Articles, Events, News

The Cannes Film Festival Through Watchmaking


As the Cannes Film Festival officially begins today, from May 12 to May 23, 2026, the Croisette once again becomes the center of cinema, fashion, and luxury. Beyond the premieres and red carpet moments, Cannes has long been defined by its unmistakable sense of style. Elegance is expressed not only through couture, but through the details that complete a look.

This year, alongside flowing silhouettes, sharp tailoring, and high jewelry, watches continue to establish themselves as essential style statements. From refined dress pieces to more expressive creations, timepieces have become part of the storytelling of the red carpet.

CANNES’26 | CHARACTER FOR THE MODERN GENTLEMAN

Among the pieces we could easily imagine on the wrist of actors and creatives attending Cannes this year is the new Tazio Nuvolari chronograph by Eberhard & Co. With its vintage motorsport references, compact proportions, and textured Clous de Paris dial, the model brings together elegance and personality in a way that feels perfectly suited to the Riviera atmosphere. Sophisticated yet understated, it embodies the effortless confidence often associated with Cannes style.

For those seeking something more artistic and contemporary, the YUSAI dials by Minase offer a distinctive alternative. Defined by their captivating depth and changing reflections, the dials create a constant interaction with light. An effect that feels especially at home under the Mediterranean sun. Combining Japanese craftsmanship with architectural precision, the collection reflects a quieter, more design-driven vision of luxury.

Meanwhile, the 1902 SYNERGY by Peter Speake from Schwarz Etienne speaks to collectors and creatives alike. Its subtle but intricate multi-level sapphire dial construction makes it a natural choice for individuals drawn to independent watchmaking with a twist of contemporary horological design. Bold without excess, it captures the elegance that increasingly defines modern formalwear.

A FEMININE INTERPRETATION OF ELEGANCE

For women, Cannes style continues to evolve toward a more refined and expressive approach. In this context, the Gilda Peacock by Eberhard & Co. feels particularly aligned with the atmosphere of the festival.

Inspired by the iridescent beauty of peacock feathers. The Gilda timepiece combines rich textures, luminous reflections, and the Maison’s signature elliptical case. A piece that feels both jewelry-like and contemporary. Elegant without being overly traditional, the Gilda Peacock captures the kind of individuality and sophistication increasingly seen on today’s red carpets.

At Cannes, style is never limited to premieres alone. From daytime interviews and yacht gatherings to evening dinners and private events. The festival creates countless moments where personal style takes center stage. Watches, in this context, become more than accessories: they become part of the identity projected throughout the week.

BEYOND THE RED CARPET

These are the pieces we could most naturally imagine accompanying the personalities, silhouettes, and conversations shaping this year’s Croisette. Timepieces defined by character, and a strong sense of individuality.

Interested in discovering more? Visit Sparkling PR’s Instagram or get in touch with us for additional information and full press materials.

Banner photo: MA Hospitality Group.

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Eberhard & Co. | The New Gilda “Peacock”


Eberhard & Co. expands its feminine Gilda collection with the introduction of Gilda “Peacock“.

A new creation inspired by the mysterious beauty of the peacock’s plumage. Elegant, expressive, and deeply symbolic. The new model captures the essence of a collection designed to reflect the many facets of femininity.

GILDA | INSPIRED BY THE PEACOCK’S BEAUTY

At the center of the watch is its new dial, where the iridescent world of the peacock becomes a source of artistic inspiration. The design recreates the hypnotic “eyes” of the bird’s feathers through a sophisticated interplay of textures and color reflections.

Its blue dégradé base is achieved through an intricate coloring process made even more complex by the collection’s distinctive elliptical shape.

The dial decoration is the result of an elaborate laser-engraving technique that requires approximately eight hours of work.

A radial engraved pattern is enhanced by relief details inspired by peacock feathers, before being carefully colored to recreate the luminous reflections and shifting tones characteristic of the bird’s plumage.

The result is a surface rich in depth, movement and visual intrigue.

THE SIGNATURE SHAPE OF GILDA

True to the identity of the collection, the Gilda “Peacock” retains the Maison’s signature elliptical case. Defined by fluid and enveloping lines designed to sit naturally on the wrist.

Every detail of the timepiece has been carefully considered. Including the caseback, decorated with an engraved floral motif and the model’s name highlighted in red.

With this new addiction to the Gilda collection, Eberhard & Co. introduces a new interpretation of feminine watchmaking. A creation that feels both elegant and enigmatic.

