Sparkling PR is proud to announce its appointment as the international Communications and Public Relations agency for Belgian watchmaking Maison Col&McArthur across France, Switzerland, the United States and Canada.
As part of this collaboration, Sparkling PR will lead the brand’s international PR strategy across these key markets, encompassing media relations, press release development, targeted media outreach, launch strategy, event support and ongoing communications counsel.
The partnership marks a new chapter in Col&McArthur’s international development as the Maison continues to strengthen its visibility and positioning across Europe and North America.
Founded in Liège, Belgium, in 2013, Col&McArthur has developed a distinctive approach to watchmaking built around one central idea: preserving history through timepieces.
Each collection begins with a story. From the Moon Landing and the events of the Second World War to the legendary Spa-Francorchamps circuit, the Maison creates watches inspired by significant moments, places and personalities. Authentic historical materials are often incorporated into the pieces, creating a tangible connection between the object and the history it represents.
Since 2018, Col&McArthur has sold more than 10,000 watches across over 70 countries, building an international community of collectors, history enthusiasts and watch lovers.
For Sparkling PR, the mandate will focus on translating this distinctive universe into relevant stories for international media and audiences. The agency will work across a carefully curated mix of leading lifestyle and fashion publications alongside specialized watch media, adapting each communications approach to the story, collection and market.
Launch strategy will also form an important part of the collaboration, with Sparkling PR providing strategic counsel and communications support around key product releases, including the recently launched Céline Dion Tribute collection.
For Marina Coelho, Founder and CEO of Sparkling PR, the partnership reflects the agency’s approach to working with watchmaking brands whose identity extends beyond the product itself.
“Col&McArthur has a very particular way of approaching watchmaking: the story always comes first. Each collection gives us something meaningful to communicate, whether that story begins with a historical event, a place or a person. Our role is to translate that richness into a communications strategy that resonates across different markets while remaining true to the Maison’s identity.”
The appointment further strengthens Sparkling PR’s international presence within the watchmaking and luxury industries. With expertise spanning watchmaking, jewellery, luxury, lifestyle, fashion and culture, the agency develops communications strategies designed around each brand’s individual identity, objectives and markets.
Through targeted media relations, strategic storytelling and tailored launch support, Sparkling PR and Col&McArthur will work together to expand the Maison’s international visibility while bringing the stories behind its timepieces to new audiences across France, Switzerland and North America.
Follow Sparkling PR on Instagram or contact us for more details on this collaboration.
