The founder



My name is Marina Coelho, founder of Sparkling PR, and I have been a PR for as long as I can remember. Even as a child, while my parents hosted dinners, my favorite thing to do was to entertain the guests with my stories.

I first fell in love with watchmaking and the luxury industry when I started working for Baume-et-Mercier. I loved the delicate and intricate work, the artisanship, the attention to details, and the overall beauty of a finished timepiece.

Over the years, I have been so fortunate to work in the Marketing & Communications department of a few other amazing watch brands; such as Montblanc, Officine Panerai, Jaeger-LeCoultre and Frederique Constant.

I was also very lucky to take a closer look inside the world of high jewelry. de GRISOGONO and Chopard are two of the most incredible jewelry brands that taught me a lot. From the insanely detailed craftsmanship, the timeless beauty of gemstones, to the breathtaking emotion you feel gazing upon an elaborate jewelry piece draped around a celebrity.

After more than a decade-long experience working with luxury brands, I felt it was time to leave the corporate world to embark on a more personal journey. Creating my own agency, sharing what I have learned and working together with brands who are looking for new ways to optimize their communication strategies all the wile engaging new customers and consolidating their CRM practices.

So whether you have followed me this far or you are just meeting me for the first time,