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Introducing the L3 Les Clefs d’Or, a chrono for the fraternity. From Zurich to New York. Paris to Tokyo and everywhere in between. No one knows the world like Les Clefs d’Or. The prestigious organization partnered with Maurice de Mauriac to create its own official timepiece.

L3 LES CLEFS D’OR: INSPIRED SERVICE

Besides, Les Clefs d’Or was officially founded in France in 1952 as a non-profit organization. Members serve more than 100 million guests every year and fulfill an infinite variety of requests. Hence the motto ‘Your Key for Everything’. Now there’s a reason to also say ‘Your Watch for Everything’.

The Maurice de Mauriac L3 Les Clefs d’Or is no ordinary timepiece. A see-through caseback allows a glimpse of the automatic movement. With personalized rotor featuring the Les Clefs d’Or insignia plus the membership number. Members can use chronograph functions to time various activities associated with their role. Its balanced proportions provide optimal wearability for any type of wrist. The rich gradient blue hue on the dial is truly mesmerizing, promoting an excellent contrast to the golden hands/indexes and case.

FROM ZURICH TO THE WORLD

The dedicated timepiece will be launched precisely in Zurich, on the 25th of March. Additionally, the Swiss division of Les Clefs d’Or will then introduce it to the world at the organization’s 69th International Congress. To be held in Madrid between March 30 and April 4.

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Frédéric Jouvenot is proud to announce the launch of the new SÎN WATCH. This limited-edition timepiece redefines the way we perceive time by marrying sophisticated mechanical ingenuity with an arresting celestial design.

A COSMIC DESIGN PHILOSOPHY

At the heart of this new SÎN WATCH model is a revolutionary dial that captures the passage of 24 hours. Through a dynamic, three-dimensional portrayal of the moon and the sun. An eccentric hour hand orbits gracefully around stylized planetary motifs, while a central, three-dimensional minute hand provides a captivating counterpoint. The specially engineered sapphire-crystal glass accentuates the watch’s futuristic aesthetic. And seamlessly accompanies every line of the case while underscoring its Swiss-made pedigree.

UNCOMPROMISING MECHANICAL EXCELLENCE

Engineered for those who appreciate both form and function, the SÎN WATCH boasts an intricately decorated movement. Every element, from the movement bridges adorned with rhodium-plated Côtes de Genève to the meticulously polished angles of the dial, has been crafted to exacting standards. Key technical features include:

Precision mechanics: a screw-adjusted balance oscillates at 28,800 vph, supported by 18 jewels and delivering a robust 50-hour power reserve through manual winding. A exquisite detailing: movement bridges feature architectural and structured engraved lines and a refined finish that exemplify Frédéric Jouvenot’s commitment to mechanical artistry.

Exclusivity is at the core of the SÎN WATCH. This timepiece is released as an 18-piece limited edition (per colour choice), with variations in colour and material. The SÎN WATCH is designed to be both a statement piece and a lasting legacy of advanced watchmaking.

Experience the convergence of cosmic beauty and mechanical mastery with the SÎN WATCH, where every second is a journey through time and space.

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Frédéric Jouvenot launches the new addition to the Solar Deity Collection: The Helios Titanium Carbon Dial. A fascinating new chapter in mechanical sundial watchmaking.

Frédéric Jouvenot, acclaimed Master Watchmaker and co-founder of the esteemed CONCEPTO movement manufacture, proudly announces the launch of the HELIOS Titanium Carbon Dial. This latest addition to the brand’s celebrated “Solar Deity Collection” reaffirms Frédéric Jouvenot’s passion for innovation, artistic sensitivity, and cutting-edge mechanical engineering.

A MECHANICAL SUNDIAL REINVENTED BY FRÉDÉRIC JOUVENOT

At the heart of the HELIOS Titanium Carbon Dial lies an ingenious, patented 24-hour jumping cage—the very first mechanical sundial of its kind. Instead of conventional hands or discs, 12 meticulously sculpted sunbeams mark the passing hours. These sunbeams shift seamlessly between day and night indications, creating a mesmerizing interplay of light and shadow on the dial. Finally, a rotating minutes disc at the center completes the time display.

