watchmaking

Client Stories, Geneva Watch Days 2026

1902 Petite Seconde Heure Dorée: The Other Side of the Watch


PARALLÈLE / GENEVA WATCH DAYS 2026
IN FOCUS · SCHWARZ ETIENNE

The Other Side of the Watch

The 1902 Petite Seconde Heure Dorée makes its first impression in black and gold. Then you turn it over.

At Geneva Watch Days, the reaction was remarkably consistent. The dial caught the eye first: deep black, warm gold accents, compact proportions. Then the watch was turned over, and the conversation changed. That second moment is perhaps the more revealing one.

The 1902 Petite Seconde Heure Dorée is limited to eight pieces and combines a 39 mm Grade 5 titanium case with a deep-black multi-layer DLC coating, a black dial articulated by 4N PVD gold-toned details, and Schwarz Etienne’s manufacture ASE 300.00 automatic micro-rotor caliber.

But the interest lies less in any one specification than in the way the watch is built around contrast: black and gold, surface and depth, dial and movement, first impression and second look.

Black, but not flat

The name Heure Dorée evokes the golden hour, when daylight takes on a warmer tone before fading. Schwarz Etienne uses that idea not as a decorative theme, but as a way of structuring the watch.

The dial combines a silky grained center with a black opaline upper plate. The contrast is subtle at first, but more apparent when the watch moves. Light catches different surfaces differently, preventing the black from becoming visually flat.

Against it, the applied indexes, logo and lancine-style hands appear in 4N PVD gold tone. The hands themselves combine sandblasted and polished surfaces, allowing the gold to shift in intensity depending on the angle. The minute track and small seconds display at six o’clock continue the same warm tone across the dial. The effect is controlled rather than dramatic. Black provides the depth. Gold provides the interruption.

Even the case works with the same idea. This is the first time the 1902 collection has combined Grade 5 titanium with a deep-black multi-layer DLC coating. At 39 mm in diameter and 10.90 mm high, the proportions remain restrained, while satin-finished and polished surfaces create small changes in reflection as the watch moves on the wrist.

From the front, it feels coherent and relatively quiet. Then comes the reverse.

When the movement takes over

Through the transparent caseback, the ASE 300.00 caliber changes the character of the watch. Its architecture is organized around six slender bridges, giving the movement an open, almost structural quality. For this edition, the caliber is presented in anthracite tones for the first time within the 1902 collection, extending the black aesthetic from the dial into the mechanics.

Then, once again, gold interrupts the darkness. The micro-rotor is finished in 4N gold tone, reserved for this series, echoing the indexes and hands visible on the front. It is small in scale but visually decisive, a warm point of light inside an otherwise darker architecture. This is where the watch begins to explain itself. The front and back are not two separate design exercises. They follow the same visual logic.

The dial uses gold to reveal the black. The movement does the same.

The details behind the architecture

Look closer and the movement becomes less about contrast and more about construction.

The mainplate is sandblasted and rhodium-plated, with polished bevels. The bridges carry circular and concentric Côtes de Genève. The micro-rotor combines sandblasted and satin-finished surfaces with a hand-polished bevel and a chevron motif inspired by the natural surroundings of the Manufacture.

The ratchet wheel adds another detail: a hand-polished drop, an engraved indication that the watch is limited to eight pieces, and lettering filled by hand with matt black lacquer. The caliber itself is composed of 191 components, runs at 3 Hz and offers an 86-hour power reserve.

These are the details that reward the second look. And they also explain why the movement became such a strong part of the reaction in Geneva. One editor’s comment captured it simply: The movement should be the dial. It was not really a criticism of the front. It was a recognition of how much was happening on the other side.

Built from the movement out

That emphasis is important for understanding Schwarz Etienne.

The Manufacture traces its roots to 1902 and remains independent, with in-house expertise in mechanical movement development and production. The ASE 300.00 is conceived, developed and assembled in La Chaux-de-Fonds, within an integrated approach that places movement architecture at the center of the watch.

