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Time to Watches returns to Geneva Watch Week

Christian Wipfli, Executive Director of Time to Watches, is delighted to announce that following the success of its 2022 edition. The now established Time to Watches event will return to Geneva, during Watch Week, at the HEAD — Genève. The event’s main partner, the Geneva School of Art and Design, will host the event in Le Cube. The flagship space of its campus, a stunning building stemming from Geneva’s industrial heritage.

Time to Watches has evolved into a rich, diversified, and casual event offering a creative, and cool space for independent brands; where creativity reigns. Focused on encounters and exchanges, Time to Watches aims to create synergies between the brands and their guests. Historical watches, newcomers, fashion, CPO (Certified Pre-Owned), connected watches, each visitor will find at Time to Watches its favorite brand and watch. Because of its richness, diversity, creativity and innovation, watchmaking can convey unique emotions, generating real favorites and captivating everyone.

Under this new motto “The Open Side of the Watch World”; Time to Watches will welcome a selection of brands from all spheres.

Details of the event:
Dates: 28 March to 1 April 2023
Location: HEAD — Genève
The event will be open to the public and professionals all 5 days
Tickets for the public go on sale: 15 March 2023


The visitor will experience an exceptional encounter with the participating watch brands. Each will be offering some of their finest pieces for purchase. Visitors will be able to exchange with the watchmakers they admire, ask them questions, compare, and test the brand’s timepieces on their wrist. Additionally, artist Estelle Lagarde will perform during a morning art show inviting visitors to actively participate and will create a unique live artwork for a charity association to be sold in the afternoon.
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