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Celebrating Femininity: The Maurice de Mauriac L3 Small Seconds

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Celebrating Femininity: The Maurice de Mauriac L3 Small Seconds

In celebration of International Women’s Day, Maurice de Mauriac unveils a stunning new addition to its L Series. The L3 Small Seconds. This 36.5mm timepiece introduces a more feminine touch to the already iconic collection. Maurice de Mauriac continues the brand’s tradition of blending minimalist design with the strength and elegance of its wearers.

L3 SMALL SECONDS: A NEW DIMENSION TO THE L SERIES

The L Series, known for its clean and linear aesthetics, was originally designed by Basel-based designer Fabian Schwaerzler. The collection, which began with the L1 in 2014. The L2 Diver (2016) and the L3 Chronograph (2019). Finally, the L3 Small Seconds adds a fresh, versatile size and dial design, while maintaining the collection’s signature purity and elegance.

CEO Massimo Dreifuss shared, “The L3 Small Seconds is a response to what our clients have been asking for. A smaller size within the L Series. It’s not only a nod to the feminine form but also to the women in our family, whose influence has been crucial to the brand’s direction.”

MAURICE DE MAURIAC CHOOSES THE PERFECT SIZE FOR EVERY WRIST

With a diameter of 36.5mm, the L3 Small Seconds strikes the perfect balance between classic proportions and contemporary appeal. It’s not just a design for women, as many watch aficionados consider 36.5mm to be the “sweet spot”.

The hand is powered by an automatic ETA 2895-2 Top Execution movement with 44 hours of power reserve and Incabloc shock protection.

The L3 Small Seconds is the perfect addition to their ever-evolving catalogue. The model offers elegance, precision, and a modern aesthetic for the watch connoisseur of today.

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Schwarz Etienne chooses Sparkling PR as Global Communication and PR partner

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Schwarz Etienne chooses Sparkling PR as Global Communication and PR partner

We are proud to announce our new partnership with Schwarz Etienne. A distinguished Swiss watchmaker with a rich history dating back to 1902.

Known for their unique approach to horology, Schwarz Etienne has built a reputation for creating exceptional timepieces that seamlessly blend traditional Swiss craftsmanship with cutting-edge innovation. Through this collaboration, Sparkling PR will elevate the brand’s global presence by sharing its story and creations with audiences worldwide.


SCHWARZ ETIENNE: A PARTNERSHIP ROOTED IN EXCELLENCE

At Sparkling PR, we are excited to be working with Schwarz Etienne as they continue to take their steps on the international stage. With a shared commitment to quality we look forward to supporting their international communications and press strategy. Our role will be to amplify the brand’s voice across key markets.

With our experience managing high-profile brands, we are ready to create tailored media strategies for Schwarz Etienne, helping tell their story. Through carefully curated content and targeted press campaigns. We will engage in personalized press outreach and organize exclusive events, all while building long-lasting media relationships to strengthen the brand’s reputation in the luxury watchmaking industry.

A LOOK AT THE FUTURE WITH SPARKLING PR & SCHWARZ ETIENNE

In 2025, Schwarz Etienne will be showcasing its collections at some of the most prestigious watchmaking events. Including Geneva Watch Week (Beau Rivage Hotel) and others. These represent an exciting opportunity for the brand to engage with leading industry professionals. Sparkling PR is proud to support their presence at these key moments in the watchmaking calendar.

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Sparkling PR Receives “TOP 5% Best SMEs in Portugal” Certification for 2024

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Sparkling PR Receives “TOP 5% Best SMEs in Portugal” Certification for 2024

Sparkling PR is honored to announce that it has been awarded the distinguished “TOP 5% Best SMEs in Portugal” certification for 2024 by SCORING. This prestigious accolade places our company among the elite small and medium-sized enterprises in Portugal. It highlights our strong financial health, exceptional business performance, and unwavering commitment to excellence.

The SCORING certification is granted only to companies that demonstrate outstanding economic and financial stability. The evaluation process is based on rigorous and transparent criteria and considers key performance indicators, such as:

  • Economic Performance Index (iD) – A measure of profitability and operational efficiency.
  • Financial Solidity Index (iS) – An analysis of financial stability and resilience.
  • Economic-Financial Consistency Weighting (pCEF) – A holistic assessment of the company’s overall economic strength.

To qualify for this recognition, companies must achieve an Index of Performance and Solidity (iDS) above 80%, earning them a “5 – Excellent” rating. This places Sparkling PR within the top 5% of all SMEs in Portugal. An exclusive group of businesses that excel in financial consistency and sustainable growth.

SPARKLING PR & SCORING: A TESTAMENT TO HARD WORK AND LEADERSHIP

Sparkling PR has been committed to delivering top-tier international public relations and communication services, specializing in the luxury sector. This certification is a reflection of the dedication and professionalism that define our company.

