Articles, Clients, News

Maurice de Mauriac Züri Date


Maurice de Mauriac Züri Date

One watch, one city, eight colors: the origins of Maurice de Mauriac condensed on
a new multichromatic edition.

A singular timepiece, a kaleidoscope of hues: the inception of Maurice de Mauriac encapsulated within a fresh and vibrant multicolored iteration, the Züri Date.

Zurich will experience its blue miracle at the Züri Fäscht — the city festival which takes place only every three years that is also Switzerland’s largest festival. Rising to the occasion, Maurice de Mauriac is launching a new Züri-Date timepiece in 8 colours: green, turquoise, red, orange, black, white, yellow and blue.

The Design

Massimo Dreifuss, the elder Watchbro, describes the design process of the new Züri-Date as something special: “We kept getting on different trams at Paradeplatz, letting the colors work on us and changing them slightly again and again. In the end we had harmonized the aesthetics of the tram colors with our own aesthetics.”
Therefore, the new Züri-Date is available in eight dial hues, paired with a high-quality stylish leather strap or with a robust steel bracelet.

The new Züri-Date is available in eight dial hues, paired with a high-quality stylish leather strap or with a robust steel bracelet. Its characteristic dial features a day display at 12 o’clock in Zurich’s very own Swiss German dialect and a magnifying glass on the date at 3 o’clock.
The movement, naturally automatic, is a decorated ETA 2834-2 calibre with 25 jewels. The see-through back case provides a clear view of the mechanics, so you can watch how beautifully time flies in the city of Zurich.


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Clients, News

Akillis makes debut in Portugal


Akillis is proud to announce its arrival to Portugal in the Machado Joalheiro boutiques. A true reference and forerunner of the latest jewelry trends. In the past, Machado Joalheiro boutiques have helped introduce French jewellery brands to the Portuguese market. Now offers a new alternative with Akillis.

Portugal, with its strong jewelry heritage, will offer Akillis in two strategic cities: Lisbon and Porto; where we find true connoisseurs of the French “savoir-faire”, and who will have the opportunity to discover and closely follow the brand.

The Machado Joalheiro boutiques will showcase the indispensable Capture Me collection. Capture Light and Capture Trilogy, collections that offer everyone the possibility to play with sensuality and original combinations. Also available, the Bang Bang and Fatal Attraction collections, mixed collections aimed at today’s adventurous eager to apply to the codes of romanticism a dose of new emotions. Playful and romantic, the Mini Puzzle collection, embodies love, along with emblematic pieces from of the charming Python collection.

Visit the Machado Joalheiro boutiques in Lisbon and Porto for an unforgettable experience that combines originality originality, daring and French excellence.

Akillis defends the “savoir-faire of excellence with its its French workshops. These workshops work with the best materials such as gold titanium, diamonds and precious stones. Over the years, the brand has acquired real expertise in titanium, successfully transforming it and creating unique designs.

Akillis x Machado Joalheiro

Last June 20th, The brand’s international director, Dora Moreira, was present in the Lisbon store, where a relaxed atmosphere was provided, sharing firsthand the stunning and sophisticated pieces that represent the essence of the brand.

During the months of June and July, Sparkling PR will have the pleasure of receiving and accompanying the media to get to know the brand and its collections on display.

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Clients, News

Maurice de Mauriac x photo basel


maurice de mauriac x photo basel

A connection between watchmaking and art

Hosted at the Volkshaus Basel, from 13 to 18 june photo basel brought together prominent industry professionals, distinguished guests, and media and showcased the latest and greatest in photography and visual art.

Besides sponsoring the global event, Maurice de Mauriac awarded and bought an outstanding photographic artwork at photo basel to add to their art collection during an Award ceremony. The Award went to the image This is Vision Ahead, 2022 by Sarfo Emmanuel Annor The Bridge Gallery, Paris.

Maurice de Mauriac x photo basel

photo basel is Switzerland’s first and only international art fair dedicated to photography based art and this year has brought together galleries from around the world in a unique, authentic setting and sees itself as an integrative and hybrid platform that connects all actors of the art world (online and IRL).

This year, Maurice de Mauriac wanted to actively contribute to this dialogue and make art
photography even more accessible and no one better than Maurice de Mauriac to help with this idea. The brand was present not only to announce its sponsorship with photo basel but also showcase its L3 collection. Attendees had the opportunity to view the brand’s latest designs and experience the craftsmanship that has made Maurice de Mauriac, a world-renowned watch brand.

“It was an honor to share our vision with everyone here. Our goal as a brand is not only to provide our customers with exceptional quality watches, but also to enrich their lives through memorable experiences.” said Massimo Dreifuss.

