Meet our client – Empower Sports

sports agency

Empower Sports is a Sports Communication Agency
created by Pedro Pinto in 2018.

Empower works with athletes, coaches, sports executives and clubs to promote their image, protect their reputation and monetize their brand.

Pedro Pinto, the company founder and CEO has over 20 years experience in media, communications and sport. He spent more than a decade with CNN International as a sports presenter, reporter and executive producer. Pedro then held the position of UEFA Communications Director for a four year tenure, leading the press office, editorial and digital content and corporate communications.

Empower Sports is based in Lisbon but operates at a worldwide level, and currently manages an impressive portfolio of high profile Portuguese football players and coaches, such as Nani, Paulo Fonseca and Cédric Soares.


Luxury brands have always been interested in partnering up with sports in general. At first, brands approached more elitist sports; but as time went by, they understood the power of popular sports such as rugby, the NBA and even football. Nowadays, these collaborations have become a mainstream practice.

Empower Sports reached out to Sparkling PR so we could consult, develop and manage partnerships between their clients and luxury brands worldwide.

“For those who know me, understand that football is a family affair. One of my first memories is seeing my father play at the glorious Benfica stadium, so this collaboration with Pedro was a natural match and I’m very excited to start working on finding brands that are a perfect fit for each of these incredible football icons”
Marina Coelho, Founder of Sparkling PR


Meet our client – Chic Every Weather

Chic Every Weather is a fashion app serving as a personal assistant where the user can shop curated looks from the most iconic brands.

Chic was launched in 2018 by Joana Branco, a fashionista at heart and her husband João, a talented designer. Joana understands the struggle of everyday women who want to dress to impress, or just find the perfect look for that special occasion.

Chic offers thousands of look combinations from premium and luxury brands, making it easy to choose the preferred style with a simple click of the refresh button. The user not only gets inspired by the looks but can also purchase them straight from the retailer’s website.

fashion app

From the early stages, Joana had a very clear idea of what she wanted her app to do and look like. The result was a sleek, elegant and fashion-forward design, so easy and fun to use, it can become addictive. But Joana also wanted to incorporate a social responsibility component which is very dear to her and so through occasional partnerships, Chic Every Weather is able to share awareness on some of Joana’s most treasured causes. Most recently, she used her platform to inspire donations to help with the Australian Wildfires crisis.

The fashion app Chic Every Weather is based in Lisbon, Portugal and currently collaborates with brands like Farfetch, Gravithin, Josefinas and Omnia.


Joana enlisted Sparkling PR’s communication consulting services and as such, we will be consulting in international Business Development, PR and Digital activities.

“From the moment I met Joana, I knew that we would be a great match. Her love for fashion and her devotion to helping people is what we thrive to work with at Sparkling PR.”
Marina Coelho, founder of Sparkling PR


Meet our client – Dynalux

in-store traffic analysis

Our new client DynaLux is a data collection and in-store traffic analysis solution that offers luxury brands and retailers genuine insights into the audience that actually visits the physical retail stores.


Dynalux’s mission is to revolutionize the in-store traffic analysis market the same way Google Analytics and other online analytical tools have allowed e-commerce platforms such as Amazon, Net-a-Porter or Farfetch to better understand the trends and profiles of their respective audiences.

It’s true that these platforms have the ability to capture data and analyze in detail the visits trends (with or without a transaction and with or without a log-in). By going beyond the simple demographic-related analysis, they are able to obtain trends and shopping behaviors, which in turn allows them to have a better vision, choose the best marketing and sales actions, improving user’s experiences and ultimately, increasing their sales.

In the case of physical luxury boutiques, there are currently some solutions available to analyze traffic, however, such automated tools only scratch the surface. A qualitative in-depth analysis of traffic (regardless of conversion) isn’t available at all. Knowing that for every 100 visits to a luxury boutique, 15% to 25% of customers wish to and/or carry out a transaction or at least leave their details to be contacted in the future; the remainder are not being considered at all, in any way, shape or form. Of course, the staff will have a general idea of the visitors who visit their boutique. And so, with the type of data captured and analyzed by DynaLux, rather than relying only on historical sales to make projections, brands and retailers can now track a wealth of information, including the root causes behind the non-converted visitors.

DynaLux intends to go beyond this analysis and offer a detailed view of each visit, thus explaining each unfinished sale, which will allow its user to take immediate action to counteract this situation.


Dynalux is currently based in Dubai and is already working with major luxury brands such as IWC, Vacheron Constantin, Officine Panerai, Zadig & Voltaire, Paul Smith and Balenciaga, among others.

They now wish to work the European market and have chosen Sparkling PR to be their local partner to develop their business activity in Switzerland, Portugal and Spain.

