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Maurice de Mauriac and the new Chrono Modern


In a bold move that challenges conventional norms, Maurice de Mauriac proudly introduces the Chrono Modern Big Date Deep Blue, a timepiece tailored for the robust arms of individuals like Samir Leuppi.

THE PERFECT COLLABORATION BETWEEN MAURICE DE MAURIAC AND SAMIR LEUPPI

Standing at an impressive 195 cm and weighing 145 kg, Samir Leuppi embodies the essence of power and vigor. His choice of wristwear? None other than the Chrono Modern Big Date Deep Blue. Fondly dubbed the ‘beast’ among Maurice de Mauriac’s collection of watches. With a diameter of 48 mm, this watch exudes an aura of strength and confidence.

To capture the essence of strength and authenticity embodied by Samir Leuppi and the Chrono Modern Big Date Deep Blue. Maurice de Mauriac ventured into the heart of Switzerland’s wrestling community. Amidst the intensity of the wrestling ring, the sawdust and sweat. Samir Leuppi’s presence loomed large. A testament to his commanding presence both as a wrestler and as a dedicated police officer. Swiss Wrestling, also known as “Schwingen”, is a traditional form of wrestling that has its roots in Switzerland.

Originating in the Alps, this sport dates back to the 13th century and is known for its hand-to-hand wrestling techniques, where competitors try to take down their opponent by throwing them to the ground and keeping their shoulders on the ground.

Designed by Daniel Dreifuss, the 051015 dial gives both watch and owner a subtle dynamism. The dimensions of these watches and their clear edges leave no doubt: a “Chrono Modern” always adorns a strong arm.

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Articles, Clients, Events

8-Track Watch by Singer Sold at Only Watch


Only Watch charity auction, known for its unique timepieces and philanthropic spirit, saw our client, Singer Reimagined, participate with its exquisite 8-Track Watch. The event took place on May 10, 2024, in Geneva.

SINGER REIMAGINED & GENUS: A PERFECT COLLABORATION AT ONLY WATCH

Singer Reimagined and Genus presented a creation that rekindles the flame of childlike wonder within each of us. Their combined expertise and passion for horology culminated in the stunning 8-Track Watch, featured in lot 39 of the auction. This masterpiece seamlessly blends intricate technical detailing with a sleek vintage look, capturing the essence of both brands.

This timepiece not only captivated the attendees with its aesthetic appeal but also stood out for its sophisticated mechanics. This unique piece embodies the innovative spirit and meticulous craftsmanship that Singer Reimagined and Genus are renowned for. It is no surprise that this extraordinary timepiece fetched an impressive 100,000 CHF at the auction.

This year’s Only Watch charity auction was a memorable event, filled with remarkable creations and heartfelt contributions. The funds raised from the auction go towards research for Duchenne muscular dystrophy. This is a cause that resonates deeply within the horological community. The 8-Track Watch by Singer Reimagined and Genus is a testament to that dedication and generosity. Forward to continuing this journey of creating extraordinary timepieces that make a difference.

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Articles, Clients, Events

Our journey at Watches and Wonders 2024


Sparkling PR was present at the most important event in the world of fine watchmaking with the aim of promoting two of our clients’ 2024 launches. The Salon attracted a total of 49,000 international visitors, including professionals, industry media and the general public.

ICONIC BRANDS AT WATCHES AND WONDERS

We had the pleasure of working with Eberhard & Co., during its first time at the event where the Swiss Maison presented its novelties, the Chronographe 1887 Édition Limitée, in a limited edition of 250 pieces, and the Chronographe 1887 Automatique. Two chronographs with exclusive calibres, representing a new synthesis, in a contemporary key, of the Maison’s DNA, in a space whose design was inspired by the Eberhard & Co.’s emblem, the Shield: a strong symbol of authenticity, security and solidity.

We also joined Singer Reimagined, where the brand presented its latest model, the Divetrack, a watch designed to meet the demands of the most discerning divers and watch enthusiasts alike. The brand presented the Divetrack first-hand at the Beau-Rivage Hotel, where Marco Borracino, Singer’s co-founder, was present to talk about the brand’s creative process with the attendees.