THE CARBON DIAL: A STRIKING NEW FACE

In this new iteration, the carbon dial sets the stage for the bold contrast of black DLC-treated titanium. And rose-gold-toned sunbeams. The three-dimensional structure of the dial amplifies the watch’s dynamic appearance, echoing the subtle textures and resilience of advanced materials. The result is a refined, futuristic aesthetic that stays true to Frédéric Jouvenot’s visionary approach to haute horlogerie.

“At Frédéric Jouvenot, we strive to reimagine timekeeping by returning to its earliest inspiration: the Sun itself. The HELIOS Titanium Carbon Dial is a testament to our engineering prowess, where cutting-edge micro-mechanics and precision craftsmanship converge to capture the intricate interplay of light and shadow in a modern timepiece.” – Frédéric Jouvenot’s founder.

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Schwarz Etienne extends the bold spirit of the Geometry family with a striking new creation: the GEOMETRY BLACK. The latest in a series of four models, it skillfully combines contemporary elegance with century-old watchmaking craftsmanship.

SCHWARZ ETIENNE: THE MYSTERIOUS BLACK TONES

Its deep, mysterious black tones enhance the exceptional dial, reflecting the brand’s in-house expertise in movement manufacturing. Tradition and creativity unite in this piece of horological art, embodying the perfect harmony between mechanics and design. The GEOMETRY BLACK represents a fresh interpretation of the brand’s dedication to artisanal craftsmanship, perpetuating a Swiss tradition of excellence. Its 18-carat gold dial, entirely cloaked in black, exudes a powerful intensity. The monochromatic palette acts as a revealer, highlighting the subtle contrasts of its hand-guilloché patterns.

GEOMETRY BLACK: A DOMINANCE OF BLACK FOR AN ENCHANTING EFFECT

Schwarz Etienne enhances the depth and refined texture of the black dial through a subtle play of shadows and light. This effect is further emphasized by a polished 39mm stainless steel case, strengthening the monochromatic aesthetic of the watch. The hour and minute hands, with their elegant and minimalist lancine-style, stand out against the hand-guilloché black dial, offering optimal readability of the time. The small second is positioned at 6 o’clock on a delicately sandblasted anthracite subdial, subtly distinguishing itself from the rest of the dial. This sober and distinguished aesthetic extends to the patinated black leather strap, complemented by a tone-on-tone lining and a stainless steel folding buckle.

THE GEOMETRY COLLECTION: A DEMONSTRATION OF INDEPENDENCE

Schwarz Etienne concludes its Geometry family with the GEOMETRY BLACK. A piece that perfectly embodies the brand’s unique character and attention to detail. A modern reinterpretation of black, this timepiece represents a true reflection of the brand’s commitment to the art of watchmaking.

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In celebration of International Women’s Day, Maurice de Mauriac unveils a stunning new addition to its L Series. The L3 Small Seconds. This 36.5mm timepiece introduces a more feminine touch to the already iconic collection. Maurice de Mauriac continues the brand’s tradition of blending minimalist design with the strength and elegance of its wearers.

L3 SMALL SECONDS: A NEW DIMENSION TO THE L SERIES

The L Series, known for its clean and linear aesthetics, was originally designed by Basel-based designer Fabian Schwaerzler. The collection, which began with the L1 in 2014. The L2 Diver (2016) and the L3 Chronograph (2019). Finally, the L3 Small Seconds adds a fresh, versatile size and dial design, while maintaining the collection’s signature purity and elegance.

CEO Massimo Dreifuss shared, “The L3 Small Seconds is a response to what our clients have been asking for. A smaller size within the L Series. It’s not only a nod to the feminine form but also to the women in our family, whose influence has been crucial to the brand’s direction.”

MAURICE DE MAURIAC CHOOSES THE PERFECT SIZE FOR EVERY WRIST

With a diameter of 36.5mm, the L3 Small Seconds strikes the perfect balance between classic proportions and contemporary appeal. It’s not just a design for women, as many watch aficionados consider 36.5mm to be the “sweet spot”.

The hand is powered by an automatic ETA 2895-2 Top Execution movement with 44 hours of power reserve and Incabloc shock protection.

The L3 Small Seconds is the perfect addition to their ever-evolving catalogue. The model offers elegance, precision, and a modern aesthetic for the watch connoisseur of today.

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