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Drive along with the new Grand Prix Zurich

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Drive along with the new Grand Prix Zurich

Maurice de Mauriac celebrates motor-racing iconography and its hometown colors with the new customizable Chrono Modern Grand Prix Zurich. This new watch embodies the principles of timeless design and superior performance. The Chrono Modern Grand Prix Zurich is destined to become a must-have accessory for watch enthusiasts.

THE HISTORY ABOUT GRAND PRIX RACE

In 1939, Zurich prepared itself to hold a Grand Prix race, which could not take place because of the outbreak of World War II. But what if the Zurich Grand Prix were held today? In association with the Züri Ring Simulation Motodrom, Maurice de Mauriac imagined a dedicated chronograph while adding two new dial references to the emblematic Pit Stop collection.

It took more than 80 years until someone was crazy and determined enough to bring a Grand Prix to Zurich again. Maurice de Mauriac has always been attracted to craziness and, when it comes to motorsports, the match is perfect. That’s why the brand became the official timekeeper of the Zurich Grand Prix 2023 and created a cool timepiece embodying the spirit of racing while celebrating the city’s true colors.

THE MIND BEHIND THE ART

Tom Mächler, managing director of the Züri Ring Simulation Motodrom, is the mind behind the project. He brought other crazy people on board: the racing legend Hans Herrmann, the racing photographer Rainer W. Schlegelmilch and the Formula 1 enthusiastic media designer Stefano Luzzatto. They failed to make the Formula 1 bolides thunder through Zurich as they did in Monaco. But they created the perfect illusion of a Grand Prix in Zurich and Maurice de Mauriac joined them.

CUSTOMIZE YOUR CHRONO MODERN

No matter whether you once had a successful race number or your great idol did, whether you want to document your birthday or a specific date – you can eternalize it on the dial of the Chrono Modern Zurich Grand Prix. Choosing any numerals from 01 to 99. And if that ever changes, Maurice de Mauriac will change your watch accordingly. There is no limit to your imagination or what you want to remind yourself of. 

Fasten your seatbelts and drive along with Maurice de Mauriac!

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Clients, Events

Shining with AKILLIS in Portugal

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Shining with AKILLIS in Portugal

Sparkling PR recently organized an unforgettable moment for the French jewelry brand, AKILLIS. An exclusive two-fold event in collaboration with renowned retailer, Machado Joalheiro, to announce their arrival to the Portuguese market.

A DAY OF ELEGANCE

Journalists from some of the most prestigious fashion and luxury jewelry magazines gathered to experience AKILLIS. The Press Day was a testament to the brand’s edgy core, and a chance for the media to get up close and personal with the brand’s exceptional jewellery collections.

The highlight of the day was the exhibition of AKILLIS high jewelry collections. Attendees were given the exclusive opportunity to explore the brand’s finest pieces, crafted under the modern, alternative and avant-garde DNA of the brand. The jewelry was a symphony of diamonds, precious metals, and striking designs that catered to various tastes and styles. From bold, edgy pieces that make a statement to more delicate ones, AKILLIS offers something for every jewelry enthusiast. The Press Day gave journalists the chance to appreciate the intricate details and impeccable quality of each item.

CAROLINE GASPARD: A CREATIVE FORCE

Caroline Gaspard, the brilliant mind behind AKILLIS, was the star of the event. She is celebrated for her groundbreaking designs and innovative approach to jewelry. Her passion for pushing the boundaries of conventional jewelry-making techniques has made AKILLIS synonymous with sophistication and contemporary luxury.

At the Press Day, Caroline Gaspard spoke passionately about her journey. The inspiration behind her designs, and the commitment to using only the finest materials in AKILLIS creations. Her dedication to crafting jewelry that is as unique as the individuals who wear it resonated with the audience, leaving everyone excited about her creative vision.

A NIGHT OF GLAMOUR

The celebration continued at the Valverde Hotel, where Sparkling PR organized a cocktail event. VIP clients, influencers, and artists were in attendance. The evening provided an exclusive opportunity for guests to mingle with Caroline Gaspard. Learn more about the brand’s philosophy and creative process. It was an environment where guests could express their personal style by wearing AKILLIS jewelry. Exemplifying the brand’s ethos of individuality. As AKILLIS continues to shine, we can only imagine the breathtaking pieces yet to come.

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Clients, News

MINASE × FRATELLO M-3 “NORI”

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MINASE × FRATELLO M-3 “NORI”

Minase, a leading name in luxury Japanese watches, is pleased to announce its third collaboration with Fratello, showcasing the exquisite M-3 timepiece. Following the successful release of the M-3 “Veri Peri” collaboration in 2022, Minase has once again chosen the M-3 model for this latest partnership.

M-3 | A RARE WATCH

Prior to Minase’s second collaboration with Fratello in 2022, the M-3 model remained relatively unknown outside of Japan. However, the overwhelming positive feedback and appreciation received for the M-3 “Veri Peri” collaboration prompted Minase to offer once again this unique timepiece. To a broader global audience.

The M-3 timepiece features a tastefully designed tonneau-shaped case, evoking a sense of classic elegance reminiscent of the 1970s. While it draws inspiration from that era, the M-3 showcases a fine balance between honoring the past and embracing modern design aesthetics, avoiding an overly retro appearance.

