Articles, News

Announcing a new partnership

Relações Públicas Brasil

We are so excited to announce that we have a new partner in Brazil!

Approach Comunicação is a leading and award-winning agency in the country and most recognized for its work with brands like Rock in Rio, Lufthansa and Pepsico.

With more than 20 years of experience in the market, Approach has learned to adapt to the change of time. Thus, being always attentive to deliver the best to each client, developing content and communication projects in a strategic way. And using tactics that can involve everything from the press office to design, audiovisual, digital, advertising and public relations.

The agency wants to be better every day, with people and with the planet. They are ethical by nature and so inspire the Brazilian market to follow this path. As we share the same values and mission, this partnership came together very organically. This new collaboration will give both agencies the opportunity to exchange ideas and grow in both countries and internationally as well.

Our goal is to collaborate on different international projects; in Brazil, USA and Europe. As we merge Sparkling PR’s luxury expertise; and Approach’s know-how in segments such as real estate, finance, FMCG and others.

Contact us to learn more about how we can assist your brand with its PR & Communication activities in Brazil.

Relações Públicas Brasil


Sparkling PR at the Grande Prémio de Relojoaria

Marina Coelho joins jury
for the Grande Prémio de Relojoaria

Fernando Correia de Oliveira, editor-in-chief of the Anuário de Relógios & Canetas invites Sparkling PR’s founder, Marina Coelho to be part of the jury for this year’s edition
of the “Grande Prémio de Relojoaria”


Marina Coelho has been an active member of the international watchmaking industry for more than 14 years. Her professional career started in the Richemont Group in Miami, where she joined the teams of Baume & Mercier and Montblanc, and then ultimately led the Officine Panerai’s Marketing & Communications department for Central & South America.

She later moved back to Portugal where she joined the Marketing team of one of the most important retailers in the industry, Boutique dos Relógios. She then moved to Madrid and Geneva, where she worked as Marketing Manager, International Public Relations Manager and International Media Officer for brands like Jaeger-LeCoultre, de GRISOGONO, Chopard and Frédérique Constant.

Marina made the personal decision to move back to Lisbon in March 2018, to be closer to home and open her own agency, Sparkling PR, designed to internationally promote Portuguese brands through personalized communication services: Strategic Communication, Press & Public Relations, Influencer Marketing, Events & Partnerships Management.

Her international experience in the watchmaking industry will undoubtedly be one of the determining factors that will help her select the candidates for the various categories of the “Grande Prémio de Relojoaria”.

It is a great honor to be considered let alone chosen to integrate such a restricted group of watchmaking connoisseurs. I’d like to thank Fernando Correia de Oliveira for this incredible opportunity!

Marina Coelho, Founder of Sparkling PR

Grande Prémio de Relojoaria

The “Grande Prémio” is an event, unique in its kind in Portugal. It annually distinguishes the best timepieces in different categories. With this initiative, The Anuário de Relógios & Canetas aims to promote the watch industry, its brands and representatives in Portugal, thus recognizing its important contribution to the evolution of the service sector in the country and,
especially to the luxury industry.

Anuário Relógios & Canetas will host the third edition of the “Grande Prémio de Relojoaria”. The shortlist of the “Grande Prémio” nominees will be announced, for the first time at Portojoia 2019 on 27 September, thus reinforcing a partnership that has been flourishing for years.

The “Grande Prémio” distinguishes models sold in the Portuguese market and launched within the year. Thus in its third edition, watches released in the national market in 2019
will be taken into account.

The “Grande Prémio” has the following categories: Watch of the Year (Grande Prémio), Best Complication, Best Men’s Watch, Best Ladies’ Watch, Best Sport’s Watch, Best Design, Best “Daily” Watch, Public’s Choice Award, Special Jury Award.

The winners of the 2019 “Grande Prémio de Relojoaria” will be announced in November,
at an event to be held at the Tivoli Palácio dos Seteais Hotel, in Sintra.

Announcing the Grande Prémio de Relojoaria nominees at Portojoia


Our new Podcast, Luxury Talks!

We are pleased to announce the official launch
of our podcast channel: “Luxury Talks” by Sparkling PR

Our founder, Marina Coelho will be hosting several sessions with very special guests.

Where we’ll discuss different themes, whether it’s about luxury, sustainability, industry insights,
new trends, personal inspirations, new projects coming up,  among others.

We want these podcasts to be a platform where, through a very informal conversation,
our guests can tell their story.

These podcasts will be either in English or Portuguese, and of course for those in Portuguese
we’ll always include a brief English transcript of the session on our website
so our English-speaking listeners can enjoy them.

The podcasts are available through:
Apple Podcasts
Google Podcasts

Below you’ll find our latest episode!

I hope you’ll enjoy these talks as much as we’ve enjoyed taping them!

Check back really soon for our first session featuring RUEFFA,
a very talented Portuguese neo pop art artist. 

Marina got to see her exhibition here in Lisbon and she fell in love with her and her work right away. Besides being a kick-ass artist, she is a complete sweetheart, so we had a lot of fun taping this session, it was a very chilled talk about her life and her work!

We hope you enjoy it!

Send us your feedback below,
we’d love to know what you think.

And if you’re in Lisbon, don’t forget to check out her work
at Paróquia de São Mamede until September 16th.

Sparkling PR

Sparkling PR is an “Out of the Box” communications agency based in Lisbon Portugal, aiming to promote luxury, sustainable and lifestyle brands through sales-driven communication strategies.

We work to connect our clients to the modern concept of luxury where “less is more”, where the notion of luxury is linked to a sustainable consciousness, to an outstanding personal service, to the closeness of personal relations and an unmeasurable experience. 

If you want to be featured on our next podcast, drop us a line below!