Clients, Events, News

Golden Hour at Hôtel Beaulac

The first edition of Golden Hour has come to an end, leaving collectors and enthusiasts alike buzzing with excitement. The event took place at the sublime Hotel Beaulac. Welcoming hundreds of visitors in an intimate and relaxed setting, to celebrate the watchmaking heritage of the Neuchatel region.

The exhibition

The exhibition of Heritage and Contemporary Collections showcased some of the most exquisite and innovative timepieces. Celebrating the diversity of the Neuchatel legacy; showcasing big-name brands such as Greubel Forsey, Panerai, Zenith, revived brands like Czapek but also contemporary brands like Alain Silberstein, BA111OD and Utinam as well as WatchBox, the global leader in pre-owned luxury watches. The watch specialist auction house ICONEEK was also exhibiting its 155 lots that were up for auction. Visitors were treated to an immersive experience as they explored the exhibits on display. From classic timepieces to cutting-edge mechanical technology, the exhibition truly had something for everyone.

Throughout the exhibition, there were also workshops led by expert artisans, showcasing the
genuine hand-craftsmanship behind a timepiece. These sessions offered a unique opportunity
for visitors to gain insight into the creative processes behind some of the most iconic timepieces and how much time and dedication each of these craftsmen.

The Golden Hour Auction at Beaulac Neuchâtel

The charity-driven Golden Hour auction, operated by Iconeek, took place on Saturday 10th June, where 130 guests were presented with a hand-selected catalog of watches that included an assortment by Mrs Lena bint Wail, as well as incredible timepieces and unique experiences donated especially for this occasion by none other than brands Audemars Piguet, BA111OD, Bulgari, Czapek, Greubel Forsey, Jaeger-LeCoultre, Panerai, Utinam, WatchBox, Zenith. The Fine Watch Club also donated a club membership. Benefits and proceeds from this auction were donated to the L’Enfant C’est la Vie Foundation, dedicated to the welfare of orphaned children of the region of Neuchatel.

“We extend our gratitude to everyone who contributed to the resounding success of the Golden Hour experience. This remarkable occasion served as a momentous opportunity to celebrate the rich heritage of Swiss watchmaking within the borders of Neuchâtel, while showcasing its magnificence to the rest of the world.” said Mrs Lena bint Wail.

The weekend ended with the Timeless and Iconic Timepieces 5 auction operated by Iconeek.
The first edition of the Golden Hour event was a success, drawing a crowd of about 700 watch
collectors, enthusiasts, press and general public over the weekend, and leaving a lasting
impression on all who attended. The event was a true celebration of the legacy of the Neuchatel
region. The Golden Hour event is to return next year and continue to honor the horological diversity of the canton of Neuchatel.

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