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PFW Fall/Winter 2026: Vision, Craft and Modern Glamour


Paris Fashion Week Fall/Winter 2026 celebrated visionary design, bold tailoring and exceptional craftsmanship. The world’s most influential fashion houses set the tone for a season defined by modern elegance, creative reinvention and an enduring sense of luxury.

The week has officially drawn to a close, and the French capital delivered what it does best: a masterclass in fashion at its most inspiring. From the radical silhouettes of Rick Owens and Yohji Yamamoto to the elegance of The Row and Victoria Beckham, or the poetry of Dries Van Noten, this season proved that Paris remains fashion’s ultimate stage. Across the city, some of the industry’s most beloved houses unveiled collections that will shape conversations, and wardrobes, for months to come.

PFW FALL/WINTER 2026: THE COLLECTIONS LEADING THE CONVERSATION

Saint Laurent’s show revisited the house’s powerful codes, and the iconic tuxedo silhouette took center stage through tailored suits, sheer lace dresses and structured jackets. Masculine tailoring contrasted with delicate fabrics, creating the tension between strength and sensuality that defines the maison. In contrast, Chloé embraced the bohemian spirit of late-1960s Laurel Canyon. Flowing skirts, ruffled blouses, prairie embroidery and Victorian-inspired silhouettes celebrated craftsmanship and storytelling, resulting in an intimate and nostalgic collection.

One of the most anticipated shows of the week, Jonathan Anderson’s second ready-to-wear collection for Dior drew inspiration from the Jardin des Tuileries and the ritual of “seeing and being seen.” Floaty dresses, ruffled skirts and nature-inspired details created a delicate dialogue between fantasy and reality. Blending Dior’s heritage with Anderson’s sensibility, the collection felt emotional yet effortless, like a breath of spring air in a winter wardrobe.

At Givenchy, Sarah Burton explored the dimensions of the modern woman by balancing architectural tailoring with softer, romantic elements. Structured suits appeared alongside flowing capes, lace dresses and intricate embellishments, highlighting a harmony between power and delicacy. Elsewhere, Haider Ackermann’s collection for Tom Ford combined corporate-inspired tailoring with the house’s signature glamour. Glossy leather, sheer fabrics and low-cut trousers defined the aesthetic, while androgynous silhouettes and subtle references to late-1990s style added a dark, seductive mood.

PFW FALL/WINTER 2026: NEW LEADERSHIP AND CREATIVE EXPERIMENTATION

Elsewhere, Antonin Tron made his debut at Balmain with a collection built around the idea of “minimal opulence”. Sculpted silhouettes and refined tailoring offered a reinterpretation of Balmain’s confident and bold glamour, showcasing his vision for the brand. Meanwhile, at Mugler, Portuguese creative director Miguel Castro Freitas drew on the house’s dramatic heritage. Power dressing dominated the runway, with sculptural tailoring, sharp shoulders and cinched waists emphasizing strength while maintaining a sensual edge.

Among the season’s most playful expressions, Loewe’s collection, designed by Jack McCollough and Lazaro Hernandez, embraced joyful experimentation. Sculptural knitwear, latex garments resembling delicate fabrics and whimsical accessories reflected the house’s distinctive ability to merge craftsmanship. As ever, imagination and innovation created a world that feels both imaginative and dreamy.

Once again, Paris proved itself fashion’s ultimate laboratory of ideas, also with standout shows from Louis Vuitton, Chanel and Miu Miu capturing global attention. If this season hinted at the future, fashion will continue evolving through its enduring commitment to excellence.

Follow Sparkling PR on Instagram for more industry insights and highlights from leading international fashion events. Visit our website regularly to stay informed about the latest news shaping the global fashion and luxury landscape.


© Videos: Christian Dior; Mugler.

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Celebrating Women Shaping the Future of Watchmaking and Luxury


International Women’s Day is a moment to celebrate progress, acknowledge the women who shape our industries, and look ahead to a future that continues to open new doors.

At Sparkling PR, this day holds a special meaning. We are proud to be an all-women communications agency operating in the world of luxury and high watchmaking. A field that has historically been largely male-dominated. Over the years, we have witnessed a meaningful evolution: more women stepping into leadership roles, founding brands, shaping creative direction, and influencing the future of the industry.

It is inspiring to see this transformation unfold.

From visionary CEOs and entrepreneurs to designers, watchmakers, and journalists, women are increasingly present at every level of the watchmaking ecosystem. Leaders such as Ilaria Resta, CEO of Audemars Piguet, alongside founders and creatives like Christine Hutter, founder of Moritz Grossmann, represent a generation of women who are redefining what leadership and creativity look like in horology.

