At Watches and Wonders Geneva 2026, Eberhard & Co. unveiled a renewed interpretation of its iconic Tazio Nuvolari collection. First introduced in 1992, the chronograph pays tribute to the legendary racing driver, celebrating not only his legacy but his enduring spirit of courage, instinct and innovation.
Presented in a compact 40 mm case, the new model stands out for its Clous de Paris dial, a refined three-dimensional texture that adds depth and a contemporary edge while maintaining the collection’s distinctive sporting character.
EBERHARD & CO. | REFINED DETAILS
The watch integrates subtle yet meaningful references to classic racing, from the bezel with perlage finish and miles-per-hour scale to the wide chronograph counters that enhance its functional appeal.
The caseback reinforces this connection to heritage: with a closed back with gold engravings, while the Gold Car Collection reveals the movement through sapphire crystal, distinguished by refined finishes and an 18-carat gold reproduction of Tazio Nuvolari at the wheel of the Alfa Romeo Tipo C on the oscillating weight.
Available in two dial variations. A classic all-black version or a black dial with eggshell-white azuré counters. A new detail appears in the black version: the yellow TN monogram inside the tortoise emblem, a direct reference to Nuvolari’s personal insignia and his belief in yellow as a lucky color.
TAZIO NUVOLARI | A TRIBUTE TO A TIMELESS ICON
The tortoise, inspired by Gabriele D’Annunzio’s famous gift engraved “to the fastest man, the slowest animal,” remains a powerful symbol of the collection.
Eberhard & Co. continues to evolve one of its most emblematic creations, translating heritage into a contemporary design that feels both relevant and authentic. The result is a timepiece that honours a legend while confidently looking towards the future.
Geneva once again sets the tempo for the world of fine watchmaking as Watches and Wonders Geneva returns. This season, our clients Minase, Schwarz Etienne, and Eberhard & Co. present three distinct approaches to contemporary watchmaking. Each rooted in its own identity, yet united by a shared pursuit of innovation, emotion, and precision.
Let this be your introduction to watch releases in Geneva from our brands.
HERITAGE REIMAGINED WITH EBERHARD & CO.
Presented at Palexpo as part of Watches and Wonders Geneva, Eberhard & Co. unveils the Scafograf 200 MCMLIX. Reflecting the Maison’s ability to evolve while remaining deeply connected to its heritage, the piece draws inspiration from the original Scafograf diver from 1959.
The spirit of the sea The new Scafograf 200 MCMLIX preserves its identity as a professional dive watch, now presented in a refined 39 mm case. Its signature triangular indices and bold hands ensure legibility even in low-light conditions, while reinforcing the model’s distinctive aesthetic. Technical features, such as the helium escape valve, underline its capability for deep diving, without compromising on design.
Available in a range of blue and black tones, the model features clean monochromatic dials and more nuanced dégradé finishes. Ceramic bezels enhance both durability and visual depth. A new Milanese mesh bracelet introduces a subtle vintage touch, combining lightness, flexibility, and comfort with a more refined, contemporary feel.
JAPANESE CULTURE WITH MINASE
At Hotel Beau-Rivage, Minase moves beyond the wrist and into the realm of collectible art objects with its latest creations: two made-to-order pocket watches, Asagimadara and Phoenix.
The Asagimadara draws inspiration from a migratory butterfly symbolizing travel, connection, and the passage of time. The Phoenix, in turn, evokes rebirth and transformation through rich, layered lacquer work.
Craftsmanship as a philosophy Each dial is brought to life through the traditional Wajima maki-e technique, a meticulous, hand-executed process. Conceived by master lacquer artist Junichi Hakose, the result is a richly layered surface, imbued with depth, texture, and narrative.
Minase’s approach is deeply rooted in the Japanese philosophy of Mederu, celebrating beauty in the smallest details. From Tamahagane steel elements, traditionally used in Samurai swords, to handcrafted accessories like wooden stands and Akita cedar presentation boxes, every component reflects a commitment to heritage.
A timepiece shaped over time Over time, the pocket watches develop a natural patina, turning each piece into something uniquely personal. The result is a living artifact shaped by its owner.
A CREATIVE LANGUAGE WITH SCHWARZ ETIENNE
Also presenting at Hotel Beau-Rivage, Schwarz Etienne introduces the 1902 SYNERGY by Peter Speake. This limited-edition timepiece celebrates co-creation at its highest level.
