Author: Marina Coelho

Articles, Clients, News

Singer Reimagined x The New References in 1969 Collection

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Singer Reimagined x The New References in 1969 Collection

Following the launch of the 1969 Collection in June 2023, Singer Reimagined is now unveiling four new references. This will expand the brand’s 40mm permanent collection. Introducing two new models in stainless steel with sun-brushed silver-coloured dials and two others with bronze cases and velvety matt green dials.

The inspiration behind each of the four pieces is the brand’s revolutionary spirit of discovery that is synonymous with the year 1969.

THE MODELS BY SINGER REIMAGINED

The 1969 Chronograph is the quintessential expression of thee brand’s high-watchmaking approach. Featuring the most recent version of the famous AgenGraphe caliber. The AgenGraphe’s design offers a time display with a enhanced readability of the 60 hours chronograph function. Taking central stage on the dial. All of this condensed to only 40mm.

The 1969 Timer represents the ultimate example of complexity distilled to its purest form. An
intricate zero-reset system combined with a flyback device is the hidden technical gem behind this three-hands timepiece. A simple push of the button at 2 o’clock allows for lightning fast elapsed-time measurement using the central second hand of your watch.

1969 COLLECTION: AN ODE TO TIMELESS ELEGANCE

Singer Reimagined timepieces are by definition a love letter to the vintage design of iconic 60’s and 70’s timepieces. Now enhanced by functional improvements and state of the art horological engineering. The idea that started the brand was reimagining one of the most iconic watch movements from that specific era: the Automatic Chronograph.

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Articles, Clients, News

Maurice de Mauriac and the new Chrono Modern

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Maurice de Mauriac and the new Chrono Modern

In a bold move that challenges conventional norms, Maurice de Mauriac proudly introduces the Chrono Modern Big Date Deep Blue, a timepiece tailored for the robust arms of individuals like Samir Leuppi.

THE PERFECT COLLABORATION BETWEEN MAURICE DE MAURIAC AND SAMIR LEUPPI

Standing at an impressive 195 cm and weighing 145 kg, Samir Leuppi embodies the essence of power and vigor. His choice of wristwear? None other than the Chrono Modern Big Date Deep Blue. Fondly dubbed the ‘beast’ among Maurice de Mauriac’s collection of watches. With a diameter of 48 mm, this watch exudes an aura of strength and confidence.

To capture the essence of strength and authenticity embodied by Samir Leuppi and the Chrono Modern Big Date Deep Blue. Maurice de Mauriac ventured into the heart of Switzerland’s wrestling community. Amidst the intensity of the wrestling ring, the sawdust and sweat. Samir Leuppi’s presence loomed large. A testament to his commanding presence both as a wrestler and as a dedicated police officer. Swiss Wrestling, also known as “Schwingen”, is a traditional form of wrestling that has its roots in Switzerland.

Originating in the Alps, this sport dates back to the 13th century and is known for its hand-to-hand wrestling techniques, where competitors try to take down their opponent by throwing them to the ground and keeping their shoulders on the ground.

Designed by Daniel Dreifuss, the 051015 dial gives both watch and owner a subtle dynamism. The dimensions of these watches and their clear edges leave no doubt: a “Chrono Modern” always adorns a strong arm.

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Articles, Clients, Events

8-Track Watch by Singer Sold at Only Watch

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8-Track Watch by Singer Sold at Only Watch

Only Watch charity auction, known for its unique timepieces and philanthropic spirit, saw our client, Singer Reimagined, participate with its exquisite 8-Track Watch. The event took place on May 10, 2024, in Geneva.

SINGER REIMAGINED & GENUS: A PERFECT COLLABORATION AT ONLY WATCH

Singer Reimagined and Genus presented a creation that rekindles the flame of childlike wonder within each of us. Their combined expertise and passion for horology culminated in the stunning 8-Track Watch, featured in lot 39 of the auction. This masterpiece seamlessly blends intricate technical detailing with a sleek vintage look, capturing the essence of both brands.

This timepiece not only captivated the attendees with its aesthetic appeal but also stood out for its sophisticated mechanics. This unique piece embodies the innovative spirit and meticulous craftsmanship that Singer Reimagined and Genus are renowned for. It is no surprise that this extraordinary timepiece fetched an impressive 100,000 CHF at the auction.

This year’s Only Watch charity auction was a memorable event, filled with remarkable creations and heartfelt contributions. The funds raised from the auction go towards research for Duchenne muscular dystrophy. This is a cause that resonates deeply within the horological community. The 8-Track Watch by Singer Reimagined and Genus is a testament to that dedication and generosity. Forward to continuing this journey of creating extraordinary timepieces that make a difference.

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The Cannes Film Festival x A Communication Tool for Luxury Brands

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The Cannes Film Festival x A Communication Tool for Luxury Brands

The Cannes Film Festival continues to hold its place as one of the most prestigious events on the cinematic calendar. And the 2024 edition promises to be no exception, offering a captivating blend of artistry and glamour. From 14 to 25 May 2024 the French Riviera welcome the elite of the film industry and cinephiles around de globe for its 77th Edition.

CANNES FILM FESTIVAL: CINEMATIC EXCELLENCE

At the heart of Cannes lies its Official Selection. Comprising a carefully curated lineup of films competing for the prestigious Palme d’Or, the highest honor awarded at the festival.

