Minase: Japanese Soul in a Pocket Watch
Minase unveils a high-end pocket watch collection, transforming timekeeping into a form of cultural expression.
Boutique Communications Agency
Sparkling PR is a boutique communications agency with a decade of experience, specializing in the luxury sector, with particular expertise in high watchmaking, high jewelry, and heritage-driven brands. We also collaborate with selected clients across art, design, lifestyle, and home décor.
We go beyond traditional public relations to develop and orchestrate bespoke communication strategies, shaped around each brand’s positioning, markets, and key moments, ensuring the message resonates globally while remaining impactful at a local level.
Our approach is strategic and integrated, combining press relations with complementary levers such as media buying, international PR campaigns, event management, content creation, and selective key opinion leaders and celebrity partnerships.