OUR JOURNEY DURING GENEVA WATCH WEEK

As strategic partners of world-renowned brands, such as Eberhard & Co. for the Spanish press and Singer Reimagined for the international press, we constantly strive to achieve ambitious goals that go beyond the traditional expectations of public relations. Our essential pillar is individualism and personalization. That’s what we did in Geneva. From personalized emails about each of the brand’s novelties and participation, to confirming RSVPs and accompanying the press on site, each stage was planned and executed to guarantee results. By introducing the brand’s novelties in person, we not only highlighted the technical and design features, but also created an ambiance that encouraged involvement and interaction with those who attended.

We had the pleasure of welcoming over 70 renowned media from the world of watchmaking, such as GMT, Worldtempus, Tiempo de Relojes, Fratello Watches, Monochrome Watches, Revolution, GQ, CH24, Watch Time, Watchonista, Montres Magazine, among many others.

In terms of coverage, we successfully negotiated articles among international media such as, GMT Magazine, Worldtempus, Monochrome Watches, Quill & Pad, ABlogToWatch, The Limited Edition, Gear Patrol, Watches by SJX, Uncrate, Acquire, ABC, Máquinas del Tiempo, Tiempo de Relojes, Relojes y Estilo, Relógios & Relógios, Watch I Love, Hiconsumption, CH24, Men’s Health among others.

At Sparkling PR, our aim extends beyond brand visibility. We work to guarantee their distinctiveness, acknowledgment and success through meaningful and professional relationships with the press. And this is what we call a journey.

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Articles, Clients, News

Singer Reimagined x Genus: The 8-Track Watch


For this year’s Only Watch charity auction, Singer Reimagined and Genus are rekindling the flame of the childlike sense of wonder that lies dormant in each of us, bringing back a flow of memories: the 8-Track Watch. This timepiece is a fusion of the mechanical-aesthetic, the horokinetic, the auto-emotional that brings back childhood memories and the passion for miniature versions of the cars for “when we grow up”.

8-TRACK WATCH: THE RACER

The 8-Track is a fusion of ideas, passions, mechanics and two watch brands: a watch with a Singer aesthetic in a case inspired by the iconic watches of the 60s and 70s, with a deep connection to the world of motorsports; the perfect setting for the exceptional mechanics of the display complication invented by Genus. The 8-Track Watch is a meeting of minds between two brands, both iconoclasts in their own fields, both with a taste for and a natural attitude towards pushing the envelope beyond limits and conventions.

THE ENGINE BETWEEN TWO BRANDS

What could be more logical for a car restorer than to work with an engine builder?
At the center of the watch, no dial but a unique automotive display. In the background, the GxS-23-Ru caliber, whose components are designed and hand-worked by the Master Watchmaker. The quiet power of the GxS-23-Ru caliber. Faithful to the foundations of Genus’ watchmaking approach, it takes on a new form, as a micro-sculpted racer that zips around its track: yet another testament to the flexibility and versatility of this singular watchmaking brand.

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Divetrack x Singer Reimagined


Singer Reimagined introduces the Divetrack. A pioneering timepiece that marries the brand’s iconic design ethos with an unprecedented 24-hour central chronograph function. Marking a new era in the world of diving watches.

DIVETRACK: THE FIRST OF ITS KIND

Conceived by Marco Borraccino, with a vision to achieve what has never been done before: a true, mechanical, purpose-driven, fully operational diving chronograph. An embodiment of Singer’s commitment to pushing boundaries and reimagining what a diving watch can be.

“The journey to create the Divetrack was fueled by a passion to redefine the diving watch for the modern era. Inspired by the adventurous spirit of divers and the timeless elegance of the 60s and 70s chronographs. Divetrack is our answer to the unasked question of what makes a watch truly indispensable under the sea. Every challenge faced in its creation. It was an opportunity to innovate, ensuring the Divetrack not only meets but exceeds the expectations., says Marco, Singer’s CEO and Co-Founder.

A SYMPHONY OF PRECISION WITH SINGER REIMAGINED

Crafted over a decade of development, the Divetrack boasts a dedicated 24-hour version of the AgenGraphe automatic movement featuring 479 parts and a robust 72-hour power reserve.
Its innovative design ensures optimal legibility underwater, with all chronograph functions centralised for easy and intuitive reading.

The Singer 24-h AgenGraphe Caliber is not merely an advancement; it’s a revolution in mechanical watchmaking. It challenges and redefines age-old principles, introducing a new era of ingenuity.

Finally, you will have the chance to see the watch for the first time during Watches and Wonders in Geneva. At the Hotel Beau-Rivage. From April 9 to 13, 2024.

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