TRADE SHOW PRESS RELATIONS | Watches and Wonders

,

Sparkling PR has been actively supporting watchmaking brands at Watches and Wonders, leading international press relations strategies designed to maximize visibility, strengthen positioning, and generate high-impact editorial coverage.

ABOUT WATCHES AND WONDERS

Watches and Wonders has established itself as the most strategic event in the watchmaking calendar, concentrating global media attention, key industry players, collectors, and opinion leaders within a few days. For brands, it represents far more than a trade fair, it is a complete media sequence that unfolds before, during, and after the event.

OUR ROLE

Sparkling PR acts as both a strategic and operational partner, orchestrating the entire press relations journey to ensure consistency, visibility, and long-term impact.

Our approach is built around three key phases:

BEFORE THE FAIR

  • Definition of PR objectives and key markets
  • Development of an international PR roadmap
  • Press teasing and embargoed communications
  • Targeted pitching and interview opportunities
  • Pre-booking and scheduling of press appointments

DURING WATCHES AND WONDERS

  • On-site presence in Geneva
  • Press reception and relationship management
  • Coordination of product presentations and interviews
  • Management of one-to-one meetings with journalists
  • Real-time identification of editorial opportunities

AFTER THE FAIR

  • Post-event press communications
  • Targeted media follow-ups
  • Ongoing editorial placements across international markets

OUR APPROACH

Sparkling PR’s methodology is rooted in precision, personalization, and long-term relationship building:

  • Tailored Communication: Every interaction is crafted individually, avoiding mass communication to ensure relevance and authenticity
  • Curated Media Network: Extending beyond watchmaking into luxury, business, lifestyle, art, and culture to create richer editorial angles
  • Results-Driven Strategy: Focus on high-value placements that enhance desirability and support commercial objectives
  • Long-Term Relationships: Building trust with journalists to secure more organic and impactful coverage

OUR SERVICES

During Watches and Wonders, Sparkling PR delivers a comprehensive PR execution, including:

  • International press list development (watch, luxury, business & lifestyle media)
  • Creation and translation of press materials (multi-language)
  • Personalized outreach and pitching
  • Invitation management and RSVP coordination
  • Press appointments scheduling and on-site management
  • Interview coordination and media hosting
  • Editorial follow-up and article placement
  • Post-event coverage amplification

WHY CHOOSE SPARKLING PR?

Sparkling PR combines recognized expertise in high watchmaking with a strong presence at leading international events such as Watches and Wonders, Geneva Watch Days, Dubai Watch Week, SIAR and more. We adopt a highly personalized approach, carefully tailored, one-to-one communication over mass outreach to ensure meaningful and authentic media relationships.

By communicating in the native language of each market, English, French, Spanish and Portuguese, we enhance both relevance and impact. Backed by a curated global media network spanning watchmaking, luxury, business and lifestyle, we deliver strategic, boutique PR execution aligned with each brand’s positioning and objectives, with a senior on-site presence ensuring agility, precision and excellence at every stage.

Follow our activities during Watches and Wonders on Instagram or contact us to learn how we support brands during key international events.