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Geneva Watch Days

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Geneva Watch Days

The prestigious annual event, Geneva Watch Days, is set to captivate the world once again with its celebration of horological excellence, innovation, and craftsmanship. From August 29 to September 2, the heart of the watchmaking industry will beat stronger than ever as the event returns to showcase the latest creations from renowned luxury watch brands.

Geneva Watch Days has firmly established itself as a highlight in the international horology calendar, bringing together collectors, enthusiasts, journalists, and industry professionals to immerse themselves in the world of fine watchmaking. The event promises to deliver an exceptional experience that showcases the fusion of tradition and innovation that defines the Swiss watchmaking heritage.

This year’s exhibition will be the biggest yet, with nearly 40 watch brands showcasing their latest releases at the Rotonde du Mont-Blanc pavilion on Lake Geneva, as well as at boutiques and venues throughout the city.

© Geneva Watch Days

GENEVA WATCH DAYS: THE PROGRAMME

Attendees can look forward to a dynamic program featuring product launches, exclusive unveilings, hands-on experiences, and engaging panel discussions. With a focus on innovation, technology, and design, the event will provide a platform for brands to present their latest breakthroughs and artistic interpretations in the world of watches.

The enchanting backdrop of Geneva; with its rich history in horology and picturesque landscapes, adds an extra layer of allure to the event. Guests will have the opportunity to explore the city’s cultural treasures, indulge in fine cuisine, and network with like-minded individuals who share a passion for watches.

Geneva Watch Days 2023 is not just an event; it’s an experience that transcends time, combining the past, present and future of watchmaking in one exceptional gathering.

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Articles, Clients, News

Maurice de Mauriac Züri Date

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Maurice de Mauriac Züri Date

Maurice de Mauriac Züri Date

One watch, one city, eight colors: the origins of Maurice de Mauriac condensed on
a new multichromatic edition.

A singular timepiece, a kaleidoscope of hues: the inception of Maurice de Mauriac encapsulated within a fresh and vibrant multicolored iteration, the Züri Date.

Zurich will experience its blue miracle at the Züri Fäscht — the city festival which takes place only every three years that is also Switzerland’s largest festival. Rising to the occasion, Maurice de Mauriac is launching a new Züri-Date timepiece in 8 colours: green, turquoise, red, orange, black, white, yellow and blue.

The Design

Massimo Dreifuss, the elder Watchbro, describes the design process of the new Züri-Date as something special: “We kept getting on different trams at Paradeplatz, letting the colors work on us and changing them slightly again and again. In the end we had harmonized the aesthetics of the tram colors with our own aesthetics.”
Therefore, the new Züri-Date is available in eight dial hues, paired with a high-quality stylish leather strap or with a robust steel bracelet.

The new Züri-Date is available in eight dial hues, paired with a high-quality stylish leather strap or with a robust steel bracelet. Its characteristic dial features a day display at 12 o’clock in Zurich’s very own Swiss German dialect and a magnifying glass on the date at 3 o’clock.
The movement, naturally automatic, is a decorated ETA 2834-2 calibre with 25 jewels. The see-through back case provides a clear view of the mechanics, so you can watch how beautifully time flies in the city of Zurich.


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Articles, Clients, News

Eberhard & Co. x Summer Scafograf Lookbook

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Eberhard & Co. x Summer Scafograf Lookbook

It was in the 1950s when the Swiss watchmaker, always inclined towards technical research and innovation, decided to accept the challenge that since time immemorial, always fascinated man – the sea and its mysterious depths.
These were the years when Eberhard & Co. introduced its SCAFOGRAF collection, designed for adventurers and sportsmen with a dynamic spirit and love of life.

The sea, with thousands of exploits and legends, an infinite horizon, a submerged world that is yet to be explored but whose surface is closely linked to human life.

The collection consists of steel models water resistant to 100, 200, 300, 400, 400, 750 or 1,000 meters, with or without rotating bezel and luminescent indexes.

Now, we present the Lookbook with the brand’s SCAFOGRAF models, ideal for this time of year, summer.