Maurice de Mauriac created a casual atmosphere, offering visitors a unique insight into the intersection of art and watchmaking. The brand not only celebrates watchmaking, but also established an emotional connection with art lovers, who find in the brand an expression of their passion for aesthetic excellence.

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Clients, Events, News

Golden Hour at Hôtel Beaulac


The first edition of Golden Hour has come to an end, leaving collectors and enthusiasts alike buzzing with excitement. The event took place at the sublime Hotel Beaulac. Welcoming hundreds of visitors in an intimate and relaxed setting, to celebrate the watchmaking heritage of the Neuchatel region.

The exhibition

The exhibition of Heritage and Contemporary Collections showcased some of the most exquisite and innovative timepieces. Celebrating the diversity of the Neuchatel legacy; showcasing big-name brands such as Greubel Forsey, Panerai, Zenith, revived brands like Czapek but also contemporary brands like Alain Silberstein, BA111OD and Utinam as well as WatchBox, the global leader in pre-owned luxury watches. The watch specialist auction house ICONEEK was also exhibiting its 155 lots that were up for auction. Visitors were treated to an immersive experience as they explored the exhibits on display. From classic timepieces to cutting-edge mechanical technology, the exhibition truly had something for everyone.

Throughout the exhibition, there were also workshops led by expert artisans, showcasing the
genuine hand-craftsmanship behind a timepiece. These sessions offered a unique opportunity
for visitors to gain insight into the creative processes behind some of the most iconic timepieces and how much time and dedication each of these craftsmen.

The Golden Hour Auction at Beaulac Neuchâtel

The charity-driven Golden Hour auction, operated by Iconeek, took place on Saturday 10th June, where 130 guests were presented with a hand-selected catalog of watches that included an assortment by Mrs Lena bint Wail, as well as incredible timepieces and unique experiences donated especially for this occasion by none other than brands Audemars Piguet, BA111OD, Bulgari, Czapek, Greubel Forsey, Jaeger-LeCoultre, Panerai, Utinam, WatchBox, Zenith. The Fine Watch Club also donated a club membership. Benefits and proceeds from this auction were donated to the L’Enfant C’est la Vie Foundation, dedicated to the welfare of orphaned children of the region of Neuchatel.

“We extend our gratitude to everyone who contributed to the resounding success of the Golden Hour experience. This remarkable occasion served as a momentous opportunity to celebrate the rich heritage of Swiss watchmaking within the borders of Neuchâtel, while showcasing its magnificence to the rest of the world.” said Mrs Lena bint Wail.

The weekend ended with the Timeless and Iconic Timepieces 5 auction operated by Iconeek.
The first edition of the Golden Hour event was a success, drawing a crowd of about 700 watch
collectors, enthusiasts, press and general public over the weekend, and leaving a lasting
impression on all who attended. The event was a true celebration of the legacy of the Neuchatel
region. The Golden Hour event is to return next year and continue to honor the horological diversity of the canton of Neuchatel.

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Clients, Events, News

Maurice de Mauriac x Giro d’Italia


The Giro d’Italia started on May 6 and till May 26, Maurice de Mauriac was racing with Team Corratec. The youngest team in the Giro is as old as our brand on average, 25 years. Swiss rider Jan Stöckli is a good friend of the Dreifuss family and already an ambassador for Maurice de Mauriac.

At the 106th edition of the Giro d’Italia, Maurice de Mauriac supported Team Corratec.

Maurice de Mauriac x Team Corratec

Jan Stöckli, a young Swiss professional cyclist on Team Corratec. The cyclist is supported by the family and is very attached to the brand’s timepieces. A Corratec rider can make a breakaway and pull on the leader’s jersey, the legendary Maglia Rosa, since pink is a color Maurice de Mauriac holds in high regard, as proven by their L3 Cherry Blossom and Rallymaster timepieces, with, of course, a typical Maurice de Mauriac feature: the hat band was made from the original Racing Nato strap.

Jan Stöckli wore the L2 GMT White. A watch for Grand Tours, powered by a reliable Swiss automatic movement and equipped with a sporty white rubber strap, always committed to their philosophy, which could also be Maurice de Mauriac’s philosophy: young, wild and free.

On May 28th, after the finish line in Rome, the team thanked sponsors who make the Corratec team’s effort possible with an exclusive Maurice de Mauriac timepiece — the Chrono Modern Diver Skeleton. The watch that team manager Valerio Conti already wore at the presentation.

Ride along, climb along, sprint along.

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