Eberhard & Co. expands its feminine Gilda collection with the introduction of Gilda “Peacock“.
A new creation inspired by the mysterious beauty of the peacock’s plumage. Elegant, expressive, and deeply symbolic. The new model captures the essence of a collection designed to reflect the many facets of femininity.
GILDA | INSPIRED BY THE PEACOCK’S BEAUTY
At the center of the watch is its new dial, where the iridescent world of the peacock becomes a source of artistic inspiration. The design recreates the hypnotic “eyes” of the bird’s feathers through a sophisticated interplay of textures and color reflections.
Its blue dégradé base is achieved through an intricate coloring process made even more complex by the collection’s distinctive elliptical shape.
The dial decoration is the result of an elaborate laser-engraving technique that requires approximately eight hours of work.
A radial engraved pattern is enhanced by relief details inspired by peacock feathers, before being carefully colored to recreate the luminous reflections and shifting tones characteristic of the bird’s plumage.
The result is a surface rich in depth, movement and visual intrigue.
THE SIGNATURE SHAPE OF GILDA
True to the identity of the collection, the Gilda “Peacock” retains the Maison’s signature elliptical case. Defined by fluid and enveloping lines designed to sit naturally on the wrist.
Every detail of the timepiece has been carefully considered. Including the caseback, decorated with an engraved floral motif and the model’s name highlighted in red.
With this new addiction to the Gilda collection, Eberhard & Co. introduces a new interpretation of feminine watchmaking. A creation that feels both elegant and enigmatic.
Through its rich textures, vibrant tones, and refined details, the new model celebrates femininity in all its complexity and individuality.
Watches & Wonders is never just a fair. It’s a rhythm, a momentum, a concentration of energy that defines the year ahead. For Sparkling PR, this year’s edition was once again a week of precision, connection, and relentless pace.
OUR WORK ON THE GROUND
This year, the agency represented three of our clients: Eberhard & Co., Schwarz Etienne, and Minase. Each with its own identity, storytelling, and audience. Eberhard & Co. presented the Scafograf 200 MCMLIX, a reinterpretation of the brand’s iconic 1959 diver, now in a refined 39mm case with ceramic bezels and a new Milanese mesh bracelet. Minase stepped beyond the wrist entirely, unveiling two made-to-order pocket watches, Asagimadara and Phoenix, with dials crafted through the traditional Wajima maki-e lacquer technique. Schwarz Etienne introduced the 1902 Synergy by Peter Speake, a limited edition of 88 pieces featuring a multi-layered dial with ultra-thin sapphire elements and an in-house calibre with a 120-hour power reserve. Every presentation was an opportunity to translate watchmaking into something that resonates beyond the technical: into emotion, into narrative, into coverage. Discover what our brands unveiled in Geneva.
None of it happens by chance. Weeks before the fair, PR objectives are defined, international roadmaps are built, press appointments are secured, and the first conversations with media are already underway. By the time Geneva begins, the groundwork is laid.
Once there, operations moved constantly between the Watches & Wonders halls and the Hotel Beau Rivage, creating a seamless flow of appointments across both locations. Days merged into one continuous movement, averaging more than 16,000 steps daily, as the team navigated scheduled meetings, last-minute requests, and the kind of spontaneous opportunities that only happen when you’re in the right room at the right moment.
Over the course of the week, Sparkling PR connected with more than 100 journalists from across the globe, welcoming media from all five continents. Conversations unfolded in English, French, Spanish, and Portuguese, sometimes within the same meeting, a reflection of how genuinely international this event has become.
Behind the scenes, the details carried equal weight: watch dials carefully wiped dozens of times to hold up under every lens, over 70 cups of tea keeping the pace steady, and the words hands and movements repeated more than 250 times, the quiet vocabulary of the craft.
This edition also marked personal milestones. Marina attended her 16th Watches & Wonders, a measure of the long-standing relationships and deep industry knowledge she brings to every conversation. Maria was present for her third, adding sharp focus and fresh perspective to the team’s work.
WHAT HAPPENS AFTER THE FAIR
What remains after a week like this is not just fatigue. It’s clarity: on positioning, on media resonance, on the conversations that will shape the months ahead.
Watches & Wonders is where stories begin. Sparkling PR’s role is to make sure they continue, with the right voices, in the right places, at the right time.
Because the work doesn’t stop when the fair does. What follows is just as deliberate: post-event press communications, targeted media follow-ups, and ongoing editorial placements across international markets. Hundreds of calls, reports to brands, and conversations kept alive until they become published stories.
