Events

Articles, Events, News

The Cannes Film Festival x A Communication Tool for Luxury Brands


The Cannes Film Festival continues to hold its place as one of the most prestigious events on the cinematic calendar. And the 2024 edition promises to be no exception, offering a captivating blend of artistry and glamour. From 14 to 25 May 2024 the French Riviera welcome the elite of the film industry and cinephiles around de globe for its 77th Edition.

CANNES FILM FESTIVAL: CINEMATIC EXCELLENCE

At the heart of Cannes lies its Official Selection. Comprising a carefully curated lineup of films competing for the prestigious Palme d’Or, the highest honor awarded at the festival.

Each film vies for recognition from an esteemed jury who deliberate upon the most deserving contributions to the cinematic landscape. Names like Pierfrancesco Favino (an Italian actor and producer). Lily Gladstone, Eva Green, Hirokazu Kore-eda (a Japanese filmmaker and producer), Nadine Labaki or Omar Sy are part of the jury. Greta Gerwig will be the president of the jury.

All We Imagine as Light, Anora, The Apprentice and Beating Hearts, are some of the films competing for the award this year.

This year, the festival will award three Honorary Palme d’Or. The first for Meryl Streep during the opening ceremony. (Meryl Streep will be the guest of honour at the opening ceremony). The second to Studio Ghibli. And the third will go to George Lucas during the festival’s closing ceremony.

Finally, the official poster for the festival this year, features a still image from the movie Rhapsody in August (1991) by Akira Kurosawa, selected for the 1991 edition and was designed by Hartland Villa.

THE RED CARPET GLAMOUR AT CANNES – A COMMUNICATION TOOL FOR LUXURY BRANDS

Since Cannes is undeniably a celebration of cinematic excellence it also serves as a forum for dialogue and debate on social issues. From the glitz and glamour of the red carpet to the works showcased onscreen. Cannes continues to uphold its legacy as a bastion of artistic expression and cultural exchange.

Contact our team to discuss the many ways we can assist with your future Cannes Film Festival presence. Whether you’d like a PR effort, sponsorship, event or red carpet styling, we can outline and implement a personalized strategy for your brand and objectives.

Click here to review our most recent Cannes Film Festival Marketing Activations.

Subscribe to our newsletter below or visit our instagram for more information.

Photos by ©Cannes & ©GettyImages

Articles, Clients, Events

Our journey at Watches and Wonders 2024


Sparkling PR was present at the most important event in the world of fine watchmaking with the aim of promoting two of our clients’ 2024 launches. The Salon attracted a total of 49,000 international visitors, including professionals, industry media and the general public.

ICONIC BRANDS AT WATCHES AND WONDERS

We had the pleasure of working with Eberhard & Co., during its first time at the event where the Swiss Maison presented its novelties, the Chronographe 1887 Édition Limitée, in a limited edition of 250 pieces, and the Chronographe 1887 Automatique. Two chronographs with exclusive calibres, representing a new synthesis, in a contemporary key, of the Maison’s DNA, in a space whose design was inspired by the Eberhard & Co.’s emblem, the Shield: a strong symbol of authenticity, security and solidity.

We also joined Singer Reimagined, where the brand presented its latest model, the Divetrack, a watch designed to meet the demands of the most discerning divers and watch enthusiasts alike. The brand presented the Divetrack first-hand at the Beau-Rivage Hotel, where Marco Borracino, Singer’s co-founder, was present to talk about the brand’s creative process with the attendees.

OUR JOURNEY DURING GENEVA WATCH WEEK

As strategic partners of world-renowned brands, such as Eberhard & Co. for the Spanish press and Singer Reimagined for the international press, we constantly strive to achieve ambitious goals that go beyond the traditional expectations of public relations. Our essential pillar is individualism and personalization. That’s what we did in Geneva. From personalized emails about each of the brand’s novelties and participation, to confirming RSVPs and accompanying the press on site, each stage was planned and executed to guarantee results. By introducing the brand’s novelties in person, we not only highlighted the technical and design features, but also created an ambiance that encouraged involvement and interaction with those who attended.

We had the pleasure of welcoming over 70 renowned media from the world of watchmaking, such as GMT, Worldtempus, Tiempo de Relojes, Fratello Watches, Monochrome Watches, Revolution, GQ, CH24, Watch Time, Watchonista, Montres Magazine, among many others.

In terms of coverage, we successfully negotiated articles among international media such as, GMT Magazine, Worldtempus, Monochrome Watches, Quill & Pad, ABlogToWatch, The Limited Edition, Gear Patrol, Watches by SJX, Uncrate, Acquire, ABC, Máquinas del Tiempo, Tiempo de Relojes, Relojes y Estilo, Relógios & Relógios, Watch I Love, Hiconsumption, CH24, Men’s Health among others.

At Sparkling PR, our aim extends beyond brand visibility. We work to guarantee their distinctiveness, acknowledgment and success through meaningful and professional relationships with the press. And this is what we call a journey.

To receive our clients’ full press releases, click here.

Subscribe to our newsletter below or visit our instagram for more information.

Articles, Clients, Events, News

Eberhard & Co.: The Classic Extra-fort


Extra-fort has been interpreted by the brand in numerous versions and is one of Eberhard & Co.’s most popular and enduring collections.

Since its debut in 1940, the Extra-fort collection has enjoyed remarkable success and has become one of Eberhard & Co.’s most beloved and enduring lines.

