Articles

Time for us to pause


TO PAUSE

No watch brand was ready to face this microscopic enemy that took the world for ransom and made it stand still for an entire month. Weakening global communities and economies alike.

TO REWIND

But this tiny invader has given us time. Time to think, to assess and to reevaluate not only strategies, goals but to prepare for an uncertain future as well.

SO WE CAN MOVE FORWARD

It all comes down to what has been created and done during this isolation period, that will shape the way everyone will tackle the future months ahead.

This has certainly been a learning period for many, but for most it has been a contemplative moment. We were able to appreciate what we have, our families, our friends, cherish our “normal” way of life and be thankful for the wonderful opportunities given to us.

But it was also a time to reflect on a professional level. Reflect upon the choices that led everyone here today. And then, there are the ones that will be made in the near future. These will definitely be the most important ones, that will prepare brands for what’s to come, whatever that may be.

THIS WAS A TIME TO:

  • Create. Not only to think outside the box but to go further and actually imagine there’s no box at all.
  • Look outward to inspire inward. It’s been amazing to see some of the smaller watch brands being so creative. Seven Friday, for example, who did live sessions on instagram before all others. Some of these brands have been doing an amazing job at keeping engagement high and creating relevant content for their followers, thus continuing to build their community. They have definitely inspired us in many ways. To set aside fear and dive into something new and exciting.
  • Refresh existing models. With Watches & Wonders and Baselworld cancelled, watch brands needed a brand new idea. Breitling just reinvented the way they presented their yearly novelties. With its virtual summit, Breitling invited journalists from across the world to log in on April 16th and introduced their newest models, through an online presentation.

STAYING POSITIVE

Even though the future is bleak and we still don’t know what will happen, brands have certainly surprised us. So move forward we shall, and we cannot wait to see what other positive outcomes, the COVID-19 crisis will have allowed to be concocted during this quarantine period.

The Couch Sessions

The Couch Sessions – Carlos Torres


by Marina Coelho

I can’t really remember the exact moment I met Carlos. But one thing I’m sure of, it was a million lifetimes ago. Probably at a press presentation during SIHH, at a launch event or maybe it was at a casual brand dinner. What I remember was being excited to meet a fellow countryman passionate about watches.

MORE THAN A WATCH JOURNALIST

Carlos is a living, breathing encyclopedia to anything related to watches. Not only is he unbeatable when it comes to technical expertise; but he has a deep knowledge of watchmaking history and the industry itself. After being an editor and contributor for the most important Portuguese watch publications; he has built an impeccable international reputation widely recognized by independent watchmakers, brands and auction houses alike.

We had many topics to choose from for this session. From the uncertain future of trade shows, retail vs wholesale, or the impact of this outbreak on the industry.

We decided to tackle one issue that is at the very core of the matter. The evolution of consumer behavior.

It was an enlightened conversation per usual, backed with an active participation from our dear followers. Thanks for that!

Thanks to Carlos for graciously agreeing to switch roles and be interviewed, delighting us with such an insightful conversation.

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Are you a brand, a journalist, a collector, or simply a watch lover?
We’d love to feature you on one of our next sessions.
Tells a bit more about you and we’ll get back to you as soon as possible.

The Couch Sessions” were created from a necessity to get closer to our clients, partners and friends. Through the COVID-19 crisis, instagram lives became a trend. Sparkling PR created their own series, to put forth entertaining, educational and insightful content about the luxury industry. Hosted by our founder, Marina Coelho, she invites influential guests within the industry; to share and discuss relevant and current issues.

The Couch Sessions

The Couch Sessions – Chic Every Weather


TECHNOLOGY AT THE SERVICE OF TOP FASHION BRANDS

For this Couch Session, we sat down with Chic Every Weather, a fashion app impressing women daily with their local weather-inspired looks!

Joana Branco, a fashionista at heart and her husband João, a talented graphic designer launched Chic Every Weather. Joana wanted to create an app that would inspire its users during their morning routine. The app offers a variety of looks from top fashion brands tied to the weather, but also allows the user to buy the look straight from the brand’s website. 

Did you know that:

  • The team personally curates different looks for different occasions, inspiring their users every day
  • They’ve recently partnered up with Farfetch which gives them access to hundreds of looks from the most incredible brands
  • You can play Russian Roulette with the “Look Refresh” button and choose from endless weather-inspired looks
  • You can shop your favorite items. They’ll re-direct you straight to the brand’s website, with no added fee or hidden charges

Ever since its launch, Chic Every Weather takes part in many social responsible campaigns and now more than ever, as they help in the fight against the Covid-19 outbreak. They’ve joined joined forces with Go Parity to get the #tech4covid19 movement going worldwide. A project launched by a group of more than 300 startups and their entrepreneurs and teams, with the aim of slowing down the spread of Covid-19 and assisting in its diagnosis and treatment.