Over the years, we have built a reputation for strategic excellence, creativity and reliability. Working with high-end brands and delivering tailored solutions that exceed expectations. This recognition further solidifies our standing as a trusted partner in the luxury industry. Reinforcing our mission to set new benchmarks in PR and brand communications.

“Receiving this certification is an incredible achievement for Sparkling PR. It not only acknowledges our financial solidity but also highlights our dedication to delivering high-quality services with professionalism. This milestone is a testament to our hard work, and it motivates us to continue pushing boundaries in the luxury PR industry.” — Marina Coelho, founder of Sparkling PR.

CELEBRATING TOP 5% BEST SMEs IN PORTUGAL

As we celebrate this achievement, we also remain focused on sustained growth. We will continue to evolve, adopting cutting-edge strategies and strengthening our partnerships to provide unmatched PR solutions for our clients.

This certification serves as both a recognition of our past success and a driving force for the future, encouraging us to maintain the highest standards. “We are proud of what we’ve accomplished, but this recognition is also a reminder to keep innovating and strengthening the relationships that fuel our success.” – Maria João, PR Manager.

We extend our deepest gratitude to SCORING for this recognition, as well as to our clients, partners, press friends and all who have contributed to our journey.

Your support and trust inspire us to keep striving for greatness. Thank you!

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Revolution Magazine names Marina Coelho top 100 Influential Women in Watchmaking

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Revolution Magazine names Marina Coelho top 100 Influential Women in Watchmaking

We are thrilled to announce that Marina Coelho, Sparkling PR’s founder, has been recognized as one of the 100 Most Influential Women in Watchmaking by Revolution. This prestigious acknowledgment highlights Marina’s exceptional contributions to the watchmaking industry. Particularly in the field of public relations.

CELEBRATING A VISIONARY IN PR

Above all, Marina’s recognition in the Influential PR Professional category is a testament to her commitment to excellence. Also, her strategic vision and her ability to elevate the stories of luxury watch brands on a global scale. Over the years, she has established herself as a trusted voice in the industry, creating meaningful connections between brands, media, and consumers.

Sparkling PR, under Marina’s leadership, has consistently delivered innovative and impactful campaigns, solidifying Sparkling’s reputation as a leading agency in the luxury sector.

In addition, Marina expressed her gratitude to Revolution, “It is an incredible privilege to be recognized alongside such inspiring women. This acknowledgment motivates me to continue championing the stories behind the watches and the people who create them.”

MARINA AND THE PATH IN THE WORLD OF LUXURY

At Sparkling PR, we are proud to celebrate this milestone and reaffirm our dedication to our clients. Marina’s recognition reflects the values we uphold: passion, diligence, and a commitment to excellence.

We congratulate Marina on this well-deserved honor. And look forward to continuing to set new standards in the world of luxury communication with her.

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Sparkling PR Honored as Top 100 Global PR Agency

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Sparkling PR Honored as Top 100 Global PR Agency

We are thrilled to announce that Sparkling PR has been honored with the prestigious Luxury Lifestyle Awards for the TOP 100 PUBLIC RELATIONS AGENCIES OF THE WORLD.

The Luxury Lifestyle Awards celebrate the best in high-end lifestyle services from around the world. Being recognized with this accolade underscores Sparkling PR’s expertise in the luxury market.

TOP 100 PR AGENCIES: OUR ACHIEVEMENTS

In the last few years, Sparkling PR has worked on numerous global watch projects and events for our clients Eberhard & Co., Maurice de Mauriac, Minase Watches and most recently Singer Reimagined. We have organized several press launches in New York, London, Madrid and Geneva. As well as managed press relations for our brands during the world’s most prestigious watch events:

  • Watches and Wonders at Palexpo and Hotel Beau-Rivage
  • Time to Watches
  • Geneva Watch Days
  • Windup NYC and San Francisco

We continuously grow our international press database and are proud to have not only a strong relationship with the watchmaking press, but also privileged contacts with lifestyle, men’s, fashion, business, travel, automotive, nautical, film, cultural, home decor and many other segments, with a particular focus on the following markets: Europe, the Americas and the Middle East.

BUT, WHY SPARKLING PR?

We are experts in the watchmaking, jewelry and luxury sectors. Our deep understanding of the luxury market allows us to craft international communication strategies for our clients that resonate with our press friends. We stay ahead of industry trends and tactics to ensure our clients and partners remain at the forefront of their markets. We believe in building strong, lasting relationships. Our highly personalized approach ensures that every campaign aligns with our clients’ unique goals and brand identity. Our multi-cultural knowledge of the different regions we work with helps us deliver a propos communications and our team’s fluency in English, French, Spanish and Portuguese allows us to create close ties with our press contacts and our clients alike.

Receiving this award is a stepping stone towards even greater achievements. We look forward to continuing our journey of excellence in the world of public relations and communication.

Whether you are a luxury brand looking to elevate your international media presence. A company seeking to enhance your global communication strategy. We invite you to join our success and experience firsthand the services and strategies that have earned us this award.

Contact us to learn more about the many different ways we could collaborate.

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