News

Press Lunch – Eberhard & Co.


Sparkling PR started working with Eberhard & Co. as the brand’s Public Relations agency for the Spanish market in October 2021. As it is quite usual during the 4th quarter, we organised a press lunch to not only kick-off our collaboration but to also announce to the press the return of the brand to market.

THE BRAND – EBERHARD & CO.

Eberhard & Co. watches boast over a century of research and passion. Since 1887 the Swiss brand has been synonymous with excellence and innovation; which are represented in precious timepieces with high technical content that have marked important stages; the pocket chronograph, the first wrist chronograph, right up to dual time watches.

THE CAMPAIGN

  • Present the new collection
  • Secure press presence for the press lunch
  • Prepare press list with targeted segments in mind
  • Distribute save the date
  • Distribute invitation
  • Follow-up on RSVPs
  • Negotiate coverage
  • Post-event follow-up: distribute additional information

View more of our daily activities on our instagram or contact us for more information.

News

Press Day – Espiral Relojaria x Annamaria Cammilli


Espiral Relojoaria, one of the top retailers in Angola and Portugal, and representative of the Italian jewelry brand, Annamaria Cammilli asked for our help in the organization of their December Press Day.

Espiral Relojoaria remains at the forefront of the watchmaking segment in Angola and now also in Portugal; meshing the tradition of the industry with the technical knowledge and strong commitment to quality and innovation.

ANNAMARIA CAMMILLI – THE BRAND

Founded in 1983 the brand has become an international reference in the design jewelry industry. Strictly 100% made in Italy, pieces stand out for their excellent in quality and unmistakable style. The brand has always been a pioneer of jewelry design trends, working on specialization to defend itself from aggressive competition from the Far East with significant investments in innovation to achieve the excellence in metal surface finishes. Today, a Cammilli jewel represents a very high level of goldsmith quality with unprecedented finishes. The result of an important goldsmith experience with roots in tradition combined with the use of latest generation technologies.

THE CAMPAIGN

  • Present the new collection
  • Secure press presence during the press day
  • Negotiate articles in invited press titles
  • Prepare Press List with targeted segments in mind: Trade, Feminine, Weeklies, Business
  • Distribute save the date
  • Distribute invitation
  • Follow-up on RSVPs
  • Negotiate coverage
  • Post-event follow-up: distribute additional information

View more of our daily activities on our instagram or contact us for more information.

News, Newsletters

Eberhard & Co x Sparkling PR


Our newest client Eberhard & Co is a Swiss watch brand. The brand wishes to further develop its presence in the Spanish market; and the relationships with its distribution network. Sparkling PR will lend its support by working on increasing brand recognition and brand image in the market, and more importantly, by rekindling relationships with the vast national media landscape.

ABOUT THE BRAND – EBERHARD & CO

Eberhard & Co. watches boast over a century of research and passion. Since 1887 the Swiss brand has been synonymous with excellence and innovation; which are represented in precious timepieces with high technical content that have marked important stages; the pocket chronograph, the first wrist chronograph, right up to dual time watches.

THE PR CAMPAIGN

Sparkling PR will work on rekindling relationships with the local press and develop the brand’s awareness by taking care of all matters of public relations and marketing activities. This will be achieved by the:

  • Translation of PR material
  • Distribution of PR material to over 230 contacts in Spain
  • Personalization of emails sent to journalists
  • Personal follow-up with Watches & Luxury top editors
  • Article negotiations: product launches, interviews, brand history, exhibitions & press visits
  • Media monitoring of press coverage
  • Organization of press and client events
  • Setting-up partnerships with influencers, collectors and other partners
  • Management of local social media activities

EMAIL US FOR MORE INFORMATION.

News, Newsletters

Our Client Space Gallery St Barth hosts Giorgio Pasqualetti in NYC


Giorgio Pasqualetti  I  The Rigor of Nature
October 28 2021 – November 10 2021
428 Broome Street, NY, NY, USA

Space Gallery St Barth is delighted to present for the first time in New York City; the inaugural solo exhibition by upcoming Italian artist Giorgio Pasqualetti.

THE RIGOR OF NATURE

“THE RIGOR OF NATURE” is a journey of seven works inspired by the seven natural wonders of the world. Describing in their breadth these immense and spectacular landscapes and where the geometries, shapes and colors vary according to the place and the ecosystem in which they live.

