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Colorful as the trams of Zurich


Google it: no other watch company celebrates colors like Maurice de Mauriac. The most recent creation from the Zurich-based brand associates emblematic urban culture to the iconography of a major tech company. The result? A très cool and chromatic timepiece.

WATCHES@ AND THE AUTOMATIC MODERN ZÜRI DATE

The latest revelation from this Zurich-based watchmaker. The Automatic Modern Züri Date Limited Edition, a timepiece that encapsulates the intersection of Google’s color palette and Zurich’s tram culture.

And then, the announcement of this exclusive release for the WATCHES@ collective, comprised primarily of Google employees, marks a fusion of design and homage to urban identity.

MAURICE DE MAURIAC: COLORFUL AS THE TRAMS OF ZURICH

Lastly, the dial of the Automatic Modern Züri Date Watches@ Limited Edition can be chosen based on the city’s essential tram colorways. The 50-piece run is limited to 10 units per color. Green like tram number 8. Yellow like tram number 13. Red like tram number 2. Blue like tram number 9 and Black like tram number 7.

Equally important, the watch doesn’t just display time; but also honors Zurich’s linguistic and cultural heritage. Days of the week, etched onto the dial in charming Swiss German dialect, accentuate the city’s distinctive personality. What’s more, each letter is adorned with a different hue, infusing every moment on the wrist with individuality.

As a result, it’s about carrying a piece of Zurich’s essence, a celebration of color and culture, wherever one ventures.

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Articles, Clients, News

L3 Gold Edition and its Unparalleled Uniqueness


L3 Gold Edition: this remarkable series marks a pinnacle in Maurice de Mauriac‘s legacy, epitomizing the brand’s commitment to pushing boundaries. Crafted in Zurich, Switzerland, these timepieces showcase the touch of Midas’ allure.

As fashion cycles turn and trends evolve, gold stands the test of time and flaunts individuality in every tick. Gold has been the precious metal par excellence almost since the beginning of human kind. Today it is even more of a safe value, given the volatility of financial markets.

ELEGANCE AND INDIVIDUALITY

What makes the L3 Gold Edition an absolute game-changer? Unparalleled uniqueness: only one of each design exists worldwide, making it the ultimate definition of exclusivity. Each precious red gold case of the five L3 Gold Edition timepieces exudes elegance and individuality — paired with beautiful dials in Emerald Green, Cherry Blossom, Opalescent White, Spheric Blue, and Spheric Brown. Also, to make it even more unique, the owner can choose between manual-wound or automatic bespoke movements.

The journey of each chronograph involves meticulous attention to detail. From the individual casting, precise grinding and hand polishing of the gold cases to the customization of solid gold pushers and producing highly original minimalistic dials: every step embodies Maurice de Mauriac’s commitment to excellence.

L3 GOLD EDITION ON THE SCREEN

This series have been featured on the wrist of acclaimed actors Peter Mygind (already an old friend of the brand) and Tabita Johannes, who have been starring in the series Neumatt on Netflix and for television.

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Articles, News

Miami’s art scene with Art Basel and Art Miami


Miami’s art scene is set to once again sparkle with the much-anticipated arrival of Art Miami and Art Basel Miami.

Art Miami 2023 promises an exhilarating experience, commencing with the exclusive VIP Preview on Tuesday, December 5th. Collectors, curators, artists, art enthusiasts and press will attend. They will be invited to experience an exclusive First View of the highly anticipated Art Miami and CONTEXT Art Miami. The fair opens its doors to the public from December 6 through Sunday, December 10. Enchanting attendees at the prestigious waterfront location of One Herald Plaza, nestled in the heart of downtown Miami.

Art Basel Miami, from December 8 to December 10, with its rich tapestry of contemporary and modern art, is an amalgamation of cultures, ideas, and visions. The event showcases a myriad of mediums, from paintings, sculptures, and photography to digital art and immersive installations. One of the most intriguing aspects of Art Basel Miami is its ability to foster dialogue and interaction about their creative processes.

MIAMI: A CITY FOR ARTISTIC EXCELLENCE

Art Miami stands tall as a premier platform for the acquisition of groundbreaking works. A collaboration between the world’s most respected galleries like Aktion Art or Aldo Castillo from USA, Andreas Binder Gallery from Germany or even ATELIER AKI from Korea. These galleries serve as beacons of creativity, showcasing exceptional artworks that push the boundaries of artistic expression. From avant-garde installations to thought-provoking sculptures and captivating paintings, the fair presents a diverse tapestry of talent that captivates and inspires.

With over 250 galleries participating in Art Basel Miami from North America, Latin America, Europe, Asia, and Africa, such as Acquavella and Miguel Abreu Gallery, the fair offers a diverse and eclectic mix of artworks that challenge boundaries and redefine artistic norms.

