Author: Marina Coelho

Articles, News

Revolution Magazine names Marina Coelho top 100 Influential Women in Watchmaking

By
Revolution Magazine names Marina Coelho top 100 Influential Women in Watchmaking

We are thrilled to announce that Marina Coelho, Sparkling PR’s founder, has been recognized as one of the 100 Most Influential Women in Watchmaking by Revolution. This prestigious acknowledgment highlights Marina’s exceptional contributions to the watchmaking industry. Particularly in the field of public relations.

CELEBRATING A VISIONARY IN PR

Above all, Marina’s recognition in the Influential PR Professional category is a testament to her commitment to excellence. Also, her strategic vision and her ability to elevate the stories of luxury watch brands on a global scale. Over the years, she has established herself as a trusted voice in the industry, creating meaningful connections between brands, media, and consumers.

Sparkling PR, under Marina’s leadership, has consistently delivered innovative and impactful campaigns, solidifying Sparkling’s reputation as a leading agency in the luxury sector.

In addition, Marina expressed her gratitude to Revolution, “It is an incredible privilege to be recognized alongside such inspiring women. This acknowledgment motivates me to continue championing the stories behind the watches and the people who create them.”

MARINA AND THE PATH IN THE WORLD OF LUXURY

At Sparkling PR, we are proud to celebrate this milestone and reaffirm our dedication to our clients. Marina’s recognition reflects the values we uphold: passion, diligence, and a commitment to excellence.

We congratulate Marina on this well-deserved honor. And look forward to continuing to set new standards in the world of luxury communication with her.

Contact us or view more of our daily activities on our instagram or subscribe our newsletter below.

Articles, News

Sparkling PR Honored as Top 100 Global PR Agency

By
Sparkling PR Honored as Top 100 Global PR Agency

We are thrilled to announce that Sparkling PR has been honored with the prestigious Luxury Lifestyle Awards for the TOP 100 PUBLIC RELATIONS AGENCIES OF THE WORLD.

The Luxury Lifestyle Awards celebrate the best in high-end lifestyle services from around the world. Being recognized with this accolade underscores Sparkling PR’s expertise in the luxury market.

TOP 100 PR AGENCIES: OUR ACHIEVEMENTS

In the last few years, Sparkling PR has worked on numerous global watch projects and events for our clients Eberhard & Co., Maurice de Mauriac, Minase Watches and most recently Singer Reimagined. We have organized several press launches in New York, London, Madrid and Geneva. As well as managed press relations for our brands during the world’s most prestigious watch events:

  • Watches and Wonders at Palexpo and Hotel Beau-Rivage
  • Time to Watches
  • Geneva Watch Days
  • Windup NYC and San Francisco

We continuously grow our international press database and are proud to have not only a strong relationship with the watchmaking press, but also privileged contacts with lifestyle, men’s, fashion, business, travel, automotive, nautical, film, cultural, home decor and many other segments, with a particular focus on the following markets: Europe, the Americas and the Middle East.

BUT, WHY SPARKLING PR?

We are experts in the watchmaking, jewelry and luxury sectors. Our deep understanding of the luxury market allows us to craft international communication strategies for our clients that resonate with our press friends. We stay ahead of industry trends and tactics to ensure our clients and partners remain at the forefront of their markets. We believe in building strong, lasting relationships. Our highly personalized approach ensures that every campaign aligns with our clients’ unique goals and brand identity. Our multi-cultural knowledge of the different regions we work with helps us deliver a propos communications and our team’s fluency in English, French, Spanish and Portuguese allows us to create close ties with our press contacts and our clients alike.

Receiving this award is a stepping stone towards even greater achievements. We look forward to continuing our journey of excellence in the world of public relations and communication.

Whether you are a luxury brand looking to elevate your international media presence. A company seeking to enhance your global communication strategy. We invite you to join our success and experience firsthand the services and strategies that have earned us this award.

Contact us to learn more about the many different ways we could collaborate.

View more of our daily activities on our instagram or subscribe our newsletter below.

Clients, Events, News

Rallymaster III x Where Time Meets Tennis

By
Rallymaster III x Where Time Meets Tennis

Maurice de Mauriac and Racquet introduce the Rallymaster III. The third edition of their tennis inspired wristwatch collaboration designed by Carlton DeWoody. The new iteration features an olive-green dial reminiscent of traditional lawn tennis courts. Also, incorporates 18k rose gold components for the first time in the series, for a slightly more sophisticated approach.

The Rallymaster III pairs classic retro details with modern tennis world cues.

