Author: Marina Coelho

Clients, Events, News

Eberhard & Co. at Geneva Watch Week

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Eberhard & Co. at Geneva Watch Week

Eberhard & Co. was present at Geneva Watch Week to present the novelties of the latest models released. The event took place at La Maison de L’Horlogerie, from March 27 to April 1, 2023.

THE NOVELTIES

During the Geneva Watch Week, we had the pleasure of welcoming a couple of journalists, who came to visit the exhibition and see the brand’s latest news.

SCAFOGRAF MCMLIX 300 – The contemporary version of SCAFOGRAF 300 was launched in 2016. In the same year received the Grand Prix D’Horlogerie de Genève award for the best sports watch of the year.

Traversetolo – From its very beginnings, Traversetolo was an immediate success, which endures to this day. It is one of the best-selling models of the house: animated by a hand-wound movement, which was created in the 1950s for pocket watches and perfected over time.

8 Jours Grande Taille – The 8 Jours was born from an intuition based on the technology used in the past in pocket watches. Equipped with hand-wound movements, they could keep working for several days without losing accuracy. The same classic lines were also maintained in its later, more generously encased version: the Grande Taille, with a diameter of 41 mm. The dials are inspired by tradition, with the power reserve displayed by a scale at 9 o’clock.

ABOUT THE BRAND – EBERHARD & CO.

Eberhard & Co. watches boast over a century of research and passion. Since 1887 the Swiss brand has been synonymous with excellence and innovation. Which are represented in precious timepieces with high technical content that have marked important stages.

Click here to request the full Press Release.

For more information visit our instagram.

Clients, Events, News

Time to Watches returns to Geneva Watch Week

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Time to Watches returns to Geneva Watch Week

Time to Watches closed its doors on April 1st and welcomed 5’800 visitors. Representing an overall growth of 28% compared to 2022. During the five days, visitors discovered the latest collections of the 55 exhibiting brands. Met key actors of the industry, attended exciting talks and participated in various activities. Organized by Christian Wipfli, Time to Watches is a rich, diversified, and accessible event offering a creative, and cool space for independent brands. Inclusivity was key at this year’s edition with the event being open to the public throughout the five days.

“The foundations laid during the first event allowed us to attract more exhibitors and visitors, especially international ones. And following the positive feedback we received from them – this second edition confirms that Time to Watches is now an event that counts during the Geneva Watch Week!” – said Christian Wipfli, Director of Time to Watches.

HIGHLIGHTS OF THE WEEK

Opening Ceremony

The Opening Ceremony took place on March 28 from 6 pm. In the presence of Lada Umstätter, Director of the HEAD – Geneva, Jean-Daniel Pasche, President of the Federation of the Swiss Watch Industry and Mrs. Fabienne Fischer, State Councillor, exhibiting brands, press and guests.

Time to Talk

A diverse and engaging series of discussions took place throughout the week. On several watchmaking-related topics, technological advancements, and the culture surrounding the craft. The 19 talks featured 60 speakers from various backgrounds and areas of expertise, providing a well-rounded perspective on the subject matter.

Watch&Match Event

In a festive atmosphere with live music and DJ sets on April 1st, 1’480 visitors were given the opportunity to meet the 31 participating brands and their novelties as well as directly buy their favorite timepieces.

Time to Watches Awards 2024 Announcement

In collaboration with their main partner, HEAD – Genève, Time to Watches is excited to announce the creation of the Time to Watches award that celebrates the upcoming innovators, designers in the future of watchmaking. The yearly prize will be awarded for the first time next year to a young HEAD — Genève graduate. The winner will have their watch showcased at Time to Watches 2024 and the celebration will be sponsored by an exhibiting brand.

For more information visit our instagram. Click here for the full Press Release.

Clients, News

Space Gallery x Ulf Saupe

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Space Gallery x Ulf Saupe

Space Gallery St Barth is delighted to announce an exhibition of artworks by internationally renowned artist Ulf Saupe, at their New York City Gallery this Spring from March 23 till April 15, 2023. The subject? Water and sustainability – the elixir of life. Ulf Saupe is a German artist that studied Fine Arts at the University of Kassel with a specialization in experimental photography under the tutelage of photographer Floris Neusüss.

