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Cannes Film Festival x Breaking Through The Lens

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Cannes Film Festival x Breaking Through The Lens

BREAKING THE GLASS CEILING
Breaking Through The Lens Actively Shrinks The Gap 
Between Talented Female and Non-binary Directors and Financiers

Breaking Through the Lens hosted the Official Unveiling of the 2022 Finalist Projects during the Cannes Film Festival. 

BREAKING THROUGH THE LENS

Is a pioneering non-profit initiative liaising female and non-binary directors to finance at top tier film markets. 

Founders, Daphne Schmon, Emily Carlton and Elpida Stathatou, seek to become a practical solution for underserved filmmakers. One that is multicultural, intersectional and result driven. BTTL is a grassroots effort focused on measurable actions to overcome the greatest barrier to women and non-binary director. Access to finance.

Despite the pandemic, BTTL has seen tremendous growth since its initiation in 2018. Expanding into an annual structure where the program’s ‘Call for Submissions’ are launched at Sundance. The official ‘Announcement of the Finalists’ takes place at Cannes, with the projects later pitched to industry at Toronto. 

THE EVENT

May 24th in Cannes marked the initiative’s first live event in three years. Through a scrutinizing process of submissions, qualified filmmakers from over 50 countries submitted their feature-film project requiring funding. Ten of these films had the opportunity and platform to pitch their project to film investors, distributors, and sales agents.

The Official Breaking Through the Lens’ Unveiling of the 2022 Finalist Projects
Date: 24 May 2022
Time: From 3pm to 5pm
Venue: Campari Lounge at the Palais des Festivals

Click here to request the complete Press Release.

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Clients, Events, News

Watches and Culture x Time Design Exhibition

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Watches and Culture x Time Design Exhibition

WATCHES AND CULTURE PRESENTS “TIME DESIGN”

A JOURNEY INTO WRISTWATCH DESIGN

After previewing at Watches and Wonders Geneva; the exhibition was on view in Geneva (April 14 to May 8, 2022). Across seven themes, visitors embark on a journey to the heart of watch design through the twentieth century to the present day, and beyond.

The watch’s modes of expression have always emphasised aesthetic considerations and attention to detail. The exhibition revealed the many creative facets of watch design in a journey through time. After a brief evocation of pocket watches, this immersive exhibition trained the spotlight on the wristwatch and its multiple stylistic iterations, from form watches to tool watches and contemporary executions. Presented in showcases, imagined by students at ECAL/University of Art and Design Lausanne, some one hundred objects illustrated the inventiveness and diversity of watch design.

Watches and Culture, the cultural division of the Fondation de la Haute Horlogerie and curator of the exhibition, crafted seven inspirational worlds to illustrate the fabulous creativity of “time design”.

“Time Design”
Pont de la Machine, 1204 Geneva – April 14 – May 8, 2022 
Open: Tuesday-Sunday 12pm – 7pm, Thursday 12pm – 9pm
Free entrance

Contact us for full press release.
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Press Lunch – Eberhard & Co.

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Press Lunch – Eberhard & Co.

Sparkling PR started working with Eberhard & Co. as the brand’s Public Relations agency for the Spanish market in October 2021. As it is quite usual during the 4th quarter, we organised a press lunch to not only kick-off our collaboration but to also announce to the press the return of the brand to market.

THE BRAND – EBERHARD & CO.

Eberhard & Co. watches boast over a century of research and passion. Since 1887 the Swiss brand has been synonymous with excellence and innovation; which are represented in precious timepieces with high technical content that have marked important stages; the pocket chronograph, the first wrist chronograph, right up to dual time watches.

THE CAMPAIGN

  • Present the new collection
  • Secure press presence for the press lunch
  • Prepare press list with targeted segments in mind
  • Distribute save the date
  • Distribute invitation
  • Follow-up on RSVPs
  • Negotiate coverage
  • Post-event follow-up: distribute additional information

View more of our daily activities on our instagram or contact us for more information.

News

Press Day – Espiral Relojaria x Annamaria Cammilli

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Press Day – Espiral Relojaria x Annamaria Cammilli

Espiral Relojoaria, one of the top retailers in Angola and Portugal, and representative of the Italian jewelry brand, Annamaria Cammilli asked for our help in the organization of their December Press Day.

Espiral Relojoaria remains at the forefront of the watchmaking segment in Angola and now also in Portugal; meshing the tradition of the industry with the technical knowledge and strong commitment to quality and innovation.

ANNAMARIA CAMMILLI – THE BRAND

Founded in 1983 the brand has become an international reference in the design jewelry industry. Strictly 100% made in Italy, pieces stand out for their excellent in quality and unmistakable style. The brand has always been a pioneer of jewelry design trends, working on specialization to defend itself from aggressive competition from the Far East with significant investments in innovation to achieve the excellence in metal surface finishes. Today, a Cammilli jewel represents a very high level of goldsmith quality with unprecedented finishes. The result of an important goldsmith experience with roots in tradition combined with the use of latest generation technologies.

THE CAMPAIGN

  • Present the new collection
  • Secure press presence during the press day
  • Negotiate articles in invited press titles
  • Prepare Press List with targeted segments in mind: Trade, Feminine, Weeklies, Business
  • Distribute save the date
  • Distribute invitation
  • Follow-up on RSVPs
  • Negotiate coverage
  • Post-event follow-up: distribute additional information

View more of our daily activities on our instagram or contact us for more information.

News, Newsletters

Eberhard & Co x Sparkling PR

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Eberhard & Co x Sparkling PR

Our newest client Eberhard & Co is a Swiss watch brand. The brand wishes to further develop its presence in the Spanish market; and the relationships with its distribution network. Sparkling PR will lend its support by working on increasing brand recognition and brand image in the market, and more importantly, by rekindling relationships with the vast national media landscape.

ABOUT THE BRAND – EBERHARD & CO

Eberhard & Co. watches boast over a century of research and passion. Since 1887 the Swiss brand has been synonymous with excellence and innovation; which are represented in precious timepieces with high technical content that have marked important stages; the pocket chronograph, the first wrist chronograph, right up to dual time watches.

THE PR CAMPAIGN

Sparkling PR will work on rekindling relationships with the local press and develop the brand’s awareness by taking care of all matters of public relations and marketing activities. This will be achieved by the:

  • Translation of PR material
  • Distribution of PR material to over 230 contacts in Spain
  • Personalization of emails sent to journalists
  • Personal follow-up with Watches & Luxury top editors
  • Article negotiations: product launches, interviews, brand history, exhibitions & press visits
  • Media monitoring of press coverage
  • Organization of press and client events
  • Setting-up partnerships with influencers, collectors and other partners
  • Management of local social media activities

EMAIL US FOR MORE INFORMATION.