Jonathan Kopp is an avid watch aficionado, from vintage pieces to modern luxury haute horology. His preference leans towards small and independent high-end watchmakers. He loves the difference rather than classicism, although he admits being in love with several ultra-classic pieces. Jonathan caught the watchmaking bug when he was 14 years old and shortly after, he took his first professional steps into the industry.
He first started his career working alongside many brands on financial and strategical development. Then, he decided to share his passion with the world using social media and writing articles for many publications. Five years ago he created Watchisthis?! Magazine – A Magazine about watches priced under €2500, while continuing to contribute for many trade and lifestyle magazines today.
He also works with young brands (mostly micro and indies) as a Communication/Marketing/PR Consultant. His well-rounded know-how allows him to work every angle of a watch brand, whether it is from a online of offline perspective.
During this session, we talked about different topics from the thundering news about Baselworld and the current state of the industry. It was also an insightful conversation about the future of watchmaking through a PR and communications point of view.
Are you a brand, a journalist, a collector, or simply a watch aficionado?
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