Author: Marina Coelho

Articles, Events, News

50 Glorious Years: INHORGENTA 2024


Europe’s premier jewelry, watch, and gemstone fair INHORGENTA is ready to mark its golden jubilee. Taking place in Munich from February 16 to 19, 2024. This landmark event promises an unforgettable experience, blending nostalgia with modernity and setting the stage for an exciting future.

As INHORGENTA turns 50, it embarks on a journey to redefine the industry landscape. With a new spirit and a heightened sense of sophistication. “To celebrate the 50th anniversary of INHORGENTA. six special exhibitions and over 50 experts from Europe, Africa, America. and Asia will reflect on the past, present, and future of jewelry, watches, and people.” says Stefanie Mändlein, Exhibition Director.

A CELEBRATION OF THE PAST

Step into a time capsule as INHORGENTA pays homage to its roots with a glamorous gala reminiscent of the vibrant 1970s. But this is about embracing the future. Two captivating exhibitions will showcase jewelry masterpieces spanning 5,000 years, bridging the gap between ancient and modern.

More than 35 industry experts, jewelry designers, and journalists from Europe, Africa, America, and Asia will be speaking there. They include Helen Molesworth from the Victoria and Albert Museum, journalist Robin Swithinbank, Dr. Gaetano Cavalieri, President of the World Jewellery Confederation (CIBJO), among others.

THE INHORGENTA AWARD

INHORGENTA AWARD takes center stage and will also be raised to a new level. The INHORGENTA AWARD Gala will be hosted by the well-known German TV presenters Rebecca Mir and Christian Düren. Mercedes Benz will be the exclusive partner for the shuttle service for top buyers and decision-makers.

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Photos by ©INHORGENTA

Articles, News

Celebrating 2023 and Welcoming New Projects!


Looking back at 2023, Sparkling PR continued to thrive in meaningful projects that gave us the opportunity to foster our press connections and expand the reach of the brands we represent around the world.

As we eagerly step into the unknown of a new year, Sparkling PR is ready to embark on fresh adventures with:

  • Maurice de Mauriac: International Press Relations
  • Minase Watches: International Press Relations
  • ReLuxury Show: International Press Relations
  • Eberhard & Co.: Press Relations for Spain

Keep up with our 2024 activities on our instagram, subscribe our newsletter below.

Articles, Clients, News

Don’t snooze on Maurice de Mauriac’s Pillow Watch


The very first prototype case of the Pillow Watch, which lay on the table in Maurice de Mauriac‘s studio, caused a sensation. Everyone picked it up, weighed it, turned it around and asked: when will it come to life? For a long time, the answer was — soon! Soon is now!

MAURICE DE MAURIAC’S PILLOW WATCH: THE ANTICIPATION

The cushion case, voluminous and curved in every direction, is reminiscent of a pillow. That was the least harmless association while appreciating the powerful new creation from Maurice de Mauriac. The Pillow Watch is immediately visible on the wrist of a man who makes a statement and stands out. Every movement becomes a smart pose with such a distinctive timepiece. The arm in the line of sight of the eyes. The Pillow Watch is not just a timepiece. It is a titan of time.

The dial, designed by renowned Basel designer Fabian Schwaerzler, is deep and thick with luminous Superluminova blocks. They take the watch out of brutalism and light its way into modernity.

MAURICE DE MAURIAC AND THE CAMPAIGN’S SPIRIT

Photographer Philip Müller found the location for the campaign photos in the Hochhaus zur Palme, an architectural statement in Zurich just two minutes away from the brand’s Atelier.

Leonard Dreifuss enthuses: “Acclaimed actor and friend of the brand Peter Mygind immediately felt the Pillow Watch, was able to perfectly portray it and stood for the timepiece as if he were part of its sculptural grace. You can still feel and hear the breeze in the skyscraper that his movements left behind. They are proof of the effect of the Pillow Watch on and with a man.”

With the Pillow watch, Maurice de Mauriac enters a new dimension and adds a new shape to its ever-evolving portfolio. But not just a new shape: a shape that is not only suave by its rounded contours but also impresses by its brutalism.

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Articles, Events, News

The splendors of JOGS Gem & Jewelry Show


Nestled in the heart of the American Southwest, the Tucson Gem & Jewelry Show stands as a beacon for gem enthusiasts, jewelry connoisseurs, and collectors from around the world. And for 14 days, from January 24 to February 4th, attendees had that opportunity.

