Articles

Articles, News

Sparkling PR Receives “TOP 5% Best SMEs in Portugal” Certification for 2024


Sparkling PR is honored to announce that it has been awarded the distinguished “TOP 5% Best SMEs in Portugal” certification for 2024 by SCORING. This prestigious accolade places our company among the elite small and medium-sized enterprises in Portugal. It highlights our strong financial health, exceptional business performance, and unwavering commitment to excellence.

The SCORING certification is granted only to companies that demonstrate outstanding economic and financial stability. The evaluation process is based on rigorous and transparent criteria and considers key performance indicators, such as:

  • Economic Performance Index (iD) – A measure of profitability and operational efficiency.
  • Financial Solidity Index (iS) – An analysis of financial stability and resilience.
  • Economic-Financial Consistency Weighting (pCEF) – A holistic assessment of the company’s overall economic strength.

To qualify for this recognition, companies must achieve an Index of Performance and Solidity (iDS) above 80%, earning them a “5 – Excellent” rating. This places Sparkling PR within the top 5% of all SMEs in Portugal. An exclusive group of businesses that excel in financial consistency and sustainable growth.

SPARKLING PR & SCORING: A TESTAMENT TO HARD WORK AND LEADERSHIP

Sparkling PR has been committed to delivering top-tier international public relations and communication services, specializing in the luxury sector. This certification is a reflection of the dedication and professionalism that define our company.

Over the years, we have built a reputation for strategic excellence, creativity and reliability. Working with high-end brands and delivering tailored solutions that exceed expectations. This recognition further solidifies our standing as a trusted partner in the luxury industry. Reinforcing our mission to set new benchmarks in PR and brand communications.

“Receiving this certification is an incredible achievement for Sparkling PR. It not only acknowledges our financial solidity but also highlights our dedication to delivering high-quality services with professionalism. This milestone is a testament to our hard work, and it motivates us to continue pushing boundaries in the luxury PR industry.” — Marina Coelho, founder of Sparkling PR.

CELEBRATING TOP 5% BEST SMEs IN PORTUGAL

As we celebrate this achievement, we also remain focused on sustained growth. We will continue to evolve, adopting cutting-edge strategies and strengthening our partnerships to provide unmatched PR solutions for our clients.

This certification serves as both a recognition of our past success and a driving force for the future, encouraging us to maintain the highest standards. “We are proud of what we’ve accomplished, but this recognition is also a reminder to keep innovating and strengthening the relationships that fuel our success.” – Maria João, PR Manager.

We extend our deepest gratitude to SCORING for this recognition, as well as to our clients, partners, press friends and all who have contributed to our journey.

Your support and trust inspire us to keep striving for greatness. Thank you!

For more details please visit our instagram.

Articles, News

Revolution Magazine names Marina Coelho top 100 Influential Women in Watchmaking


We are thrilled to announce that Marina Coelho, Sparkling PR’s founder, has been recognized as one of the 100 Most Influential Women in Watchmaking by Revolution. This prestigious acknowledgment highlights Marina’s exceptional contributions to the watchmaking industry. Particularly in the field of public relations.

CELEBRATING A VISIONARY IN PR

Above all, Marina’s recognition in the Influential PR Professional category is a testament to her commitment to excellence. Also, her strategic vision and her ability to elevate the stories of luxury watch brands on a global scale. Over the years, she has established herself as a trusted voice in the industry, creating meaningful connections between brands, media, and consumers.

Sparkling PR, under Marina’s leadership, has consistently delivered innovative and impactful campaigns, solidifying Sparkling’s reputation as a leading agency in the luxury sector.

In addition, Marina expressed her gratitude to Revolution, “It is an incredible privilege to be recognized alongside such inspiring women. This acknowledgment motivates me to continue championing the stories behind the watches and the people who create them.”

MARINA AND THE PATH IN THE WORLD OF LUXURY

At Sparkling PR, we are proud to celebrate this milestone and reaffirm our dedication to our clients. Marina’s recognition reflects the values we uphold: passion, diligence, and a commitment to excellence.

We congratulate Marina on this well-deserved honor. And look forward to continuing to set new standards in the world of luxury communication with her.

Contact us or view more of our daily activities on our instagram or subscribe our newsletter below.

Articles, News

Sparkling PR Honored as Top 100 Global PR Agency


We are thrilled to announce that Sparkling PR has been honored with the prestigious Luxury Lifestyle Awards for the TOP 100 PUBLIC RELATIONS AGENCIES OF THE WORLD.

The Luxury Lifestyle Awards celebrate the best in high-end lifestyle services from around the world. Being recognized with this accolade underscores Sparkling PR’s expertise in the luxury market.