This piece is part of the brand’s SYNERGY series, where independent watchmakers reinterpret Schwarz Etienne’s in-house movements. Here, British watchmaker Peter Speake brings his distinctive aesthetic to the Manufacture’s 1902 platform.
A play of depth, light, and precision With a dial built with multiple layers, including ultra-thin sapphire elements, it creates an illusion of floating components. Matte white lacquer, Prussian blue tones, and subtle orange accents introduce rhythm and contrast.
A power reserve indicator with a serpentine hand, a signature detail of Peter Speake’s design language, sits at the top of the dial. Below, a sapphire plate reveals the small seconds.
Engineering excellence Inside, the in-house MSE 311.00 calibre delivers a 120-hour power reserve, supported by a six-bridge architecture inspired by historical pocket watches. Limited to 88 pieces, the watch subtly references the number 8 as a symbol of balance and prosperity.
Housed in lightweight Grade 5 titanium, the watch embodies a refined modernity, seamlessly reflecting its collaborative essence.
Following the success of its inaugural SYNERGY creations, Schwarz Etienne introduces a new chapter in collaborative watchmaking: the 1902 SYNERGY by Peter Speake. This limited edition embodies the Maison’s philosophy of co-authorship, establishing a true dialogue between two distinct horological identities.
At its core, SYNERGY is about uniting cultures, craftsmanship, and creative perspectives into a single timepiece. For this edition, Peter Speake was invited to reinterpret the Manufacture’s 1902 Réserve de Marche, infusing it with his unmistakable design language while remaining faithful to the technical and aesthetic DNA of Schwarz Etienne.
A DIAL DEFINED BY DEPTH AND LIGHT
The 1902 SYNERGY immediately distinguishes itself through its intricate, multi-layered dial architecture. Structured sapphire crystal elements, some as thin as 0.35 mm, create a sense of depth, giving the illusion of a floating composition.
Building on this sense of depth, an interplay of matte white lacquer, polished finishes and Prussian blue accents shapes the watch’s visual identity. Applied indices, lancine-style hands and a finely executed chemin de fer, punctuated with subtle Cayenne orange accents, introduce rhythm and contrast, while layered sapphire elements capture and diffuse light.
The upper quadrant houses a power reserve indicator with azurage finishing, animated by a serpentine hand, a signature detail of Speake’s work. At the center, a transparent sapphire plate carries the Manufacture’s name in three-dimensional form, revealing beneath it a small seconds display integrated into the base dial.
EXCELLENCE, INSIDE AND OUT
At the heart of the timepiece beats the in-house MSE 311.00 calibre, a hand-wound movement admired by Peter Speake for its architecture inspired by historic pocket watches. Featuring a distinctive six-bridge construction and twin barrels, it delivers a 120-hour power reserve.
The movement’s finishing reflects the highest standards of traditional watchmaking. Geneva stripes angled at 45°, polished bevels, sandblasted and rhodium-plated surfaces define its aesthetic, while engraved ratchet wheels are filled with blue lacquer. Limited to just 88 pieces, the edition subtly references the number 8 as a symbol of prosperity and balance.
Housed in a 39 mm case crafted from Grade 5 titanium, the 1902 SYNERGY balances elegance with modernity. Lightweight, hypoallergenic, and corrosion-resistant, the case features polished surfaces contrasted by satin-finished lugs. A blue textured strap with rubber lining completes the piece, reinforcing both comfort and visual coherence.
Unveiled in Geneva, during Watches and Wonders, the 1902 SYNERGY by Schwarz Etienne and Peter Speake captures the essence of collaboration, where creative independence and technical mastery not only coexist, but elevate one another.
Public Relations has long existed within a certain glow. From the outside, it appears to be a world of excess and allure, filled with events, curated guest lists, and moments that seem to fall effortlessly into place.
While that world exists and offers remarkable experiences, it does not define the discipline. Effective luxury Public Relations begins long before any dinner or glossy page article: it lives in the thinking, positioning, and strategy behind the scenes. After all, what shapes a brand is not only what is visible, but everything that happens before it comes into view.
WHAT LIES BETWEEN ILLUSION AND REALITY IN PUBLIC RELATIONS?
The Myth of Visibility
PR can often be reduced to visibility alone, centered on securing the right publication, the right name, the right moment. Yet visibility without meaning is hollow, and being everywhere is not the same as being relevant. Great PR is not about saturation, but precision: it requires a clear understanding of where a brand belongs and, just as importantly, where it does not.
