Articles, Clients, News

Singer Reimagined x Genus: The 8-Track Watch


For this year’s Only Watch charity auction, Singer Reimagined and Genus are rekindling the flame of the childlike sense of wonder that lies dormant in each of us, bringing back a flow of memories: the 8-Track Watch. This timepiece is a fusion of the mechanical-aesthetic, the horokinetic, the auto-emotional that brings back childhood memories and the passion for miniature versions of the cars for “when we grow up”.

8-TRACK WATCH: THE RACER

The 8-Track is a fusion of ideas, passions, mechanics and two watch brands: a watch with a Singer aesthetic in a case inspired by the iconic watches of the 60s and 70s, with a deep connection to the world of motorsports; the perfect setting for the exceptional mechanics of the display complication invented by Genus. The 8-Track Watch is a meeting of minds between two brands, both iconoclasts in their own fields, both with a taste for and a natural attitude towards pushing the envelope beyond limits and conventions.

THE ENGINE BETWEEN TWO BRANDS

What could be more logical for a car restorer than to work with an engine builder?
At the center of the watch, no dial but a unique automotive display. In the background, the GxS-23-Ru caliber, whose components are designed and hand-worked by the Master Watchmaker. The quiet power of the GxS-23-Ru caliber. Faithful to the foundations of Genus’ watchmaking approach, it takes on a new form, as a micro-sculpted racer that zips around its track: yet another testament to the flexibility and versatility of this singular watchmaking brand.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.