Through its rich textures, vibrant tones, and refined details, the new model celebrates femininity in all its complexity and individuality.

Contact us to receive the full press kit.

Discover more from our clients by following Sparkling PR on Instagram or visiting our website.

Articles, Clients, Events

Watches & Wonders 2026: A Week in Motion


Watches & Wonders is never just a fair. It’s a rhythm, a momentum, a concentration of energy that defines the year ahead. For Sparkling PR, this year’s edition was once again a week of precision, connection, and relentless pace.

OUR WORK ON THE GROUND

This year, the agency represented three of our clients: Eberhard & Co., Schwarz Etienne, and Minase. Each with its own identity, storytelling, and audience. Eberhard & Co. presented the Scafograf 200 MCMLIX, a reinterpretation of the brand’s iconic 1959 diver, now in a refined 39mm case with ceramic bezels and a new Milanese mesh bracelet. Minase stepped beyond the wrist entirely, unveiling two made-to-order pocket watches, Asagimadara and Phoenix, with dials crafted through the traditional Wajima maki-e lacquer technique. Schwarz Etienne introduced the 1902 Synergy by Peter Speake, a limited edition of 88 pieces featuring a multi-layered dial with ultra-thin sapphire elements and an in-house calibre with a 120-hour power reserve. Every presentation was an opportunity to translate watchmaking into something that resonates beyond the technical: into emotion, into narrative, into coverage. Discover what our brands unveiled in Geneva.

None of it happens by chance. Weeks before the fair, PR objectives are defined, international roadmaps are built, press appointments are secured, and the first conversations with media are already underway. By the time Geneva begins, the groundwork is laid.

Once there, operations moved constantly between the Watches & Wonders halls and the Hotel Beau Rivage, creating a seamless flow of appointments across both locations. Days merged into one continuous movement, averaging more than 16,000 steps daily, as the team navigated scheduled meetings, last-minute requests, and the kind of spontaneous opportunities that only happen when you’re in the right room at the right moment.

Over the course of the week, Sparkling PR connected with more than 100 journalists from across the globe, welcoming media from all five continents. Conversations unfolded in English, French, Spanish, and Portuguese, sometimes within the same meeting, a reflection of how genuinely international this event has become.

Behind the scenes, the details carried equal weight: watch dials carefully wiped dozens of times to hold up under every lens, over 70 cups of tea keeping the pace steady, and the words hands and movements repeated more than 250 times, the quiet vocabulary of the craft.

This edition also marked personal milestones. Marina attended her 16th Watches & Wonders, a measure of the long-standing relationships and deep industry knowledge she brings to every conversation. Maria was present for her third, adding sharp focus and fresh perspective to the team’s work.

WHAT HAPPENS AFTER THE FAIR

What remains after a week like this is not just fatigue. It’s clarity: on positioning, on media resonance, on the conversations that will shape the months ahead.

Watches & Wonders is where stories begin. Sparkling PR’s role is to make sure they continue, with the right voices, in the right places, at the right time.

Because the work doesn’t stop when the fair does. What follows is just as deliberate: post-event press communications, targeted media follow-ups, and ongoing editorial placements across international markets. Hundreds of calls, reports to brands, and conversations kept alive until they become published stories.

See how we work at trade shows and beyond.

Follow the story as it unfolds. Find us on Instagram or explore our work at sparklingpr.com.

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Met Gala 2026: Where Fashion Meets Time


The first Monday in May once again transformed The Metropolitan Museum of Art in New York into the world’s most watched event.

The 2026 Met Gala, held on May 4, celebrated the Costume Institute’s spring exhibition, Costume Art, with the dress code Fashion Is Art. This year’s edition explored the relationship between clothing, the body, and artistic expression, turning the Met steps into a living gallery of sculpture, movement, and performance.

MET GALA | FASHION AS A LIVING CANVA

Among the evening’s most memorable interpretations of the theme, Emma Chamberlain transformed the red carpet into a moving canvas in a custom Mugler gown, inspired by the maison’s 1997 La Chimère ensemble. Heidi Klum took a more theatrical approach, appearing as a living sculpture in a marble-like ensemble that fully embraced the idea of fashion as performance art, while Charli XCX offered a more restrained yet deeply artistic statement in a custom Saint Laurent look centered around an iris motif.

