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Eberhard & Co. novelties


In 2023, Eberhard & Co. continues its legacy of horological excellence with a collection of captivating novelties. This esteemed Swiss watchmaker, renowned since 1887, once again demonstrates its commitment to innovation and timeless design and this spring, it was not different.

Eberhard & Co.’s 2023 novelties reflect their unwavering dedication to crafting timepieces that not only mark the hours but also tell a story of 136 years of innovation.

SCAFOGRAF 300 MCMLIX

The contemporary rendition of the SCAFOGRAF 300 was unveiled in 2016. It received the Grand Prix D’Horlogerie de Genève Award for the best sports watch of the year. The “MCMLIX” version, characterized by vintage-style luminescent hands and markers, embodies all the key features of a dive watch.

Following versions with black, blue, and green dials, in 2023, Eberhard & Co. introduces a warm brown dial variant, paired with a ceramic bezel in the same hue. This highly technical model seamlessly transitions from the ocean’s depths to the diverse challenges of urban life, making it a perfect choice for any occasion. Scafograf’s versatility, inherited from the pioneering days of sports watchmaking, remains one of the key drivers behind its enduring success.

TRAVERSETOLO

The 1990s marked a pivotal moment for Eberhard & Co. with the launch of their inaugural Traversetolo timepiece. Right from its inception, Traversetolo enjoyed immediate success, a legacy that continues unabated to this day. In fact, it stands as one of the brand’s all-time best-sellers. Powered by a manual-winding movement originally conceived for pocket watches in the 1950s, which has been continually refined over time.

In a contemporary expansion of their collection, Eberhard & Co. now introduces two new dial variations: the classic white adopts a fresh allure through its combination with black superluminova, while an unprecedented midnight blue, reminiscent of the brand’s signature color, is paired with white superluminova.

This sophisticated and charming accessory is the perfect addition to elevate even the most casual ensemble.

8 JOURS GRANDE TAILLE

In 1997, Eberhard & Co. made an indelible mark in the world of horology by pioneering an extended power reserve timepiece with the birth of the 8 Jours model. However, the challenge lay in shrinking this remarkable feat into a mere 39mm diameter case.

The modern incarnation of one of watchmaking’s most cherished “useful complications” came to life. The exceptionally refined aesthetics paid homage to the timepiece’s historical roots, with the same classic lines retained.

Thanks to this remarkable marriage of technical prowess and aesthetic splendor, coupled with its outstanding value proposition. The 8 Jours has established itself as one of the most beloved models for enthusiasts of classic timepieces.

To received the full press release click here.
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Exploring the Hong Kong Watch&Clock Fair


Watch&Clock Fair. In the heart of Asia’s bustling metropolis, a timepiece extravaganza awaits, promising to transport you into the world of horological artistry and innovation.

The Hong Kong Watch&Clock Fair will take place from 5 to 9 September. The event will captivate watch enthusiasts, collectors, and industry professionals alike. This annual event has evolved into a global platform where timekeeping technology meets exquisite craftsmanship.

A SHOWCASE OF PRESTIGIOUS BRANDS

One of the foremost attractions of the Hong Kong Watch & Clock Fair is the opportunity to witness the latest collections from some of the world’s most renowned watch and clock manufacturers. This year’s event promises to be no different. It will gather the crème de la crème of the industry under one roof.

Visitors can expect to see stunning timepieces from brands like Bovet, Carl. F Bucherer, Jacob & Co. and many more. From elegant dress watches to rugged sports models, the fair offers a comprehensive display of styles and designs to cater to all tastes.

WATCH&CLOCK OPPORTUNITIES

The Hong Kong Watch & Clock Fair is not just an exhibition; it’s a global hub for networking within the industry. Professionals from all corners of the world converge here to share knowledge, exchange ideas, and forge partnerships.

Forums, seminars, watch parades and networking events will provide first-hand market information and start discussions on the global trade situation and industry trends.

The Hong Kong Watch & Clock Fair is a celebration of timekeeping in all its forms. It seamlessly bridges the gap between tradition and innovation, showcasing the craftsmanship of the past while, embracing the technology of the future.

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Rolex’s Acquisition of Bucherer


Rolex has announced its decision to acquire Bucherer, the renowned watch retailer. This strategic acquisition not only underscores the commitment to preserving heritage but also cements the enduring partnership that has bound these two esteemed companies since 1924. As the news breaks, watch enthusiasts and industry insiders alike are abuzz with excitement about the future prospects of this collaboration.

