Author: Sparkling PR


When Art Meets Watchmaking

Our client, Bel-Air Fine Art presents yet another fantastic artist and his work. Quentin Carnaille is an exceptional artist who creates intriguing pieces. In his Horlogerie series, Quentin mixes the art of sculpture with watchmaking. It is very interesting to see how Quentin deconstructs the tangible aspect of watch mechanisms to illustrate a philosophical concept.


Quentin Carnaille was born in France in 1984. After graduating with an architecture degree in 2009, he produced his first sculpture using old timepiece mechanisms. Carnaille used the timepieces to adorn jewels or accessories – which beyond being decorative – pose the question of time and the relativity of its passage, a recurring theme in his work.

Steel, magnets, watch mechanisms sculpture – Original edition of 8 ex

Following this first phase of research; came a period of intense creativity where he diversified his use of timepiece mechanisms. Quentin freed them from their mechanical arrangement and linked them together with magnets. They began to take the appearance of real sculptures. In the Horlogerie series; Carnaille finds his own intimate rhythm turning towards the future to give his questionings a universal reach.

With Apesanteur, Carnaille goes back to the origins of time and astronomy. With this in mind, the artist produced a piece that would recreate the absence of gravity just as if it were in space. He achieved this by using magnetic levitation. A simple gesture puts this magnificent objet d’art in perpetual motion.

And so Quentin Carnaille’s research continues, somewhere between technical prowess and the wish to place art at the service of a primordial source, that of time and of mankind; or how to allow the latter to see the former not as an implacable enemy, but rather as an idea of the possible from which both are born.

To learn more about this incredible artist, visit Bel-Air Fine Art.


Since the opening of their first gallery in Geneva in 2004, the Bel-Air Fine Art group has settled in the most prestigious locations in Europe, United States and Middle East. At the head of the group, father and son François and Gregory Chabanian attach great value to present a rich selection of artists from different artistic movements. Among them, we find the optical art of Patrick Hughes and Rafael Barrios, the street art of Mr Brainwash, Alec Monopoly and Banksy and the post pop art of David Kracov, Dorit Levinstein and Patrick Rubinstein. Photographers also get a good deal on the contemporary art scene with Liu Bolin, Christian Voigt, Antoine Rose, Cécile Plaisance, Joël Moens. Bel-Air Fine Art also represents major contemporary sculptors such as Carole Feuerman, Richard Orlinski, Idan Zareski and Paul Sibuet.


The Art of Storytelling


Storytelling is the process of using facts and narrative to transmit a message to your target audience.

Brand storytelling can be defined as the narrative that meshes together the facts and emotions that your brand evokes. This narrative shares the story behind your brand and gives your clients reasons why they should buy your product.


We are living In a fast-paced and digitally-driven world. Consequently, the convenience of the internet and the exponential increase of social media platforms have rarefied human connections.

Facing this environment and its swift competition, businesses have to be different and can’t remain a faceless entity. Thus, in order to survive, businesses must reach out to their audience, engage them and create long lasting relationships.

Through storytelling, you are able to personify your brand making it all the more relevant to your target audience. Ultimately, generating an emotional connection and brand loyalty.

Brand storytelling has to be an essential tool in your communications kit; because through its use, you will be able to maximize your business’s visibility, profit, and impact.

Here are 3 reasons why you should considering storytelling in your communications strategies:

“People will soon forget what you said. They will never forget how you made them feel – Maya Angelou

Powerful words from a powerful woman. But this is exactly the point of storytelling. By sharing your brand’s story with your audience in a certain way, you are establishing a connection, causing an emotional reaction and with the right audience, generating loyalty.

In today’s crowded digital marketplace; where millions of businesses compete for their customers’ attentions, each second of the day; the brand that delivers the right content in the right way will maximize their results.

It’s no longer enough to have a great product or service, you need to know how to tell your story in a way that differentiates you from your competition. Don’t just throw numbers and facts at your audience, but focus on making your brand unforgettable and authentic. Wrap your message into a story that captivates people and provokes an emotional response. Use that narrative to tell your brand’s history, mission, values and successes.

Know your audience

When you’re designing your message think about who your audience is and what they expect from you and your product or service. Bring out the mission, values, and philosophy and start gathering a tribe around those concepts.

