Author: Marina Coelho

Minase is thrilled to introduce its latest novelty, an ice blue dial and rubber bands on the Uruga Collections. Available in an exclusive 31, or 42mm case, these new executions extend the choices available in the Uruga line. Minase now offers this new elegant edition with a stainless steel 316L, leather, or rubber strap directly on its webshop.

MINASE: THE URUGA COLLECTION

The collection’s name clearly defines the brand’s novel approach. “Uruga” is an acronym of the
Japanese words Uruwashii and Myabi (pronounced “ga“) meaning respectively beauty and elegance.

Uruga represents the traditional method used to securely set gemstones into place. Minase uses a construction known as the ‘clamping case structure,’ where brushed clamps contrast beautifully with several mirror-polished surfaces. The sapphire glass sits between the bezel and the case, following the bezel’s shape with a slight vertical curvature. Clamped from below, it adds brilliance to the case while securing its water resistance. Minase specifically designed the 31mm model for ladies. It bears each and every exclusive feature of its 42mm sibling in a more elegant version with highly polished clamps. Six genuine diamonds alternate with the indexes to enhance the dial’s refined elegance.

THE DIAL: MINASE RIVER

The horizontal embossed gradation pattern of the dial is reminiscent of the waves of the Minase River, even more in this new ice blue edition. The background consists of an endless array of interlacing lines symbolizing infinity. Until today, Uruga was available on stainless steel 316L and leather bands. It is now also offered on a white or black rubber band.

Visible through the sapphire crystal case back and securely attached to the case with 6 screws, a high- end Swiss ETA 2892 movement powers the 42mm timepiece. Minase equips the 31mm model with the ETA 2671, a small and precise mechanical movement. And customizes its rotor just like in the larger version.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.

SCHWARZ ETIENNE continues to chart its path in the world of fine watchmaking with the 1902 RÉSERVE DE MARCHE. A timepiece that captures the light and reflects a deeply personal connection to time. With its power reserve indicator positioned to the front, the wearer is reminded when it is necessary to wind the watch, a daily ritual beloved by purists. A defining creation within the 1902 collection, offered in two luminous and refined shades. Silver or 4N Gold colour. It embodies the independent spirit of a Manufacture that has remained uninterrupted since the year it was founded.

MASTERING TIME: A MOVEMENT OF DISTINCTION

SCHWARZ ETIENNE celebrates the power reserve. Not merely as a technical indication, but as a subtle dialogue between energy and time. It embodies a profoundly personal relationship between the wearer and mechanism. A heightened awareness of passing hours and the energy that remains to be given. The power reserve indicator serves as an aide-memoire, reminding the wearer to pause, momentarily escape the frenetic pace of daily life, and spend a few seconds manually energising the mainsprings.

In fact, the artisans at SCHWARZ ETIENNE developed and crafted this piece in their workshops in La Chaux-de-Fonds. The 1902 RÉSERVE DE MARCHE captures the delicate balance between watchmaking mastery and enduring elegance. Inspired by the great tradition of pocket watches, its hand-wound movement pays tribute to the noblest roots of fine watchmaking.

The MSE 311.00 calibre owes its exceptional 120-hour chronometric autonomy to a reworked balance. Designed to optimise the performance of its two barrels, mounted in parallel. Every detail
of its construction speaks to an uncompromising pursuit of excellence. Six bridges with hand polished angles, concave jewel countersinks and a finely sandblasted mainplate, finished with rhodium plating.

SCHWARZ ETIENNE: HARMONIOUS DESIGN, A BOLD SIGNATURE

Evidently, the dial reveals the watch’s full balance, a subtle yet confident aesthetic that draws on the brand’s heritage. It captures timeless elegance and echoes the spirit of SCHWARZ ETIENNE: a living bridge between cultural legacy and watchmaking excellence.

Finally, designed for both men and women, this creation is the result of meticulous care, guided by passion and unwavering standards. The watch is presented on a rubber-lined alligator strap, available in a choice of colours. A Grade 5 titanium pin buckle secures the watch to the wrist, completing the elegant ensemble.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.

2025 is a milestone year for Schwarz Etienne with the launch of the 1902 collection, opening a new chapter in its watchmaking artistry. The first expression of this momentum, the 1902 PETITE SECONDE, embodies the expertise cultivated within the independent manufacture. An absolute dedication to craftsmanship, high-quality mechanics designed and produced in-house.

Available in three variations, Silver, Slate grey, and 4N Gold, it represents the timeless refinement dear to the La Chaux-de-Fonds manufacture. Reflects Schwarz Etienne’s unwavering commitment to Swiss watchmaking tradition, it evolves classical codes by adding contemporary touches, while preserving the brand’s distinctive aesthetic.

1902 PETITE SECONDE: IMMERSION INTO A LUMINOUS UNIVERSE

At first sight, the dial of the 1902 PETITE SECONDE captivates with its visual balance. A perfect fusion of aesthetics and technique, it combines proportional precision with ergonomic design, soft contours and elegant lines. From the grained center to the opaline-finished hour ring, each shade skillfully captures the light, offering depth and brilliance. The refined minute track enhances this harmonious set. Each finish offers relief and character, highlighted by diamond-shaped edging for added refinement. At 6 o’clock, the majestic small seconds subdial features a spiral-patterned finish, accented by a delicate, shiny contour and a double transfer, ensuring perfect legibility.

TITANIUM, A PREMIERE FOR SCHWARZ ETIENNE

The introduction of Grade 5 titanium marks a new milestone in the manufacture’s evolution. This material symbolizes Schwarz Etienne’s boldness and ambition to establish itself as a key player in contemporary watchmaking. Titanium endows the watch with remarkable lightness and ensures
optimal wrist comfort. The 39mm case’s harmony extends into the pure dial lines.

With the 1902 collection, Schwarz Etienne is recognized as a serious player in Haute Horlogerie. The 1902 PETITE SECONDE embodies the agility and creativity made possible by the manufacture’s independence. Available with an alligator or Barenia calfskin strap, with rubber lining in various shades, fitted with a delicate titanium pin buckle, is providing a unique and personal experience.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.

Introducing the L3 Les Clefs d’Or, a chrono for the fraternity. From Zurich to New York. Paris to Tokyo and everywhere in between. No one knows the world like Les Clefs d’Or. The prestigious organization partnered with Maurice de Mauriac to create its own official timepiece.

L3 LES CLEFS D’OR: INSPIRED SERVICE

Besides, Les Clefs d’Or was officially founded in France in 1952 as a non-profit organization. Members serve more than 100 million guests every year and fulfill an infinite variety of requests. Hence the motto ‘Your Key for Everything’. Now there’s a reason to also say ‘Your Watch for Everything’.

The Maurice de Mauriac L3 Les Clefs d’Or is no ordinary timepiece. A see-through caseback allows a glimpse of the automatic movement. With personalized rotor featuring the Les Clefs d’Or insignia plus the membership number. Members can use chronograph functions to time various activities associated with their role. Its balanced proportions provide optimal wearability for any type of wrist. The rich gradient blue hue on the dial is truly mesmerizing, promoting an excellent contrast to the golden hands/indexes and case.

FROM ZURICH TO THE WORLD

The dedicated timepiece will be launched precisely in Zurich, on the 25th of March. Additionally, the Swiss division of Les Clefs d’Or will then introduce it to the world at the organization’s 69th International Congress. To be held in Madrid between March 30 and April 4.

To receive the full press release click here.

Subscribe to our newsletter below or visit our instagram for more information.