That independence matters here because the 1902 Petite Seconde Heure Dorée is not simply a color variation. The black DLC case is new to the collection. The anthracite movement treatment is new. The 4N gold-toned micro-rotor is specific to this edition. Each of those choices continues the same idea from one side of the watch to the other. The result is a watch that reveals itself in stages. First, the black. Then the gold. Then the movement. And perhaps that is why, around the table in Geneva, people kept turning it over.

The dial made the first impression. The movement changed it.

Client Stories

Quiet Elegance, Redefined: Minase Unveils the Mastercraft J3 at Geneva Watch Days 2026


An Ode to Ultimate Simplicity and Japanese Craftsmanship

In the quiet universe of high horology, true luxury often speaks in a whisper rather than a shout. This August, Japanese boutique manufacture Minase unveils its latest creation, the Mastercraft J3, set to make its official debut at Geneva Watch Days at the Beau-Rivage Palace.

Drawing inspiration from the iconic M3 series, internationally celebrated through special editions like the M3 Nori, the Mastercraft J3 pays homage to Minase’s origins while introducing a fresh, modern aesthetic. It represents a subtle, poetic dialogue between timeless Japanese artisanal tradition and contemporary lifestyle requirements.

Refined Dimensions and Micro-Artisanal Sallaz Polishing

To achieve a silhouette that feels like a natural extension of the wrist, Minase has thoughtfully refined the timepiece’s proportions. The Mastercraft J3 features a versatile 37.0 mm cushion-shaped case with an ultra-slim 9.9 mm profile, offering a unisex design suited for both his and her wardrobes.

At the heart of Minase’s design philosophy is an unwavering dedication to hand-finishing. Each steel surface of the J3 is painstakingly hand-polished using the ancient Sallaz polishing technique. This rare artisanal method yields mirror-like, distortion-free surfaces juxtaposed with razor-sharp edges, catching the light in a delicate dance of highlights and soft shadows.

Light Sand Dials and Japanese Heartbeat

The dial of the Mastercraft J3 acts as a canvas of subtle texture and depth. Offered in three classic colorways, White, Beige, and Black, the light-sand finished dials interact gracefully with ambient lighting. Sharp-cut luminescent hands and indexes ensure optimal readability, bathing the dial in a gentle blue glow after dusk.

Marking a historic milestone for the brand, the J3 is the first Minase line to feature a high-grade Japanese movement: the MIYOTA 90S5 automatic caliber. Boasting a 28,800 VPH (4Hz) frequency and a 42-hour power reserve, this reliable engine reflects Minase’s commitment to delivering accessible, authentic Japanese mechanical craftsmanship.

Personalized Versatility for the Modern Collector

Designed for effortless adaptability, the Mastercraft J3 incorporates a one-touch quick-change strap mechanism. Wearers can effortlessly customize their look across a range of options:

  • Classic Stainless Steel Bracelet
  • Crocodile-Embossed Calf Leather Straps
  • Versatile Rubber Straps
  • Smooth Calf Leather Straps

Key Technical Specifications

FeatureSpecification
Case Size37.0 mm Diameter | 9.9 mm Thickness
Case MaterialStainless Steel with Sallaz Hand-Polishing
Glass & Water ResistanceSapphire Crystal | 5 ATM (50 meters)
Dial OptionsLight Sand Texture (White, Beige, Black)
MovementJapanese Miyota 90S5 Automatic Caliber
Power ReserveApprox. 42 Hours (28,800 VPH)
Strap OptionsInterchangeable Steel, Calf Leather, or Rubber

Availability & Pricing

The Minase Mastercraft J3 will officially launch during Geneva Watch Days at the Beau-Rivage Hotel. Collectors and enthusiasts worldwide can also pre-order timepieces through the official Minase Webshop with worldwide delivery.

Contact us for the full press release.

Client Stories

Frederique Constant Classics Runabout Automatic GMT: A Tribute to the Dolce Vita


The dolce vita takes on a new level of Manufacture sophistication

Blending the essence of Italian elegance with Genevan horological savoir-faire, the new Frederique Constant Classics Runabout Automatic GMT is a highly coveted collector’s piece. Since 2013, Frederique Constant has partnered with the Riva Historical Society, releasing limited-edition timepieces every two years to honor and support the preservation of these legendary wooden boats.