Use your story to start a conversation, engage, involve your audience in your business activities. Be as original as you can be and turn your brand into an experience for your audience. This will make them follow you, engage and remain loyal.

Storytelling is organic

Although certain aspects of your narrative are unmovable pillars like your mission, values or history. Remember that some are ever-evolving and that storytelling must be organic and able to adapt to these changes and to new audiences. These changes often occur when brands introduce new out-of-the box collections or when they revamp their image.

A good example is Louis Vuitton. It has long been considered a classic leather goods brand, but in 2013, the brand came out with their first series of collaborations with artists; which called out to a different audience. Without changing their core message, they adapted their storytelling to reach out to this younger, hipper demographics with success.

Storytelling is not a process nor a technique. Storytelling is considered an art, and so it requires creativity, vision, and practice. But once you’ve mastered this skill it can make a major difference for your brand.

The Couch Sessions

A Talk with Chronoswiss


The Couch sessions are Sparkling PR’s version of the instagram lives; and a way for our followers to meet brands from the luxury industry and discover their universe and products.

For this session, we invited Chronoswiss. A modern mechanical watch brand working on the symbiosis of horological know-how, nonconformist designs, modern materials and classical artisanal mastery.


Chronoswiss was founded in 1983, is an independent creator of modern mechanical watches; mixing the newest technologies and classic artisanal handcrafting; and tapping into skeletonising, guilloché and enamelling to create timeless, yet distinctively contemporary horology with nonconformist designs. 

For this session, I was joined by Massimiliano Grotto (Head of Sales) and Maik Panziera (Head of Design). We discussed the brand’s proactivity facing the 2020 crisis; and had a little show and tell with some of their newest models; and they also gave us a sneak peek of what’s to come this year!

In September 2020, Chronoswiss released the extreme and contemporary SkelTec. Featuring a unique Chronoswiss manufacture movement. A 166-part movement with a power reserve of 48 hours combining Opus’s mechanical spirit with space age technologies.

Chronoswiss also unveiled the world’s first serially produced regulator tourbillon. To celebrate its 20th anniversary; Maik Panziera has designed the Open Gear Tourbillon; a modern mechanical timekeeper with a unique regulator set-up, electric blue case and a hypnotising handmade guilloché. 

Thank you again lads, for a very interesting conversation. Next time we’ll do a get together here in Portugal! And I can’t wait to see the new watches up-close!

Click on the image below to view the full video.

Are you a brand, a journalist, a collector, or simply a watch lover?  
We’d love to feature you on one of our next sessions. So tell us your story here.

The Couch Sessions

Meet Meia Lua Watches

Meia Lua Watches was born in Lisbon. With the aim of delivering exclusive automatic timepieces with upscale features, beautifully designed, carefully crafted and yet reasonably priced.

The brand’s name, Meia lua stands for “half-moon” in Portuguese language. The moon does play an important role for the brand’s inspiration and mission. MEIA LUA Watches aims to place Portugal; a country of strong watch culture and tradition; in the international scene of the watch industry. And so far, the brand has sold some of its most distinctive pieces to more than 30 countries worldwide.

Gonçalo Lopes, the founder of the brand talked about watches, the rich Portuguese watch tradition and his bold career move that allowed him to follow his passion.

Thank you Gonçalo for sharing your journey with us!

Are you a brand, a journalist, a collector, or simply a watch lover?  
We’d love to feature you on one of our next sessions. So tell us your story below or contact us.


Lunch with Chronoswiss

Chronoswiss hosted a casual lunch at the Hotel Fontecruz in Lisbon to show us their new collections.

Chronoswiss is a modern mechanical watch brand: the symbiosis of horological know-how, nonconformist designs, modern materials and classical artisanal mastery. Their creative inventions and in-house capacity allows them to offer handcrafted modern mechanical horology in a surprising price range. They see this as a modern adaptation of horological heritage; aimed at watch lovers with a unique vision of what life can be.

Thank you to João Saraiva from Importempo for the lunch invitation and; to Massimiliano Grotto from Chronoswiss for a delightful conversation. It’s always a pleasure to be invited to an exclusive lunch with a Swiss brand and; some of the most recognizable names in the Portuguese watch industry.

  • Chronoswiss lunch
  • Chronoswiss lunch
  • Chronoswiss lunch
  • Chronoswiss lunch
  • Chronoswiss lunch