“I wanted to focus my attention on these uncontaminated places not only to excite the viewer but also to reflect on the fact that to preserve these environments we must necessarily respect the laws of nature. It is clear to everyone how nature reacts with strength and “rigor” when man ignores or forgets these laws. Environmental disasters are now on the agenda.” – GP

Art today sensitizes the viewer on environmental issues in many ways and for those who like Pasqualetti create abstract geometric works, it is the color that indicates an emergency. In the diptych “Amazonia” the red background echoes the environmental tragedy of deforestation and fires in the Amazon rainforest which not only represents a threat to the climate but also a breeding ground for dangerous pathogens.

The rigor of nature is not a project born not only to raise awareness but also to rediscover a connection with the natural elements. The lockdown and the fear of contagion have created a disconnection between man and the environment and narrating the seven natural wonders of the world with painting is like diving back into the soul of nature, into its secrets, into the light of its colors. Sky, woods, rocks, earth, water, give us the free and clean breath we all need. 

“The need to show reality not as it appears but in the way my mind perceives its appearance, translates into this new project that investigates the purest nature with its colors and its hidden geometries and how men try to change the laws by which nature itself expresses itself.” – GP

GIORGIO PASQUALETTI

Pasqualetti is based between Milan and Rome. His command of color and his elegant tableaux have caught the attention of Italy’s most prominent curators in addition to collectors including LVMH who have commissioned half a dozen custom paintings by the artist. Pasqualetti has received international press coverage from Vogue Italia, Vanity Fair, and GQ as an artist to watch and his star is on the rise. His calendar of exhibitions in 2021/2022 will only continue to raise his profile, name recognition, and also his price point.

Title of works (7 Natural Wonders of the World)
1. Table Mountain
2. Puerto Princesa Underground River
3. Komodo
4. Jeju Island
5. Halong Bay
6. Amazon
7. Iguazu Falls

EMAIL US FOR MORE INFORMATION

Articles

4 Steps into Public Relations


How active have you been with your PR activities during the pandemic? Whether you’ve taken on the role yourself, reduced the team or suspended the activities altogether, then these 4 steps into Public Relations are for you.

PUBLIC RELATIONS

Public Relations is considering one of the pillars of a marketing strategy. The original goal of Public Relations was to build and maintain a positive public image for a company or organization. With the arrival of internet and social media however, this definition has evolved from a one-way speech to a two-way conversation between brand and audience; where terms like “engaging”, “community” and “relationship building” have become crucial components to every PR plan.

To help you get started, I’m happy to share with you these 4 steps into our world that will make your PR life easier.

4 STEPS INTO PUBLIC RELATIONS

1. BUILD YOUR OWN NETWORK

A PR greatest tool is his or her network of connections. The little black book of any PR will have contacts working within brands or media, he or she will be in touch with influencers, opinion-leaders, industry experts or collectors. This precious list will be your lifeline when taking your first steps into the PR world. So start reaching out to your community, create relationships and foster them thoughtfully.

2. CREATE CONTENT

Connect with your audience (whoever it might be, press, influencers, maybe brands, or all of them) by offering relevant content that will reach them not only professionally but emotionally as well. Never underestimate the power of an emotional connection. Tell your brand story or present a new product launch using all the tools at your disposal: videos, text and images. If you’re creative get busy, if you’re not, reach out to someone who is to do it for you. My little secret. Canva. I use it constantly, this app has saved me time and money and allows me to be as creative as I want.

3. ENGAGE YOUR AUDIENCE, CONTINUOUSLY

Consistency is key here. Put your OCD to good use and plan ahead. Draft out your calendar with all your content management and activities. This will help you have a global view of what to publish or do, when and how. Continuously engage your audience with the right material and you’ll see your network grow organically.

4. BROADEN YOUR PLAYGROUND

Don’t limit yourself to online activities, such as social media posting or website blogging. But get out there and organize meetings, events, luncheons, press presentations etc. In today’s world, the pandemic forced some restrictions on this type of activity, but according to what level of lockdown you find yourself in, there are always ways to create highly engaging online and offline activities which still promote a safe environment, such as private meetings, small lunches, coffee invitations, as well as zoom calls, live sessions, and others. These last two provide a more personal approach to the otherwise very distant online exercises.

Using PR as part of your marketing strategy will elevate your brand, increase its visibility and promote its credibility. By growing your network, creating relevant content, engaging with your audience and broadening your online and offline activities, your PR plan can start being an active asset of your sales strategy.

Should you need a little more assistance with your PR activities, don’t hesitate to contact us.