The first Monday in May once again transformed The Metropolitan Museum of Art in New York into the world’s most watched event.
The 2026 Met Gala, held on May 4, celebrated the Costume Institute’s spring exhibition, Costume Art, with the dress code Fashion Is Art. This year’s edition explored the relationship between clothing, the body, and artistic expression, turning the Met steps into a living gallery of sculpture, movement, and performance.
MET GALA | FASHION AS A LIVING CANVA
Among the evening’s most memorable interpretations of the theme, Emma Chamberlain transformed the red carpet into a moving canvas in a custom Mugler gown, inspired by the maison’s 1997 La Chimère ensemble. Heidi Klum took a more theatrical approach, appearing as a living sculpture in a marble-like ensemble that fully embraced the idea of fashion as performance art, while Charli XCX offered a more restrained yet deeply artistic statement in a custom Saint Laurent look centered around an iris motif.
Photos: Dimitrios Kambouris, Mike Coppola and Michael Loccisano, Getty Images
Together, these looks showed the many ways this year’s dress code could be interpreted, from painted surfaces and sculptural illusion to couture craftsmanship and subtle art-historical references.
TIMEPIECES TAKE THE SPOTLIGHT
Watches were no longer treated as secondary accessories, but as part of the overall creative statement. Pieces chosen for their shape, rarity and ability to complete a look with character. Some of the strongest moments came from shaped and archival watches.
Rami Malek wore a 1992 platinum Cartier Crash, while Bad Bunny opted for a 1996 Cartier Cloche, two unconventional silhouettes that felt perfectly aligned with the artistic spirit of the evening.
The night also delivered major statement pieces. Dwayne Johnson made his Met Gala debut wearing Jacob & Co.’s Billionaire III, a 54 mm timepiece set with 714 white diamonds totaling 129.61 carats, while Luke Evans brought a high-jewelry approach with the Hublot Big Bang Unico High Jewelry.
There were also more refined expressions of horology. Skepta chose an Audemars Piguet Royal Oak “Jumbo” Extra-Thin, and A$AP Rocky appeared with an Chanel Boy-Friend Skeleton. These choices brought a sense of technical sophistication to the carpet, proving that complications and classic watchmaking still have a place in one of fashion’s most theatrical settings.
Photos: Getty Images.
A FEMININE TAKE ON HIGH WATCHMAKING
Women’s watch moments brought a refined and expressive dimension to the show, with Serena Williams, Lisa, and Irina Shayk offering three distinct interpretations of timepieces as style statements.
Serena Williams chose an Audemars Piguet Selfwinding Perpetual Calendar, adding technical sophistication to her look, while Lisa embraced a jewelry-led approach with Bulgari’s Serpenti Spiga High Jewelry. Irina Shayk took the concept in a more experimental direction, incorporating several timepieces into her Alexander Wang look: including a diamond-set Cartier Santos placed at the center of her top, alongside vintage watches styled as jewelry pieces, from chokers to arm cuffs.
Together, their choices showed how watches can move beyond function to become powerful expressions of personality and style.
Photos: Getty Images and AFP.
As the 2026 Met Gala proved, fashion’s biggest night is no longer defined by couture alone. This year, watches became part of the visual conversation, from rare vintage pieces and high-jewelry creations to bold styling choices that transformed timepieces into fashion statements. More than accessories, they added depth and personality to the event, reinforcing the idea that true style lives in the details.
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At Watches and Wonders Geneva 2026, Eberhard & Co. unveiled a renewed interpretation of its iconic Tazio Nuvolari collection. First introduced in 1992, the chronograph pays tribute to the legendary racing driver, celebrating not only his legacy but his enduring spirit of courage, instinct and innovation.
Presented in a compact 40 mm case, the new model stands out for its Clous de Paris dial, a refined three-dimensional texture that adds depth and a contemporary edge while maintaining the collection’s distinctive sporting character.
EBERHARD & CO. | REFINED DETAILS
The watch integrates subtle yet meaningful references to classic racing, from the bezel with perlage finish and miles-per-hour scale to the wide chronograph counters that enhance its functional appeal.
The caseback reinforces this connection to heritage: with a closed back with gold engravings, while the Gold Car Collection reveals the movement through sapphire crystal, distinguished by refined finishes and an 18-carat gold reproduction of Tazio Nuvolari at the wheel of the Alfa Romeo Tipo C on the oscillating weight.
