Time to Watches closed its doors on April 1st and welcomed 5’800 visitors. Representing an overall growth of 28% compared to 2022. During the five days, visitors discovered the latest collections of the 55 exhibiting brands. Met key actors of the industry, attended exciting talks and participated in various activities. Organized by Christian Wipfli, Time to Watches is a rich, diversified, and accessible event offering a creative, and cool space for independent brands. Inclusivity was key at this year’s edition with the event being open to the public throughout the five days.
“The foundations laid during the first event allowed us to attract more exhibitors and visitors, especially international ones. And following the positive feedback we received from them – this second edition confirms that Time to Watches is now an event that counts during the Geneva Watch Week!” – said Christian Wipfli, Director of Time to Watches.
HIGHLIGHTS OF THE WEEK
The Opening Ceremony took place on March 28 from 6 pm. In the presence of Lada Umstätter, Director of the HEAD – Geneva, Jean-Daniel Pasche, President of the Federation of the Swiss Watch Industry and Mrs. Fabienne Fischer, State Councillor, exhibiting brands, press and guests.
Time to Talk
A diverse and engaging series of discussions took place throughout the week. On several watchmaking-related topics, technological advancements, and the culture surrounding the craft. The 19 talks featured 60 speakers from various backgrounds and areas of expertise, providing a well-rounded perspective on the subject matter.
In a festive atmosphere with live music and DJ sets on April 1st, 1’480 visitors were given the opportunity to meet the 31 participating brands and their novelties as well as directly buy their favorite timepieces.
Time to Watches Awards 2024 Announcement
In collaboration with their main partner, HEAD – Genève, Time to Watches is excited to announce the creation of the Time to Watches award that celebrates the upcoming innovators, designers in the future of watchmaking. The yearly prize will be awarded for the first time next year to a young HEAD — Genève graduate. The winner will have their watch showcased at Time to Watches 2024 and the celebration will be sponsored by an exhibiting brand.