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Schwarz Etienne chooses Sparkling PR as Global Communication and PR partner

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Schwarz Etienne chooses Sparkling PR as Global Communication and PR partner

We are proud to announce our new partnership with Schwarz Etienne. A distinguished Swiss watchmaker with a rich history dating back to 1902.

Known for their unique approach to horology, Schwarz Etienne has built a reputation for creating exceptional timepieces that seamlessly blend traditional Swiss craftsmanship with cutting-edge innovation. Through this collaboration, Sparkling PR will elevate the brand’s global presence by sharing its story and creations with audiences worldwide.


SCHWARZ ETIENNE: A PARTNERSHIP ROOTED IN EXCELLENCE

At Sparkling PR, we are excited to be working with Schwarz Etienne as they continue to take their steps on the international stage. With a shared commitment to quality we look forward to supporting their international communications and press strategy. Our role will be to amplify the brand’s voice across key markets.

With our experience managing high-profile brands, we are ready to create tailored media strategies for Schwarz Etienne, helping tell their story. Through carefully curated content and targeted press campaigns. We will engage in personalized press outreach and organize exclusive events, all while building long-lasting media relationships to strengthen the brand’s reputation in the luxury watchmaking industry.

A LOOK AT THE FUTURE WITH SPARKLING PR & SCHWARZ ETIENNE

In 2025, Schwarz Etienne will be showcasing its collections at some of the most prestigious watchmaking events. Including Geneva Watch Week (Beau Rivage Hotel) and others. These represent an exciting opportunity for the brand to engage with leading industry professionals. Sparkling PR is proud to support their presence at these key moments in the watchmaking calendar.

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Clients, Events, News

Rallymaster III x Where Time Meets Tennis

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Rallymaster III x Where Time Meets Tennis

Maurice de Mauriac and Racquet introduce the Rallymaster III. The third edition of their tennis inspired wristwatch collaboration designed by Carlton DeWoody. The new iteration features an olive-green dial reminiscent of traditional lawn tennis courts. Also, incorporates 18k rose gold components for the first time in the series, for a slightly more sophisticated approach.

The Rallymaster III pairs classic retro details with modern tennis world cues.

MAURICE DE MAURIAC x CARLTON DEWOODY

Designed by Carlton DeWoody, a Los Angeles-based creative best known for interior design, the Rallymaster III also draws inspiration from uniquely graphic watch dials of the 60s & 70s. Maurice de Mauriac and Racquet connected with DeWoody because his passion for tennis and deep knowledge of vintage timepieces made him the ideal collaborator for a capsule collection. “I aimed to bridge past and present, reinterpreting classic design with a contemporary lens”, DeWoody explains. “I have an affinity for vintage chronographs, often seeking out references with unusual patterns, typefaces and other graphic details. The colorful sub-dials and patterning of yachting and racing dials were the perfect inspiration for the partnership”.

RALLYMASTER III: THE LAUNCH PARTY AT WIMBLEDON

Grass is the original tennis surface, and the celebrated British summer grass court season is
composed of a series of events leading to the most ancient and prestigious of the four Grand
Slam tournaments. And it is in the Wimbledon neighborhood that the new Maurice de Mauriac x Racquet Rallymaster III timepiece was unveiled.

Sparkling PR played a pivotal role in the event, diligently negotiating coverage and editorial support to ensure the watch’s grand debut received the attention it deserved. The evening provided ample opportunities for networking. Giving our team valuable connections and bolster the Rallymaster III’s presence in the luxury watch market.

The launch party included players, ex-players, relevant media names such as Time&Tide, QP Magazine, Urban Life Magazine, Hodinkee, Racquetc, Financial Times, among others. And notable figures from both tennis and watches scene, such as Asia Muhammed and the tennis legend Stan Smith, adding an extra touch of prestige to the launch party.

The Rallymaster III is a limited edition of 100 pieces.

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Clients, Events, News

Maurice de Mauriac x photo basel 2024

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Maurice de Mauriac x photo basel 2024

From June 11 to 16, Basel became the epicenter of photography and art at photo basel, along with Maurice de Mauriac, who presented the Maurice de Mauriac Award for the second year in a row.

MAURICE DE MAURIAC’S AWARD WINNER

The winner of this year is Hayley Eichenbaum, represented by Homecoming Gallery. Hayley Eichenbaum is an interdisciplinary artist and director based in San Francisco and Los Angeles, CA. Early performative and kinetic work analyzes Western social expectations of women: How they are expected to maintain and preserve themselves.

