Articles, Clients, Events

8-Track Watch by Singer Sold at Only Watch

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8-Track Watch by Singer Sold at Only Watch

Only Watch charity auction, known for its unique timepieces and philanthropic spirit, saw our client, Singer Reimagined, participate with its exquisite 8-Track Watch. The event took place on May 10, 2024, in Geneva.

SINGER REIMAGINED & GENUS: A PERFECT COLLABORATION AT ONLY WATCH

Singer Reimagined and Genus presented a creation that rekindles the flame of childlike wonder within each of us. Their combined expertise and passion for horology culminated in the stunning 8-Track Watch, featured in lot 39 of the auction. This masterpiece seamlessly blends intricate technical detailing with a sleek vintage look, capturing the essence of both brands.

This timepiece not only captivated the attendees with its aesthetic appeal but also stood out for its sophisticated mechanics. This unique piece embodies the innovative spirit and meticulous craftsmanship that Singer Reimagined and Genus are renowned for. It is no surprise that this extraordinary timepiece fetched an impressive 100,000 CHF at the auction.

This year’s Only Watch charity auction was a memorable event, filled with remarkable creations and heartfelt contributions. The funds raised from the auction go towards research for Duchenne muscular dystrophy. This is a cause that resonates deeply within the horological community. The 8-Track Watch by Singer Reimagined and Genus is a testament to that dedication and generosity. Forward to continuing this journey of creating extraordinary timepieces that make a difference.

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Articles, Events, News

The Cannes Film Festival x A Communication Tool for Luxury Brands

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The Cannes Film Festival x A Communication Tool for Luxury Brands

The Cannes Film Festival continues to hold its place as one of the most prestigious events on the cinematic calendar. And the 2024 edition promises to be no exception, offering a captivating blend of artistry and glamour. From 14 to 25 May 2024 the French Riviera welcome the elite of the film industry and cinephiles around de globe for its 77th Edition.

CANNES FILM FESTIVAL: CINEMATIC EXCELLENCE

At the heart of Cannes lies its Official Selection. Comprising a carefully curated lineup of films competing for the prestigious Palme d’Or, the highest honor awarded at the festival.

Each film vies for recognition from an esteemed jury who deliberate upon the most deserving contributions to the cinematic landscape. Names like Pierfrancesco Favino (an Italian actor and producer). Lily Gladstone, Eva Green, Hirokazu Kore-eda (a Japanese filmmaker and producer), Nadine Labaki or Omar Sy are part of the jury. Greta Gerwig will be the president of the jury.

All We Imagine as Light, Anora, The Apprentice and Beating Hearts, are some of the films competing for the award this year.

This year, the festival will award three Honorary Palme d’Or. The first for Meryl Streep during the opening ceremony. (Meryl Streep will be the guest of honour at the opening ceremony). The second to Studio Ghibli. And the third will go to George Lucas during the festival’s closing ceremony.

Finally, the official poster for the festival this year, features a still image from the movie Rhapsody in August (1991) by Akira Kurosawa, selected for the 1991 edition and was designed by Hartland Villa.

THE RED CARPET GLAMOUR AT CANNES – A COMMUNICATION TOOL FOR LUXURY BRANDS

Beyond the competition, Cannes is renowned for its glittering red carpet premieres. Celebrities converge to showcase the latest in haute couture and celebrate the magic of cinema. From Hollywood icons to international stars.

This is the perfect opportunity for brands to showcase their latest collections, much like the loyal festival’s partner, Chopard and its Green Carpet Collection, showcased this year by non-other than American actress, Julia Roberts.

Overall, the Cannes Film Festival is more than just a cinematic experience. By engaging with the festival through sponsorships, red carpet presence, and exclusive events, luxury brands can access the elite of the film world, establish valuable connections, and launch new collections while highlighting commitments to social responsibility and sustainability. This strategic marketing alignment with the glamour and influence of Cannes reinforces the brand’s status as a leader in the luxury market. And creates enduring connections with a global audience. Playing a crucial role in the marketing and communication strategy of luxury brands.

Since Cannes is undeniably a celebration of cinematic excellence it also serves as a forum for dialogue and debate on social issues. From the glitz and glamour of the red carpet to the works showcased onscreen. Cannes continues to uphold its legacy as a bastion of artistic expression and cultural exchange.

Contact our team to discuss the many ways we can assist with your future Cannes Film Festival presence. Whether you’d like a PR effort, sponsorship, event or red carpet styling, we can outline and implement a personalized strategy for your brand and objectives.

Click here to review our most recent Cannes Film Festival Marketing Activations.

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Photos by ©Cannes & ©GettyImages

Articles, Clients, Events

Our journey at Watches and Wonders 2024

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Our journey at Watches and Wonders 2024

Sparkling PR was present at the most important event in the world of fine watchmaking with the aim of promoting two of our clients’ 2024 launches. The Salon attracted a total of 49,000 international visitors, including professionals, industry media and the general public.

ICONIC BRANDS AT WATCHES AND WONDERS

We had the pleasure of working with Eberhard & Co., during its first time at the event where the Swiss Maison presented its novelties, the Chronographe 1887 Édition Limitée, in a limited edition of 250 pieces, and the Chronographe 1887 Automatique. Two chronographs with exclusive calibres, representing a new synthesis, in a contemporary key, of the Maison’s DNA, in a space whose design was inspired by the Eberhard & Co.’s emblem, the Shield: a strong symbol of authenticity, security and solidity.