A Tribute to the Riva Historical Society

For 2026, this nautical-inspired collection reinvents itself with a stunning 42mm timepiece available in two breathtaking versions: abyssal blue and teak brown. These colors pay a passionate homage to the classic vessels preserved by the Riva Historical Society.

The Manufacture GMT Complication: A Collector’s Dream

What truly sets the 2026 Classics Runabout apart for watch collectors is the integration of an in-house Manufacture GMT module. Adding to the reliable FC-350 automatic caliber base, this dual-time complication features a central hand with a luminescent arrowhead, alongside a date display at 6 o’clock. This addition perfectly embodies Frederique Constant’s founding mission: offering high-end Swiss watchmaking at a competitive price point. The retail price is set at 2.095€.

Nautical Aesthetics: Abyssal Blue and Teak Brown Dials

Aesthetically, the dials are a masterclass in nautical luxury. They feature a vertical satin finish at the center, meticulously designed to evoke the hand-assembled teak wooden decks of classic Riva boats. The deep blue dial naturally reflects the waters of the Mediterranean, while the brown elegantly represents the wood tones.
To ensure optimal legibility, the 24-hour second time zone is centrally displayed, removing the need for a day/night indicator. The dial is finished with luminescent “old radium” beige Arabic numerals and baton hour markers in a slightly vintage typography that suits the heritage of the Riva Historical Society.

Technical Specifications & Limited Edition Exclusivity

  • Case: The watch features a 42mm polished three-part stainless steel case. It is water-resistant up to 5 ATM, which is equivalent to 50 meters or 164 feet.
  • Movement: It is powered by the automatic FC-350 caliber. It features a 38-hour power reserve, operates at 28,800 alt/h, and contains 26 jewels.
  • Straps: The blue dial version comes with a black rubber strap and a pin buckle. The brown dial version is paired with a brown genuine leather strap and a folding buckle. Both straps feature tone-on-tone stitching.
  • Exclusivity: Production is strictly limited to 888 units for each dial version. The case back features an engraved “ONE OF 888” limited edition inscription.
  • Presentation: The case back utilizes smoked sapphire crystal to reveal vertical Côtes de Genève finishing alongside the Riva Historical Society flag logo. The timepiece is presented in a luxurious gift box alongside a miniature replica of a Runabout boat.

Sparkling PR is the exclusive public relations agency for Frederique Constant in the Portuguese market only.

Contact us to receive the full press release.

Sparkling News

Sparkling PR Shortlisted at the WatchPro US Awards 2026


Sparkling PR is proud to announce that we have been shortlisted in the Best Marketing Support category at the WatchPro US Awards 2026, recognizing our expertise in strategic communications and marketing for the U.S. luxury watch industry.

The WatchPro US Awards celebrate excellence across the American watch market, honoring the brands, retailers, distributors, suppliers, and service providers shaping one of the world’s most dynamic luxury sectors. Being recognized among this year’s finalists is an important milestone for Sparkling PR and reflects our continued commitment to helping watch brands succeed in the United States.

Supporting Watch Brands in the U.S. Market

Expanding into the U.S. requires more than visibility, it demands market knowledge, cultural understanding, and the ability to connect with the right audiences.

At Sparkling PR, we specialize in helping luxury watch brands build meaningful awareness through strategic public relations, integrated marketing, media relations, content creation, influencer partnerships, and event communications.

Whether supporting established Swiss watch brands or emerging luxury brands, our focus is always the same: developing thoughtful communications strategies that create long-term brand value and measurable impact in the U.S. market.

A Boutique Agency with Global Reach

As an independent luxury communications agency, Sparkling PR offers a highly personalized approach built on industry expertise, close client relationships, and an in-depth understanding of the international watch sector.