This event has earned its reputation as a global hub for showcasing unique and high-quality gems, jewelry, minerals, and related treasures. With a diverse array of vendors hailing from various corners of the globe, the show has become a must-attend for both wholesale and retail buyers, as well as private collectors seeking the extraordinary.

A TAPESTRY OF TREASURES AT JOGS GEM & JEWELRY SHOW

The Tucson Gem & Jewelry Show boasted an impressive lineup of vendors, bringing together the expertise of jewelry designers, manufacturers, miners, wholesalers, and jewelry liquidators such as 8 Gems Ind., Abbey’s Treasures Inc., Pandora’s Box LLC, Queenly Global or Sakura Hoseki.

This eclectic mix of professionals converged on Tucson from countries such as the United States, Europe, Africa, India, Thailand, Mexico, Canada, Germany, Nepal, Poland, Brazil, and beyond. The result? A rich and varied collection of gems and jewelry that mirrors the cultural diversity.

One of the unique features of the Tucson Gem & Jewelry Show were the specialized pavilions.
The Southwestern/Native Jewelry Pavilion showcased top Turquoise dealers, presenting an exquisite array of jewelry steeped in the rich traditions of the American Southwest. The Indonesian (Bali) Silver Jewelry Pavilion added an international flair, featuring the craftsmanship of skilled artisans from the Indonesian archipelago.

The International Amber Jewelry Pavilion was another highlight, where attendees could explore the warm and captivating world of amber in various forms. From ancient fossilized inclusions to contemporary amber jewelry designs, this pavilion is a treasure trove for those fascinated by this unique gemstone.

MORE THAN JEWELRY

Beyond jewelry, the Tucson Gem & Jewelry Show was a step further to cater to enthusiasts of minerals and stones. The Stone/Mineral Décor Pavilion offered a glimpse into the world of decorative items, from polished stones to intricate mineral formations, providing unique pieces that can enhance any collection or home decor.

The Gemstone Pavilions, on the other hand, were a haven for those seeking a vast array of gemstones in their purest form.

Attendees had the chance to engage and network with professionals in the jewelry design, manufacturing and other sectors, gain insights into the latest trends within the gem and jewelry industry and unveiling novel products and techniques with entertainment and education.

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Photos by ©JOGS Gem & Jewelry Show.

Articles, Events, News

LVMH Watch Week 2024 takes Miami by storm


Miami, the cosmopolitan hub known for its vibrant energy and luxurious lifestyle, played host to a showcase of horological excellence as LVMH Watch Week 2024 unfolded.

LVMH hosted the fifth edition of LVMH Watch Week from January 28th to February 1st,
presenting the latest collections from the Group’s six watchmaking Maisons to journalists and
retailers from around the world. Each brand had the spotlight, its distinctive positioning and
exceptional savoir-faire.

LVMH WATCH WEEK AND THE NOVELTIES THIS YEAR

The 2023 edition brought together four LVMH watch brands in Singapore: Bulgari, Hublot,
TAG Heuer and Zenith. For this fifth edition, the event adds on Daniel Roth and Gérald
Genta, two iconic Maisons relaunched within La Fabrique du Temps Louis Vuitton.

“This fifth edition of LVMH Watch Week is taking place in Miami in the United States, a strategic market for our Watches & Jewelry Division. We are excited and proud to once again shine a bright light on the collective momentum of our watchmaking Maisons – Bulgari, Hublot, TAG Heuer and Zenith of course, but also Daniel Roth and Gérald Genta, joining us for the first time this year,” said Stéphane Bianchi, Chairman and Chief Executive Officer of LVMH Watches & Jewelry Division.

Throughout the week, each Maison gave attendees an exclusive first look at new creations
that represent the dynamism of the Group’s watchmaking division, such as: The New TAG Heuer Carrera Chronographs, Hublot MP-10 Tourbillon Weight Energy System Titanium, Bulgari Octo Finissimo in yellow gold and Tuscan copper, and others.

Miami was an ideal choice of venue for this fifth edition of LVMH Watch Week. A hub of
contemporary luxury and culture and a dynamic international crossroads, it is a prominent city
in a strategically important market for LVMH. As the curtains closed on LVMH Watch Week 2024, it left an indelible mark on the industry. The event not only set a new standard for immersive experiences but also showcased the continued commitment of LVMH’s watch brands to pushing boundaries.

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