We also joined Singer Reimagined, where the brand presented its latest model, the Divetrack, a watch designed to meet the demands of the most discerning divers and watch enthusiasts alike. The brand presented the Divetrack first-hand at the Beau-Rivage Hotel, where Marco Borracino, Singer’s co-founder, was present to talk about the brand’s creative process with the attendees.

OUR JOURNEY DURING GENEVA WATCH WEEK

As strategic partners of world-renowned brands, such as Eberhard & Co. for the Spanish press and Singer Reimagined for the international press, we constantly strive to achieve ambitious goals that go beyond the traditional expectations of public relations. Our essential pillar is individualism and personalization. That’s what we did in Geneva. From personalized emails about each of the brand’s novelties and participation, to confirming RSVPs and accompanying the press on site, each stage was planned and executed to guarantee results. By introducing the brand’s novelties in person, we not only highlighted the technical and design features, but also created an ambiance that encouraged involvement and interaction with those who attended.

We had the pleasure of welcoming over 70 renowned media from the world of watchmaking, such as GMT, Worldtempus, Tiempo de Relojes, Fratello Watches, Monochrome Watches, Revolution, GQ, CH24, Watch Time, Watchonista, Montres Magazine, among many others.

In terms of coverage, we successfully negotiated articles among international media such as, GMT Magazine, Worldtempus, Monochrome Watches, Quill & Pad, ABlogToWatch, The Limited Edition, Gear Patrol, Watches by SJX, Uncrate, Acquire, ABC, Máquinas del Tiempo, Tiempo de Relojes, Relojes y Estilo, Relógios & Relógios, Watch I Love, Hiconsumption, CH24, Men’s Health among others.

At Sparkling PR, our aim extends beyond brand visibility. We work to guarantee their distinctiveness, acknowledgment and success through meaningful and professional relationships with the press. And this is what we call a journey.

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Articles, Clients, News

Singer Reimagined x Genus: The 8-Track Watch

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Singer Reimagined x Genus: The 8-Track Watch

For this year’s Only Watch charity auction, Singer Reimagined and Genus are rekindling the flame of the childlike sense of wonder that lies dormant in each of us, bringing back a flow of memories: the 8-Track Watch. This timepiece is a fusion of the mechanical-aesthetic, the horokinetic, the auto-emotional that brings back childhood memories and the passion for miniature versions of the cars for “when we grow up”.

8-TRACK WATCH: THE RACER

The 8-Track is a fusion of ideas, passions, mechanics and two watch brands: a watch with a Singer aesthetic in a case inspired by the iconic watches of the 60s and 70s, with a deep connection to the world of motorsports; the perfect setting for the exceptional mechanics of the display complication invented by Genus. The 8-Track Watch is a meeting of minds between two brands, both iconoclasts in their own fields, both with a taste for and a natural attitude towards pushing the envelope beyond limits and conventions.

THE ENGINE BETWEEN TWO BRANDS

What could be more logical for a car restorer than to work with an engine builder?
At the center of the watch, no dial but a unique automotive display. In the background, the GxS-23-Ru caliber, whose components are designed and hand-worked by the Master Watchmaker. The quiet power of the GxS-23-Ru caliber. Faithful to the foundations of Genus’ watchmaking approach, it takes on a new form, as a micro-sculpted racer that zips around its track: yet another testament to the flexibility and versatility of this singular watchmaking brand.

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Articles, Clients, News

Divetrack x Singer Reimagined

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Divetrack x Singer Reimagined

Singer Reimagined introduces the Divetrack. A pioneering timepiece that marries the brand’s iconic design ethos with an unprecedented 24-hour central chronograph function. Marking a new era in the world of diving watches.

DIVETRACK: THE FIRST OF ITS KIND

Conceived by Marco Borraccino, with a vision to achieve what has never been done before: a true, mechanical, purpose-driven, fully operational diving chronograph. An embodiment of Singer’s commitment to pushing boundaries and reimagining what a diving watch can be.

“The journey to create the Divetrack was fueled by a passion to redefine the diving watch for the modern era. Inspired by the adventurous spirit of divers and the timeless elegance of the 60s and 70s chronographs. Divetrack is our answer to the unasked question of what makes a watch truly indispensable under the sea. Every challenge faced in its creation. It was an opportunity to innovate, ensuring the Divetrack not only meets but exceeds the expectations.“, says Marco, Singer’s CEO and Co-Founder.

A SYMPHONY OF PRECISION WITH SINGER REIMAGINED

Crafted over a decade of development, the Divetrack boasts a dedicated 24-hour version of the AgenGraphe automatic movement featuring 479 parts and a robust 72-hour power reserve.
Its innovative design ensures optimal legibility underwater, with all chronograph functions centralised for easy and intuitive reading.

The Singer 24-h AgenGraphe Caliber is not merely an advancement; it’s a revolution in mechanical watchmaking. It challenges and redefines age-old principles, introducing a new era of ingenuity.

Finally, you will have the chance to see the watch for the first time during Watches and Wonders in Geneva. At the Hotel Beau-Rivage. From April 9 to 13, 2024.

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