The very first prototype case of the Pillow Watch, which lay on the table in Maurice de Mauriac‘s studio, caused a sensation. Everyone picked it up, weighed it, turned it around and asked: when will it come to life? For a long time, the answer was — soon! Soon is now!
MAURICE DE MAURIAC’S PILLOW WATCH: THE ANTICIPATION
The cushion case, voluminous and curved in every direction, is reminiscent of a pillow. That was the least harmless association while appreciating the powerful new creation from Maurice de Mauriac. The Pillow Watch is immediately visible on the wrist of a man who makes a statement and stands out. Every movement becomes a smart pose with such a distinctive timepiece. The arm in the line of sight of the eyes. The Pillow Watch is not just a timepiece. It is a titan of time.
The dial, designed by renowned Basel designer Fabian Schwaerzler, is deep and thick with luminous Superluminova blocks. They take the watch out of brutalism and light its way into modernity.
MAURICE DE MAURIAC AND THE CAMPAIGN’S SPIRIT
Photographer Philip Müller found the location for the campaign photos in the Hochhaus zur Palme, an architectural statement in Zurich just two minutes away from the brand’s Atelier.
Leonard Dreifuss enthuses: “Acclaimed actor and friend of the brand Peter Mygind immediately felt the Pillow Watch, was able to perfectly portray it and stood for the timepiece as if he were part of its sculptural grace. You can still feel and hear the breeze in the skyscraper that his movements left behind. They are proof of the effect of the Pillow Watch on and with a man.”
With the Pillow watch, Maurice de Mauriac enters a new dimension and adds a new shape to its ever-evolving portfolio. But not just a new shape: a shape that is not only suave by its rounded contours but also impresses by its brutalism.
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