every project. A definitive strength is their network of strategic contacts. Marina and her team maintain solid, long-standing relationships with the press, key industry players, and influential figures in the watchmaking sector, which contributes to effective and well-targeted communication activities. We also value the human dimension they bring to their work. Their understanding of the brand’s identity, combined with a proactive attitude and strong interpersonal skills, allows them to integrate smoothly with the company team and foster a sense of continuity and trust over time Working with Sparkling PR means relying on a team that is organized, dependable, and genuinely engaged in supporting the brand’s activities.”
— by Ginevra Ripamonti, Marketing Coordinator
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Revolution Magazine
“Marina Coelho, Founder & CEO of Sparkling PR, named Top 100 Women in Watchmaking, in 2024.”
— by Revolution Magazine
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Luxury Lifestyle Awards 2024
“Sparkling PR named Top 100 Public Relations Agency in the world in 2024.”
— by Luxury Lifestyle Awards
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Scoring Portugal 2025
“Sparkling PR named Top 5% SMEs in Portugal in 2025, for the second year in a row.”
— by SCORING
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Scoring Portugal 2024
“Sparkling PR named Top 5% SMEs in Portugal in 2024.”
— by SCORING