Events

Clients, Events, News

Time to Watches returns to Geneva Watch Week

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Time to Watches returns to Geneva Watch Week

Time to Watches closed its doors on April 1st and welcomed 5’800 visitors. Representing an overall growth of 28% compared to 2022. During the five days, visitors discovered the latest collections of the 55 exhibiting brands. Met key actors of the industry, attended exciting talks and participated in various activities. Organized by Christian Wipfli, Time to Watches is a rich, diversified, and accessible event offering a creative, and cool space for independent brands. Inclusivity was key at this year’s edition with the event being open to the public throughout the five days.

“The foundations laid during the first event allowed us to attract more exhibitors and visitors, especially international ones. And following the positive feedback we received from them – this second edition confirms that Time to Watches is now an event that counts during the Geneva Watch Week!” – said Christian Wipfli, Director of Time to Watches.

HIGHLIGHTS OF THE WEEK

Opening Ceremony

The Opening Ceremony took place on March 28 from 6 pm. In the presence of Lada Umstätter, Director of the HEAD – Geneva, Jean-Daniel Pasche, President of the Federation of the Swiss Watch Industry and Mrs. Fabienne Fischer, State Councillor, exhibiting brands, press and guests.

Time to Talk

A diverse and engaging series of discussions took place throughout the week. On several watchmaking-related topics, technological advancements, and the culture surrounding the craft. The 19 talks featured 60 speakers from various backgrounds and areas of expertise, providing a well-rounded perspective on the subject matter.

Watch&Match Event

In a festive atmosphere with live music and DJ sets on April 1st, 1’480 visitors were given the opportunity to meet the 31 participating brands and their novelties as well as directly buy their favorite timepieces.

Time to Watches Awards 2024 Announcement

In collaboration with their main partner, HEAD – Genève, Time to Watches is excited to announce the creation of the Time to Watches award that celebrates the upcoming innovators, designers in the future of watchmaking. The yearly prize will be awarded for the first time next year to a young HEAD — Genève graduate. The winner will have their watch showcased at Time to Watches 2024 and the celebration will be sponsored by an exhibiting brand.

For more information visit our instagram. Click here for the full Press Release.

Clients, Events

The ReLuxury Show x Luxury Pre-Owned Market

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The ReLuxury Show x Luxury Pre-Owned Market

Geneva, 8 November 2022

As of today, the luxury pre-owned market has its own show with ReLuxury. The first event dedicated to the re-commerce of luxury and collectible pieces, ended on a high note: with over 4’000 visitors over its four-day exhibition.

RELUXURY

Held from 4 to 7 November 2022 at the Hotel President in Geneva; ReLuxury welcomed visitors from all generations. Connoisseurs, jewellery enthusiasts, watch collectors and fashion-lovers alike browsed the four thematic areas of the show: the Showroom, the Clinic, the Lab and the Talks.

ReLuxury hosted the Opening Ceremony on November 4, with over 400 guests from the luxury industry. Among them, Tirath Kamdar, General Manager Luxury at eBay, Patrick Hoffmann, Executive Vice-President of WatchBox, Alexandre Mille, CEO of Richard Mille, Vincent Perriard Co-Founder at Origyn Foundation, formers Presidents of the Geneva State Council, Pierre Maudet and Claude Haegi, and the President of the Grand Council, Jean-Luc Forni, the 17 CEOs of the exhibiting brands, the representative of the 16 artisans, the 6 start-ups and many other key industry leaders.

FABIENNE LUPO

The success of this first edition was made possible by the vision of Fabienne Lupo, founder of ReLuxury. A vision of a show dedicated to the promotion of circular economy; where novice and expert consumers would gather in a safe environment; to buy certified and authenticated items from internationally recognized digital platforms and luxury brands. Fabienne recalls: “The objective was to create a show committed to the re-commerce of luxury and collectible pieces; and I feel this was accomplished with ReLuxury. It was also important to be able to talk about the pre-owned market not as taboo but address it as a timely topic and as a global social responsibility.”

THE SHOW

But more than just an exhibition show, ReLuxury offered a welcoming setting where visitors had the opportunity to meet artisans of various trades; who dedicate their craft to giving luxury items a second life; but also connect with local startups and their latest product collections and/or technological advances in the fields of recycling, upcycling and more. Not to mention, a moment to attend panels tackling different topics on circular economy that huddled over 1800 attendees and online viewers. In total, ReLuxury hosted 29 talks and welcomed 60 speakers from all spheres.