MAURICE DE MAURIAC x CARLTON DEWOODY

Designed by Carlton DeWoody, a Los Angeles-based creative best known for interior design, the Rallymaster III also draws inspiration from uniquely graphic watch dials of the 60s & 70s. Maurice de Mauriac and Racquet connected with DeWoody because his passion for tennis and deep knowledge of vintage timepieces made him the ideal collaborator for a capsule collection. “I aimed to bridge past and present, reinterpreting classic design with a contemporary lens”, DeWoody explains. “I have an affinity for vintage chronographs, often seeking out references with unusual patterns, typefaces and other graphic details. The colorful sub-dials and patterning of yachting and racing dials were the perfect inspiration for the partnership”.

RALLYMASTER III: THE LAUNCH PARTY AT WIMBLEDON

Grass is the original tennis surface, and the celebrated British summer grass court season is
composed of a series of events leading to the most ancient and prestigious of the four Grand
Slam tournaments. And it is in the Wimbledon neighborhood that the new Maurice de Mauriac x Racquet Rallymaster III timepiece was unveiled.

Sparkling PR played a pivotal role in the event, diligently negotiating coverage and editorial support to ensure the watch’s grand debut received the attention it deserved. The evening provided ample opportunities for networking. Giving our team valuable connections and bolster the Rallymaster III’s presence in the luxury watch market.

The launch party included players, ex-players, relevant media names such as Time&Tide, QP Magazine, Urban Life Magazine, Hodinkee, Racquetc, Financial Times, among others. And notable figures from both tennis and watches scene, such as Asia Muhammed and the tennis legend Stan Smith, adding an extra touch of prestige to the launch party.

The Rallymaster III is a limited edition of 100 pieces.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.

Clients, Events, News

Maurice de Mauriac x photo basel 2024

By
Maurice de Mauriac x photo basel 2024

From June 11 to 16, Basel became the epicenter of photography and art at photo basel, along with Maurice de Mauriac, who presented the Maurice de Mauriac Award for the second year in a row.

MAURICE DE MAURIAC’S AWARD WINNER

The winner of this year is Hayley Eichenbaum, represented by Homecoming Gallery. Hayley Eichenbaum is an interdisciplinary artist and director based in San Francisco and Los Angeles, CA. Early performative and kinetic work analyzes Western social expectations of women: How they are expected to maintain and preserve themselves.

Current digital photography work expands on notions of the veneer. The focus now on exterior architecture and curated landscape.

“It is an incredible honor to be recognized by the Maurice de Mauriac Award. I look forward to using this momentum to push forward with a new series. “The Mother Road” is the original nickname for Route 66. It was the first cross-country highway in The United States: The Mother of all highways. A powerful and feminine reference.” says Hayley.

PHOTO BASEL 2024

In this year’s edition, photo basel has dedicate a special exhibition to Basel photographer Kurt Wyss. With “Eyewitness Kurt Wyss in Dialogue with Jean Dubuffet” presenting an insight into an important phase of his photographic work.

“Beyond Photography” features a curated selection of photographic positions that go far beyond photography by using various mixing techniques, special printing techniques, or shifting from the two-dimensional to the three-dimensional. Numerous different approaches contribute to an expansion of the medium of photography, and this sector dedicates itself to these innovations.

Another key point, is in the newly “novum” sector, where photo basel specifically showcases works never shown before. The “novum” positions include either completely new works or bodies of work that have only now properly brought to light.

Subscribe to our newsletter below or visit our instagram for more information.

Photos by ©Maurice de Mauriac and ©photo basel. Hayley’s quotes by ©photo basel.

Articles, Clients, News

The New Traversetolo Dial by Eberhard & Co.

By
The New Traversetolo Dial by Eberhard & Co.

Traversetolo, one of Eberhard & Co.’s best sellers. Introduced in 1996 and can be considered one of the pioneers of large-case watches. With a diameter of 43 mm, it was a surprising release at the time enjoying immediate success.

TRAVERSETOLO AND THE NEW DIAL

Eberhard &. Co introduces this timepiece in a brand-new guise. With its essential design, clear readability and its solid and reliable hand-wound movement. The dial, framed by a polished steel bezel. Coloured in an original powder-blue shade. With a fresh, bright tone.

Indeed, the new dial combines perfectly with a Chaland steel bracelet. Also, with a soft touch vintage leather strap in light blue. This creates an original matching effect. Traversetolo has a minted caseback. Lastly, marks in relief or the vitré version in which the sapphire glass caseback reveals the movement that animates the timepiece.

ABOUT THE BRAND: EBERHARD & CO.

The swiss watchmaking Maison with over 135 years of history. Founded in 1887 in La Chaux-de-Fonds, Eberhard & Co. represents excellence and innovation. The Company has made its own trademark, without sacrificing its deep connection with origins and tradition. The Chrono 4, the 8 JOURS, the Tazio Nuvolari collection, the Extra-fort, the Gilda women’s collection and more. The brand’s achievements have been numerous. From the creation of its first wrist chronograph in 1919, to the revolutionary Chrono 4.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.