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Sparkling PR Named a Top Luxury PR Agency

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Sparkling PR Named a Top Luxury PR Agency

PARALLÈLE / SPARKLING NEWS
LUXURY COMMUNICATIONS · TOP LUXURY PR AGENCIES OF THE WORLD 2026

Sparkling PR Named Among the TOP Luxury PR Agencies of the World 2026

Sparkling PR has been selected by the World Luxury Chamber of Commerce for its TOP Luxury PR Agencies of the World 2026, joining a global selection of agencies recognized for their work and expertise in luxury communications.

We are delighted to share some very special news: Sparkling PR has been included in the TOP Luxury PR Agencies of the World 2026, a global selection published by the World Luxury Chamber of Commerce (WLCC).

Announced on 6 October, the selection brings together international networks and independent boutique agencies working across the luxury industry, from fashion, hospitality and travel to watches and jewelry, beauty, design and lifestyle.

For Sparkling PR, being included is both an honor and a meaningful recognition of the work we have been building with luxury brands across markets.

PR in the digital era

“We are truly thrilled and very honored to see Sparkling PR included among the TOP Luxury PR Agencies of the World 2026. Finding our name alongside some of the most recognized and respected agencies in the industry is incredibly meaningful to us. As an independent agency, we have always believed in combining close, personal relationships with our clients with an international outlook and a deep understanding of the luxury sector. This recognition belongs to our entire team, to the clients who trust us and to all the partners, journalists and people we have had the privilege of working with along the way.”

Marina Coelho, Founder & CEO, Sparkling PR

A global selection of luxury communications expertise

The World Luxury Chamber of Commerce compiled the 2026 selection through independent desk research, industry consultation and its international network, reviewing agencies for their work with luxury clients, industry standing and relevance to the luxury sector.

The criteria considered by WLCC include proven results for luxury brands, expertise in luxury positioning, influential media relationships, industry reputation and active involvement in the wider luxury conversation.

The final selection spans Europe, the Americas, the Middle East and Asia-Pacific and includes both large international networks and independent specialist agencies. Among them are names such as BPCM, Burson, Edelman, Havas PR Network, Karla Otto, KCD, Purple, Ruder Finn Atteline and many other agencies operating across some of the world’s key luxury markets. And, representing Portugal on the list, Sparkling PR.

Built independently, thinking internationally

Since its beginnings, Sparkling PR has approached luxury communications through a combination of sector knowledge, strong media relationships and strategies adapted to the individual identity of each brand.

Our work has taken us across markets and across different areas of luxury, with a particularly strong connection to watchmaking, jewelry and lifestyle, while maintaining the close senior involvement and flexibility that comes with being an independent agency. That balance, between a boutique approach and an international perspective, has remained central as Sparkling PR has grown.

The WLCC selection itself highlights the different strengths that agencies can bring to luxury communications: while international networks offer scale across multiple countries, independent agencies can bring close senior involvement, specialist knowledge and established relationships within particular markets.

For us, those qualities have never been mutually exclusive. We believe that understanding a market in detail and thinking internationally can, and should, go together. A recognition shared with the people behind the work.

PR is ultimately built on relationships. With clients, journalists, partners… And with the people behind the brands and stories we have the responsibility to communicate.

PR agency luxury brands

Being included in the TOP Luxury PR Agencies of the World 2026 is therefore not only a recognition of Sparkling PR as an agency. It is also a moment to acknowledge everyone who has contributed to the work that brought us here.

To our team, our clients and our partners: thank you for being part of the journey.

And to the World Luxury Chamber of Commerce, thank you for including Sparkling PR among this global community of luxury communications agencies. We are honored to be there, and excited about what comes next.

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Col&McArthur appoints Sparkling PR for Global Communications

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Col&McArthur appoints Sparkling PR for Global Communications

Sparkling PR is proud to announce its appointment as the international Communications and Public Relations agency for Belgian watchmaking Maison Col&McArthur across France, Switzerland, the United States and Canada.

As part of this collaboration, Sparkling PR will lead the brand’s international PR strategy across these key markets, encompassing media relations, press release development, targeted media outreach, launch strategy, event support and ongoing communications counsel.

The partnership marks a new chapter in Col&McArthur’s international development as the Maison continues to strengthen its visibility and positioning across Europe and North America.

Founded in Liège, Belgium, in 2013, Col&McArthur has developed a distinctive approach to watchmaking built around one central idea: preserving history through timepieces.

