Events

Grand Prix d’Horlogerie de Genève


The 18th edition of the Grand Prix d’Horlogerie de Genève distinguished once again the successes in the watch universe in 2018.

This year, a total of 16 models were split between the same number of categories. The main highlight of this edition was for Bovet, whose model Récital 22 Grand Récital was the winner of the maximum prize: Aiguille D’Or.

The organization of the Grand Prix d’Horlogerie de Genève also distinguished Jean-Claude Biver with the Special Prize of the Jury.

This year, a total of 16 models were split between the same number of categories. The main highlight of this edition was for Bovet, whose model Récital 22 Grand Récital was the winner of the maximum prize: Aiguille D’Or.

The organization of the Grand Prix d’Horlogerie de Genève also distinguished Jean-Claude Biver with the Special Prize of the Jury.

Find below the models and brands chosen in each of the categories of the 2018 Geneva Grand Prix.

To see more details about the ceremony, visit the official website of the Grand Prix d’Horlogerie de Genève.

Aiguille d’Or
Bovet 1822
Récital 22 Grand Récital

Ladies’ Watch
Chanel
Boy-friend Skeleton

Ladies’ Complication
Van Cleef & Arpels
Lady Arpels Planétarium

Men’s Watch
Akrivia
Chronomètre Contemporain

Men’s Complication
Laurent Ferrier
Galet Annual Calendar School Piece

Chronograph
Singer Reimagined
Singer Track1 Hong Kong Edition

Chronometry
De Bethune
DB25 Starry Varius Chronomètre Tourbillon

Exceptional mechanism
Greubel Forsey
Grande Sonnerie

Sports’ Watch
Seiko
Seiko Prospex 1968 Diver’s Re-creation

Jewellery Watch
Van Cleef & Arpels
Secret de Coccinelle

Métiers d’Art
Hermès
Arceau Robe du soir

“Petite Aiguille”
Habring²
Doppel-Felix

Challenge
Nomos Glashütte
Tangente neomatik 41 Update

Revival
Vacheron Constantin
Historiques Triple calendrier 1942

Audacity
Konstantin Chaykin
Clown

Innovation
Krayon
Everywhere Horizon


Events

Anuário Relógios e Canetas launches 22nd edition


The Casa-Museu Fundação Medeiros e Almeida hosted the launch of the 22nd edition of the Anuário Relógios e Canetas. The publication, specialized in the universe of watchmaking and writing instruments, and directed by Fernando Correia de Oliveira, was celebrated in a festive atmosphere by dozens of guests from the industry.

The young fadista Matilde Cid was invited to perform at the presentation of the Anuário Relógios e Canetas of 2019, who entertained the audience with some beautiful fado music. Poet Vítor Costeira also attended and delighted the audience with a moving recitation of one of his poems.

Our client Carlton Jewellery was also present and participated in the prize draw with a beautiful 18kt yellow gold ring from the Lisbon collection. Click here to discover this fantastic collection inspired by the Portuguese capital.

 

Photos by:
@Ramon de Melo
@Sparkling PR

 

TO FIND OUT MORE ABOUT THE EVENT,

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Tips

How important is brand authenticity?


A NEW WAY TO COMMUNICATE

In only 10 years time, we have changed the way we communicate. In the past, a brand introducing itself to the world would have been encouraged to shout out lout that it was the best; be arrogant and cocky in order to succeed. Nowadays, the audience responds more positively to a brand that is willing to take the risk of being vulnerable and authentic.

Social media has played a key role in this evolution. Brands are more likely to use these platforms to show their imperfections and the audience loves it. No longer is the time of perfection, the consumer wants a real and a relatable message. Authenticity has become an important fact to consider in order to remain competitive.

But what does it really mean to being authentic? Well, it means being honest, transparent, communicating integrity. These are keywords that will ultimately guide you to consumers’ appreciation.

How do you create it? Well, we don’t actually. Authenticity already exists within each organization, among its history, its  mission, its core values, among the reality, the struggle and the truth that drives the company on a daily basis. We, as PRs, must take these messages; put them on paper, on video; and translate them into a story that will resonate among the targeted consumers.

MILLENIALS

Millenials are the key to this new way of communicating. it’s been proven that this group does not relate to the shopping trends that used to rule older generations. They are non-responsive to traditional advertising and marketing techniques. They are not looking for the “best” brand, they are looking for the brand that will relate to them the most, that engages with them but most importantly that will bring a solution to their problem.

THREE TIPS

There are 3 ways, we believe authenticity can be achieved:

  1. Show who you are by actions, not just your story.  Show your consumers what you are doing on a daily basis that makes your company thrive.
  2. Don’t patronize your audience. Engage them in a two-way conversation about your mission, your story. Videos, events and social media are a few great tools to use in this case.
  3. Be yourself. Show what your brand is truly about. You don’t need artifices to shine. Be your true self and your audience will humanize your brand, and create an instant connection.

By using authenticity in your communication plan, you are humanizing your brand and building a relationship with an audience based on honesty, integrity, love and truth which audiences respond to with genuine human emotions and feedback.

Clients

Meet our client – NOL Jewellers


Sparkling PR is pleased to welcome one more client, NOL Jewellers. A Portuguese jewelry brand founded by Luísa Bernardes and Nuno Pestana. A couple in love with jewelry for over 20 years.

The collections of NOL Jewellers are inspired by the numerous travels of Luísa and Nuno, by the different cultures, landscapes and materials coming from distant lands. The two designers combine their creativity with multiple techniques to create completely original pieces.

Sparkling PR will collaborate with NOL Jewellers in the elaboration of their communication strategy, with content creation, with press and public relations, as well as the organization of events.

We are very excited to start working with Luisa and Nuno.

Click here to discover more about NOL Jewellers.

Clients

Meet our client – Carlton Jewellery


Sparkling PR is pleased to introduce Carlton Jewelry, our most recent client. A Portuguese jewelry brand founded by Carlos Góis, 34 years old, fun and ambitious. Carlos spent his childhood in his parent’s jewelry boutiques, surrounded by the most beautiful jewelry and watchmaking brands.

From a very early age, Carlos fell in love with jewelry. Just over two years ago, he decided to launch his own brand of jewelry dedicated to the women of today, combining independence and irreverence with feminine elegance.

Carlos released two collections. The Leaf Collection inspired by the beauty of nature; and Lisbon, entirely inspired by the architecture of the Portuguese capital.

Sparkling PR will collaborate with Carlton Jewelry on a number of projects including; communications strategy consultancy, content creation, press relations, partnerships management as well as event organization.

We look forward to working with Carlos and his fantastic collections.

Click here to learn more about Carlton Jewellery.