Author: Marina Coelho

Articles, Clients, News

Boo! It’s time for Halloween

By
Boo! It’s time for Halloween

With the approaching Halloween season on the horizon, now is the perfect time to inject a dash of enchantment into your fashion choices. There’s a splendid array of opulent wristwatches that harmonize seamlessly with the whimsical ambiance of this festive occasion.

Amidst the mystique and allure of Halloween, we’re enticed to delve into the realm of timepieces that not only keep us impeccably on schedule. But also serve as sophisticated extensions of our individuality throughout this captivating period… Boo!

EBERHARD & CO: SCAFOGRAF 300 MCMLIX

Eberhard & Co. has launched in 1959 the SCAFOGRAF collection that has been one of La Maison de La Chaux-de-Fonds’ greatest successes.The color brown and the color black, during this time of year, refer us to what Halloween has tried to convey over the years. However, you don’t necessarily have to wear it only this season, since it’s perfect for any occasion. The celebratory edition has been named “MCMLIX”, which indicates in Roman numerals the year of birth of the collection.

MAURICE DE MAURIAC: L3 SPHERIC PURPLE

Whether garish at a rave, noble in the Vatican, dramatic on the catwalk or to use it in Halloween with your costume. Halloween is often associated with all things dark. The L3 Spheric Purple is an excellent choice to don during this season. The L3 Chronograph iteration is named Spheric Purple because it boasts not only a stunning gradient dial but also an exquisite colour that is not gender-oriented. Purple is an attitude that men, women and everyone can wear.

MINASE WATCHES: URUSHI MAKI-E BY HAKOSE

Minase Urushi Maki-e by Hakose serie is the latest novelty in the Masterpiece collection. Every Masterpiece is based upon the Windows collection. And all of them are embodying beautiful and traditional crafts and techniques from Japan. At this time of the year, you can wear it on the spookiest night of the year. The regular serie is available on stainless steel bracelet or leather band, with plain color dials. Hakose Urushi Serie is hand-crafted in Japan on either gold or stainless steel case.

To receive the full press releases click here.
Subscribe our newsletter above or visit our instagram for more information.

Clients, Events, News

Minase Watches: Japonese art at WindUp Watch Fair

By
Minase Watches: Japonese art at WindUp Watch Fair

Minase Watches participated in the 2023 edition of the Windup Watch Fair, held from October 20 till October 22, in New York City.

THE URUSHI MAKI-E BY HAKOSE

The Windup Watch Fair was a whirlwind of incredible watches, but the star of the show, in our opinion, was the Minase Urushi Maki-e Hakose series.

Their collaboration with master artisan Hakose is a testament to their dedication to Japanese heritage. Each piece in this extraordinary collection showcases the ancient Japanese art and at WindUp we talked and shared about the brand’s philosophy, from the preservation of time-honored Japanese traditions in watchmaking to the forward-thinking approach that drives its commitment to excellence.

The team also shared insights behind the Minase brand to clients and press who stopped by the Minase booth: The Knockturnal, Fratello Watches, Time + Tide, High Snobiety, WatchPro, Teddy Baldassare, Popping Crowns, and many more, had the opportunity to explore and try on this Minase novelty.

THE COLLECTION AND THEIR DIALS

The Windows collection does not resemble any watch we are familiar with. Simply because this model was not inspired by watches; it was inspired by geometry. Minase wanted to create a watch
that would enhance this.

Minase Urushi Maki-e by Hakose serie is the latest novelty in the masterpiece collection. With 4 different dials: Four Seasons, Komon, Yoshino Sakura and Yama Sakura. Every masterpiece is based upon the Windows collection.

THE WINDUP WATCH FAIR

Whether you’re a seasoned collector, a budding watch enthusiast, or simply curious about the world of mechanical watches, this event is a must-visit. WindUp Watch Fair, hosted by Worn&Wound, has earned a reputation for curating some of the finest independent and microbrand watchmakers. A unique opportunity for attendees to explore, try on, and purchase a wide range of watches, including limited editions and rare timepieces.

To receive the full press release click here.
Subscribe our newsletter above or visit our instagram for more information.

Articles, Clients, News

Drive along with the new Grand Prix Zurich

By
Drive along with the new Grand Prix Zurich

Maurice de Mauriac celebrates motor-racing iconography and its hometown colors with the new customizable Chrono Modern Grand Prix Zurich. This new watch embodies the principles of timeless design and superior performance. The Chrono Modern Grand Prix Zurich is destined to become a must-have accessory for watch enthusiasts.

THE HISTORY ABOUT GRAND PRIX RACE

In 1939, Zurich prepared itself to hold a Grand Prix race, which could not take place because of the outbreak of World War II. But what if the Zurich Grand Prix were held today? In association with the Züri Ring Simulation Motodrom, Maurice de Mauriac imagined a dedicated chronograph while adding two new dial references to the emblematic Pit Stop collection.

It took more than 80 years until someone was crazy and determined enough to bring a Grand Prix to Zurich again. Maurice de Mauriac has always been attracted to craziness and, when it comes to motorsports, the match is perfect. That’s why the brand became the official timekeeper of the Zurich Grand Prix 2023 and created a cool timepiece embodying the spirit of racing while celebrating the city’s true colors.