Each film vies for recognition from an esteemed jury who deliberate upon the most deserving contributions to the cinematic landscape. Names like Pierfrancesco Favino (an Italian actor and producer). Lily Gladstone, Eva Green, Hirokazu Kore-eda (a Japanese filmmaker and producer), Nadine Labaki or Omar Sy are part of the jury. Greta Gerwig will be the president of the jury.

All We Imagine as Light, Anora, The Apprentice and Beating Hearts, are some of the films competing for the award this year.

This year, the festival will award three Honorary Palme d’Or. The first for Meryl Streep during the opening ceremony. (Meryl Streep will be the guest of honour at the opening ceremony). The second to Studio Ghibli. And the third will go to George Lucas during the festival’s closing ceremony.

Finally, the official poster for the festival this year, features a still image from the movie Rhapsody in August (1991) by Akira Kurosawa, selected for the 1991 edition and was designed by Hartland Villa.

THE RED CARPET GLAMOUR AT CANNES – A COMMUNICATION TOOL FOR LUXURY BRANDS

Beyond the competition, Cannes is renowned for its glittering red carpet premieres. Celebrities converge to showcase the latest in haute couture and celebrate the magic of cinema. From Hollywood icons to international stars.

This is the perfect opportunity for brands to showcase their latest collections, much like the loyal festival’s partner, Chopard and its Green Carpet Collection, showcased this year by non-other than American actress, Julia Roberts.

Overall, the Cannes Film Festival is more than just a cinematic experience. By engaging with the festival through sponsorships, red carpet presence, and exclusive events, luxury brands can access the elite of the film world, establish valuable connections, and launch new collections while highlighting commitments to social responsibility and sustainability. This strategic marketing alignment with the glamour and influence of Cannes reinforces the brand’s status as a leader in the luxury market. And creates enduring connections with a global audience. Playing a crucial role in the marketing and communication strategy of luxury brands.

Since Cannes is undeniably a celebration of cinematic excellence it also serves as a forum for dialogue and debate on social issues. From the glitz and glamour of the red carpet to the works showcased onscreen. Cannes continues to uphold its legacy as a bastion of artistic expression and cultural exchange.

Contact our team to discuss the many ways we can assist with your future Cannes Film Festival presence. Whether you’d like a PR effort, sponsorship, event or red carpet styling, we can outline and implement a personalized strategy for your brand and objectives.

Click here to review our most recent Cannes Film Festival Marketing Activations.

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Photos by ©Cannes & ©GettyImages

Articles, Clients, Events

Our journey at Watches and Wonders 2024

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Our journey at Watches and Wonders 2024

Sparkling PR was present at the most important event in the world of fine watchmaking with the aim of promoting two of our clients’ 2024 launches. The Salon attracted a total of 49,000 international visitors, including professionals, industry media and the general public.

ICONIC BRANDS AT WATCHES AND WONDERS

We had the pleasure of working with Eberhard & Co., during its first time at the event where the Swiss Maison presented its novelties, the Chronographe 1887 Édition Limitée, in a limited edition of 250 pieces, and the Chronographe 1887 Automatique. Two chronographs with exclusive calibres, representing a new synthesis, in a contemporary key, of the Maison’s DNA, in a space whose design was inspired by the Eberhard & Co.’s emblem, the Shield: a strong symbol of authenticity, security and solidity.

We also joined Singer Reimagined, where the brand presented its latest model, the Divetrack, a watch designed to meet the demands of the most discerning divers and watch enthusiasts alike. The brand presented the Divetrack first-hand at the Beau-Rivage Hotel, where Marco Borracino, Singer’s co-founder, was present to talk about the brand’s creative process with the attendees.

OUR JOURNEY DURING GENEVA WATCH WEEK

As strategic partners of world-renowned brands, such as Eberhard & Co. for the Spanish press and Singer Reimagined for the international press, we constantly strive to achieve ambitious goals that go beyond the traditional expectations of public relations. Our essential pillar is individualism and personalization. That’s what we did in Geneva. From personalized emails about each of the brand’s novelties and participation, to confirming RSVPs and accompanying the press on site, each stage was planned and executed to guarantee results. By introducing the brand’s novelties in person, we not only highlighted the technical and design features, but also created an ambiance that encouraged involvement and interaction with those who attended.

We had the pleasure of welcoming over 70 renowned media from the world of watchmaking, such as GMT, Worldtempus, Tiempo de Relojes, Fratello Watches, Monochrome Watches, Revolution, GQ, CH24, Watch Time, Watchonista, Montres Magazine, among many others.

In terms of coverage, we successfully negotiated articles among international media such as, GMT Magazine, Worldtempus, Monochrome Watches, Quill & Pad, ABlogToWatch, The Limited Edition, Gear Patrol, Watches by SJX, Uncrate, Acquire, ABC, Máquinas del Tiempo, Tiempo de Relojes, Relojes y Estilo, Relógios & Relógios, Watch I Love, Hiconsumption, CH24, Men’s Health among others.

At Sparkling PR, our aim extends beyond brand visibility. We work to guarantee their distinctiveness, acknowledgment and success through meaningful and professional relationships with the press. And this is what we call a journey.

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