The Reality of Curation
At its core, Public Relations is a continuous act of curation. It is not only about people or places, but about meaning. It requires knowing what to elevate, what to hold back, and what to leave unsaid.
In a time of constant exposure, intention matters more than ever, becoming the foundation through which Public Relations professionals shape how brands are experienced and ensure that every element aligns with a clear and considered narrative.
The Myth of Control
There is a belief that PR controls the narrative. However, once a story enters the world, it evolves through context, interpretation, and audience. PR cannot control this process, but it can guide it with intention by anticipating, framing, responding, and protecting when necessary. This guidance is where its true influence lies.
The Reality of Longevity
PR is not about quick wins or isolated moments of attention: it is built over time through consistency, credibility, and alignment. In luxury, trust is earned quietly and gradually, through relationships that cannot be rushed and must be nurtured.
FOUR PR MISCONCEPTIONS WORTH RETHINKING
Only big publications matter
Major outlets hold immense value, but alignment matters more. The right placement, even within a smaller or more niche platform, can generate stronger impact and a more meaningful connection with its audience.
PR is only for established brands
Public Relations is essential at every stage of a brand’s journey, but its impact is very significant in the early phases. It helps define identity, shape perception, and establish positioning from the outset, creating a strong foundation for growth.
A good product does not need promotion
Quality is essential, but it is not self-sufficient. Without narrative and context, even the strongest product can go unnoticed. PR gives it meaning and ensures it resonates.
A press release is enough
PR is not just distribution, but connection. Generic communication is easily overlooked, while tailored and relationship-driven outreach creates real impact. Much of this work happens beyond the inbox, through experiences, events, and ongoing engagement.
SO, WHAT IS PR, REALLY?
PR is the architecture behind the spotlight, but it is also the quiet force that gives a brand its presence and its pulse. It is the difference between being briefly seen and truly remembered, between noise and meaning.
Working with Public Relations is not just a service, but a partnership. It means having people by your side who think ahead, challenge ideas, refine direction, and genuinely believe in what you are building. A Public Relations team not only celebrates a brand’s vision, but actively shapes it, understanding that every decision contributes to something greater.
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What if a pocket watch could capture the soul of Japan? With its latest launch, Minase explores, precisely, that idea, unveiling a high-end collection that transforms timekeeping into cultural expression.
Entering new territory, the brand unveils two exclusive creations, Asagimadara and Phoenix, exclusively made-to-order and offered in stainless steel or 18k gold. These creations are envisioned as works of art, embodying Minase’s commitment to precision, heritage, and the highest standards of watchmaking.
TIME, REIMAGINED AS AN OBJECT OF EMOTION
Each model unfolds a symbolic narrative deeply rooted in Japanese culture. The Asagimadara draws inspiration from the migratory butterfly, evoking journey, connection, and time, and is imagined as a bridge between cultures. In turn, The Phoenix channels the mythical bird reborn from its ashes, expressing transformation, resilience, and renewal through an intricate lacquer composition.
CRAFTSMANSHIP ROOTED IN CENTURIES-OLD TRADITION
At the heart of each piece lies a dial crafted using the centuries-old Wajima maki-e technique, a meticulous and entirely hand-executed process that unfolds over several months. Master lacquer artist Junichi Hakose imagines the dials, imbuing them with depth, texture, and narrative richness. Additionally, the collection features Tamahagane steel for the caseback and bow, a material traditionally reserved for Samurai swords.
Developed in the spirit of Mederu, the Japanese philosophy that celebrates beauty in its finest details, the collection embodies a profound respect for craftsmanship, patience, and precision. Each element conveys a harmonious dialogue between tradition and contemporary design.
A LIVING OBJECT SHAPED BY ITS OWNER
These pocket watches develop a distinctive dark patina over time, as the steel undergoes a natural, protective oxidation process. As a result, this gradual transformation enhances depth and character, lending each piece an increasingly refined, timeworn elegance. Through daily interaction, the owner shapes the watch’s evolution, turning it into a record of presence where time leaves its mark.
The collection also includes a handcrafted wooden stand by a local artisan, reflecting Minase’s dedication to regional craftsmanship. Additionally, the set includes a leather pouch, braided cords from Asakusa, and a handmade Akita cedar presentation box.
All timepieces are available to order via Minase’s international website. Each pocket watch is a bespoke creation, meticulously crafted to order in accordance with the brand’s philosophy.
During Watches and Wonders 2026, Minase will unveil this collection alongside other emblematic creations. To discover the full press release, click here.
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