Across the industry, remarkable women continue to contribute to this evolution. Leaders such as Catherine Rénier, CEO of Van Cleef & Arpels and former CEO of Jaeger-LeCoultre, and Caroline Scheufele, Co-President of Chopard, have played pivotal roles in shaping the strategic and creative direction of some of the most respected maisons in luxury.

At the same time, the media landscape that brings these stories to life is enriched by influential voices in watch journalism. Journalists such as Barbara Palumbo, Roberta Naas, Dodi Giussani, and Malaika Crawford, alongside new-generation platforms like Brynn Wallner’s Dimepiece, continue to expand the conversation around watches, collectors, and the evolving culture of horology.

At Sparkling PR, we believe that our feminine perspective is one of our greatest strengths. The world of public relations, especially in luxury, relies on nuance, emotional intelligence, aesthetic sensitivity, and the ability to build meaningful relationships. Presenting a timepiece or a creation is not simply about sharing technical specifications; it is about telling a story, understanding the people behind the craft, and creating genuine connections with journalists, collectors, and enthusiasts.

These are qualities that many women bring naturally to the table.

Our daily work revolves around presenting our clients’ creations with elegance, building trusted relationships with international media, and shaping narratives that honor heritage while inspiring the future. In many ways, these skills echo the very essence of watchmaking itself: patience, attention to detail, and a deep appreciation for craftsmanship.

Seeing more women entering and thriving within this industry, whether as executives, founders, designers, journalists, or communicators is both encouraging and energizing.

Today, we celebrate not only the remarkable women who have paved the way, but also the growing community of women who are shaping the future of watchmaking and luxury.

At Sparkling PR, we are proud to contribute  through communication, storytelling, and relationships, to this vibrant community of women helping shape the future of the industry.

Happy International Women’s Day.

The Sparkling PR Team

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MFW Fall/Winter 2026: Heritage in Motion


Following the momentum of New York and London, Milan took centre stage from February 24 to March 2 for the FW2026 collections. As ever, the Italian capital of craft delivered a season defined by duality, blending reverence for legacy with bold recalibration. 

MFW FALL/WINTER 2026: POWERED BY RENEWAL

A compelling dialogue between past and present unfolded at Fendi, where Maria Grazia Chiuri returned to the Roman house where her career began. Emphasising collective creation, she balanced versatile tailoring and polished wardrobe staples with rich textures and fur, a material synonymous with the house’s heritage. The iconic Baguette got a renewed focus, reimagined through embroidery, paillettes and intricate embellishment. The result felt grounded in craftsmanship yet distinctly contemporary, a balance Chiuri is known for.

Momentum continued at Marni, where Meryll Rogge’s debut brought fresh energy to the brand. By layering patterns, playing with proportion and revisiting vintage-inspired silhouettes, the designer stayed true to Marni’s playful DNA while giving it a modern update. The emphasis on strong creative authorship carried into one of the season’s most closely watched moments: Demna’s first runway show for Gucci. Titled “Gucci Primavera”, the collection leaned into body-focused silhouettes staged under dramatic lighting that heightened its impact. References to the house’s past were evident, yet the overall tone was unmistakably Demna: sensual, sharp and infused with a darker, subcultural edge.

At Giorgio Armani, Silvana Armani introduced her ready-to-wear vision for the house, maintaining Mr. Armani’s unmistakable codes while subtly reinterpreting them, creating both homage and quiet assertion, signalling generational continuity. In contrast, Miuccia Prada and Raf Simons approached complexity with intellectual precision at Prada, presenting 60 looks on just 15 models who re-emerged layered and transformed. The collection explored multiplicity and the shifting realities of modern womanhood, reinforcing Prada’s astonishing ability to make concepts feel instinctive rather than abstract.

MILAN: CORE IDENTITIES, CONTINUED

Bottega Veneta injected sculptural play and vibrant colour, while Missoni and Etro sustained their bohemian and free-spirited codes. Meanwhile, Max Mara, Jil Sander and Boss reaffirmed the power of disciplined tailoring and sophisticated silhouettes, while Ferragamo drew from 1920s speakeasy glamour, blending structured precision with velvets, metallics and deep jewel tones.

This winter in the Italian fashion capital felt anything but muted. Designers embraced legacy while redefining it, proving that in Milan heritage is not a constraint, but a foundation for forward motion.

Follow Sparkling PR on Instagram for more industry insights and highlights from leading international fashion events. Visit our website regularly to stay informed about the latest news shaping the global fashion and luxury landscape.

© Video: Prada.