THE NOVELTY – SCAFOGRAF 300 MCMLIX

After the version with black, blue and green dial, in 2023 the dial in a warm brown tone is launched, combined with the ceramic bezel in the same color that makes this highly technical model a perfect choice also for everyday use.

One of the main reasons for the success of SCAFOGRAF is the ease with which this heir to the pioneering days of sports watchmaking can move from the depths of the ocean to the very diverse challenges of urban life, always perfect for any occasion.

To access the complete Lookbook and the Press Release click here.

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Our PR Tips x Press Releases

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Our PR Tips x Press Releases

Press releases can be a great way to spread the word about a new product, event, or other newsworthy item. Here are some tips to help you get started:

  • Have a clear purpose: What is the goal of your press release? What do you want to accomplish? Having a clear purpose in mind will help you focus your writing and ensure you are providing relevant information.
  • Use a professional tone: Press releases should be written in a professional and concise manner. Avoid using jargon, slang, or overly casual language.
  • Include all relevant details: Make sure to include all of the important details about your product, event, or news item in your press release. This includes the who, what, when, where, and why.
  • Keep it short and sweet: Press releases should typically be no more than one page in length. Keep your writing concise and to the point.
  • Include contact information: Be sure to include your contact information (such as your name, phone number, email address, and website) at the end of the press release so that people can get in touch with you for more information.

Following these tips should help you create an effective press release that will help you reach your desired audience. Good luck!

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4 Steps into Public Relations

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4 Steps into Public Relations

How active have you been with your PR activities during the pandemic? Whether you’ve taken on the role yourself, reduced the team or suspended the activities altogether, then these 4 steps into Public Relations are for you.

PUBLIC RELATIONS

Public Relations is considering one of the pillars of a marketing strategy. The original goal of Public Relations was to build and maintain a positive public image for a company or organization. With the arrival of internet and social media however, this definition has evolved from a one-way speech to a two-way conversation between brand and audience; where terms like “engaging”, “community” and “relationship building” have become crucial components to every PR plan.

To help you get started, I’m happy to share with you these 4 steps into our world that will make your PR life easier.

4 STEPS INTO PUBLIC RELATIONS

1. BUILD YOUR OWN NETWORK

A PR greatest tool is his or her network of connections. The little black book of any PR will have contacts working within brands or media, he or she will be in touch with influencers, opinion-leaders, industry experts or collectors. This precious list will be your lifeline when taking your first steps into the PR world. So start reaching out to your community, create relationships and foster them thoughtfully.

2. CREATE CONTENT

Connect with your audience (whoever it might be, press, influencers, maybe brands, or all of them) by offering relevant content that will reach them not only professionally but emotionally as well. Never underestimate the power of an emotional connection. Tell your brand story or present a new product launch using all the tools at your disposal: videos, text and images. If you’re creative get busy, if you’re not, reach out to someone who is to do it for you. My little secret. Canva. I use it constantly, this app has saved me time and money and allows me to be as creative as I want.

3. ENGAGE YOUR AUDIENCE, CONTINUOUSLY

Consistency is key here. Put your OCD to good use and plan ahead. Draft out your calendar with all your content management and activities. This will help you have a global view of what to publish or do, when and how. Continuously engage your audience with the right material and you’ll see your network grow organically.

4. BROADEN YOUR PLAYGROUND

Don’t limit yourself to online activities, such as social media posting or website blogging. But get out there and organize meetings, events, luncheons, press presentations etc. In today’s world, the pandemic forced some restrictions on this type of activity, but according to what level of lockdown you find yourself in, there are always ways to create highly engaging online and offline activities which still promote a safe environment, such as private meetings, small lunches, coffee invitations, as well as zoom calls, live sessions, and others. These last two provide a more personal approach to the otherwise very distant online exercises.

Using PR as part of your marketing strategy will elevate your brand, increase its visibility and promote its credibility. By growing your network, creating relevant content, engaging with your audience and broadening your online and offline activities, your PR plan can start being an active asset of your sales strategy.

Should you need a little more assistance with your PR activities, don’t hesitate to contact us.