Eberhard & Co., the renowned Swiss watchmaking Maison, is once again making waves as the Official Timekeeper of the 63rd Genoa Boat Show, scheduled from September 21 to September 26, 2023. This prestigious event is not just a boat show. It’s a celebration and a gathering of nautical enthusiasts from around the world. Eberhard & Co. will play a pivotal role in this event, showcasing its rich history and deep connection to the world of the sea.
We’ll dive into the exciting details of this collaboration and explore Eberhard & Co.’s remarkable journey through time.
A BOND WITH THE SEA
Eberhard & Co.’s association with the sea dates back to the 1930s when the Italian Navy’s officers were presented with Eberhard & Co. watches as a mark of distinction. This connection grew stronger over the years. Leading to the creation of iconic collections dedicated to the deep sea, such as the pioneering Scafograf collection introduced in 1959.
These collections included remarkable timepieces like the Chrono Marine and the Champion Mareoscope, as well as special editions like the Azzurra. The official watch of the 1983 America’s Cup. Eberhard & Co. even ventured into offshore racing, participating in the Class 1 Offshore World Championship in 1985. More recently, serving as the Official Timekeeper of the Melges Championship and co-sponsoring the Audi-Eberhard Melges 32 boat.
Eberhard & Co.’s participation at the Genoa Boat Show is a testament to its enduring connection with the sea. With its 200,000 square meters of land and water, the show offers an exceptional backdrop for Eberhard & Co. to share its maritime legacy. The brand will occupy a significant space at the event, including the Teatro del Mare, which will be transformed into the Eberhard & Co. Theatre.
Mario Peserico, Eberhard’s CEO, expressed his pride in being part of an event that represents the excellence of Italy’s boating industry. He emphasized the close connection between boating and watchmaking, where the measurement of time is essential. The Genoa Boat Show provides the perfect platform for Eberhard & Co. to connect with a passionate audience. Unveiling new collections and new collaborations.
DISCOVERING EBERHARD & CO. NOVELTIES
Inside the Eberhard & Co. lounge at the Genoa Boat Show. Visitors will have the opportunity to explore the brand’s latest releases and iconic timepieces. Among the highlights is the Scafograf 300 MCMLIX collection of diver’s watches. The collection was refreshed with a warm, vintage-inspired brown tone.
Additionally, Eberhard & Co. will present a limited edition chronograph dedicated to the 75th anniversary of Tex Willer. A legendary character from Sergio Bonelli Editore comics. This collector’s edition of the Chrono 4 pays homage to the adventurous spirit of Tex Willer.
EBERHARD & CO. SPORTWEAR VENTURE WITH SCAFOJACKET
In a surprising move, Eberhard & Co. is venturing into the sportswear sector with the launch of the Scafojacket. This capsule collection of technical jackets is a collaboration with the historic brand Murphy & Nye. Marking Eberhard & Co.’s foray into a new dimension of style and functionality.
As the Official Timekeeper of the 63rd Genoa Boat Show, Eberhard & Co. wants to showcase its enduring connection with the sea. Its commitment to precision and innovation. Eberhard & Co. invites you to join them at the Genoa Boat Show, where time and the sea converge in a spectacular display.
Photos: ©Sail World, ©Salone Nautico, ©Yachting News.