PRESS EVENTS | Eberhard & Co.

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Our team created, from the ground up, a unique press event in Perodri Madrid for Eberhard & Co., one of the most respected names in Swiss watchmaking. The event gathered journalists from Portugal and Spain, offering them an exclusive opportunity to discover the brand’s heritage and to touch and feel the Contodat, a reinterpretation of one of Eberhard & Co.’s most iconic pieces with a touch of orange and modernity.

ABOUT THE BRAND – EBERHARD & CO.

Founded in 1887 in La Chaux-de-Fonds, Switzerland, Eberhard & Co. is renowned for its tradition of fine mechanical watchmaking. Over the years, the brand has built a reputation for technical innovation, timeless design, and a strong link to motor racing and adventure. With iconic collections such as the Chrono 4, Scafograf and Contodat, Eberhard & Co. continues to attract watch enthusiasts and collectors worldwide.

PRESS EVENT – PERODRI MADRID

Sparkling PR was responsible for the complete organization and management of the event, which included:

  • Concept creation and event planning from scratch
  • Selection and invitation of top journalists from Portugal and Spain
  • Coordination of RSVPs and guest management
  • Development of press materials in Portuguese and Spanish
  • Personal outreach and follow-up with watch, lifestyle, men’s and luxury editors
  • On-site support and media relations throughout the event
  • Post-event communication and coverage follow-up

Journalists had the opportunity to discover the new Contodat, an emblematic chronograph that pays tribute to the original model launched in the 1960s, now reimagined with contemporary details while staying true to the brand’s heritage. The event gathered leading media outlets such as Tiempo de Relojes, Relojes & Estilo, ICON, Revista Lux, Espiral do Tempo, Mr Stateless, Esquire, among others.

This tailored approach ensured strong visibility for Eberhard & Co. in the Iberian market and reinforced the brand’s positioning as a reference in fine Swiss watchmaking.

View more details of this campaign on instagram. For more information on press events, contact us.