watchmaking

International Women’s Day is a moment to celebrate progress, acknowledge the women who shape our industries, and look ahead to a future that continues to open new doors.

At Sparkling PR, this day holds a special meaning. We are proud to be an all-women communications agency operating in the world of luxury and high watchmaking. A field that has historically been largely male-dominated. Over the years, we have witnessed a meaningful evolution: more women stepping into leadership roles, founding brands, shaping creative direction, and influencing the future of the industry.

It is inspiring to see this transformation unfold.

From visionary CEOs and entrepreneurs to designers, watchmakers, and journalists, women are increasingly present at every level of the watchmaking ecosystem. Leaders such as Ilaria Resta, CEO of Audemars Piguet, alongside founders and creatives like Christine Hutter, founder of Moritz Grossmann, represent a generation of women who are redefining what leadership and creativity look like in horology.

Across the industry, remarkable women continue to contribute to this evolution. Leaders such as Catherine Rénier, CEO of Van Cleef & Arpels and former CEO of Jaeger-LeCoultre, and Caroline Scheufele, Co-President of Chopard, have played pivotal roles in shaping the strategic and creative direction of some of the most respected maisons in luxury.

At the same time, the media landscape that brings these stories to life is enriched by influential voices in watch journalism. Journalists such as Barbara Palumbo, Roberta Naas, Dodi Giussani, and Malaika Crawford, alongside new-generation platforms like Brynn Wallner’s Dimepiece, continue to expand the conversation around watches, collectors, and the evolving culture of horology.

At Sparkling PR, we believe that our feminine perspective is one of our greatest strengths. The world of public relations, especially in luxury, relies on nuance, emotional intelligence, aesthetic sensitivity, and the ability to build meaningful relationships. Presenting a timepiece or a creation is not simply about sharing technical specifications; it is about telling a story, understanding the people behind the craft, and creating genuine connections with journalists, collectors, and enthusiasts.

These are qualities that many women bring naturally to the table.

Our daily work revolves around presenting our clients’ creations with elegance, building trusted relationships with international media, and shaping narratives that honor heritage while inspiring the future. In many ways, these skills echo the very essence of watchmaking itself: patience, attention to detail, and a deep appreciation for craftsmanship.

Seeing more women entering and thriving within this industry, whether as executives, founders, designers, journalists, or communicators is both encouraging and energizing.

Today, we celebrate not only the remarkable women who have paved the way, but also the growing community of women who are shaping the future of watchmaking and luxury.

At Sparkling PR, we are proud to contribute  through communication, storytelling, and relationships, to this vibrant community of women helping shape the future of the industry.

Happy International Women’s Day.

The Sparkling PR Team