Available in two dial variations. A classic all-black version or a black dial with eggshell-white azuré counters. A new detail appears in the black version: the yellow TN monogram inside the tortoise emblem, a direct reference to Nuvolari’s personal insignia and his belief in yellow as a lucky color.
TAZIO NUVOLARI | A TRIBUTE TO A TIMELESS ICON
The tortoise, inspired by Gabriele D’Annunzio’s famous gift engraved “to the fastest man, the slowest animal,” remains a powerful symbol of the collection.
Eberhard & Co. continues to evolve one of its most emblematic creations, translating heritage into a contemporary design that feels both relevant and authentic. The result is a timepiece that honours a legend while confidently looking towards the future.
Geneva once again sets the tempo for the world of fine watchmaking as Watches and Wonders Geneva returns. This season, our clients Minase, Schwarz Etienne, and Eberhard & Co. present three distinct approaches to contemporary watchmaking. Each rooted in its own identity, yet united by a shared pursuit of innovation, emotion, and precision.
Let this be your introduction to watch releases in Geneva from our brands.
HERITAGE REIMAGINED WITH EBERHARD & CO.
Presented at Palexpo as part of Watches and Wonders Geneva, Eberhard & Co. unveils the Scafograf 200 MCMLIX. Reflecting the Maison’s ability to evolve while remaining deeply connected to its heritage, the piece draws inspiration from the original Scafograf diver from 1959.
The spirit of the sea The new Scafograf 200 MCMLIX preserves its identity as a professional dive watch, now presented in a refined 39 mm case. Its signature triangular indices and bold hands ensure legibility even in low-light conditions, while reinforcing the model’s distinctive aesthetic. Technical features, such as the helium escape valve, underline its capability for deep diving, without compromising on design.
Available in a range of blue and black tones, the model features clean monochromatic dials and more nuanced dégradé finishes. Ceramic bezels enhance both durability and visual depth. A new Milanese mesh bracelet introduces a subtle vintage touch, combining lightness, flexibility, and comfort with a more refined, contemporary feel.
JAPANESE CULTURE WITH MINASE
At Hotel Beau-Rivage, Minase moves beyond the wrist and into the realm of collectible art objects with its latest creations: two made-to-order pocket watches, Asagimadara and Phoenix.
The Asagimadara draws inspiration from a migratory butterfly symbolizing travel, connection, and the passage of time. The Phoenix, in turn, evokes rebirth and transformation through rich, layered lacquer work.
Craftsmanship as a philosophy Each dial is brought to life through the traditional Wajima maki-e technique, a meticulous, hand-executed process. Conceived by master lacquer artist Junichi Hakose, the result is a richly layered surface, imbued with depth, texture, and narrative.
Minase’s approach is deeply rooted in the Japanese philosophy of Mederu, celebrating beauty in the smallest details. From Tamahagane steel elements, traditionally used in Samurai swords, to handcrafted accessories like wooden stands and Akita cedar presentation boxes, every component reflects a commitment to heritage.
A timepiece shaped over time Over time, the pocket watches develop a natural patina, turning each piece into something uniquely personal. The result is a living artifact shaped by its owner.
A CREATIVE LANGUAGE WITH SCHWARZ ETIENNE
Also presenting at Hotel Beau-Rivage, Schwarz Etienne introduces the 1902 SYNERGY by Peter Speake. This limited-edition timepiece celebrates co-creation at its highest level.
This piece is part of the brand’s SYNERGY series, where independent watchmakers reinterpret Schwarz Etienne’s in-house movements. Here, British watchmaker Peter Speake brings his distinctive aesthetic to the Manufacture’s 1902 platform.
A play of depth, light, and precision With a dial built with multiple layers, including ultra-thin sapphire elements, it creates an illusion of floating components. Matte white lacquer, Prussian blue tones, and subtle orange accents introduce rhythm and contrast.
A power reserve indicator with a serpentine hand, a signature detail of Peter Speake’s design language, sits at the top of the dial. Below, a sapphire plate reveals the small seconds.
Engineering excellence Inside, the in-house MSE 311.00 calibre delivers a 120-hour power reserve, supported by a six-bridge architecture inspired by historical pocket watches. Limited to 88 pieces, the watch subtly references the number 8 as a symbol of balance and prosperity.
Housed in lightweight Grade 5 titanium, the watch embodies a refined modernity, seamlessly reflecting its collaborative essence.