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NYFW Fall/Winter 2026: What Shaped the Season


As New York Fashion Week (NYFW) Fall/Winter 2026 came to a close today, the six-day fashion calendar once again proved New York’s unmatched role in setting the global fashion agenda. From trend reinventions to cultural narratives and the rise of fresh voices, this season reflected both the industry’s creative evolution and its growing diversity. The official schedule ran from February 11–16 across the city’s main fashion venues, bringing together established brands and emerging designer.

NYFW FALL/WINTER 2026: DEFINED BY FRESH PERSPECTIVES

This edition of NYFW delivered a rich mix of designers, from heritage houses to new names making their first on-calendar appearances. Several emerging creatives expanded the fashion conversation, reinterpreting American style with individuality and contemporary relevance. Meanwhile, established designers continued to use the platform to push boundaries. Marc Jacobs opened the week with a collection that balanced restraint and experimental silhouettes, while Ralph Lauren blended classic Americana with moody, dramatic details.

WHAT SHAPED THE SEASON?

NYFW Fall/Winter 2026 was rich with directional trends already shaping fashion discourse. Nicola Brognano’s debut at 7 For All Mankind leaned into a bold Y2K revival, bringing back skinny jeans, babydoll dresses, and expressive early-2000s styling with a fresh, contemporary edge. Across multiple collections, designers explored the contrast of leather and lace, balancing toughness with romance, while street style proved just as influential, with neckties emerging as an unexpected key accessory, redefining modern sophistication.

At the same time, nostalgic practicality took center stage, with Brooklyn label Gabe Gordon spotlighting Ugg boots in a renewed fashion context. Overall, New York style in 2026 felt less about one defining silhouette and more about individuality, authenticity, and creative identity, spanning from elevated everyday wear to avant-garde statements.

NYFW FALL/WINTER 2026: LOOKING AHEAD

As Fashion Month now shifts to Europe, the influence of NYFW remains clear: trend cycles are no longer linear or uniform, but reflective of authentic voices, diverse cultural narratives, and hybrid aesthetics that balance commercial appeal with creative exploration.

New York’s fashion ecosystem continues to serve as a powerful springboard for ideas that shape global style, reaffirming the city’s central role in the future of fashion.

Follow Sparkling PR on Instagram for more industry insights and highlights from leading international fashion events. Visit our website regularly to stay informed about the latest news shaping the global fashion and luxury landscape.

© Video: Fashion Herald.

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LVMH Watch Week 2026: Horology in Milan


For its 2026 edition, LVMH Watch Week took place in Milan, reaffirming the Group’s commitment to shaping the future of contemporary watchmaking through innovation and creative excellence. Set against the backdrop of one of Europe’s most influential luxury capitals, the event once again positioned itself as a key early-year moment for the global watch industry.

Rather than following the traditional trade-show format, LVMH Watch Week continues to stand out for its curated, appointment-only approach, offering journalists, retailers, clients and industry insiders an intimate and focused setting in which to engage with each Maison. Milan’s strong cultural heritage, design legacy and natural connection to luxury provided an elegant framework for the event.

LVMH WATCH WEEK: A UNIFIED VISION AND CREATIVE VOICES

The 2026 edition brought together watchmaking Maisons from the LVMH Group, presenting new creations that reflect their individual identities. From avant-garde mechanics to heritage-driven design, the diversity of approaches highlighted the Group’s strength across different segments of high watchmaking.

Maisons such as ZENITH continued to explore contemporary architecture and high-frequency performance through new evolutions of the DEFY Skyline collection. TAG Heuer reinforced its leadership in chronographs with technically advanced and sport-inspired timepieces. Hublot remained true to its bold DNA, presenting expressive designs that merge innovative materials with strong visual impact. Meanwhile, Bvlgari underscored its unique position at the crossroads of jewelry and horology, showcasing creations that celebrate Italian design codes, precious materials and sculptural forms, the Maglia Milanese Monete. Tiffany & Co. highlighted its growing watchmaking presence with refined creations that pay tribute to its heritage while embracing contemporary sophistication with the debut of the Tiffany Timer.

KEY THEMES SHAPING THE 2026 EDITION

Across the various presentations, several defining themes emerged. Material innovation played a central role, with maisons experimenting with precious metals, ceramics and expressive finishes. Mechanical sophistication, particularly in chronographs, skeletonized movements and tourbillons. Equally important was the emphasis on design narrative. Rather than chasing short-lived trends, many of the 2026 creations focused on timeless aesthetics, strong identity and emotional resonance.

More than a product showcase, LVMH offers a clear and coherent vision of its horological direction, while allowing each brand to express its own creative language. Shaping not only the products of today, but the narrative of tomorrow.

Follow Sparkling PR on Instagram for industry insights and highlights from leading international events. Visit our website regularly to stay informed about the latest news shaping the jewelry and luxury sectors.

© Banner Photo: LVMH