Do you have a start-up project in the luxury industry? We’d love to connect and hear more about it, and featured it in one of our next sessions.

The Couch Sessions

The Couch Sessions – Develop Your Watch


USING INSTAGRAM LIVES DURING QUARANTINE

Since the beginning of the COVID-19 pandemic crisis and its respective quarantine; brands and professionals alike have found ways to reinvent the way we do business. Instagram Lives have become a great tool to keep in touch with partners, clients. It also provides educational and captivating content for the audience; in a period where most are in dire need of a distraction from this terrible worldwide crisis.

THE COUCH SESSIONS

The Couch Sessions are a way for Sparkling PR to join the Live movement; offering interesting talks in an informal setting, featuring international brands, entrepreneurs, journalists, PRs, among others.

For this first Couch Session, we were happy to have welcomed Miguel Bolea from Develop Your Watch. We met over two months ago, and we were so captivated by his project that when we were listing guests for these lives, it was only natural to add him as well.

After more than 10 years experience in the watch industry; mainly in the product development field, Miguel decided to create his own company. Born in Switzerland and passionate about watches from an early age; he has been constantly striving for excellence while pushing boundaries; developing new ideas in order to deliver a unique product to the market.

DEVELOP YOUR WATCH Sàrl was born out of innovation, offering solutions to develop a complete project from watches to leather straps. Focusing on helping his clients turn their concept a reality with a custom, reactive and flexible approach.

With his wide network of exclusive partners, DYW helps clients outsource their product development. Each project is handled with care, focus and passion to satisfy expectations and fulfill the clients’ needs.

Get a glass of wine, relax and enjoy a fascinating chat about watches, passion and the increasing necessity for the luxury industry to go up-close and personal with its clients.

Tune in for our next session tomorrow April 9th 2020, at 16h (CET). We welcome Joana Branco to talk about quarantine life and her company Chic Every Weather, the fashion-savvy pioneer app that takes on every woman’s chore of picking out a weather-appropriate outfit.

Interested in being featured on our next live of The Couch Sessions? drop us a line below.

Articles

That time, I met the extraordinary Gregory Pototsky


by Marina Coelho

The universe has a way of bringing people together in the most surprising ways. Through a chain of connections that started with the coolest pop artist I know, Rueffa, I was able to meet this amazing artist and discover his incredible work.⁠ ⁠

A DIFFERENT KIND OF THURSDAY

I get a call from Rueffa telling me she just heard Gregory Pototsky is in town and that I should definitely meet him. Following her lead, I call his publicist and just like that, I was invited to a private viewing with the artist himself!

The house he’s staying in is a magnificent property on top of the Sintra hills, overlooking the ocean.

Svetlana and Frédéric, personal friends of Gregory, welcome me inside. The house is a white canvas adorned with beautiful paintings and sculptures patiently waiting to be hung and displayed.

Suddenly, a very relaxed Gregory enters the room to greet me. After butchering a few words in Russian (which I’m still learning after 2 years); he welcomes me into the living room, we sit down, and he naturally starts telling me his story. Svetlana kindly translates his words to me, and reciprocates my amazement to him.

THE GENIE THAT IS GREGORY

I must shamefully confess that up until this moment, I was not a big fan of nudes; being more an Impressionism lover myself. But to hear Gregory’s personal life story, his struggles, more specifically his uplifting view on life and his inspiration behind every one of his art pieces; makes you take a second look at his work and appreciate each delicate line on the canvas.

Gregory Pototsky was born in 1954 in the Kurgan region. In 1977, he graduated from the State Institute of arts in Odessa. In 1986 he graduated from the Kishinev State University.

His sculptural and artwork has been in private collections of Gérard Depardier, Pierre Richard, Charles Aznavour, Pierre Cardin, Paulo Coelho, Stephhen Baldwin, Emir Kusturica, and many more.

The way he works is unique, connecting with his subject at a very deep, personal and emotional level. Transcending the simple creation process and becoming an instant therapeutic session.

Not only are his paintings and sculptures, beautiful and emotional pieces; but Gregory himself is a beacon of light, the pure embodiment of kindness; that’s why, he was so adamant to create the International Academy of Kindness. The organization runs multiple international charitable activities under the program “In Russian with kindness, from Russia with kindness”. He also created the symbol of peace and kindness “the Dandelion”, which is in 30 countries around the world.

LOSING TRACK OF TIME

I could have read his official biography, admired his work and gone through his long list of famous patrons; but to experience a connection to Gregory himself has given me a privileged insight into the mind and heart of an extraordinary person.

What was supposed to be an hour-long private viewing; turned into a weekend-long exchange that culminated with the amazing art premiere hosted by Svetlana Romanova and Frédéric Lassoeur.