The show ended with the Closing Talks by Fabienne Lupo, whose inspirational speech encouraged attendees to rethink, resell, repair, and join the cultural movement towards a more conscientious and smarter consumption of luxury goods. Fabienne announced: “Following the success of this first edition, ReLuxury is already planning its 2023 initiatives. Details will follow soon.”

Click here to request the complete Press Release

Clients, Events, News

Unveiling Eberhard & Co Novelties

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Unveiling Eberhard & Co Novelties

Madrid, 19 October 2022

At the annual press presentation, Eberhard & Co.‘s CEO, Mario Peserico joined Perodri Joyeros to present the 4th quarter novelties to the Spanish journalists.

Over the course of two days, the trade, lifestyle, fashion and business press were able to discover the brand’s latest models which included the 2 Scafograf 200 DLC, 2 Scafograf MCMLIX and the 2 Tazio Nuvolari editions.

This yearly rendez-vous is extremely important for the brand to stay connected and in touch with the market and its key influential media.

For this particular event, Sparkling PR was in charge of the complete planning and implementation of the press presentation from connecting with Perodri Joyeros, organizing the catering service for both days, managing the animation (PLV) and the decoration.

Press Day Eberhard & Co.
Press Day Eberhard & Co.
Press Day Eberhard & Co.

Click here to request the complete Press Release

Clients, Events, News

Watches and Culture x The Watch Forum 2022

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Watches and Culture x The Watch Forum 2022

The Watch Forum 2022, Geneva, 13 September 2022

Watches and Culture announces the first Watch Forum in Geneva on Sustainability.

Lasting the entire day, the event focused on sustainability and its real-life implications for the watch industry. Other Watches and Culture initiatives will continue to develop the theme of sustainability throughout 2022. 

 “By hosting the Watch Forum, Watches and Culture is fulfilling its role to bring the industry together and debate questions of importance both now and for the future, such as sustainable development. Net Zero production, traceability across supply chains, impacts on biodiversity and the development of recycled materials and a circular economy are just some of the topics the watch industry needs to address… not forgetting the social issues of equality and inclusion. The answers to these questions will be decisive for the profession’s future,” says Pascal Ravessoud, Director of External Affairs at the Fondation de la Haute Horlogerie. 

Sustainability was the theme of the Watch Forum by Watches and Culture. Sustainability reflects the similarities between a responsible approach and crafting objects that last a lifetime. The purpose of mechanical watchmaking and art mechanics. Recognised by UNESCO as part of the intangible cultural heritage of humanity. 

The Watch Forum 2022

The Watch Forum is an invitation-only event. Reserved for eminent specialists, representatives of NGOs and international institutions, as well as leading figures in the industry. Its purpose is to promote positive emulation and engage all stakeholders in a more sustainable industry.

This year’s edition was also the opportunity to present the Meaningful Watch Movement; which accompanies and supports brands on their journey towards sustainability. 

Click here to request the complete Press Release

Clients, Events, News

Press Day x Akillis

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Press Day x Akillis

As part of the mandate, Sparkling PR organized a press day for AKILLIS, our jewelry client based in Paris. The main objective for the day was to present the latest collections and give the Portuguese media and retailers the opportunity to meet the brand’s CEO.

THE BRAND

AKILLIS distinguishes itself by its original design, French know-how and innovative techniques. Designer Caroline Gaspard loves to have fun and change her style to suit her mood. She stands out for creating unique and modern pieces. Each collection reflects a different aspect of your personality. The brand rejuvenates the traditional world of French jewelry and offers strong collections for men and women.

THE EVENT

Sparkling PR was charged with the concept design of the event and all the logistics of the event namely ; venue, catering, animation, decoration, budget, among others. The PR tasks for the Press Day for Akillis included:

  • Present the new collection
  • Secure media & retailer presence
  • Prepare media list with targeted segments in mind
  • Distribute save the date
  • Distribute invitation
  • Follow-up on RSVPs
  • Negotiate coverage
  • Post-event follow-up: distribute additional information
  • Gather commercial feedback from retailers and secure future meetings

View more of our daily activities on our instagram or contact us for more information.