THE MIND BEHIND THE ART

Tom Mächler, managing director of the Züri Ring Simulation Motodrom, is the mind behind the project. He brought other crazy people on board: the racing legend Hans Herrmann, the racing photographer Rainer W. Schlegelmilch and the Formula 1 enthusiastic media designer Stefano Luzzatto. They failed to make the Formula 1 bolides thunder through Zurich as they did in Monaco. But they created the perfect illusion of a Grand Prix in Zurich and Maurice de Mauriac joined them.

CUSTOMIZE YOUR CHRONO MODERN

No matter whether you once had a successful race number or your great idol did, whether you want to document your birthday or a specific date – you can eternalize it on the dial of the Chrono Modern Zurich Grand Prix. Choosing any numerals from 01 to 99. And if that ever changes, Maurice de Mauriac will change your watch accordingly. There is no limit to your imagination or what you want to remind yourself of. 

Fasten your seatbelts and drive along with Maurice de Mauriac!

To receive the full press release click here.
Subscribe our newsletter above or visit our instagram for more information.

Clients, Events

Shining with AKILLIS in Portugal

By
Shining with AKILLIS in Portugal

Sparkling PR recently organized an unforgettable moment for the French jewelry brand, AKILLIS. An exclusive two-fold event in collaboration with renowned retailer, Machado Joalheiro, to announce their arrival to the Portuguese market.

A DAY OF ELEGANCE

Journalists from some of the most prestigious fashion and luxury jewelry magazines gathered to experience AKILLIS. The Press Day was a testament to the brand’s edgy core, and a chance for the media to get up close and personal with the brand’s exceptional jewellery collections.

The highlight of the day was the exhibition of AKILLIS high jewelry collections. Attendees were given the exclusive opportunity to explore the brand’s finest pieces, crafted under the modern, alternative and avant-garde DNA of the brand. The jewelry was a symphony of diamonds, precious metals, and striking designs that catered to various tastes and styles. From bold, edgy pieces that make a statement to more delicate ones, AKILLIS offers something for every jewelry enthusiast. The Press Day gave journalists the chance to appreciate the intricate details and impeccable quality of each item.

CAROLINE GASPARD: A CREATIVE FORCE

Caroline Gaspard, the brilliant mind behind AKILLIS, was the star of the event. She is celebrated for her groundbreaking designs and innovative approach to jewelry. Her passion for pushing the boundaries of conventional jewelry-making techniques has made AKILLIS synonymous with sophistication and contemporary luxury.

At the Press Day, Caroline Gaspard spoke passionately about her journey. The inspiration behind her designs, and the commitment to using only the finest materials in AKILLIS creations. Her dedication to crafting jewelry that is as unique as the individuals who wear it resonated with the audience, leaving everyone excited about her creative vision.

A NIGHT OF GLAMOUR

The celebration continued at the Valverde Hotel, where Sparkling PR organized a cocktail event. VIP clients, influencers, and artists were in attendance. The evening provided an exclusive opportunity for guests to mingle with Caroline Gaspard. Learn more about the brand’s philosophy and creative process. It was an environment where guests could express their personal style by wearing AKILLIS jewelry. Exemplifying the brand’s ethos of individuality. As AKILLIS continues to shine, we can only imagine the breathtaking pieces yet to come.

To receive the full press release click here.

Visit our instagram for more information.

Clients, News

MINASE × FRATELLO M-3 “NORI”

By
MINASE × FRATELLO M-3 “NORI”

Minase, a leading name in luxury Japanese watches, is pleased to announce its third collaboration with Fratello, showcasing the exquisite M-3 timepiece. Following the successful release of the M-3 “Veri Peri” collaboration in 2022, Minase has once again chosen the M-3 model for this latest partnership.

M-3 | A RARE WATCH

Prior to Minase’s second collaboration with Fratello in 2022, the M-3 model remained relatively unknown outside of Japan. However, the overwhelming positive feedback and appreciation received for the M-3 “Veri Peri” collaboration prompted Minase to offer once again this unique timepiece. To a broader global audience.

The M-3 timepiece features a tastefully designed tonneau-shaped case, evoking a sense of classic elegance reminiscent of the 1970s. While it draws inspiration from that era, the M-3 showcases a fine balance between honoring the past and embracing modern design aesthetics, avoiding an overly retro appearance.

The M-3 “Nori” boasts an exquisite hand-painted green dial adorned with subtle brushed patterns. This captivating dial design, previously featured on the Divido model, marks a first-time appearance on the M-3 timepiece.

ABOUT THE BRAND

Minase is a luxury Japanese watch brand founded in 1985 by watchmaking tool-maker Kyowa. Known for its handcrafted timepieces, the brand combines technological excellence and the spirit of Japan’s manufacturing practices. Creating unique watches that embody the values and traditions of Japan. Meticulously crafted with attention to detail using traditional Japanese techniques, Minase watches are rare with a yearly production of under 500 pieces.

To receive the full press release click here.
Subscribe our newsletter above or visit our instagram for more information.