To celebrate the legacy of Swiss watchmaking and strengthen Frédérique Constant’s presence in Portugal. Sparkling PR designed and executed an exclusive press lunch at the elegant Altis Avenida Hotel.
Our team was responsible for the full conceptualization, organization, and coordination of the event. Every detail was carefully planned to reflect Frédérique Constant’s refined aesthetic and contemporary elegance. Ensuring an intimate and engaging experience for all the guests.
The lunch was hosted by Niels Eggerding. CEO of Frédérique Constant, who personally welcomed guests and shared insights about the brand’s philosophy.
Held in the Sala Rossio, with its panoramic views over Avenida da Liberdade, the event combined fine dining, horological storytelling, and meaningful conversations between the brand and the Portuguese press.
ABOUT THE BRAND – FRÉDÉRIQUE CONSTANT
Founded in Geneva in 1988. Frédérique Constant is celebrated for its philosophy of accessible luxury, offering high-quality Swiss-made timepieces with classic design and mechanical excellence. The brand has built a strong international presence through innovation and a passion for making fine watchmaking available to a wider audience. Under the leadership of Niels Eggerding, Frédérique Constant continues to expand globally while preserving its dedication to elegance and authenticity.
PRESS LUNCH – LISBON
Sparkling PR managed the entire communication and event execution process, including:
- Concept and creative direction of the event
- Venue scouting, negotiation, and setup coordination
- Selection and invitation of top Portuguese journalists
- RSVP and guest management
- Menu curation and coordination with the hotel
- On-site media hosting and logistics
- Development of press materials and post-event follow-up
The event gathered leading Portuguese media outlets such as Espiral do Tempo, Anuário Relógios & Canetas, Instituto Português de Relojoaria. Público, F Luxury Magazine, among others. Creating strong editorial visibility across watchmaking, lifestyle, and luxury publications.
This event marked a key step in Frédérique Constant’s journey in Portugal establishing a closer bond between the brand and the national press.
View more details of this campaign on instagram. For more information on press events, contact us.