What if a pocket watch could capture the soul of Japan? With its latest launch, Minase explores, precisely, that idea, unveiling a high-end collection that transforms timekeeping into cultural expression.
Entering new territory, the brand unveils two exclusive creations, Asagimadara and Phoenix, exclusively made-to-order and offered in stainless steel or 18k gold. These creations are envisioned as works of art, embodying Minase’s commitment to precision, heritage, and the highest standards of watchmaking.
TIME, REIMAGINED AS AN OBJECT OF EMOTION
Each model unfolds a symbolic narrative deeply rooted in Japanese culture. The Asagimadara draws inspiration from the migratory butterfly, evoking journey, connection, and time, and is imagined as a bridge between cultures. In turn, The Phoenix channels the mythical bird reborn from its ashes, expressing transformation, resilience, and renewal through an intricate lacquer composition.
CRAFTSMANSHIP ROOTED IN CENTURIES-OLD TRADITION
At the heart of each piece lies a dial crafted using the centuries-old Wajima maki-e technique, a meticulous and entirely hand-executed process that unfolds over several months. Master lacquer artist Junichi Hakose imagines the dials, imbuing them with depth, texture, and narrative richness. Additionally, the collection features Tamahagane steel for the caseback and bow, a material traditionally reserved for Samurai swords.
Developed in the spirit of Mederu, the Japanese philosophy that celebrates beauty in its finest details, the collection embodies a profound respect for craftsmanship, patience, and precision. Each element conveys a harmonious dialogue between tradition and contemporary design.
A LIVING OBJECT SHAPED BY ITS OWNER
These pocket watches develop a distinctive dark patina over time, as the steel undergoes a natural, protective oxidation process. As a result, this gradual transformation enhances depth and character, lending each piece an increasingly refined, timeworn elegance. Through daily interaction, the owner shapes the watch’s evolution, turning it into a record of presence where time leaves its mark.
The collection also includes a handcrafted wooden stand by a local artisan, reflecting Minase’s dedication to regional craftsmanship. Additionally, the set includes a leather pouch, braided cords from Asakusa, and a handmade Akita cedar presentation box.
All timepieces are available to order via Minase’s international website. Each pocket watch is a bespoke creation, meticulously crafted to order in accordance with the brand’s philosophy.
During Watches and Wonders 2026, Minase will unveil this collection alongside other emblematic creations. To discover the full press release, click here.
Stay connected with Sparkling PR on Instagram or visit our website regularly for the latest updates from our clients.