THE WORKS

The essence of Saupe’s work consists in making metaphors that respond to contemporary
socio-political and economic problems. Through photographs, sculptures and installations that reflect the human condition and its relationship with nature and society. In recent years the central element of his work is water.

“Water always finds its way through even the hardest of stones. Just as the truth, over time, cannot be hidden, and eventually finds its way to the surface. Thus, drop by drop, the glass fills up until one last one fills it up. The union of synergies being vital to prevent the avoidable and fight together for a necessary change”. Photography and installation currently represent the most suitable means of interpretation of my work and it is the materiality that receives my particular attention in the digital era. Ideally, my work will not constitute another piece of consumption, but rather invite the viewer to adopt novel perspectives when contemplating known issues.”, says Ulf.

For some time, Saupe’s work has focused on the water element and its ecological and economic
significance. The gallery will show various cyanotype techniques. As cyanotypes are handmade by the artist, each piece is unique. The blue images of the series Waterscapes are depict manifestations of water in its natural cycle, remote from human impact.

ABOUT SPACE GALLERY ST BARTH

Established in 2011, Space Gallery St Barth is a contemporary art gallery. Dedicated to showcasing painting, photography, and sculpture by established and emerging artists. Since its inception, Space Gallery St Barth has built up an impressive roster of artists, curated international exhibitions, and participated in major art
fairs including the Venice Biennale. As of today, the gallery has locations in St Barth and New York City and regularly exhibits in Monaco and Miami. The gallery’s location in New York City has been open since November 2018.

Click here to request the complete Press Release about the artist and his exhibition.

Articles

Our PR Tips x Press Releases

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Our PR Tips x Press Releases

Press releases can be a great way to spread the word about a new product, event, or other newsworthy item. Here are some tips to help you get started:

  • Have a clear purpose: What is the goal of your press release? What do you want to accomplish? Having a clear purpose in mind will help you focus your writing and ensure you are providing relevant information.
  • Use a professional tone: Press releases should be written in a professional and concise manner. Avoid using jargon, slang, or overly casual language.
  • Include all relevant details: Make sure to include all of the important details about your product, event, or news item in your press release. This includes the who, what, when, where, and why.
  • Keep it short and sweet: Press releases should typically be no more than one page in length. Keep your writing concise and to the point.
  • Include contact information: Be sure to include your contact information (such as your name, phone number, email address, and website) at the end of the press release so that people can get in touch with you for more information.

Following these tips should help you create an effective press release that will help you reach your desired audience. Good luck!

Contact us to learn more about our services.

Clients, News

Time to Watches returns to Geneva Watch Week

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Time to Watches returns to Geneva Watch Week

Christian Wipfli, Executive Director of Time to Watches, is delighted to announce that following the success of its 2022 edition. The now established Time to Watches event will return to Geneva, during Watch Week, at the HEAD — Genève. The event’s main partner, the Geneva School of Art and Design, will host the event in Le Cube. The flagship space of its campus, a stunning building stemming from Geneva’s industrial heritage.

Time to Watches has evolved into a rich, diversified, and casual event offering a creative, and cool space for independent brands; where creativity reigns. Focused on encounters and exchanges, Time to Watches aims to create synergies between the brands and their guests. Historical watches, newcomers, fashion, CPO (Certified Pre-Owned), connected watches, each visitor will find at Time to Watches its favorite brand and watch. Because of its richness, diversity, creativity and innovation, watchmaking can convey unique emotions, generating real favorites and captivating everyone.

Under this new motto “The Open Side of the Watch World”; Time to Watches will welcome a selection of brands from all spheres.

Details of the event:
Dates: 28 March to 1 April 2023
Location: HEAD — Genève
The event will be open to the public and professionals all 5 days
Tickets for the public go on sale: 15 March 2023

HIGHLIGHTS OF THE WEEK:

Watch&Match
The visitor will experience an exceptional encounter with the participating watch brands. Each will be offering some of their finest pieces for purchase. Visitors will be able to exchange with the watchmakers they admire, ask them questions, compare, and test the brand’s timepieces on their wrist. Additionally, artist Estelle Lagarde will perform during a morning art show inviting visitors to actively participate and will create a unique live artwork for a charity association to be sold in the afternoon.
For more information, please visit: https://www.timetowatches.com/watch-and-match/

Click here to request the complete Press Release