The announcement, made on August 24, 2023, comes in response to Jörg Bucherer’s choice to sell the business. The Bucherer name has long been synonymous with quality and a discerning eye for luxury timepieces. This acquisition ensures that the legacy will continue to flourish. Recognizing the absence of direct descendants, the torch is being passed to Rolex: a brand that shares Bucherer’s dedication to craft and distinction.

WORKING SIDE BY SIDE: Bucherer x Rolex

For over 90 years, Rolex and Bucherer have stood side by side. Each contributing significantly to the growth and accomplishments of the other. Rolex, a titan in the Swiss luxury watchmaking sector, has become a benchmark of precision and luxury. On the other hand, Bucherer has solidified its position as a global multibrand retailer. With a presence that spans Europe and the United States. The partnership between Bucherer and Rolex has been instrumental in promoting both brands.

The future holds promise as this collaboration continues to unfold. The assurance that the fruitful collaboration between Rolex and other official retailers within its sales network will remain unchanged is a reassuring nod to the value of established relationships in the ever-evolving luxury market.

Rolex’s acquisition of Bucherer is a monumental move that transcends business transactions. It is a tribute to shared values, heritage, and the perpetuation of horological excellence. As these two entities prepare to embark on a new chapter together, watch enthusiasts can rest assured that the legacy they hold dear will be carried forward with unwavering dedication and respect.

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Banner image: ©Rolex

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Geneva Watch Days


The prestigious annual event, Geneva Watch Days, is set to captivate the world once again with its celebration of horological excellence, innovation, and craftsmanship. From August 29 to September 2, the heart of the watchmaking industry will beat stronger than ever as the event returns to showcase the latest creations from renowned luxury watch brands.

Geneva Watch Days has firmly established itself as a highlight in the international horology calendar, bringing together collectors, enthusiasts, journalists, and industry professionals to immerse themselves in the world of fine watchmaking. The event promises to deliver an exceptional experience that showcases the fusion of tradition and innovation that defines the Swiss watchmaking heritage.

This year’s exhibition will be the biggest yet, with nearly 40 watch brands showcasing their latest releases at the Rotonde du Mont-Blanc pavilion on Lake Geneva, as well as at boutiques and venues throughout the city.

© Geneva Watch Days

GENEVA WATCH DAYS: THE PROGRAMME

Attendees can look forward to a dynamic program featuring product launches, exclusive unveilings, hands-on experiences, and engaging panel discussions. With a focus on innovation, technology, and design, the event will provide a platform for brands to present their latest breakthroughs and artistic interpretations in the world of watches.

The enchanting backdrop of Geneva; with its rich history in horology and picturesque landscapes, adds an extra layer of allure to the event. Guests will have the opportunity to explore the city’s cultural treasures, indulge in fine cuisine, and network with like-minded individuals who share a passion for watches.

Geneva Watch Days 2023 is not just an event; it’s an experience that transcends time, combining the past, present and future of watchmaking in one exceptional gathering.

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Maurice de Mauriac Züri Date


Maurice de Mauriac Züri Date

One watch, one city, eight colors: the origins of Maurice de Mauriac condensed on
a new multichromatic edition.

A singular timepiece, a kaleidoscope of hues: the inception of Maurice de Mauriac encapsulated within a fresh and vibrant multicolored iteration, the Züri Date.

Zurich will experience its blue miracle at the Züri Fäscht — the city festival which takes place only every three years that is also Switzerland’s largest festival. Rising to the occasion, Maurice de Mauriac is launching a new Züri-Date timepiece in 8 colours: green, turquoise, red, orange, black, white, yellow and blue.

The Design

Massimo Dreifuss, the elder Watchbro, describes the design process of the new Züri-Date as something special: “We kept getting on different trams at Paradeplatz, letting the colors work on us and changing them slightly again and again. In the end we had harmonized the aesthetics of the tram colors with our own aesthetics.”
Therefore, the new Züri-Date is available in eight dial hues, paired with a high-quality stylish leather strap or with a robust steel bracelet.

The new Züri-Date is available in eight dial hues, paired with a high-quality stylish leather strap or with a robust steel bracelet. Its characteristic dial features a day display at 12 o’clock in Zurich’s very own Swiss German dialect and a magnifying glass on the date at 3 o’clock.
The movement, naturally automatic, is a decorated ETA 2834-2 calibre with 25 jewels. The see-through back case provides a clear view of the mechanics, so you can watch how beautifully time flies in the city of Zurich.


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