Each collection begins with a story. From the Moon Landing and the events of the Second World War to the legendary Spa-Francorchamps circuit, the Maison creates watches inspired by significant moments, places and personalities. Authentic historical materials are often incorporated into the pieces, creating a tangible connection between the object and the history it represents.

Since 2018, Col&McArthur has sold more than 10,000 watches across over 70 countries, building an international community of collectors, history enthusiasts and watch lovers.

For Sparkling PR, the mandate will focus on translating this distinctive universe into relevant stories for international media and audiences. The agency will work across a carefully curated mix of leading lifestyle and fashion publications alongside specialized watch media, adapting each communications approach to the story, collection and market.

Launch strategy will also form an important part of the collaboration, with Sparkling PR providing strategic counsel and communications support around key product releases, including the recently launched Céline Dion Tribute collection.

For Marina Coelho, Founder and CEO of Sparkling PR, the partnership reflects the agency’s approach to working with watchmaking brands whose identity extends beyond the product itself.

“Col&McArthur has a very particular way of approaching watchmaking: the story always comes first. Each collection gives us something meaningful to communicate, whether that story begins with a historical event, a place or a person. Our role is to translate that richness into a communications strategy that resonates across different markets while remaining true to the Maison’s identity.”

The appointment further strengthens Sparkling PR’s international presence within the watchmaking and luxury industries. With expertise spanning watchmaking, jewellery, luxury, lifestyle, fashion and culture, the agency develops communications strategies designed around each brand’s individual identity, objectives and markets.

Through targeted media relations, strategic storytelling and tailored launch support, Sparkling PR and Col&McArthur will work together to expand the Maison’s international visibility while bringing the stories behind its timepieces to new audiences across France, Switzerland and North America.

Follow Sparkling PR on Instagram or contact us for more details on this collaboration.

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Sparkling PR Shortlisted at the WatchPro US Awards 2026

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Sparkling PR Shortlisted at the WatchPro US Awards 2026

Sparkling PR is proud to announce that we have been shortlisted in the Best Marketing Support category at the WatchPro US Awards 2026, recognizing our expertise in strategic communications and marketing for the U.S. luxury watch industry.

The WatchPro US Awards celebrate excellence across the American watch market, honoring the brands, retailers, distributors, suppliers, and service providers shaping one of the world’s most dynamic luxury sectors. Being recognized among this year’s finalists is an important milestone for Sparkling PR and reflects our continued commitment to helping watch brands succeed in the United States.

Supporting Watch Brands in the U.S. Market

Expanding into the U.S. requires more than visibility, it demands market knowledge, cultural understanding, and the ability to connect with the right audiences.

At Sparkling PR, we specialize in helping luxury watch brands build meaningful awareness through strategic public relations, integrated marketing, media relations, content creation, influencer partnerships, and event communications.

Whether supporting established Swiss watch brands or emerging luxury brands, our focus is always the same: developing thoughtful communications strategies that create long-term brand value and measurable impact in the U.S. market.

A Boutique Agency with Global Reach

As an independent luxury communications agency, Sparkling PR offers a highly personalized approach built on industry expertise, close client relationships, and an in-depth understanding of the international watch sector.

Our work regularly connects brands with leading U.S. watch media, influential voices, retailers, collectors, and industry stakeholders, helping clients strengthen their presence in one of the world’s most competitive luxury markets.

Being shortlisted for Best Marketing Support is a meaningful recognition of the specialist knowledge, creativity, and strategic thinking that define our work every day.

Thank You to Our Clients and Partners

This recognition would not be possible without the trust of our clients and the collaboration of the editors, journalists, creators, retailers, and industry partners who continue to inspire and support our work.

We are grateful to everyone who has been part of our journey and proud to contribute to an industry driven by innovation, craftsmanship, and enduring excellence.

We also extend our congratulations to all of the outstanding brands, companies and individuals shortlisted for the 2026 WatchPro US Awards.

About Sparkling PR

Sparkling PR is an international luxury communications agency specializing in public relations, strategic marketing, and brand communications for the watch, jewelry, luxury lifestyle, and design industries. With extensive experience supporting brands in the U.S. market, Sparkling PR develops tailored communications strategies that elevate brand visibility, strengthen reputation, and foster meaningful connections with consumers, media, retailers, and industry professionals.