MIAMI: AN ARTISTIC VISION

Lastly, Art Miami, continues to evolve artists, advisors, curators, and museums, all converging upon Miami. The event will host artists from all over the world. Such as Jamie Adams, Jose Arellano, Franco Adami or Carlos Alfonzo. Miami has consistently been the epicenter for groundbreaking deals and art acquisitions.

Finally, the events are ready redefine the art landscape, offering an unmissable opportunity to witness the pulse of art and creativity. As the fairs ignites passion, conversation, and inspiration, it reaffirms Miami’s status as a global epicenter for artistic expression.

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Photos by ©Art Miami and ©Art Basel Miami.

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The Diverse Palette of Public Relations


In the ever-evolving world of Public Relations, the digital realm has become a paramount arena for shaping brand narratives, mitigating crises, and measuring success. Let’s navigate through key trends and strategies reshaping the PR landscape today.

THE EVOLUTION OF DIGITAL PUBLIC RELATIONS

Digital PR has transcended traditional boundaries, leveraging technology and connectivity to engage audiences. It’s a dynamic ecosystem continually redefining brand communication. In a modern world, we always opt for modern solutions and in the 21st century the best way to reach more people is through digital. Contrary to what would have happened in the early days when PR was more direct, with phone calls, social outings and fun dinners. More intimate, face-to-face conversations are still essential, but digital has helped to make this increasingly possible at an international level.

PUBLIC RELATIONS: THE POWER OF STORYTELLING

In a world inundated with content, authenticity reigns supreme. For PR practitioners, the art of genuine storytelling isn’t merely a trend but a fundamental strategy in connecting brands with audiences on a deeper, more meaningful level. It involves aligning a brand’s narrative with its core values, fostering an emotional connection, and portraying a consistent, genuine persona across all touchpoints.

Embracing transparency and vulnerability are essencial. Authentic storytelling doesn’t shy away from vulnerability. It embraces transparency, acknowledging challenges, and showcasing the journey, even when it’s not all glitz and glamour. This honesty builds trust and credibility, forming a stronger bond with clients. Brands are organic and always adapt to the client’s rhythm.

Consistency is key. Authentic storytelling requires maintaining a coherent narrative across various platforms and messages. Whether through social media, press releases or events. The brand’s story should echo consistently, reinforcing its authenticity.

MEASURING OUR PR SUCCESS

Beyond creativity, PR success demands measurable outcomes. Tracking key metrics, analyzing data, and utilizing analytics tools are integral to gauging the impact of PR efforts, ensuring alignment with our business objectives.

ALL AROUND THE WORLD

We embody a diverse tapestry of cultures, languages, and experiences, enriching the industry with a wealth of perspectives. We traverse a mosaic of backgrounds, from various corners of the globe, always bringing with us a kaleidoscope of languages, traditions, cultures, and unique worldviews. This diverse amalgamation not only fosters a vibrant environment but also infuses PR practices with a richness that transcends boundaries, enabling a deeper understanding of global audiences and facilitating nuanced communication strategies that resonate universally.

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A Horological Extravaganza at Dubai Watch Week’23


Dubai Watch Week, the prestigious annual event dedicated to the world of horology, is gearing up for its highly anticipated 6th edition. The show is set to take place from November 16th to 20th, 2023. Here’s a sneak peek into what makes this event a must-attend for anyone passionate about watches.

The event is a true horological extravaganza that brings together watch aficionados, collectors, watchmakers, and industry experts under one roof. Since its inception, Dubai Watch Week has set itself apart by its commitment to promoting knowledge of watches.

WHAT TO EXPECT AT DUBAI WATCH WEEK’23

The 6th edition of Dubai Watch Week promises to be even more spectacular than its predecessors. Renowned watch brands from around the world will showcase their latest creations, limited editions, and iconic timepieces. From Van Cleef & Arpels, Rolex, Audemars Piguet, Chopard, Dior, among others. It’s a unique opportunity to get up close and personal with the masterpieces that often adorn the wrists of celebrities and connoisseurs.

Dubai Watch Week offers a series of engaging workshops and seminars: To Be or Not To BeSpoke, New Kids on The Clock or Obesessive Collecting Disorder and experts like Barbara Palumbo, Austen Chu, Jean Aurnalt, Oliver Segura among others, will provide insights into various aspects of horology, from movement intricacies to case design.

The event features discussions with industry leaders, watchmakers, and collectors, providing a platform for thought-provoking conversations. From trends in haute horlogerie to the history of watchmaking.

Watch collectors will be able to explore the Collector’s Area, where they can discover vintage and rare timepieces from brands like Ulysse Nardin, Girard-Perregaux and others. This is a prime opportunity to meet like-minded enthusiasts and share their passion.

AN UNMISSABLE EXPERIENCE

Dubai Watch Week’s 6th edition is set to captivate attendees with the usual array of engaging activities and lively atmosphere. All things considered, the event not only offers a chance to admire and acquire extraordinary watches but also provides a deeper understanding of the craftsmanship and heritage behind these remarkable timepieces.

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Photos by ©Monochrome Watches