Articles, Clients, Events, News

Eberhard & Co.: The Classic Extra-fort

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Eberhard & Co.: The Classic Extra-fort

Extra-fort has been interpreted by the brand in numerous versions and is one of Eberhard & Co.’s most popular and enduring collections.

Since its debut in 1940, the Extra-fort collection has enjoyed remarkable success and has become one of Eberhard & Co.’s most beloved and enduring lines.

Today, the Extra-fort vitré edition introduces fresh dial designs, maintaining the timeless appeal of the classic Extra-fort chronograph with a little modernity.

EXTRA-FORT VITRÉ: CLASSICS FEATURES MODERNITY

Steel case with a diameter of 39 mm with its refined design and elegant Dauphine-type hands.
The dial alternates between the frappé execution with vertical lines and the azurée finish of the hour band. The new dials are proposed in particularly elegant shades. When combined with the richly detailed dial, create interesting chromatic and effects.

THE MAISON’S EMBLEM

In the caseback you will find the mesmerizing oscillating mass, adorned with a lustrous pearl finish. It boasts an exclusive coiffe, a distinctive crown, cradling the rotor’s bearing. It proudly showcases the emblem of the Maison: the Shield, enfolding the majestic “E”.

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Articles, Clients, News

The Beauty of Darkness x Minase Watches

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The Beauty of Darkness x Minase Watches

Minase Watches launches a new limited series of 25 pieces: Horizon GEN DLC.

In Japanese, GEN is spelled with the kanji character “玄”, which offers several meanings such as depth, darkness, mystery or the color black. With this, these terms perfectly describe the new limited series, a Horizon clad in deep, glossy black DLC (Diamond like Carbon), alternating between brushed and polished areas.

MINASE WATCHES: THE DLC COATING (DIAMOND LIKE CARBON)

Minase has chosen the Horizon model as the ideal expression of this DLC finish. Inspired by the watch’s similarity to the horizon line stretching over the sea and designed with pure, simple lines.

The case, crown, indexes and buckle are DLC-coated. Secondly, this treatment enhances the hardness of 316L steel by depositing fine layers on its various components. DLC treatment offers a great resistance to scratches. It has a Swiss ETA 2892-2 movement.

THE JAPANESE KNOW-HOW

Still, the design of its sides is an influence by a Japanese sword, the Horizon watch combines the calm of the ocean with the strength of the Katana (the Samurai’s sword). Also, the case and bracelet appear on a single plane. The anti-reflective sapphire crystal perfectly follow the curve of the watch.

Therefore, the model will be available for viewing for the first time at the District Time Exhibition in Washington (March 2-3, 2024).

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Articles, Events, News

50 Glorious Years: INHORGENTA 2024

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50 Glorious Years: INHORGENTA 2024

Europe’s premier jewelry, watch, and gemstone fair INHORGENTA is ready to mark its golden jubilee. Taking place in Munich from February 16 to 19, 2024. This landmark event promises an unforgettable experience, blending nostalgia with modernity and setting the stage for an exciting future.

As INHORGENTA turns 50, it embarks on a journey to redefine the industry landscape. With a new spirit and a heightened sense of sophistication. “To celebrate the 50th anniversary of INHORGENTA. six special exhibitions and over 50 experts from Europe, Africa, America. and Asia will reflect on the past, present, and future of jewelry, watches, and people.” says Stefanie Mändlein, Exhibition Director.

A CELEBRATION OF THE PAST

Step into a time capsule as INHORGENTA pays homage to its roots with a glamorous gala reminiscent of the vibrant 1970s. But this is about embracing the future. Two captivating exhibitions will showcase jewelry masterpieces spanning 5,000 years, bridging the gap between ancient and modern.

More than 35 industry experts, jewelry designers, and journalists from Europe, Africa, America, and Asia will be speaking there. They include Helen Molesworth from the Victoria and Albert Museum, journalist Robin Swithinbank, Dr. Gaetano Cavalieri, President of the World Jewellery Confederation (CIBJO), among others.

THE INHORGENTA AWARD

INHORGENTA AWARD takes center stage and will also be raised to a new level. The INHORGENTA AWARD Gala will be hosted by the well-known German TV presenters Rebecca Mir and Christian Düren. Mercedes Benz will be the exclusive partner for the shuttle service for top buyers and decision-makers.

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Photos by ©INHORGENTA

Articles, News

Celebrating 2023 and Welcoming New Projects!

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Celebrating 2023 and Welcoming New Projects!

Looking back at 2023, Sparkling PR continued to thrive in meaningful projects that gave us the opportunity to foster our press connections and expand the reach of the brands we represent around the world.

As we eagerly step into the unknown of a new year, Sparkling PR is ready to embark on fresh adventures with:

  • Maurice de Mauriac: International Press Relations
  • Minase Watches: International Press Relations
  • ReLuxury Show: International Press Relations
  • Eberhard & Co.: Press Relations for Spain

Keep up with our 2024 activities on our instagram, subscribe our newsletter below.

Articles, Clients, News

Don’t snooze on Maurice de Mauriac’s Pillow Watch

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Don’t snooze on Maurice de Mauriac’s Pillow Watch

The very first prototype case of the Pillow Watch, which lay on the table in Maurice de Mauriac‘s studio, caused a sensation. Everyone picked it up, weighed it, turned it around and asked: when will it come to life? For a long time, the answer was — soon! Soon is now!

MAURICE DE MAURIAC’S PILLOW WATCH: THE ANTICIPATION

The cushion case, voluminous and curved in every direction, is reminiscent of a pillow. That was the least harmless association while appreciating the powerful new creation from Maurice de Mauriac. The Pillow Watch is immediately visible on the wrist of a man who makes a statement and stands out. Every movement becomes a smart pose with such a distinctive timepiece. The arm in the line of sight of the eyes. The Pillow Watch is not just a timepiece. It is a titan of time.

The dial, designed by renowned Basel designer Fabian Schwaerzler, is deep and thick with luminous Superluminova blocks. They take the watch out of brutalism and light its way into modernity.

MAURICE DE MAURIAC AND THE CAMPAIGN’S SPIRIT

Photographer Philip Müller found the location for the campaign photos in the Hochhaus zur Palme, an architectural statement in Zurich just two minutes away from the brand’s Atelier.

Leonard Dreifuss enthuses: “Acclaimed actor and friend of the brand Peter Mygind immediately felt the Pillow Watch, was able to perfectly portray it and stood for the timepiece as if he were part of its sculptural grace. You can still feel and hear the breeze in the skyscraper that his movements left behind. They are proof of the effect of the Pillow Watch on and with a man.”

With the Pillow watch, Maurice de Mauriac enters a new dimension and adds a new shape to its ever-evolving portfolio. But not just a new shape: a shape that is not only suave by its rounded contours but also impresses by its brutalism.

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