Today, the Extra-fort vitré edition introduces fresh dial designs, maintaining the timeless appeal of the classic Extra-fort chronograph with a little modernity.

EXTRA-FORT VITRÉ: CLASSICS FEATURES MODERNITY

Steel case with a diameter of 39 mm with its refined design and elegant Dauphine-type hands.
The dial alternates between the frappé execution with vertical lines and the azurée finish of the hour band. The new dials are proposed in particularly elegant shades. When combined with the richly detailed dial, create interesting chromatic and effects.

THE MAISON’S EMBLEM

In the caseback you will find the mesmerizing oscillating mass, adorned with a lustrous pearl finish. It boasts an exclusive coiffe, a distinctive crown, cradling the rotor’s bearing. It proudly showcases the emblem of the Maison: the Shield, enfolding the majestic “E”.

To receive the full press release for the Spanish market, click here.

Subscribe to our newsletter below or visit our instagram for more information.

Articles, Events, News

50 Glorious Years: INHORGENTA 2024


Europe’s premier jewelry, watch, and gemstone fair INHORGENTA is ready to mark its golden jubilee. Taking place in Munich from February 16 to 19, 2024. This landmark event promises an unforgettable experience, blending nostalgia with modernity and setting the stage for an exciting future.

As INHORGENTA turns 50, it embarks on a journey to redefine the industry landscape. With a new spirit and a heightened sense of sophistication. “To celebrate the 50th anniversary of INHORGENTA. six special exhibitions and over 50 experts from Europe, Africa, America. and Asia will reflect on the past, present, and future of jewelry, watches, and people.” says Stefanie Mändlein, Exhibition Director.

A CELEBRATION OF THE PAST

Step into a time capsule as INHORGENTA pays homage to its roots with a glamorous gala reminiscent of the vibrant 1970s. But this is about embracing the future. Two captivating exhibitions will showcase jewelry masterpieces spanning 5,000 years, bridging the gap between ancient and modern.

More than 35 industry experts, jewelry designers, and journalists from Europe, Africa, America, and Asia will be speaking there. They include Helen Molesworth from the Victoria and Albert Museum, journalist Robin Swithinbank, Dr. Gaetano Cavalieri, President of the World Jewellery Confederation (CIBJO), among others.

THE INHORGENTA AWARD

INHORGENTA AWARD takes center stage and will also be raised to a new level. The INHORGENTA AWARD Gala will be hosted by the well-known German TV presenters Rebecca Mir and Christian Düren. Mercedes Benz will be the exclusive partner for the shuttle service for top buyers and decision-makers.

Subscribe to our newsletter below or visit our instagram for more information.

Photos by ©INHORGENTA

Articles, Events, News

The splendors of JOGS Gem & Jewelry Show


Nestled in the heart of the American Southwest, the Tucson Gem & Jewelry Show stands as a beacon for gem enthusiasts, jewelry connoisseurs, and collectors from around the world. And for 14 days, from January 24 to February 4th, attendees had that opportunity.

This event has earned its reputation as a global hub for showcasing unique and high-quality gems, jewelry, minerals, and related treasures. With a diverse array of vendors hailing from various corners of the globe, the show has become a must-attend for both wholesale and retail buyers, as well as private collectors seeking the extraordinary.

A TAPESTRY OF TREASURES AT JOGS GEM & JEWELRY SHOW

The Tucson Gem & Jewelry Show boasted an impressive lineup of vendors, bringing together the expertise of jewelry designers, manufacturers, miners, wholesalers, and jewelry liquidators such as 8 Gems Ind., Abbey’s Treasures Inc., Pandora’s Box LLC, Queenly Global or Sakura Hoseki.

This eclectic mix of professionals converged on Tucson from countries such as the United States, Europe, Africa, India, Thailand, Mexico, Canada, Germany, Nepal, Poland, Brazil, and beyond. The result? A rich and varied collection of gems and jewelry that mirrors the cultural diversity.

One of the unique features of the Tucson Gem & Jewelry Show were the specialized pavilions.
The Southwestern/Native Jewelry Pavilion showcased top Turquoise dealers, presenting an exquisite array of jewelry steeped in the rich traditions of the American Southwest. The Indonesian (Bali) Silver Jewelry Pavilion added an international flair, featuring the craftsmanship of skilled artisans from the Indonesian archipelago.

The International Amber Jewelry Pavilion was another highlight, where attendees could explore the warm and captivating world of amber in various forms. From ancient fossilized inclusions to contemporary amber jewelry designs, this pavilion is a treasure trove for those fascinated by this unique gemstone.

MORE THAN JEWELRY

Beyond jewelry, the Tucson Gem & Jewelry Show was a step further to cater to enthusiasts of minerals and stones. The Stone/Mineral Décor Pavilion offered a glimpse into the world of decorative items, from polished stones to intricate mineral formations, providing unique pieces that can enhance any collection or home decor.

The Gemstone Pavilions, on the other hand, were a haven for those seeking a vast array of gemstones in their purest form.

Attendees had the chance to engage and network with professionals in the jewelry design, manufacturing and other sectors, gain insights into the latest trends within the gem and jewelry industry and unveiling novel products and techniques with entertainment and education.

Subscribe to our newsletter below or visit our instagram for more information.

Photos by ©JOGS Gem & Jewelry Show.