The M-3 “Nori” boasts an exquisite hand-painted green dial adorned with subtle brushed patterns. This captivating dial design, previously featured on the Divido model, marks a first-time appearance on the M-3 timepiece.

ABOUT THE BRAND

Minase is a luxury Japanese watch brand founded in 1985 by watchmaking tool-maker Kyowa. Known for its handcrafted timepieces, the brand combines technological excellence and the spirit of Japan’s manufacturing practices. Creating unique watches that embody the values and traditions of Japan. Meticulously crafted with attention to detail using traditional Japanese techniques, Minase watches are rare with a yearly production of under 500 pieces.

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Eberhard & Co. at Watches & Wonders 2024

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Eberhard & Co. at Watches & Wonders 2024

Eberhard & Co. will take part for the first time in Watches and Wonders Geneva, the most important event in the world of Haute Horlogerie, held from 9 to 15 April 2024. 

After more than 60 years of participation in Baselworld, the brand is reaffirming its strong interest in fairs of international scope and visibility.

EBERHARD & CO. IN GENEVA

Since the Swiss Maison, founded in 1887, is one of the new exclusive brands that were selected by the Fair. on a global scale to be added to the list of confirmed brand. For an edition that promises to be exciting and full of novelties. Furthermore, with an emphasis on both the enhancement of the industry’s historical heritage and innovations. Dedicated to professionals and enthusiasts, the 2024 format will be spread over seven days. Three of which, from Friday to Sunday, will be open to the public.

“It is a source of pride for us to participate for the first time in Watches and Wonders. An event that brings together the excellence of the watchmaking world,”. Affirms Mario Peserico, General Manager of Eberhard & Co. “Year after year, the show has taken on a key role for our sector. So it is a precious opportunity for us to make contact with an international audience that will be able to discover new and timeless collections. Created by Eberhard & Co. “

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Photos: ©NUVO Magazine, ©EuroNews.culture , ©Loupiosity and ©WWD

Clients, Events, News

A Tribute to Time and Sea with Eberhard & Co.

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A Tribute to Time and Sea with Eberhard & Co.

Eberhard & Co., the renowned Swiss watchmaking Maison, is once again making waves as the Official Timekeeper of the 63rd Genoa Boat Show, scheduled from September 21 to September 26, 2023. This prestigious event is not just a boat show. It’s a celebration and a gathering of nautical enthusiasts from around the world. Eberhard & Co. will play a pivotal role in this event, showcasing its rich history and deep connection to the world of the sea.

We’ll dive into the exciting details of this collaboration and explore Eberhard & Co.’s remarkable journey through time.

A BOND WITH THE SEA

Eberhard & Co.’s association with the sea dates back to the 1930s when the Italian Navy’s officers were presented with Eberhard & Co. watches as a mark of distinction. This connection grew stronger over the years. Leading to the creation of iconic collections dedicated to the deep sea, such as the pioneering Scafograf collection introduced in 1959.

These collections included remarkable timepieces like the Chrono Marine and the Champion Mareoscope, as well as special editions like the Azzurra. The official watch of the 1983 America’s Cup. Eberhard & Co. even ventured into offshore racing, participating in the Class 1 Offshore World Championship in 1985. More recently, serving as the Official Timekeeper of the Melges Championship and co-sponsoring the Audi-Eberhard Melges 32 boat.

Eberhard & Co.’s participation at the Genoa Boat Show is a testament to its enduring connection with the sea. With its 200,000 square meters of land and water, the show offers an exceptional backdrop for Eberhard & Co. to share its maritime legacy. The brand will occupy a significant space at the event, including the Teatro del Mare, which will be transformed into the Eberhard & Co. Theatre.

Mario Peserico, Eberhard’s CEO, expressed his pride in being part of an event that represents the excellence of Italy’s boating industry. He emphasized the close connection between boating and watchmaking, where the measurement of time is essential. The Genoa Boat Show provides the perfect platform for Eberhard & Co. to connect with a passionate audience. Unveiling new collections and new collaborations.

DISCOVERING EBERHARD & CO. NOVELTIES

Inside the Eberhard & Co. lounge at the Genoa Boat Show. Visitors will have the opportunity to explore the brand’s latest releases and iconic timepieces. Among the highlights is the Scafograf 300 MCMLIX collection of diver’s watches. The collection was refreshed with a warm, vintage-inspired brown tone.

Additionally, Eberhard & Co. will present a limited edition chronograph dedicated to the 75th anniversary of Tex Willer. A legendary character from Sergio Bonelli Editore comics. This collector’s edition of the Chrono 4 pays homage to the adventurous spirit of Tex Willer.

EBERHARD & CO. SPORTWEAR VENTURE WITH SCAFOJACKET

In a surprising move, Eberhard & Co. is venturing into the sportswear sector with the launch of the Scafojacket. This capsule collection of technical jackets is a collaboration with the historic brand Murphy & Nye. Marking Eberhard & Co.’s foray into a new dimension of style and functionality.

As the Official Timekeeper of the 63rd Genoa Boat Show, Eberhard & Co. wants to showcase its enduring connection with the sea. Its commitment to precision and innovation. Eberhard & Co. invites you to join them at the Genoa Boat Show, where time and the sea converge in a spectacular display.

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Photos: ©Sail World, ©Salone Nautico, ©Yachting News.