TOP 100 PR AGENCIES: OUR ACHIEVEMENTS

In the last few years, Sparkling PR has worked on numerous global watch projects and events for our clients Eberhard & Co., Maurice de Mauriac, Minase Watches and most recently Singer Reimagined. We have organized several press launches in New York, London, Madrid and Geneva. As well as managed press relations for our brands during the world’s most prestigious watch events:

  • Watches and Wonders at Palexpo and Hotel Beau-Rivage
  • Time to Watches
  • Geneva Watch Days
  • Windup NYC and San Francisco

We continuously grow our international press database and are proud to have not only a strong relationship with the watchmaking press, but also privileged contacts with lifestyle, men’s, fashion, business, travel, automotive, nautical, film, cultural, home decor and many other segments, with a particular focus on the following markets: Europe, the Americas and the Middle East.

BUT, WHY SPARKLING PR?

We are experts in the watchmaking, jewelry and luxury sectors. Our deep understanding of the luxury market allows us to craft international communication strategies for our clients that resonate with our press friends. We stay ahead of industry trends and tactics to ensure our clients and partners remain at the forefront of their markets. We believe in building strong, lasting relationships. Our highly personalized approach ensures that every campaign aligns with our clients’ unique goals and brand identity. Our multi-cultural knowledge of the different regions we work with helps us deliver a propos communications and our team’s fluency in English, French, Spanish and Portuguese allows us to create close ties with our press contacts and our clients alike.

Receiving this award is a stepping stone towards even greater achievements. We look forward to continuing our journey of excellence in the world of public relations and communication.

Whether you are a luxury brand looking to elevate your international media presence. A company seeking to enhance your global communication strategy. We invite you to join our success and experience firsthand the services and strategies that have earned us this award.

Contact us to learn more about the many different ways we could collaborate.

View more of our daily activities on our instagram or subscribe our newsletter below.

Articles, Clients, News

The New Traversetolo Dial by Eberhard & Co.


Traversetolo, one of Eberhard & Co.’s best sellers. Introduced in 1996 and can be considered one of the pioneers of large-case watches. With a diameter of 43 mm, it was a surprising release at the time enjoying immediate success.

TRAVERSETOLO AND THE NEW DIAL

Eberhard &. Co introduces this timepiece in a brand-new guise. With its essential design, clear readability and its solid and reliable hand-wound movement. The dial, framed by a polished steel bezel. Coloured in an original powder-blue shade. With a fresh, bright tone.

Indeed, the new dial combines perfectly with a Chaland steel bracelet. Also, with a soft touch vintage leather strap in light blue. This creates an original matching effect. Traversetolo has a minted caseback. Lastly, marks in relief or the vitré version in which the sapphire glass caseback reveals the movement that animates the timepiece.

ABOUT THE BRAND: EBERHARD & CO.

The swiss watchmaking Maison with over 135 years of history. Founded in 1887 in La Chaux-de-Fonds, Eberhard & Co. represents excellence and innovation. The Company has made its own trademark, without sacrificing its deep connection with origins and tradition. The Chrono 4, the 8 JOURS, the Tazio Nuvolari collection, the Extra-fort, the Gilda women’s collection and more. The brand’s achievements have been numerous. From the creation of its first wrist chronograph in 1919, to the revolutionary Chrono 4.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.

Articles, Clients, News

Singer Reimagined x The New References in 1969 Collection


Following the launch of the 1969 Collection in June 2023, Singer Reimagined is now unveiling four new references. This will expand the brand’s 40mm permanent collection. Introducing two new models in stainless steel with sun-brushed silver-coloured dials and two others with bronze cases and velvety matt green dials.

The inspiration behind each of the four pieces is the brand’s revolutionary spirit of discovery that is synonymous with the year 1969.

THE MODELS BY SINGER REIMAGINED

The 1969 Chronograph is the quintessential expression of thee brand’s high-watchmaking approach. Featuring the most recent version of the famous AgenGraphe caliber. The AgenGraphe’s design offers a time display with a enhanced readability of the 60 hours chronograph function. Taking central stage on the dial. All of this condensed to only 40mm.

The 1969 Timer represents the ultimate example of complexity distilled to its purest form. An
intricate zero-reset system combined with a flyback device is the hidden technical gem behind this three-hands timepiece. A simple push of the button at 2 o’clock allows for lightning fast elapsed-time measurement using the central second hand of your watch.

1969 COLLECTION: AN ODE TO TIMELESS ELEGANCE

Singer Reimagined timepieces are by definition a love letter to the vintage design of iconic 60’s and 70’s timepieces. Now enhanced by functional improvements and state of the art horological engineering. The idea that started the brand was reimagining one of the most iconic watch movements from that specific era: the Automatic Chronograph.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.