Our work regularly connects brands with leading U.S. watch media, influential voices, retailers, collectors, and industry stakeholders, helping clients strengthen their presence in one of the world’s most competitive luxury markets.

Being shortlisted for Best Marketing Support is a meaningful recognition of the specialist knowledge, creativity, and strategic thinking that define our work every day.

Thank You to Our Clients and Partners

This recognition would not be possible without the trust of our clients and the collaboration of the editors, journalists, creators, retailers, and industry partners who continue to inspire and support our work.

We are grateful to everyone who has been part of our journey and proud to contribute to an industry driven by innovation, craftsmanship, and enduring excellence.

We also extend our congratulations to all of the outstanding brands, companies and individuals shortlisted for the 2026 WatchPro US Awards.

About Sparkling PR

Sparkling PR is an international luxury communications agency specializing in public relations, strategic marketing, and brand communications for the watch, jewelry, luxury lifestyle, and design industries. With extensive experience supporting brands in the U.S. market, Sparkling PR develops tailored communications strategies that elevate brand visibility, strengthen reputation, and foster meaningful connections with consumers, media, retailers, and industry professionals.

Client Stories

Illuminated Elegance: Discover the Frederique Constant Classics Moneta Solarmetre


The pursuit of an inexhaustible energy source has accompanied watchmaking for centuries. While traditional mechanical watchmaking continues to refine the autonomy of its movements, modern innovation presents an elegant alternative. Frederique Constant, staying true to its philosophy of accessible luxury, proudly unveils the Classics Moneta Solarmetre, a timepiece where classic aesthetic codes gracefully conceal cutting-edge solar technology.

The Seamless Integration of Solar Innovation

At the heart of the new Classics Moneta Solarmetre beats the pioneering FC-120 solar calibre, meticulously developed in collaboration with the renowned Manufacture La Joux-Perret. While photovoltaic energy is not a novel concept in the industry, its application has historically compromised design due to the visual impact of solar cells.

Frederique Constant has masterfully overcome this hurdle. The architecture of the dial is constructed in three ingenious layers:

  • The visual dial: Appears entirely opaque but is microscopically permeable to light.

  • The solar layer: Houses the photovoltaic cells situated on the second tier.

  • The movement: The remarkably slim FC-120 caliber houses a rechargeable battery capable of converting and storing light as electrical energy.

As long as there is light, the watch continues to run. Even in complete darkness, the Classics Moneta Solarmetre retains an astonishing power reserve of up to ten months.

Aesthetic Harmony: The Coin-Edged Masterpiece

The Solarmetre inherits the collection’s hallmark: a beautifully fluted inner bezel inspired by the ridged profile of antique coins. This new iteration introduces a refined 39 mm polished stainless-steel case, beautifully proportioned with a slender thickness of just 8.52 mm. The sophisticated grained finish on the dial, a first for the collection, adds exceptional depth.

Versatility for the Modern Luxury Consumer

Understanding the dynamic lifestyle of today’s clientele, Frederique Constant delivers the Classics Moneta Solarmetre with a versatile dual-strap system. Each timepiece is accompanied by both a classic crocodile-pattern leather strap and a sleek, interchangeable stainless-steel Milanese mesh bracelet.

Technical Specifications for Press & Retailers

  • References: FC-120W3S6 (Cloud White), FC-120LB3S6 (Glacier Blue), FC-120BRG3S6 (Bordeaux)

  • Movement: FC-120 Solar Quartz Caliber

  • Autonomy: Up to 10 months in total darkness

  • Case Details: 39 mm diameter, 8.52 mm thickness, 5 ATM / 50m water resistance

A New Benchmark in Accessible Luxury

Priced at €1,250, the Classics Moneta Solarmetre stands as a testament to the brand’s ingenuity. It is an invitation for watch enthusiasts to embrace a technologically advanced timepiece without compromising on traditional Swiss elegance.

Sparkling PR is the official PR and Communications agency for Frederique Constant in the Portuguese market.

For press inquiries, high-resolution imagery, or sample requests, please contact our team.

Follow our instagram to keep up with our client news.