“I’m so excited to partner up with Omar Chaoui, founder of Dynalux. I’ve known Omar for more than 5 years and it’s always a pleasure to work with colleagues again. He has over 20 years experience in the luxury industry and has a great understanding of the retail needs of brands and retailers alike.
Marina Coelho, founder of Sparkling PR


Sparkling PR at the Grande Prémio de Relojoaria

Marina Coelho joins jury
for the Grande Prémio de Relojoaria

Fernando Correia de Oliveira, editor-in-chief of the Anuário de Relógios & Canetas invites Sparkling PR’s founder, Marina Coelho to be part of the jury for this year’s edition
of the “Grande Prémio de Relojoaria”


Marina Coelho has been an active member of the international watchmaking industry for more than 14 years. Her professional career started in the Richemont Group in Miami, where she joined the teams of Baume & Mercier and Montblanc, and then ultimately led the Officine Panerai’s Marketing & Communications department for Central & South America.

She later moved back to Portugal where she joined the Marketing team of one of the most important retailers in the industry, Boutique dos Relógios. She then moved to Madrid and Geneva, where she worked as Marketing Manager, International Public Relations Manager and International Media Officer for brands like Jaeger-LeCoultre, de GRISOGONO, Chopard and Frédérique Constant.

Marina made the personal decision to move back to Lisbon in March 2018, to be closer to home and open her own agency, Sparkling PR, designed to internationally promote Portuguese brands through personalized communication services: Strategic Communication, Press & Public Relations, Influencer Marketing, Events & Partnerships Management.

Her international experience in the watchmaking industry will undoubtedly be one of the determining factors that will help her select the candidates for the various categories of the “Grande Prémio de Relojoaria”.

It is a great honor to be considered let alone chosen to integrate such a restricted group of watchmaking connoisseurs. I’d like to thank Fernando Correia de Oliveira for this incredible opportunity!

Marina Coelho, Founder of Sparkling PR

Grande Prémio de Relojoaria

The “Grande Prémio” is an event, unique in its kind in Portugal. It annually distinguishes the best timepieces in different categories. With this initiative, The Anuário de Relógios & Canetas aims to promote the watch industry, its brands and representatives in Portugal, thus recognizing its important contribution to the evolution of the service sector in the country and,
especially to the luxury industry.

Anuário Relógios & Canetas will host the third edition of the “Grande Prémio de Relojoaria”. The shortlist of the “Grande Prémio” nominees will be announced, for the first time at Portojoia 2019 on 27 September, thus reinforcing a partnership that has been flourishing for years.

The “Grande Prémio” distinguishes models sold in the Portuguese market and launched within the year. Thus in its third edition, watches released in the national market in 2019
will be taken into account.

The “Grande Prémio” has the following categories: Watch of the Year (Grande Prémio), Best Complication, Best Men’s Watch, Best Ladies’ Watch, Best Sport’s Watch, Best Design, Best “Daily” Watch, Public’s Choice Award, Special Jury Award.

The winners of the 2019 “Grande Prémio de Relojoaria” will be announced in November,
at an event to be held at the Tivoli Palácio dos Seteais Hotel, in Sintra.

Announcing the Grande Prémio de Relojoaria nominees at Portojoia


Our new Podcast, Luxury Talks!

We are pleased to announce the official launch
of our podcast channel: “Luxury Talks” by Sparkling PR

Our founder, Marina Coelho will be hosting several sessions with very special guests.

Where we’ll discuss different themes, whether it’s about luxury, sustainability, industry insights,
new trends, personal inspirations, new projects coming up,  among others.

We want these podcasts to be a platform where, through a very informal conversation,
our guests can tell their story.

These podcasts will be either in English or Portuguese, and of course for those in Portuguese
we’ll always include a brief English transcript of the session on our website
so our English-speaking listeners can enjoy them.

The podcasts are available through:
Apple Podcasts
Google Podcasts

Below you’ll find our latest episode!

I hope you’ll enjoy these talks as much as we’ve enjoyed taping them!

Check back really soon for our first session featuring RUEFFA,
a very talented Portuguese neo pop art artist. 

Marina got to see her exhibition here in Lisbon and she fell in love with her and her work right away. Besides being a kick-ass artist, she is a complete sweetheart, so we had a lot of fun taping this session, it was a very chilled talk about her life and her work!

We hope you enjoy it!

Send us your feedback below,
we’d love to know what you think.

And if you’re in Lisbon, don’t forget to check out her work
at Paróquia de São Mamede until September 16th.

Sparkling PR

Sparkling PR is an “Out of the Box” communications agency based in Lisbon Portugal, aiming to promote luxury, sustainable and lifestyle brands through sales-driven communication strategies.

We work to connect our clients to the modern concept of luxury where “less is more”, where the notion of luxury is linked to a sustainable consciousness, to an outstanding personal service, to the closeness of personal relations and an unmeasurable experience. 

If you want to be featured on our next podcast, drop us a line below!