Photos: Dimitrios Kambouris, Mike Coppola and Michael Loccisano, Getty Images

Together, these looks showed the many ways this year’s dress code could be interpreted, from painted surfaces and sculptural illusion to couture craftsmanship and subtle art-historical references.

TIMEPIECES TAKE THE SPOTLIGHT

Watches were no longer treated as secondary accessories, but as part of the overall creative statement. Pieces chosen for their shape, rarity and ability to complete a look with character. Some of the strongest moments came from shaped and archival watches.

Rami Malek wore a 1992 platinum Cartier Crash, while Bad Bunny opted for a 1996 Cartier Cloche, two unconventional silhouettes that felt perfectly aligned with the artistic spirit of the evening.

The night also delivered major statement pieces. Dwayne Johnson made his Met Gala debut wearing Jacob & Co.’s Billionaire III, a 54 mm timepiece set with 714 white diamonds totaling 129.61 carats, while Luke Evans brought a high-jewelry approach with the Hublot Big Bang Unico High Jewelry.

There were also more refined expressions of horology. Skepta chose an Audemars Piguet Royal Oak “Jumbo” Extra-Thin, and A$AP Rocky appeared with an Chanel Boy-Friend Skeleton. These choices brought a sense of technical sophistication to the carpet, proving that complications and classic watchmaking still have a place in one of fashion’s most theatrical settings.

Photos: Getty Images.

A FEMININE TAKE ON HIGH WATCHMAKING

Women’s watch moments brought a refined and expressive dimension to the show, with Serena Williams, Lisa, and Irina Shayk offering three distinct interpretations of timepieces as style statements.

Serena Williams chose an Audemars Piguet Selfwinding Perpetual Calendar, adding technical sophistication to her look, while Lisa embraced a jewelry-led approach with Bulgari’s Serpenti Spiga High Jewelry. Irina Shayk took the concept in a more experimental direction, incorporating several timepieces into her Alexander Wang look: including a diamond-set Cartier Santos placed at the center of her top, alongside vintage watches styled as jewelry pieces, from chokers to arm cuffs.

Together, their choices showed how watches can move beyond function to become powerful expressions of personality and style.

Photos: Getty Images and AFP.

As the 2026 Met Gala proved, fashion’s biggest night is no longer defined by couture alone. This year, watches became part of the visual conversation, from rare vintage pieces and high-jewelry creations to bold styling choices that transformed timepieces into fashion statements. More than accessories, they added depth and personality to the event, reinforcing the idea that true style lives in the details.

Follow Sparkling PR on Instagram for more industry insights and highlights from leading international fashion events. Visit our website regularly to stay informed about the latest news shaping the global fashion and luxury landscape.

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Eberhard & Co. Reimagines the Tazio Nuvolari


At Watches and Wonders Geneva 2026, Eberhard & Co. unveiled a renewed interpretation of its iconic Tazio Nuvolari collection. First introduced in 1992, the chronograph pays tribute to the legendary racing driver, celebrating not only his legacy but his enduring spirit of courage, instinct and innovation.

Presented in a compact 40 mm case, the new model stands out for its Clous de Paris dial, a refined three-dimensional texture that adds depth and a contemporary edge while maintaining the collection’s distinctive sporting character.

EBERHARD & CO. | REFINED DETAILS

The watch integrates subtle yet meaningful references to classic racing, from the bezel with perlage finish and miles-per-hour scale to the wide chronograph counters that enhance its functional appeal.

The caseback reinforces this connection to heritage: with a closed back with gold engravings, while the Gold Car Collection reveals the movement through sapphire crystal, distinguished by refined finishes and an 18-carat gold reproduction of Tazio Nuvolari at the wheel of the Alfa Romeo Tipo C on the oscillating weight.

Available in two dial variations. A classic all-black version or a black dial with eggshell-white azuré counters. A new detail appears in the black version: the yellow TN monogram inside the tortoise emblem, a direct reference to Nuvolari’s personal insignia and his belief in yellow as a lucky color.

TAZIO NUVOLARI | A TRIBUTE TO A TIMELESS ICON

The tortoise, inspired by Gabriele D’Annunzio’s famous gift engraved “to the fastest man, the slowest animal,” remains a powerful symbol of the collection.

Eberhard & Co. continues to evolve one of its most emblematic creations, translating heritage into a contemporary design that feels both relevant and authentic. The result is a timepiece that honours a legend while confidently looking towards the future.

Contact us to receive the full press kit.

Discover more from our clients by following Sparkling PR on Instagram or visiting our website.