Current digital photography work expands on notions of the veneer. The focus now on exterior architecture and curated landscape.

“It is an incredible honor to be recognized by the Maurice de Mauriac Award. I look forward to using this momentum to push forward with a new series. “The Mother Road” is the original nickname for Route 66. It was the first cross-country highway in The United States: The Mother of all highways. A powerful and feminine reference.” says Hayley.

PHOTO BASEL 2024

In this year’s edition, photo basel has dedicate a special exhibition to Basel photographer Kurt Wyss. With “Eyewitness Kurt Wyss in Dialogue with Jean Dubuffet” presenting an insight into an important phase of his photographic work.

“Beyond Photography” features a curated selection of photographic positions that go far beyond photography by using various mixing techniques, special printing techniques, or shifting from the two-dimensional to the three-dimensional. Numerous different approaches contribute to an expansion of the medium of photography, and this sector dedicates itself to these innovations.

Another key point, is in the newly “novum” sector, where photo basel specifically showcases works never shown before. The “novum” positions include either completely new works or bodies of work that have only now properly brought to light.

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Photos by ©Maurice de Mauriac and ©photo basel. Hayley’s quotes by ©photo basel.

Articles, Clients, News

The New Traversetolo Dial by Eberhard & Co.

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The New Traversetolo Dial by Eberhard & Co.

Traversetolo, one of Eberhard & Co.’s best sellers. Introduced in 1996 and can be considered one of the pioneers of large-case watches. With a diameter of 43 mm, it was a surprising release at the time enjoying immediate success.

TRAVERSETOLO AND THE NEW DIAL

Eberhard &. Co introduces this timepiece in a brand-new guise. With its essential design, clear readability and its solid and reliable hand-wound movement. The dial, framed by a polished steel bezel. Coloured in an original powder-blue shade. With a fresh, bright tone.

Indeed, the new dial combines perfectly with a Chaland steel bracelet. Also, with a soft touch vintage leather strap in light blue. This creates an original matching effect. Traversetolo has a minted caseback. Lastly, marks in relief or the vitré version in which the sapphire glass caseback reveals the movement that animates the timepiece.

ABOUT THE BRAND: EBERHARD & CO.

The swiss watchmaking Maison with over 135 years of history. Founded in 1887 in La Chaux-de-Fonds, Eberhard & Co. represents excellence and innovation. The Company has made its own trademark, without sacrificing its deep connection with origins and tradition. The Chrono 4, the 8 JOURS, the Tazio Nuvolari collection, the Extra-fort, the Gilda women’s collection and more. The brand’s achievements have been numerous. From the creation of its first wrist chronograph in 1919, to the revolutionary Chrono 4.

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Articles, Clients, News

Singer Reimagined x The New References in 1969 Collection

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Singer Reimagined x The New References in 1969 Collection

Following the launch of the 1969 Collection in June 2023, Singer Reimagined is now unveiling four new references. This will expand the brand’s 40mm permanent collection. Introducing two new models in stainless steel with sun-brushed silver-coloured dials and two others with bronze cases and velvety matt green dials.

The inspiration behind each of the four pieces is the brand’s revolutionary spirit of discovery that is synonymous with the year 1969.

THE MODELS BY SINGER REIMAGINED

The 1969 Chronograph is the quintessential expression of thee brand’s high-watchmaking approach. Featuring the most recent version of the famous AgenGraphe caliber. The AgenGraphe’s design offers a time display with a enhanced readability of the 60 hours chronograph function. Taking central stage on the dial. All of this condensed to only 40mm.

The 1969 Timer represents the ultimate example of complexity distilled to its purest form. An
intricate zero-reset system combined with a flyback device is the hidden technical gem behind this three-hands timepiece. A simple push of the button at 2 o’clock allows for lightning fast elapsed-time measurement using the central second hand of your watch.

1969 COLLECTION: AN ODE TO TIMELESS ELEGANCE

Singer Reimagined timepieces are by definition a love letter to the vintage design of iconic 60’s and 70’s timepieces. Now enhanced by functional improvements and state of the art horological engineering. The idea that started the brand was reimagining one of the most iconic watch movements from that specific era: the Automatic Chronograph.

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